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Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World Paperback – International Edition, May 21, 2024

4.8 4.8 out of 5 stars 423 ratings

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New York Times and USA Today Bestseller


“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics

 

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers detailed advice on how small businesses, large corporations, and creators can:

  • Understand attention—what it is, where it is, where it’s underpriced, and how to leverage it
  • Produce relevant, strategic content 
  • Use modern advertising platforms to build brand and grow sales in today’s rapidly changing environment
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Editorial Reviews

Review

"One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them." — Michael Rubin, CEO of Fanatics

"Gary was one of the first business interviews I did when I started to grow in this industry, and he has offered such valuable advice to me and my family over the years. Gary is always on the pulse of innovation and pop culture, and has so much knowledge in the world of social media and how brands and businesses can benefit from social platforms and digital creators." — Charli D'Amelio television personality, and entrepreneur

"I've had the honor of leading the marketing efforts of a few big brands, but regardless of the experience, I can never rest on my laurels because the world keeps changing. Gary's book does a magnificent job of modernizing the tactics we've all used and making them relevant in a new world. If an old dog can learn new tricks, imagine what a new dog can learn!" — Bozoma Saint John, hall of fame-inducted marketing executive, author, and entrepreneur

"This book offers marketers, boards, and CEOs a window into the importance of staying on top of consumer trends where underpriced attention, particularly in new platforms, can give you a competitive advantage. Gary's innate ability to understand humans is unparalleled, and as a result, Gary sees opportunities years ahead of others." — Carolyn Everson, senior advisor at Permira and BCG and board member of The Walt Disney Company, The Coca-Cola Company, and Under Armour

About the Author

Gary Vaynerchuk is a serial entrepreneur and serves as the chairman of VaynerX, the CEO of VaynerMedia, and the creator and CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business. He is a New York Times bestselling author, a sought-after public speaker, and a prolific investor in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary serves on the board of Bojangles Restaurants, Global Citizen Forum, MikMak, and Pencils of Promise. He is also a longtime Well member of charity: water.

Product details

  • ASIN ‏ : ‎ B0CNJ4S32K
  • Publisher ‏ : ‎ Harper Business (May 21, 2024)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 0063394111
  • ISBN-13 ‏ : ‎ 978-0063394117
  • Item Weight ‏ : ‎ 1.52 pounds
  • Dimensions ‏ : ‎ 7.38 x 0.61 x 9.12 inches
  • Customer Reviews:
    4.8 4.8 out of 5 stars 423 ratings

About the author

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Gary Vaynerchuk
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Gary Vaynerchuk is a serial entrepreneur and serves as the chairman of VaynerX, the CEO of VaynerMedia, and the creator and CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business. He is a New York Times bestselling author, a sought-after public speaker, and a prolific investor in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary serves on the board of Bojangles Restaurants, Global Citizen Forum, MikMak, and Pencils of Promise. He is also a longtime Well member of charity: water.

Customer reviews

4.8 out of 5 stars
423 global ratings

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Customers say

Customers find the book's content useful and insightful. They appreciate the clear explanations and visual aids that make complex concepts accessible and actionable. The color scheme is praised as comfortable for readers. The book engages with customers through interactive moments and mentions social media platforms.

AI-generated from the text of customer reviews

46 customers mention "Content quality"46 positive0 negative

Customers find the book provides good information and examples on social media. It covers in-depth topics yet is easy to read for newbies. The book presents a clear framework for building content that captures attention. It blends philosophical and practical aspects, keeping up with social media trends.

"...It's a refreshing take on digital marketing that will inspire you to think outside the box and take bold action." Read more

"GaryVee has done it again! This inspiring, energetic, and highly practical book is a must-read for anyone involved in the world of social media..." Read more

"...What sets this book apart are the compelling stories and eye-opening statistics that vividly illustrate how to effectively monetize your social..." Read more

"...great for the basics And teaching you about TikTok and Instagram and why people go viral" Read more

27 customers mention "Ease of understanding"25 positive2 negative

Customers find the book's explanations easy to understand with charts and visuals. They say it's a great guide for building a modern brand, making complex concepts accessible and actionable. The no-nonsense approach breaks down the complex world of marketing tactical information and guidance into simple, easy-to-read topics for newbies.

"...With his signature no-nonsense approach, Gary breaks down the complex world of social media into actionable steps...." Read more

"...raw insights, actionable tips, and real-world examples, it delivers invaluable guidance that makes it an essential addition to your reading list." Read more

"...What sets this book apart are the compelling stories and eye-opening statistics that vividly illustrate how to effectively monetize your social..." Read more

"...great for the basics And teaching you about TikTok and Instagram and why people go viral" Read more

8 customers mention "Visuals"8 positive0 negative

Customers appreciate the book's visuals and interactive elements. They find the charts, graphs, and QR codes helpful for understanding explanations and processes. The color scheme is comfortable to read, and the author writes in an accessible style that provides clear frameworks and actionable strategies.

