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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Hardcover – November 26, 2013

4.6 4.6 out of 5 stars 3,400 ratings

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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

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From the Back Cover

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

About the Author

Gary Vaynerchuk is a serial entrepreneur and serves as the chairman of VaynerX, the CEO of VaynerMedia, and the creator and CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business. He is a New York Times bestselling author, a sought-after public speaker, and a prolific investor in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary serves on the board of Bojangles Restaurants, Global Citizen Forum, MikMak, and Pencils of Promise. He is also a longtime Well member of charity: water.

Product details

  • Publisher ‏ : ‎ Harper Business; 1st edition (November 26, 2013)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 006227306X
  • ISBN-13 ‏ : ‎ 978-0062273062
  • Item Weight ‏ : ‎ 1.74 pounds
  • Dimensions ‏ : ‎ 0.9 x 7.7 x 9.2 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 3,400 ratings

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Gary Vaynerchuk
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Gary Vaynerchuk is a serial entrepreneur and serves as the chairman of VaynerX, the CEO of VaynerMedia, and the creator and CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business. He is a New York Times bestselling author, a sought-after public speaker, and a prolific investor in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary serves on the board of Bojangles Restaurants, Global Citizen Forum, MikMak, and Pencils of Promise. He is also a longtime Well member of charity: water.

Customer reviews

4.6 out of 5 stars
3,400 global ratings

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Customers say

Customers find the book easy to read and understand. They appreciate the valuable information and insights into modern marketing. The book is concise and written in a practical voice that strikes a chord. Readers appreciate the author's candid and honest approach to social media. They also appreciate the good ideas and examples provided.

AI-generated from the text of customer reviews

367 customers mention "Readability"362 positive5 negative

Customers find the book easy to read and engaging. They appreciate the high-quality photos, engaging captions, and CTA placement. The content is thought-provoking and suitable for undergraduate and MBA level reading.

"...media (especially from a business perspective) Gary lays out a strong foundation and plenty of examples...." Read more

"...This is a very meaty book with an obvious slant toward execution, which is what we need these days...." Read more

"...One more thing: the book itself is beautiful, like a coffee table book – attractive cover, glossy pages. It is old-school publishing...." Read more

"Reread: yes 1 of 3 BEFORE READING: Great book about making a human connection with someone instead of hammering stuff down..." Read more

361 customers mention "Information quality"350 positive11 negative

Customers find the book helpful for understanding social media concepts. They appreciate the valuable information and lessons, as well as the introduction to specific sites. The book provides insights into modern marketing, with good tips and real-life cases. It teaches by example and provides a great framework for marketing professionals to effectively interact with social networks.

"...It is very apparent that Gary spent a ton of time to make this a strategic playbook that focuses on the nitty-gritty of execution...." Read more

"...One more thing: the book itself is beautiful, like a coffee table book – attractive cover, glossy pages. It is old-school publishing...." Read more

"...He gives you great examples to improve your marketing prowess and lists the common mistakes. Quit right hooking all the time and play a game...." Read more

"...good grasp of how to make social media less daunting and more effective as a business owner...." Read more

219 customers mention "Ease of read"211 positive8 negative

Customers find the book easy to read and understand. It provides clear introductions to popular social networks and details on how to effectively market. The author writes in a practical, transparent voice that strikes a chord. The book gives examples and breakdowns of why a social media ad works or doesn't. They appreciate the intuitive approach and the clarity it offers for understanding the culture of each social network. Overall, customers find the book a great manual for those familiar with the media.

"...Gary lays out a strong foundation and plenty of examples...." Read more

"...a ton of time to make this a strategic playbook that focuses on the nitty-gritty of execution...." Read more

"...He makes it easy to comprehend the culture of each, and how best to use each...." Read more

"...That said, the writing and Gary's down-to-earth and approachable style would keep me reading even without the juicy nuggets scattered..." Read more

66 customers mention "Social media"66 positive0 negative

Customers find the book provides useful advice about the social media landscape. They appreciate the real examples from various platforms, including Instagram and Facebook. The book offers a mix of social media trends and best practices, with action items to improve. Readers report that their social media engagement has increased after reading the book.

