The Purpose of Purpose: Making Growth the Heart of Your Business Hardcover – May 6, 2025

“The most fun and impactful book on purpose I’ve ever read.” ―Jesse Cole, owner of the Savannah Bananas

“Hilarious, poignant, ultra-modern, and urgent. This is the business leadership book you can’t put down, and will never forget.” ―Jay Baer, bestselling author of Hug Your Haters

“Rare is the business book that will have you throw your head back with laughter yet constantly set you straight with the truth. This is that uncommon and exceptional work.” ―Scott McKain, bestselling author of ICONIC

“This book reconnects the importance of growth with the power of purpose in a way that is unique, hilarious, practical, and profound.” ―Michael Bungay Stanier, bestselling author of The Coaching Habit

“This book is like a TED Talk for the caffeinated and slightly jaded. It’s equal parts thought-provoking and laugh-out-loud funny, packed with stories that make you think.” ―Robert Rose, author of Content Marketing Strategy

“While the rest of the business world sits around a conference table and eats free muffins and talks brand and strategy and blah blah blah... only Ron Tite asks the bigger questions: ‘What’s the purpose of our brand, anyway? And why does it matter to you, me, and our customers?’” ―Tina Fey, (aka Ann Handley, bestselling author of Everybody Writes)

“Ron Tite brilliantly redefines what it means to lead with purpose in a world that demands it. This isn’t about lofty ideals or empty slogans. It’s a clear, actionable road map for leaders looking to drive real impact.” ―Michele Romanow, Dragons’ Den investor

“Ron Tite shows how the best in the world combine purpose and growth to achieve phenomenal results. This book will help you turn marketing speak into leadership action.” ―Joey Coleman, bestselling author of Never Lose an Employee Again

“With his signature blend of humor, wisdom, and razor-sharp insights, Ron Tite brilliantly dismantles outdated notions of purpose and replaces them with a transformative framework that ties meaningful growth to actionable beliefs.” ―Michael Port, bestselling author of Steal the Show

“This book doesn’t offer a bunch of hollow ideas―it hands you the tools to climb on your own.” ―Alison Levine, bestselling author of On the Edge

“Ron Tite gets it. Business, strategy, culture, growth... the whole shebang. This volume is packed with the stories, frameworks, and tactics to help you make purpose the fuel for your organization’s growth.” ―Liane Davey, bestselling author of The Good Fight

“If strategy is the map, purpose is your compass. This book ensures you and your team are never lost.” ―Stephen Shapiro, author of PIVOTAL

“A rallying cry for leaders to stop performative purpose and corporate virtue signaling, and instead use purpose to focus decisions, create meaningful experiences, and develop extraordinary organizations.” ―Shawn Kanungo, bestselling author of The Bold Ones