"...The book has lots of images and QR codes and graphs (visual aides and interactive moments)...." Read more

"Gary writes in a highly accessible style and presents a clear framework for building content that captures attention...." Read more

"...Easy to comprehend explanations • Tons of charts and visuals • QR codes to show you ACTUAL videos on social platforms •..." Read more

"...Colour scheme is comfortable to eyes. Loved it Gary and thanks" Read more

3 customers mention "Audience engagement"3 positive0 negative

Customers find the book engaging and valuable. They appreciate the high-quality content, interactive moments, and accessible concepts. The book is described as a perfect guide for marketing.

"...emphasizes the importance of creating high-quality content, engaging with your audience, and consistently showing up...." Read more

"...It's an engaging and invaluable read for anyone eager to transform their social media presence into a powerful business tool." Read more

"...(visual aides and interactive moments)...." Read more

3 customers mention "Social media presence"3 positive0 negative

Customers appreciate the book's social media presence. They say it mentions social media platforms with real examples and shares experiences. The content keeps users on the social media, which benefits the platforms. The book covers all the major social media and how to best utilize them.

"...have an unlimited amount of content for users, thereby benefiting the social media platforms by keeping users on their platform for longer periods..." Read more

"...He even mentions off social media platforms with real examples and shares his experiences. Entreprenuer Recommend." Read more

"...Gary goes over all the major social medias and how to best utilize them, since all are unique and it's not a one size fits all when dealing with..." Read more

Great Book (You Must Read My Review)
5 out of 5 stars
Great Book (You Must Read My Review)
I have read 20% of the book so far, and it hasn't let me down. It goes into detail about how Gary predicted that social media needed to change from showing individual users content from their friends to content with high relevance to each particular individual. This allows the social media platform to have an unlimited amount of content for users, thereby benefiting the social media platforms by keeping users on their platform for longer periods of time and rewarding those who create this type of content (TikTokification). He explains that in this new era, having followers is not the key; instead, it's about producing content that resonates highly with a particular market segment. He calls these market segments cohorts.For example, instead of creating content for your product aimed at a particular group as per the old promotion approach, you need to create multiple cohorts. One example he uses is Nike. Even though their brand is about "Just Do It," he details how different segments of the population buy Nike for various reasons—perhaps because their favorite store only sells Nike shoes, because it's the current fashion trend, or because they like the comfort, etc. Therefore, social media is not about being fixated on your brand but about being flexible, having multiple cohorts, and creating creative, highly engaging content for them. Each cohort has different reasons for buying your product.Each cohort needs to be specific, such as males aged 20-25 who play basketball and live in New York. Based on their comments and interactions, you can continue modifying the cohort. When you create organic content that gets more views than other content you've published, you can start promoting it. The book also suggests that you can still use traditional promotional methods like radio, TV ads, and print ads, but before you do those ads, you need to have some metrics for backup, which will come from the organic content you post on social media.I am planning to use all these methods for my new startup, VintagePinkShirts.com, where you can find your ideal t-shirt from hundreds of designs for just $9.98.
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Top reviews from the United States

  • Reviewed in the United States on November 25, 2024
    Gary Vaynerchuk's Day Trading Attention is a must-read for anyone serious about building a brand and driving sales in today's digital age. With his signature no-nonsense approach, Gary breaks down the complex world of social media into actionable steps.
    What I love most about this book is its focus on authenticity and hard work. Gary emphasizes the importance of creating high-quality content, engaging with your audience, and consistently showing up. He also provides valuable insights into the latest trends in social media, such as TikTok and short-form video.
    If you're looking to level up your marketing game, Day Trading Attention is the perfect guide. It's a refreshing take on digital marketing that will inspire you to think outside the box and take bold action.
    One person found this helpful
    Report
  • Reviewed in the United States on December 4, 2024
    GaryVee has done it again! This inspiring, energetic, and highly practical book is a must-read for anyone involved in the world of social media marketing. Packed with raw insights, actionable tips, and real-world examples, it delivers invaluable guidance that makes it an essential addition to your reading list.
  • Reviewed in the United States on October 17, 2024
    In 2023, online shopping skyrocketed to $5.8 trillion, underscoring the importance of capturing your audience's attention for business success. This book is your ultimate guide to mastering social media marketing, offering precise strategies to captivate and connect with your target audience.

