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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series) Kindle Edition

by Allan Dib (Author) Format: Kindle Edition
4.7 out of 5 stars 11,001 ratings
#1 Best Seller in Internet Marketing
Your Entire Marketing Strategy on One Page

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

In this groundbreaking new book you'll discover:
  • How to get new customers, clients, or patients and how to make more profit from existing ones.
  • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
  • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
  • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
  • How to annihilate competitors and make yourself the only logical choice.
  • How to get amazing results on a small budget using the secrets of direct response marketing.
  • How to charge high prices for your products and services and have customers actually thank you for it.
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  1. Part of series
    Lean Marketing Series
  2. Print length
    234 pages
  3. Language
    English
  4. Publication date
    January 25, 2016
  5. File size
    4.7 MB
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  1. Struggling business owners will spend time to save money, whereas successful business owners will spend money to save time. Why is that an important distinction? Because you can always get more money, but you can never get more time. So you need to ensure the stuff you spend your time on makes the biggest impact.
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From the Publisher

marketing plan

Editorial Reviews

Review

"Going through the The 1-Page Marketing Plan process was one of the most valuable exercises for my business. I now have clarity and a plan for generating new business." - Wadea Katrib, Commercial Partnership Consulting"The 1-Page Marketing Plan is a game changer. It gives the small and medium sized business the ability to dominate their market. It's full of insight, very well structured and easy to follow." - Dimitri Temkin"It's often the simple things that are the most powerful. By using Allan's simple 1-Page Marketing Plan I have dramatically transformed the way we approach our marketing and the results have been amazing." - Dr Ben Carvosso, The On Button

About the Author

Allan Dib is a serial entrepreneur, rebellious marketer and technology expert. He has started, grown and successfully exited multiple businesses in various industries.

His last business was in the hyper-competitive telecommunications industry. It went from startup to four years later being named by Business Review Weekly (BRW) as one of Australia's fastest growing companies―earning a spot in the coveted BRW Fast 100 list.

Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. As a highly sought after business coach, consultant and public speaker, he frequently shares his proven strategies and cutting edge tactics with people all over the world.

Product details

  • ASIN ‏ : ‎ B01B35M3SM
  • Publisher ‏ : ‎ Lean Marketing (January 25, 2016)
  • Publication date ‏ : ‎ January 25, 2016
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 4.7 MB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 234 pages
  • Page numbers source ISBN ‏ : ‎ 1989025013
  • Customer Reviews:
    4.7 out of 5 stars 11,001 ratings

About the author

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Allan Dib

Allan Dib

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Marketing is a skill, and like any skill, it can be learned. My work is helping people and organizations develop or enhance their marketing skills.

I think people read “about” pages and author bios for two main reasons. They want to know, “Is this person credible?” and “What can they do for me?” With that in mind, here’s a bunch of business stuff I’ve done that I’m proud of:

• I’ve sold a lot of books.

• My books have a lot of reach. They’ve been translated into over 30 languages and have impacted millions of entrepreneurs all over the world.

• I’ve founded, scaled, and successfully exited multiple high-growth businesses across various industries, including IT, telecommunications, and marketing.

• I’ve spoken to thousands of people at some amazing events and conferences.

• I’ve made a lot of money along the way. I know money doesn’t buy happiness, but having grown up poor, I can tell you being rich is much better.

• I work very reasonable hours. My business and work support my lifestyle, health, and relationships rather than being detrimental to them.

Here’s what I can do for you:

• I’ll give you a clear, simple, and structured framework for marketing success.

• I’ll help you and your team build your marketing skills, infrastructure, and capabilities.

• I’ll help you grow your business revenue and profit.

• I’ll help you increase the value of your business and create an asset that’s salable should you ever decide you want to exit.

• I’ll help you build the kind of business that allows you to live life on your own terms.

• We’ll do all of the above in a way that’s fun.

Customer reviews

4.7 out of 5 stars
11,001 global ratings

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Customers say

Customers find this marketing book invaluable for building and growing businesses, providing clear step-by-step explanations and actionable recommendations. Moreover, the content is remarkable for its no-fluff approach, making it an absolute must-read for small business owners. Additionally, customers appreciate its engaging and motivating style, and consider it worth every cent, with one customer noting its highest value per page ratio possible.

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608 customers mention "Information quality"598 positive10 negative

Customers find the book provides invaluable information to help build and grow a business, focusing on practical real-world advice and helping understand the ROI of marketing.