"...Keep jabbing like a dancing Ali. Gary gives great advice about the social media landscape. Thank You Economy is his best book; read that first...." Read more

"...I think it is important to understand --- Social Media is important. It is most important for reaching those people who thrive on it...." Read more

"...So this book is valid for the state of social networks as of end of 2013...." Read more

"Gary V does a great job of analyzing and interpreting the current main social media platforms such as Instagram, Facebook, Twitter, etc...." Read more

32 customers mention "Authenticity"32 positive0 negative

Customers appreciate the author's candor and honesty. They find the book candid and concise, with a transparent analysis of good and not-so-good aspects of social media. Readers also mention that the author is consistent and authentic in all interactions.

"...The underlying theme though, emphasizes staying relevant and authentic...." Read more

"...at the core is focused on the long term view of building and maintaining authentic and active customer relationships...." Read more

"...It spoke to me that clearly, as if written directly to my daily challenges...." Read more

"...and start sharing like I have always wanted to - in a non-corporate, truthful and entertaining way...." Read more

31 customers mention "Ideas"25 positive6 negative

Customers appreciate the book's ideas and examples. They find the ideas practical and not too far-fetched. The book provides a clear, simple game plan for success. Readers appreciate the straightforward approach and avoid overly technical content.

"...simply write about general concepts but this book gives you a plethora of executable examples...." Read more

"...Vaynercuck is more of a Goonie than a Boxer. There is sweetness in the science of boxing...." Read more

"...It can actually be a lot of fun and allows you to be creative…once you learn how to properly engage on each site...." Read more

"...His ideas are not outlandish, nor do they require that I have a million users to start seeing some kind of reaction...." Read more

46 customers mention "Entertainment value"32 positive14 negative

Customers have mixed opinions about the book's entertainment value. Some find it entertaining and informative, teaching practical skills in an entertaining way. Others feel it lacks instruction and is not particularly instructive, being somewhat basic in parts.

"...It is entertaining, easy to read, and doesn’t mince words...." Read more

"...It can actually be a lot of fun and allows you to be creative…once you learn how to properly engage on each site...." Read more

"...As a reader of historical and biographical works this book didn’t ‘engage’ me and I found it easy to put down, I’ve often wondered if it was meant..." Read more

"...things that are native to the platform, share tidbits of relevant, fun, interesting information to engage with people constantly, be true to the..." Read more

46 customers mention "Value for money"31 positive15 negative

Customers have different views on the book's value for money. Some find it valuable and worth reading for business owners, while others consider it unnecessary.

"...The insight gained from this book is enough to make it easily worth the purchase...." Read more

"...Not only are there valuable and contextual lessons provided, but Gary has an all-around humble perspective, with a great gift to paint a picture,..." Read more

"...Sorry to offend anybody, but this stuff is crap....... garbage ...... trash...." Read more

"...dated, is a great resource for helping you stand out in a crowd and add value...." Read more

This Is The Meat & Potatoes
5 out of 5 stars
This Is The Meat & Potatoes
Everyone has been asking Gary for the meat and potatoes, finally they have been served.If you want a book that says do exactly this and never do that, then JJJRH is for you. There is no other social media marketing book like it. Everyone else is just talking theory and Gary is giving you step by step instructions with pictures to boot.What I love about the book is that you do not have to read it cover to cover. You can pick it up, go to the chapter most relevant to you that week, and get exactly what you need. It's a desk reference and employee training manual all in one.If you're doing any social media marketing at all, and you're at all serious about getting results from it, you must get this book.
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Top reviews from the United States

  • Reviewed in the United States on January 31, 2014
    “All Companies are Media Companies”

    If there is one phrase that sums up the collective approach of Gary Vaynerchuck’s book Jab, Jab, Jab, Right hook (JJJRH) it is the title of chapter 10. While Gary spends most of the book walking the reader through strategies to effectively market a brand, using platforms that already exist. The underlying theme though, emphasizes staying relevant and authentic. He challenges the reader to look into the future and adapt to our changing social landscape on a moment’s notice.

    “Change”

    Before I delve deeper let me put a few things into context for you so you’re aware of the biases, shortcomings and ideals that are influencing my views on this book. First and foremost I love change. I like being challenged, uncomfortable and even frustrated. I firmly believe in learning through experiences and that means throwing myself into the midst of conflict and change regularly.
    Knowing that, and that I work for a small company who is slowly sticking our toe into the ocean of social media, it shouldn’t surprise anyone that I’m a fan of this book.

