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How Not To F*ck Up A CRM System: Learning From Others Mistakes
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In the book "How Not To F*CK Up A CRM System," I share real-life stories and offer invaluable insights to help you create a successful CRM implementation. One key focus is satisfying people and ensuring their contributions to the system are effortless while providing them significant value in return. The goal is to establish a process that minimizes the data entry burden, making it far outweigh the benefits they receive from the system. It is even better if their specific contributions can directly correlate with increased business value, such as generating more sales, accelerating business development, and boosting personal commission.
Throughout the book, I dispel the myth of finding a silver bullet solution that magically makes everyone happy. The truth is, there is no perfect company to install and operate the CRM system. The idea of an ideal installation partner is also just a myth. And most importantly, you will never have a perfect set of users. Instead, you will encounter a diverse mix of individuals, ranging from those eager to help, understanding, and committed individuals to those who are time-stretched, unenthusiastic, overwhelmed, or even obstructive.
To navigate these challenges, the book emphasizes the need to change your behavior and set realistic goals and expectations for system usage and the corresponding value you expect to achieve. It is crucial to adapt to and manage the different attitudes and behaviors of the users, ensuring they understand the benefits of the CRM system and fostering a collaborative environment.
Drawing on real-world case studies, "How Not To F*CK Up A CRM System" provides you with practical guidance and insights into scenarios that other organizations have faced. By learning from their experiences, you can make better choices for your own company, avoid common pitfalls, and ensure a successful CRM implementation that drives meaningful business outcomes.
In summary, this book serves as a mentor, offering practical advice and wisdom garnered from extensive hands-on experience. It highlights the importance of focusing on user satisfaction, dispelling myths, adapting behavior, setting realistic goals, and leveraging real-world case studies to guide you through the challenges of implementing a CRM system.
- ISBN-101736021362
- ISBN-13978-1736021361
- Publication dateAugust 27, 2023
- LanguageEnglish
- Dimensions6 x 1.27 x 9 inches
- Print length562 pages
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Product details
- ASIN : B0CHD8R9SK
- Language : English
- Paperback : 562 pages
- ISBN-10 : 1736021362
- ISBN-13 : 978-1736021361
- Reading age : 16 - 18 years
- Item Weight : 1.64 pounds
- Dimensions : 6 x 1.27 x 9 inches
- Best Sellers Rank: #2,552,427 in Books (See Top 100 in Books)
- #225 in Business Accounting Software Computer
- #250 in Personal Finance Software (Books)
- #889 in Business Intelligence Tools
- Customer Reviews:
About the author
Michael M. Hudlow
Welcome to my bio page! I'm Michael M. Hudlow, a seasoned professional with a passion for combining business acumen with cutting-edge technology. With over 14 years of experience running complex operations and spearheading the development and implementation of innovative solutions, I've had the privilege of contributing significantly to the growth journey of various organizations. My expertise lies in leveraging artificial intelligence and CRM systems to optimize operational processes and drive exceptional business outcomes.
A Diverse Career Journey
Throughout my career, I have held key leadership roles that have allowed me to make a lasting impact on the organizations I've been a part of. As a leader at PwC, Arthur Andersen, One Call Title, Bitxia CRM and as a Managing Director at Alvarez & Marsal, I played a pivotal role in transforming business activities by leveraging more modern systems and innovative thinking. I successfully developed, deployed, and operated global teams, strategies, and paths to achieve digital transformation. By advising, operating, and overseeing the creation of firm-wide global programs, I helped drive business growth while ensuring compliance with regulatory requirements.
The Power of Writing
Beyond my professional achievements, I'm also a passionate writer. I have authored several business books that delve into technical topics, but with a unique twist. I aim to explain complex concepts and strategies in a non-technical way, making them accessible and understandable to a wide range of readers. These books serve as valuable resources for both my consulting clients and individuals seeking to enhance their knowledge in the realm of AI-driven CRM solutions. By bridging the gap between technical complexities and practical implementation, I enable my readers and clients to make informed decisions and achieve tangible results.
Consulting Expertise
In addition to my writing endeavors, I offer consultancy services at Bitxia CRM, LLC. My focus is on identifying issues between expectations, development efforts, and service delivery, in order to drive transformative change and close the gaps that hinder success. By providing practical examples and case studies, I assist organizations in building new strategies, improving underperforming teams, and aligning their goals with actual results. With expertise in transformation, CRM, customer experience, and contract assessment, I bring a holistic perspective to every consulting engagement.
Sharing Knowledge and Inspiring Success
My passion for innovation and success goes beyond the confines of my work. I actively engage with industry peers through speaking engagements, webinars, and conferences, sharing real-world examples and insights to foster a sense of camaraderie within our professional community. I believe in the power of collaboration and knowledge sharing to drive the next wave of innovation in AI-driven CRM solutions.
Let's Connect - Find me on LinkedIn
Customer reviews
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book provides practical advice and lessons learned about CRMs. They describe the writing style as straightforward and candid, making it easy to understand without being technical.
AI-generated from the text of customer reviews
Customers find the book helpful and informative. They say it provides practical advice, lessons learned, and case studies in an engaging way. The book is a great way to get a grasp on CRMs without getting bogged down in technical details.
"...Michael Hudlow provides the reader with a wealth of practical advice, lessons learned, and informative case studies to help practitioners of various..." Read more
"...Get ready to hear real life, practical advice. Written with honesty, passion and a sense of humor. Refreshing." Read more
"This book is a great way to get a grasp on CRMs without being bogged down in technical lingo. It’s easy to process and not tedious to read...." Read more
"Very informative and written in a unique and engaging way." Read more
Customers enjoy the writing style. They find it honest, passionate, and humorous. The book is straightforward and engaging, with great advice.
"Not your typical boring “how to” business book. This is as straightforward and candid as it gets. Get ready to hear real life, practical advice...." Read more
"...It’s easy to process and not tedious to read. I HIGHLY RECOMMEND THIS!" Read more
"Very informative and written in a unique and engaging way." Read more
Top reviews from the United States
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- Reviewed in the United States on September 12, 2023How Not To F*ck Up A CRM System: is written for everyone from CEOs/CFOs looking to purchase CRM software for their business to Sales Operations teams who direct the requirements to CRM technologists and administrators who bring the dream to life.
Michael Hudlow provides the reader with a wealth of practical advice, lessons learned, and informative case studies to help practitioners of various experience levels design and launch successful CRM projects for their companies. You would do yourself a disservice if you don't read this book before embarking on any CRM purchase/design/build/launch!
- Reviewed in the United States on September 7, 2023Not your typical boring “how to” business book. This is as straightforward and candid as it gets. Get ready to hear real life, practical advice. Written with honesty, passion and a sense of humor. Refreshing.
- Reviewed in the United States on September 10, 2023This book is a great way to get a grasp on CRMs without being bogged down in technical lingo. It’s easy to process and not tedious to read. I HIGHLY RECOMMEND THIS!
- Reviewed in the United States on September 1, 2023Very informative and written in a unique and engaging way.
- Reviewed in the United States on September 1, 2023Engaging read for anyone involved with CRM.
- Reviewed in the United States on September 15, 2023Loving reading "How to Not F Up a CRM System". This is a well thought out and written playbook. Obvious the author has incredible experience.