"...The chapters are in a logical order that builds from one marketing principle to another while working toward completing the plan...." Read more

"...about it – whether it was the superb conversational tone, amazingly solid business advice or that Allan actually preaches what he practices..." Read more

"Not earth shattering concepts - pretty common in the entrepreneurial world but it was great that this book was geared directly toward smaller..." Read more

"...effectively to illustrate his points, clearly aware that case studies provide more impact and lasting applicable knowledge than general statistics...." Read more

524 customers mention "Ease of use"513 positive11 negative

Customers find the book easy to use, with detailed step-by-step explanations and clear ideas.

"...After implementing his strategies, I’ve been able to streamline my campaigns and achieve better results...." Read more

"...Layout: The chapters are in a logical order that builds from one marketing principle to another while working toward completing the plan...." Read more

"...The 1-Page Marketing Plan” is not a theoretical thesis. It comes straight from experience. I appreciate this very much. 2. Advice..." Read more

"...Easy read, good perspective, fun refresh." Read more

462 customers mention "Readability"451 positive11 negative

Customers find the book highly readable, describing it as brilliant and a must-read for small businesses, with one customer noting it is very much to the point.

"...It’s the perfect read for anyone who feels like marketing is a never-ending, overwhelming task...." Read more

"...Let me explain some of the reasons why I believe this book is worth your time to read. Layout:..." Read more

"...The book reads quickly, motivates action, and inspires belief that results are both measurable and manageable." Read more

"...It is a book with great content, but it is also very simple, easy to understand, and put into action...." Read more

105 customers mention "Book content"100 positive5 negative

Customers find this book to be a valuable resource for small businesses, particularly startups, and consider it one of the few essential business guides.

"...world but it was great that this book was geared directly toward smaller businesses (read: not Walmart lol)...." Read more

"...Finally a way for small business and solo entreprenuers to put all this marketing stuff into a simple one page docment that can be used to make..." Read more

"Great information for beginning entrepreneurs." Read more

"...Allan Dib's book, "The 1-Page Marketing Plan", is a perfect entry level book for anyone interested in starting and running and successful business...." Read more

88 customers mention "Actionable"88 positive0 negative

Customers appreciate that the book provides actionable recommendations and calls to action throughout.

"...The book reads quickly, motivates action, and inspires belief that results are both measurable and manageable." Read more

"...content, but it is also very simple, easy to understand, and put into action. Thank you very much, Allan, for such great content." Read more

"...The ideas are clear and there are many action tips to help you know what to do next for your business...." Read more

"...It was a lot of fun to read and it strongly encourages action. I am going to create my nine-block-grid one page marking plan right now!" Read more

84 customers mention "Fluffect"84 positive0 negative

Customers appreciate the book's no-fluff approach, describing it as thorough and to the point, with one customer noting it cuts out MBA fluff.

"...His business advice is rock solid and truly comprehensive. It is also up to date like a few business books are...." Read more

"...Bam, bam, bam, bam, bam, bam. At the end of the book I had a complete, robust, inexpensive and sustainable marketing plan for my business...." Read more

"...No fluff, just solid advice every business owner needs for a winning marketing strategy. Highly recommended!" Read more

"...I also appreciate that it is written without so much fluff - plain and simple english and direct to the point...." Read more

74 customers mention "Value for money"74 positive0 negative

Customers find the book worth every cent and consider it a valuable resource for businesses, with one customer noting its high value per page ratio.

"...to picture your whole marketing plan with a single glance is worth the price. We are so distracted in the modern world...." Read more

"...a more direct approach to identifying prospects, staying in touch, building value, and making transactions natural...." Read more

"...Allan Dib offers is “Lean Marketing,” but what he delivers is “Big & Fat Value.”" Read more

"...a marketing plan that will allow you to compete successfully and make you money. PS: Please don't tell my competitors about this book...." Read more

53 customers mention "Engaging"53 positive0 negative

Customers find the book engaging and motivating, with content that packs a punch.