    The author brings a wealth of experience with social media algorithms, making complex concepts accessible and actionable. What sets this book apart are the compelling stories and eye-opening statistics that vividly illustrate how to effectively monetize your social media efforts. It's an engaging and invaluable read for anyone eager to transform their social media presence into a powerful business tool.
    One person found this helpful
    Report
  • Reviewed in the United States on November 19, 2024
    As an entrepreneur, this is a fantastic book if you’ve never had a marketing degree, or don’t know anything about marketing! great for the basics And teaching you about TikTok and Instagram and why people go viral
  • Reviewed in the United States on May 22, 2024
    edit: wait no my favorite part of this book is that the paper is the kind the magazine / textbook slippery kind, not the boring normal novely kind

    Just noticed there's only 8 reviews here so far.

    I just received it yesterday, and have only read parts so far, but from what I've read I will say I am intrigued to read this. It seems like a good mix of the philosophical / theory with the practical / how to.

    The book has lots of images and QR codes and graphs (visual aides and interactive moments).

    The font spacing, margins, etc makes this very easily digestible / readable compared to his previous books.

    The book is bigger size wise than I thought it would be (it's slightly wider than an 11 inch iPad Pro).

    I will come back here and write a more thorough review once i've completed the book, but it seems like a quick and easy read, and it seems like you can easily skip parts of this book that you already understand if need be.
    Customer image
    5.0 out of 5 stars it has pictures
    Reviewed in the United States on May 22, 2024
    edit: wait no my favorite part of this book is that the paper is the kind the magazine / textbook slippery kind, not the boring normal novely kind

    Just noticed there's only 8 reviews here so far.

    I just received it yesterday, and have only read parts so far, but from what I've read I will say I am intrigued to read this. It seems like a good mix of the philosophical / theory with the practical / how to.

    The book has lots of images and QR codes and graphs (visual aides and interactive moments).

    The font spacing, margins, etc makes this very easily digestible / readable compared to his previous books.

    The book is bigger size wise than I thought it would be (it's slightly wider than an 11 inch iPad Pro).

    I will come back here and write a more thorough review once i've completed the book, but it seems like a quick and easy read, and it seems like you can easily skip parts of this book that you already understand if need be.
    Images in this review
    Customer image
    Customer image
    9 people found this helpful
    Report
  • Reviewed in the United States on May 22, 2024
    Gary writes in a highly accessible style and presents a clear framework for building content that captures attention. Unlike purely theoretical books, Gary also includes real life examples of what works, and what doesn’t, elevating the book to a higher level of practical instruction.

    My only complaint is that the phase “at the time of writing” is heavily overused, to the point of being distracting and annoying. The reader does not need to be continually reminded throughout the book.

    But maybe Gary will make that phrase go viral. He’s that tuned into the social network game.
    Customer image
    4.0 out of 5 stars Simple smart advice with one editing flaw
    Reviewed in the United States on May 22, 2024
    Gary writes in a highly accessible style and presents a clear framework for building content that captures attention. Unlike purely theoretical books, Gary also includes real life examples of what works, and what doesn’t, elevating the book to a higher level of practical instruction.

    My only complaint is that the phase “at the time of writing” is heavily overused, to the point of being distracting and annoying. The reader does not need to be continually reminded throughout the book.

    But maybe Gary will make that phrase go viral. He’s that tuned into the social network game.
    Images in this review
    Customer image Customer image Customer image
    Customer imageCustomer imageCustomer image
    2 people found this helpful
    Report
  • Reviewed in the United States on May 23, 2024
    I have read 20% of the book so far, and it hasn't let me down. It goes into detail about how Gary predicted that social media needed to change from showing individual users content from their friends to content with high relevance to each particular individual. This allows the social media platform to have an unlimited amount of content for users, thereby benefiting the social media platforms by keeping users on their platform for longer periods of time and rewarding those who create this type of content (TikTokification). He explains that in this new era, having followers is not the key; instead, it's about producing content that resonates highly with a particular market segment. He calls these market segments cohorts.

    For example, instead of creating content for your product aimed at a particular group as per the old promotion approach, you need to create multiple cohorts. One example he uses is Nike. Even though their brand is about "Just Do It," he details how different segments of the population buy Nike for various reasons—perhaps because their favorite store only sells Nike shoes, because it's the current fashion trend, or because they like the comfort, etc. Therefore, social media is not about being fixated on your brand but about being flexible, having multiple cohorts, and creating creative, highly engaging content for them. Each cohort has different reasons for buying your product.

