"'Just Listen' could be the definitive book on communication--today's generation's How to Win Friends and Influence People."
-Marty Nemko, Contributing Editor, U.S. News & World Report

You’ve got a business colleague who’s hostile...a client who’s furious…a staffer who’s deeply cynical—how do you get people to do what you want in tough situations like these? In Just Listen, veteran psychiatrist and business coach Mark Goulston reveals the secret to how to get through to anyone, even when productive communication seems impossible.

“Here's the challenge,” Mark says. “People have their own needs, desires, and agendas. They have secrets they’re hiding from you. And they’re stressed, busy, and often feeling like they’re in over their heads. To cope, they throw up barricades that make it difficult to reach them even when your goals are in sync with their own.”

But the good news is that there are simple strategies that can make you compelling, and break down the walls that keep you from getting through to the people you need to buy into your ideas and goals. Just Listen presents remarkably effective tools and techniques you can use whenever a job, a sale, or a relationship hangs in the balance.

How effective are Mark’s techniques? One of his areas of expertise is training FBI and police hostage negotiators to handle life-or-death situations. “The same tips I teach these professionals for building empathy, deescalating conflict, and gaining buy-in will work in any situation,” Mark says. “Whether you’re a new employee fresh out of school, a salesperson, or a CEO, once you master these skills you can take them wherever you go in your career.” And Mark has proven these strategies in his own 30-year career as a business coach at companies such as GE, IBM, Goldman Sachs, Kodak, Federal Express, Hyatt, and Disney.

With this powerful yet engaging book, you’ll learn how to:

• Get the attention of a total stranger who you need to know—like that potential client you absolutely must land.

• Talk an angry person up from an instinctual (irrational) state to receptivity, and finally to rationality—a skill that can save a job, a marriage, or even a life.

• Use the “Magic Paradox”—a technique the author developed for hostage negotiators—to turn a negative person into an asset.

• Master the critical art of buy-in (the foreplay of negotiation, persuasion, and selling) by moving anyone through the “Persuasion Cycle.”

Barricades between people become barriers to success, progress, and happiness; so getting through is not just a fine art, but a crucial skill. Just Listen gives you the techniques and confidence to approach the unreachable people in your life, and turn frustrating situations into productive outcomes and rewarding relationships.

Mark Goulston, M.D., is a psychiatrist, consultant, business coach, and is the author of Get Out of Your Own Way and Get Out of Your Own Way at Work. He writes a leadership column for Fast Company and the “Solve Anything with Dr. Mark” career advice column for Tribune Media Services. Named one of America’s Top Psychiatrists by the Consumers’ Research Council of America (2009, 2005, 2004), he is frequently quoted or featured in The Wall Street Journal, Harvard Business Review, Fortune, Newsweek and others, and on CNN, NPR, Fox News, and BBC-TV. He lives in Los Angeles.

“Goulston provides brilliant yet doable techniques for getting through to others. . . .This book transcends the self-help category by promoting real communication.” —Library Journal

Is there someone in your life who just won’t listen, no matter what you say? Maybe it’s someone at work: a subordinate, a team member, a client, your boss. Or maybe it’s someone at home: a partner, a parent, a defiant teen, an angry ex. If only you could get that person into a calm and receptive state of mind, you’d probably be able to work out your differences. . . .

Just Listen will get you there. In this powerful yet engaging book, acclaimed psychiatrist and business coach Mark Goulston reveals how to get through to anyone—even when successful communication seems impossible—with simple yet remarkably effective tools and techniques that can make your words compelling and break down the walls that keep you from getting through to the people you need to buy into your ideas and goals.

How effective are Mark’s techniques? One of his areas of expertise is training FBI and police hostage negotiators to handle life-or-death situations. “The same tips I teach these professionals for building empathy, de-escalating conflict, and gaining buy-in will work in any situation,” Mark says. “Whether you’re fresh out of school . . . or a CEO, once you master these skills you can take them wherever you go in your career and your life.”

Just Listen has given tens of thousands of people the tools and confidence to get through to the unreachable people in their lives. With the proven techniques in this remarkable book, you’ll learn how to turn frustrating situations into positive outcomes and rewarding relationships. Just refer to Just Listen—whenever a job, a sale, or a relationship hangs in the balance.