"...Easy read, good perspective, fun refresh." Read more

"...His analogies are so spot on and entertaining...." Read more

"...the “after” section” outlines how to give your customers a great experience, get them to buy more from you and how to get them to tell others...." Read more

"...From front to back it will engage you and give you detailed plan to build success in marketing...." Read more

GAME-CHANGER
5 out of 5 stars
GAME-CHANGER
Thank God I decided to read this book before I got too deep into the initial marketing phase of my new business. I would have wasted tons of money if I hadn't read the 1PMP. I cranked through this incredible book in 2 days, leading me to write a to-do list of 30+ tasks! Might sound over-whelming, but complexity is the enemy of execution...break down and organize those tasks and execute 1 by 1 and you're good to go. Thank you Allan Dib. Super well-written and inspiring, and very applicable to lots of businesses (if you don't think it's applicable to yours, I would think long and hard about that.....)
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Top reviews from the United States

  • AlexS
    5.0 out of 5 stars This Book Changed My Marketing Approach!
    Reviewed in the United States on March 20, 2025
    Verified Purchase
    If I could, I would recommend The 1-Page Marketing Plan to every entrepreneur and small business owner I know—and trust me, I know a lot. As someone who spends a lot of time developing and running marketing strategies, I’ve often found myself getting bogged down with too many ideas and too little focus. This book completely changed that for me. Allan Dib made me realize that you don’t need to do everything to succeed in marketing—you just need to do a few things right, and that’s exactly what the nine squares in this book help you do. After implementing his strategies, I’ve been able to streamline my campaigns and achieve better results. It’s the perfect read for anyone who feels like marketing is a never-ending, overwhelming task. Highly recommend this book for anyone who wants to take their marketing to the next level, without the stress!
    3 people found this helpful
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  • Dave Kinnear
    5.0 out of 5 stars Not just a marketing plan - a plan for your business.
    Reviewed in the United States on December 22, 2018
    Verified Purchase
    Persuaded:
    I will admit that I picked this book up with grave misgivings. I was asked by the author’s assistant to review the book but declined to do so. Coincidentally, a week later, one of my clients was looking for a way to get his leadership team on the same page when it came to marketing and sales. So, I picked up the Kindle version of the book and promised I’d let him know what I thought.

    By the time I finished the introduction, I was shaking my head in agreement with Mr. Dib. Halfway through the book, I was confident enough to recommend that my client get the book for himself. Let me explain some of the reasons why I believe this book is worth your time to read.

    Layout:
    The chapters are in a logical order that builds from one marketing principle to another while working toward completing the plan. There are frequent referrals between concepts that tie everything together.

    I appreciate the way Dib starts each chapter with a summary and a list of what he will be telling you in that chapter. Then, at the end of each chapter, he has an action item and instructions for filling in one block of the nine-block marketing plan.

    Marketing:
    It is refreshing to read that Dib believes there is no longer (and maybe never was) a reason for not doing the work of determining the return on investment (ROI) for your marketing budget. Technological advances in digital media make parts of the ROI equation very easy to manage. Print media is also much more targeted and traceable than in the past. So, no excuses! Continuous improvement in marketing effectiveness is possible and required for a well-run business.

    Dib also dispels the myth that print and direct marketing are "dead," or dying. He drives home the concept that all the media can be useful and should be used in a mix that is most effective for your target market. Also, yes, some of the determination of the proper combination will be trial-and-error which is why measuring is so critical.

    On the target market subject, Dib suggests that a narrow focus is best. We cannot be all things to all people in all markets. Combine a narrow focus with the creation of a customer avatar, and you will be able to create a powerful model for marketing and sales personnel to use as a guide for their work.

    There are many other great tips and ideas for a highly effective marketing program; too many to itemize here. As I mentioned above, it is well worth your time to read what Dib has to say.

    Sales:
    Marketing and sales are very closely intertwined. Generally, the sales process is where I disagree with most sales and marketing trainers or authors on these topics. Try as they might, they cannot seem to get to the point where they stop making the process about making the sale. Many start out saying the right things: “It’s about the buyer; You must add value; You must build trust, etc." Then, inevitably, they wind up inculcating tactics that make things all about the salesperson making the sale. Find out what your customer needs – so you can make the deal. Build a relationship with your customer, because that is what will make them comfortable placing the order. Always be closing.

    Dib has come the closest I've seen so far to reaching my own sales philosophy – if you want someone to buy, stop selling. People want to buy; they do not want to be sold – no matter how pleasant you are as a salesperson. Today, if I want or need something, I have researched it already, and I either have it or have decided it’s not in my budget. Therefore, if you’re trying to manipulate me (no matter what fancy tactic you use) into purchasing something I don’t need or can’t afford, then you’re serving yourself and not me as the customer.