    Each cohort needs to be specific, such as males aged 20-25 who play basketball and live in New York. Based on their comments and interactions, you can continue modifying the cohort. When you create organic content that gets more views than other content you've published, you can start promoting it. The book also suggests that you can still use traditional promotional methods like radio, TV ads, and print ads, but before you do those ads, you need to have some metrics for backup, which will come from the organic content you post on social media.

    I am planning to use all these methods for my new startup, VintagePinkShirts.com, where you can find your ideal t-shirt from hundreds of designs for just $9.98.
    Customer image
    5.0 out of 5 stars Great Book (You Must Read My Review)
    Reviewed in the United States on May 23, 2024
    I have read 20% of the book so far, and it hasn't let me down. It goes into detail about how Gary predicted that social media needed to change from showing individual users content from their friends to content with high relevance to each particular individual. This allows the social media platform to have an unlimited amount of content for users, thereby benefiting the social media platforms by keeping users on their platform for longer periods of time and rewarding those who create this type of content (TikTokification). He explains that in this new era, having followers is not the key; instead, it's about producing content that resonates highly with a particular market segment. He calls these market segments cohorts.

    For example, instead of creating content for your product aimed at a particular group as per the old promotion approach, you need to create multiple cohorts. One example he uses is Nike. Even though their brand is about "Just Do It," he details how different segments of the population buy Nike for various reasons—perhaps because their favorite store only sells Nike shoes, because it's the current fashion trend, or because they like the comfort, etc. Therefore, social media is not about being fixated on your brand but about being flexible, having multiple cohorts, and creating creative, highly engaging content for them. Each cohort has different reasons for buying your product.

    Each cohort needs to be specific, such as males aged 20-25 who play basketball and live in New York. Based on their comments and interactions, you can continue modifying the cohort. When you create organic content that gets more views than other content you've published, you can start promoting it. The book also suggests that you can still use traditional promotional methods like radio, TV ads, and print ads, but before you do those ads, you need to have some metrics for backup, which will come from the organic content you post on social media.

    I am planning to use all these methods for my new startup, VintagePinkShirts.com, where you can find your ideal t-shirt from hundreds of designs for just $9.98.
    Images in this review
    Customer image Customer image Customer image Customer image
    Customer imageCustomer imageCustomer imageCustomer image
    17 people found this helpful
    Report

Top reviews from other countries

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  • Chris
    5.0 out of 5 stars A Must-Read for Navigating Today’s Social Media Landscape
    Reviewed in Canada on October 29, 2024
    Gary breaks down how to build a brand and drive sales by truly understanding where and how to capture attention in the fast-moving social media world. His advice is practical, no-nonsense, and incredibly motivating. If you're serious about mastering brand-building in the digital age, this book is worth every penny. Highly recommended!
  • Fabien Lainé
    5.0 out of 5 stars Un guide essentiel pour réussir dans le monde des réseaux sociaux et pas que !
    Reviewed in France on September 17, 2024
    "Day Trading Attention" est un livre incroyablement utile pour quiconque cherche à développer une marque et à augmenter ses ventes grâce aux réseaux sociaux. L'auteur explique clairement comment capter et maintenir l'attention dans un monde numérique en constante évolution. Les stratégies sont concrètes, adaptées à l'ère actuelle, et mettent l'accent sur l'importance de l'engagement authentique. J'ai trouvé particulièrement intéressant l'accent mis sur la manière de naviguer dans les nouveaux algorithmes des réseaux sociaux. Un excellent guide pour les entrepreneurs et les professionnels du marketing !
  • Aqib Shahid
    5.0 out of 5 stars Theortical and Practical Book
    Reviewed in the United Kingdom on August 14, 2024
    I am following Gary for last some months and then I came to know about his book, I ordered and read this book. Its very superb, last techniques and trends and its not just theoratical book but practical as well. He explained every platform in detail with linkable examples. Also, The real case scenerios is very amazing. Highly recommend everyone, If they are looking to build their brand organically and through amplification. I am waiting for your another series as well.
  • issam el bayed
    5.0 out of 5 stars Transform Your Marketing Strategy with 'Day Trading Attention' – A Must-Read!
    Reviewed in the United Arab Emirates on July 29, 2024
    I recently purchased "Day Trading Attention: How to Actually Build Brand and Sales in the New S" from Amazon, and I must say, it has been an invaluable addition to my marketing toolkit. This book offers a fresh and insightful perspective on the ever-evolving landscape of brand building and sales.
  • Michael Streit
    5.0 out of 5 stars The book that belongs in every marketing class
    Reviewed in Germany on July 25, 2024
    Gary did it again. This book drives you to become better at marketing and story telling. And above all - become practical.