Mark Goulston, MD, is a business advisor, consultant, coach, speaker, and psychiatrist. The author of Get Out of Your Own Way and other popular books, he blogs for Harvard Business Review, Fast Company, Business Insider, Huffington Post, and Psychology Today; cohosts a weekly radio show; and is featured frequently in major media, including The Wall Street Journal, Fortune, Newsweek, Time, CNN, Fox News, and the TODAY show.

Connect with Mark Goulston:

Website: markgoulston.com

Twitter@MarkGoulston

Facebook.com/markgoulston

Mark Goulston, MD, FAPA is a board-certified psychiatrist, fellow of the American Psychiatric Association, former assistant clinical professor of psychiatry at UCLA NPI, and a former FBI and police hostage negotiation trainer. He is the creator of Theory Y Executive Coaching—which he provides to CEOs, presidents, founders, and entrepreneurs—and is a TEDx and international keynote speaker. He is the creator and developer of Surgical Empathy, a process to help people recover and heal from PTSD, prevent suicide in teenagers and young adults, and help organizations overcome implicit bias. Dr. Goulston is the author or principal author of seven prior books, including Why Cope When you Can Heal: How Healthcare Heroes of COVID-19 Can Recover from PTSD, PTSD for Dummies, Get Out of Your Own Way: Overcoming Self-Defeating Behavior, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone, Real Influence: Persuade Without Pushing and Gain Without Giving In, and Talking to Crazy: How to Deal with the Irrational and Impossible People in Your Life. He hosts the My Wakeup Call podcast, where he speaks with influencers about their purpose in life and the wakeup calls that led them there. He also is the co-creator and moderator of the multi-honored documentary Stay Alive: An Intimate Conversation About Suicide Prevention.

He appears frequently as a human psychology and behavior subject-area expert across all media, including news outlets ABC, NBC, CBS, and BBC News, as well as CNN, Today, Oprah, the New York Times, the Wall Street Journal, Forbes, Fortune, Harvard Business Review, Business Insider, Fast Company, Huffington Post, and Westwood One.

Chapter 1: Who’s Holding You Hostage?

Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them.

—PAUL HAWKEN, AUTHOR, NATURAL CAPITALISM

Right now, there’s someone in your life you need to reach. But you can’t, and it’s driving you crazy. Maybe it’s somebody at work: a subordinate, a team member, a client, your boss. Or maybe it’s somebody at home: a partner, a parent, a defiant teen, an angry “ex.”

You’ve tried everything—logic, persuasion, forcefulness, pleading, anger—but you’ve hit a wall every time. You’re mad, scared, or frustrated. And you’re thinking, “What now?”

Here’s what I want you to do: Think of this as a hostage situation. Why? Because you can’t get free. You’re trapped by another person’s resistance, fear, hostility, apathy, stubbornness, self-cen teredness, or neediness—and by your own inability to take effective action.

And that’s where I come in. I’m just an average guy—husband, father, doctor—but a long time ago, I discovered that I had a special talent. You could drop me into just about any situation, and I could reach people. I could persuade defiant executives, angry employees, or self-destructing management teams to work cooperatively toward solutions. I could get through to families in turmoil and to married couples who hated each other’s guts. I could even change the minds of hostage takers and desperate people contemplating suicide.

I wasn’t sure what I was doing differently from everybody else, but I could tell it worked. I knew I wasn’t smarter than everybody else, and I knew my success wasn’t just luck because what I did worked consistently, and it worked with all kinds of people in every type of situation. But why did it work?

In analyzing my methods, I found the answer. It turned out I’d happened on a simple, quick set of techniques—some I’d discovered on my own, and others I’d learned from mentors and colleagues—that create traction. That is, they pull people toward me, even if those people are trying to pull away.

To understand this, picture yourself driving up a steep hill. Your tires slip and slide and can’t grab hold. But downshift, and you get control. It’s like pulling the road to meet you.

Most people upshift when they want to get through to other people. They persuade. They encourage. They argue. They push. And in the process, they create resistance. When you use the techniques I offer, you’ll do exactly the opposite—you’ll listen, ask, mirror, and reflect back to people what you’ve heard. When you do, they will feel seen, understood, and felt—and that unexpected downshift will draw them to you.

The powerful techniques you’ll learn in this book can move people rapidly and easily, often within minutes, from “no” to “yes.” I employ them every day to fix broken families and help warring couples fall in love again. I use them to save companies on the brink of meltdown, get feuding managers to work together effectively, and empower salespeople to make “impossible” sales. And I use them to help FBI agents and hostage negotiators succeed in the toughest situations possible, when life and death are on the line.