    The most egregious sales tactics today are those based on neuroscience. They are designed to use new knowledge about how the human brain works to manipulate people into doing what you want them to do rather than help them understand what it is they want to do. To me, doing that is evil. As a vendor, my job is to be found. That, being found, is why this book is so important and worth reading.

    Definitions:
    Dib uses an interesting story to define some of the common terms we use around marketing and sales. “Here's the simplest, most jargon-free definition of marketing you're ever likely to come across: If the circus is coming to town and you paint a sign saying, ‘Circus Coming to the Showground Saturday,’ that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and, ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.”

    As you might imagine, my difficulty is only with the portion that states, you “explain how much fun they’ll have spending money at the booths.” Just show them the booths. They’ll figure out if they want to spend time and money having fun.

    Bottom Line:
    As I said, Dib comes closest to meeting my "don't sell" sales philosophy. Moreover, he is right on target with the marketing, branding, and promoting philosophy. This book is the most lucid and most thorough book on this topic that I've read to date. Also, Dib has more useful resources on his website for those who want to dig deeper. I highly recommend the 1-Page Marketing Plan.
    586 people found this helpful
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  • MS
    5.0 out of 5 stars The thoroughly well-laid out plan
    Reviewed in the United States on October 5, 2018
    Verified Purchase
    This book is brilliant.
    I cannot decide what I loved most about it – whether it was the superb conversational tone, amazingly solid business advice or that Allan actually preaches what he practices (which happens depressingly rare nowadays).

    Are there any flaws in “The 1-Page Marketing Plan?” Only perceived ones and only a few. Let’s start with them.
    Cons

    1. Give them what they want…
    The author tricks you into buying the book with his 1-page slogan. And he provides that indeed. But it’s just the tip of the tip of the iceberg. You get the tip and the whole iceberg attached to it.
    …then give them what they need.
    And it’s a huge iceberg to swallow. The amount of content condensed into this book is mind-blowing.

    2. More for Rookies.
    This book is ideal for people who are getting their feet wet in the entrepreneurial world. I found only a couple missing elements in the whole structure of Allan’s business program. But it also means that if you have some experience in business you have probably heard of or lived through most of the advice provided in the book.

    On the plus side, Allan has a talent for conveying his points in a way that penetrates thick skulls. So, even if it’s something you are familiar with it still may make you take action.

    3. Missing puzzles.
    What small business owners need is a full operation manual for their businesses and the author provides just that. With two exceptions I could put my finger on: there is nothing, or very little, about a vision for your business and idea validation at its early stages. Yeah, I know, it’s nitpicking. 1-page Marketing Plan is dedicated to existing business owners and assumes they have a vision and validated their idea. However, if you cover the whole picture, you shouldn’t make exceptions.

    PROS

    1. From Practice.
    I cannot praise the author enough for his book marketing. I make a living as a book advertiser. Gosh! So many authors, even business book authors, have no clue about it. I need to teach them basics before we can even start.
    Allan Dib is a superb marketer. His book is #1 in a competitive category and it ranks high consistently, meaning he knows how to actually sell his own book.

    The same experience shines through the pages of his book. Allan has been there and done that. “The 1-Page Marketing Plan” is not a theoretical thesis. It comes straight from experience. I appreciate this very much.

    2. Advice
    As I mentioned in the ‘Cons’ section, Allan shares much more than a single marketing tactic. His business advice is rock solid and truly comprehensive. It is also up to date like a few business books are. For example, the utmost emphasis on tracking your marketing campaigns is, of course, common sense, but in the modern world it is also a must.

    “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker
    “It should be a crime to say that today.” – Allan Dib

    Allan is not shy about admitting that he borrows heavily from Gerber and his “E-Myth.” If you want to build a real business, not just a new job without a boss (and without a stable salary), you need systems and processes. Your marketing needs a system and processes as well and “The 1-Page Marketing Plan” tells you exactly how to implement them.

    The business advice shared in the book is especially valuable for business rookies who haven’t yet read everything from the business shelf in the library.

    3. Wisdom.
    Allan Dib’s advice does not focus only on systems and processes. His business acumen is enormous and he is generous in sharing it. For me, it was especially visible when he talks about relationships with customers. I need to nurture those relationships not consider them a given. Allan also knows which particular stories to share to make his point memorable. The story of a car salesman opened my eyes to what it means to keep relationships with customers alive.
    “Everybody is in sales” was another business wisdom nugget I got from “The 1-Page Marketing Plan.”
    And author’s assessment about big organizations was right on the spot:

    “Poor service, indifferent staff, and out-of-touch management are hallmarks of large companies.”

