Betsy A. Hays, APR, Fellow PRSA, is an educator, author and speaker. She is also the lead public relations and advertising professor in the Department of Media, Communications and Journalism (MCJ) at Fresno State, where she has been teaching since 1999. Betsy created one of the nation's first public relations entrepreneurship courses, and also fully integrated the pedagogy of service-learning into MCJ's public relations curriculum. She is heavily involved in fostering entrepreneurial and career readiness education throughout campus.

For more than 30 years, Betsy has been involved in the public relations profession via her work as a practitioner and as an educator. She frequently conducts seminars and workshops to assist businesses and organizations with productivity, effective communication, presentation skills, networking, and personal and professional branding.

Connect with Betsy on LinkedIn or via her website.

Tori Terhune is a social media strategist, coach and educator for small businesses. With a specialized focus on profiles boasting fewer than 10K followers, she blends social media best practices with search engine optimization and content creation, crafting impactful strategies for businesses aiming to break through the digital noise.

Tori has produced vital guides for college students and working professionals. Her noteworthy co-authored titles include “Life After College,” “Win & Wow,” and “Land Your Dream Career in College,” the latter of which earned recognition in the American Library Association’s Bests of 2013. The motivation for her first book sprouted from the economic downturn of 2009. As a rare graduate with a job in her chosen field, Tori felt compelled to share her journey and insights.

Before her ascent as a social media strategist, Tori earned her stripes in journalism, contributing to various newspapers, magazines, and digital platforms. Her dedication was acknowledged early on with accolades including Graduate of the Year in 2009 from the California State University, Fresno Mass Communication and Journalism Department, and Rookie of the Year in 2008 from Public Relations Society of America Central California.

On the business front, Tori isn't only interested in theory. She’s rolled up her sleeves, partnering with businesses nationwide to sculpt effective online marketing campaigns. She actively partners with a diverse clientele that spans tourism, manufacturing and non-profits, to name a few. With a unique approach, she takes time-tested public relations strategies and artfully applies them to the social media landscape. While growing an audience is vital, Tori's primary focus is on conversion. It's about more than just getting a 'like' or 'share;' it's about motivating followers to take actionable steps, aligning with the business's objectives.

The cornerstone of Tori’s method, which she's in the process of trademarking, is building genuine relationships organically. She prides herself on maintaining long-term relationships with her clients as well, some spanning longer than a decade, a testament to the lasting value she offers via her expertise.

Tori’s commitment to growth is evident. She's currently revisiting and updating her initial books while also curating an online course to support businesses in harnessing the full potential of their social media efforts. And for those seeking a more immediate connection, Tori regularly shares insights on her Instagram and YouTube channels.

In her free time, Tori is an avid reader of nonfiction, fantasy, and thriller books. As often as she can, you'll find her on a beach (Kindle in hand) watching her husband and son play in the sand.