    If you were to take account of the books in my personal library (a small collection) you’d be hard pressed to find a work of fiction. From my later teen years through my entire adult life, fiction has held no charms for me. Memoirs, military studies, theological assessments and bibles dominate the only bookshelf in our home. I have on occasion picked though a self help book, or a “Top Ten Ways To Improve ‘X’…” I also have a small pile of old college text books in a box buried in a closet somewhere…

    “Where does it fall?”

    As I browse my own collection and mentally walk the halls of libraries I’ve spent time in, I find it somewhat difficult to classify JJJRH. The book reads like an opinion column in the local paper. The chapters are divided by theme like my old psychology text book, and the real world case studies are picked apart like a historical assessment of military action. This description may give the impression of disorganization or chaos, but the flow isn’t disrupted. Each chapter addresses a new platform or concept accompanied by real world examples.

    As I made my way through each chapter I took a day or two to reflect before moving on. In all reality Gary could have published each chapter as an individual class/pamphlet/ebook etc. Knowing this attempting to digest this entire work in one sitting is not advised. For my needs it’s become a textbook of sorts. I reference specific chapters and topics as needed and occasionally reread bigger concepts when I feel the urge.

    As a reader of historical and biographical works this book didn’t ‘engage’ me and I found it easy to put down, I’ve often wondered if it was meant that way. Not being an avid reader of works like this (I’m more prone to read industry articles and blogs) I can’t say whether it bucks any norms or trends, but knowing Gary’s persona I’m guessing in some ways it does.

    “Highs & Lows”

    A colleague asked what my favorite aspect of the book was. She was surprised when I didn’t reference a specific chapter or paragraph. For me it all comes down to style. Gary writes like he talks… blunt, easy to understand and at times, in your face! He has mastered the art of being himself without any apologies. His no-nonsense, plain English approach to topics that can be intimidating to those who aren’t “computer or social media savvy” gives the reader confidence and leaves little to question.
    On the flip side I was a little disappointed that there wasn’t MORE content. None of the chapters lacked real world examples, but I repeatedly asked myself “is this it?” Is it really this simple? The chapter that outlined Facebook was by far the most in-depth, but the pages given to Instagram and Twitter lacked the thoroughness I thought I needed. That said my lack of knowledge on these subjects may have given way to unrealistic expectations.

    “The Final Assessment”

    If you’re new to social media (especially from a business perspective) Gary lays out a strong foundation and plenty of examples. I’m hard pressed to truly rate the content of the book until I have had time to put it to use. Until then though, Gary has given me an “Encyclopedia Social Media” that I’ll reference almost daily.
    6 people found this helpful
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  • Reviewed in the United States on December 10, 2013
    I can't give enough praise for Jab, Jab, Jab, Right Hook. It is a book that most marketers/entrepreneurs would be scared to write because it "gives away" so many many secrets. But Gary doesn't care because he knows that A) the higher we raise the industry standard the better it is for everyone and B) He works harder than everybody thus lessening his learning curve. Take this gift and run with it!

    This book is a phenomenal marketing tool for any and all marketers & entrepreneurs. It is very apparent that Gary spent a ton of time to make this a strategic playbook that focuses on the nitty-gritty of execution. Too many "brilliant" marketers simply write about general concepts but this book gives you a plethora of executable examples. This is a very meaty book with an obvious slant toward execution, which is what we need these days. There are too many marketing books filled with fluff that simply bring to light all those who are "doing it wrong" with no clear description of why or an alternative. This book packs actual examples of what doesn't work what does and how specifically to do it.

    Overall this book truly does transcend being a "social media marketing" book. It is so much more because, like Gary talks about, these "social networks" are merely platforms with which we communicate on. The only difference in how business runs today vs. 50 years ago is the amount and level of real-time communication we have with customers, thats it. So if you strip out all the different social platforms Gary educates about in the book it is simply a blueprint or a playbook for running a successful business in general.
    4 people found this helpful
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  • Reviewed in the United States on January 7, 2014
    If you need a good book that summarizes the social media platforms for your business; a book that gives you the latest best practices – what to do and not do – then this is the book for you. It is entertaining, easy to read, and doesn’t mince words. BusinessWeek selected the author as one of the top 20 people every entrepreneur should follow.

    The title is a boxing analogy: the jabs are the engaging posts you do that set the stage for the right hook – the sales pitch, the call to action.