    I’ve been working in a corporate environment my whole career and there are no words that describe this world more aptly.

    I also liked very much whenever Allan gave arguments about why small businesses actually have advantage over big corporations, if they do their marketing right.

    Another of his gems:

    “Word of mouth is the business equivalent of a free lunch.”

    That’s so true. It’s amazing when it happens, but depending on free meals is not a strategy to support your family or create a business.

    Firing problematic customers, not basing your business on a single snow leopard, how to give outrageous guarantees and many other wisdom gems were hidden among this book’s pages.

    4. Storytelling.
    While many of the things Allan teaches about in his book were not new to me, his storytelling is so superb that many things I knew only intellectually finally penetrated to the gut level.

    For example, I knew very well that it’s so much more effective to keep an existing customer than to attract a new one. They taught me this in my economy classes at university 20 years ago! But only after reading the “The 1-Page Marketing Plan” it dawned on me how downright stupid it is to neglect your past and existing customers and chase new clients instead.

    I’m a numbers guy and I was impressed at how Allan used numbers to illustrate his points.
    Thus, even if you “kind of” already know everything about marketing, systems, processes and keeping your customers satisfied, reading “The 1-Page Marketing Plan” will not be waste of your time. The author’s persuasion skills may refresh your knowledge and implement what you know intellectually into practice.

    5. 1-Page
    And yes, there is a 1-page marketing plan included in the book.

    In my opinion, it’s well worth the book’s price. Even the principle that you should have only one place, one sheet, to picture your whole marketing plan with a single glance is worth the price. We are so distracted in the modern world. This single piece may serve you as a single point of focus that will keep your monkey brain glued to the importance of marketing plan for your business.

    So, even if you already know everything Allan teaches about marketing, customer satisfaction, market research, systems and processes and all that stuff, but you didn’t have your whole marketing plan put on a single sheet, you need to read “The 1-Page Marketing Plan”

    By the way, the plan is thoroughly well-laid out in a chronological and logical order. It’s a masterpiece. I’m going to use it in my business.
    183 people found this helpful
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  • Rachel
    4.0 out of 5 stars good read!
    Reviewed in the United States on May 17, 2024
    Verified Purchase
    Not earth shattering concepts - pretty common in the entrepreneurial world but it was great that this book was geared directly toward smaller businesses (read: not Walmart lol).

    And as mentioned at the end of the booked, the focus on simplifying down to one page with nine objectives is awesome! Easy read, good perspective, fun refresh.
    One person found this helpful
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Top reviews from other countries

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  • Mauricio
    5.0 out of 5 stars Este libro está repleto de conocimientos
    Reviewed in Mexico on June 1, 2024
    Verified Purchase
    Cada página tiene una muy alta densidad de conocimientos e ideas todas interesantes. Creo que lo tendré que volver a leer 4 veces más
    Report
  • Ela Montes
    5.0 out of 5 stars Tout est parfait
    Reviewed in France on June 14, 2023
    Verified Purchase
    Délai de livraison respecté, le livre est en excellent état. Il compte 225 pages.
    Très intéressant et très riche en informations, je conseille fortement
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    Ela Montes
    5.0 out of 5 stars
    Tout est parfait

    Reviewed in France on June 14, 2023
    Délai de livraison respecté, le livre est en excellent état. Il compte 225 pages.
    Très intéressant et très riche en informations, je conseille fortement
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  • Ahmed W.
    5.0 out of 5 stars اسلوب شيق ولغه انجليزيه سهله
    Reviewed in Egypt on March 1, 2023
    Verified Purchase
    ممتاز
    Report
  • Ben
    5.0 out of 5 stars Simple and effective
    Reviewed in Australia on January 17, 2025
    Verified Purchase
    Love this book. Demystifies marketing with easy to understand explanations and concise instructions
    Report
  • Cristina
    5.0 out of 5 stars Excellent quality paper
    Reviewed in Sweden on January 19, 2023
    Verified Purchase
    Good book in content and quality materials. Thick and resistant pages.
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    Cristina
    5.0 out of 5 stars
    Excellent quality paper

    Reviewed in Sweden on January 19, 2023
    Good book in content and quality materials. Thick and resistant pages.
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