    Vaynerchuk profiles five platforms in chapters: Facebook, Twitter, Pinterest, Instagram, and Tumblr, in that order. He also has a sixth chapter that briefly discusses others: LinkedIn, Google+, Vine, and Snapchat. He makes it easy to comprehend the culture of each, and how best to use each. For example, Tumblr is about cool animated GIFs; in using Twitter, think “DJing the news.” At the end of each chapter, he gives you real-world examples – the good, the bad, and the ugly.

    Social media is always evolving and changing – it was changing as this book was being written, as Vaynerchuk discusses. Some of the info you learn will undoubtedly be obsolete in the near future (this review was written in Jan 2014), but even then I think this book will give you a good nimble perspective.
    The book doesn’t mention all the social media platforms. He seems to be primarily interested in “micro-content” sites and not long-form content, like YouTube (even though that’s where Vaynerchuk got his start, giving wine reviews).

    One more thing: the book itself is beautiful, like a coffee table book – attractive cover, glossy pages. It is old-school publishing. Part of you might wonder why an author like him would go through the traditional gatekeepers, when his field is about breaking away from such “one-way media,” but it’s still nice to look at in any case.

    The book, especially with the real-world examples, kinda reminded me of "Ogilvy on Advertising", although obviously not as timeless, considering the rapid-fire changes in the industry. Vaynerchuk even jokes about this when he says that Don Draper "lived in an easy world where nothing changed for 30 years."
    13 people found this helpful
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Top reviews from other countries

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  • Emmanuel Durán Lozano
    5.0 out of 5 stars Bueno, pero igual ya un poco viejo en cuestión de información
    Reviewed in Mexico on August 30, 2020
    Este libro es interesante si quieres aprender a como manejar las redes de manera profesional, aunque igual ha envejecido un poco mal. Ya que si nos damos cuenta las redes sociales han avanzado bastante y ya no son como lo eran desde su salida, y este libro salió como por el 2014 o algo así. Por lo cual igual una que otra cosa ya se haya perdido o ya no sea relevante. Pero aun así vale la pena, si te interesa bien eso de las redes sociales y quieres llamar la atención con tu negocio.
  • Rodrigo Brum
    5.0 out of 5 stars Melhor que o esperado
    Reviewed in Brazil on July 13, 2020
    Como seguidor já meio cansado do GaryVee - um dos que pula vários dias sem ver nada, depois cata algo que parece que vai trazer uma novidade, para então de vez em quando ter um novo insight, afinal, a mensagem dele é a mesma e não tem muito o que querer a mais, decidi me dar o livro como souvenir pelo que ele já me ajudou até hoje.

    Honestamente eu não esperava mais do que já tinha ouvido um milhão de vezes.

    Então, esse livro foi uma gigantesca surpresa.

    Primeiro pelo formato dele, mais quadrado e grande. Depois pela qualidade da impressão e do material. Terceiro pela capa incrível que vem por baixo da capa que vemos nas imagens dele. Mas o principal nem é isso.

    O principal é o quão mais específico ele chega no livro. O livro rompe com as falas mais generalistas que ele traz e exemplifica com "certos" e "errados" da visão dele sobre publicações contextuais a certas redes sociais.

    O livro é desatualizado? Óbvio. É um livro, fala de tecnologia digital, então basta pouco mais de dois anos pra parecer jurássico. Mas eu sinto que o benefício é muito menos pelo exemplo que ele dá, e mais por aprender a ver o que ele está dizendo na prática. Ver o que significa pra ele uma "publicação contextual à plataforma e ao público".

    Então, se você é fã do modo de trabalho do GaryVee, esse livro pode vir a ser não apenas um souvenir bonito, mas também útil para exercitar enxergar como ele enxerga os conteúdos.
  • pedro
    5.0 out of 5 stars Good book over all!
    Reviewed in Spain on March 19, 2021
    It’s giving you great insights about marketing in general and how to impact in the different social media platforms. It’s a little outdated with some info but that’s something I already expected since the digital updates are fast!
  • Carlos C.
    5.0 out of 5 stars Excellent book. Recommended
    Reviewed in Canada on April 8, 2019
    It's great if you want to be aware of the things you post on the different social media platform. Great examples to learn from.
  • Andrea Cadamuro
    5.0 out of 5 stars Sempre attuale
    Reviewed in Italy on August 15, 2018
    Pur essendo un libro del 2013 ( l'ho letto nel 2018 ) rimane attuale è pieno di riflessioni sempre attuabili.
    Consigliatissimo per ch non vuole soffermarsi alle apparenze nell'utilizzo dei social media.