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Stories Sell: Storyworthy Strategies to Grow Your Business and Brand Kindle Edition

4.3 4.3 out of 5 stars 41 ratings

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WIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING

Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples,
Stories Sell reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually want to hear. Topics include:

• The three elements of a winning story: stakes, suspense, and surprise
• Finding the right narrative structure (and why beginning at the beginning isn’t always the best method)
• The power of being vulnerable: how admitting your mistakes can build rapport with audiences
• When and how to use humor
• Zigging while others zag: making yourself stand out from competitors

Whether you’re an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive,
Stories Sell will teach you to find your voice and get your message across for maximum impact and profit.

Editorial Reviews

Review

“Matt Dicks is an incredible coach with a truly unique knack for engaging any audience through strategic storytelling.”
— Ania Smith, CEO of Taskrabbit

“Business relationships depend on communication and connection, and nothing is more equipped to facilitate those bonds than storytelling. . . . By utilizing storytelling in your business, you, too, can build a timeless legacy and lifelong friendships.”
— Alykhan Rehmatullah, cofounder and CEO of Kalpa

“This is your opportunity to learn the art of storytelling from a master craftsperson. . . . It’s your chance to be mentored by Matt and learn how to outsell all your peers using stories alone. Most importantly, this book will help you learn how to think in story, a skill that will separate you from the pack and make people pay attention.”
— from the foreword by Masha Cresalia, founder of Product Narrative Consulting

About the Author

Matthew Dicks is an internationally bestselling author and award-winning slam storyteller with a record-breaking fifty-nine victories at the Moth StorySLAM competition and ten victories at the GrandSLAM. In addition to cofounding Speak Up, a Hartford-based storytelling organization, he teaches storytelling and public speaking to individuals, corporations, nonprofits, universities, and schools around the world. He lives in Newington, Connecticut, with his wife and two children.

MatthewDicks.com
StoryworthyMD.com

Product details

  • ASIN ‏ : ‎ B0D2K1BP2N
  • Publisher ‏ : ‎ New World Library (June 11, 2024)
  • Publication date ‏ : ‎ June 11, 2024
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1910 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 338 pages
  • Page numbers source ISBN ‏ : ‎ 1608689042
  • Customer Reviews:
    4.3 4.3 out of 5 stars 41 ratings

About the author

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Matthew Dicks
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Matthew Dicks is the internationally bestselling author of the novels Memoirs of an Imaginary Friend, The Other Mother, Something Missing, Unexpectedly, Milo, The Perfect Comeback of Caroline Jacobs, Twenty-one Truths About Love, as well as the nonfiction Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Art of Storytelling, and Someday Is Today: 22 Simple, Actionable Ways to Propel Your Creative Life.

His novels have been translated into more than 25 languages worldwide.

Memoirs of an Imaginary Friend was the 2014 Dolly Gray Award winner and was nominated for a 2017 Nutmeg Award in Connecticut. Matthew has been awarded first prize in the Magazine/Humorous Column category by the CT Society of Professional Journalists in 2016, 2017, 2018, 2019, and 2020.

He is also the author of the rock opera The Clowns and the musicals Caught in the Middle, Sticks & Stones, and Summertime. He has written comic books for Double Take comics. He is the humor columnist for Seasons magazine, an advice columnist for Slate magazine.

When not hunched over a computer screen, Matthew fills his days as an elementary school teacher, a storyteller, a speaking coach, a blogger, a wedding DJ, a minister, a life coach, and a Lord of Sealand. He has been teaching for 23 years and is a former West Hartford Teacher of the Year and a finalist for Connecticut Teacher of the Year.

Matthew is a record 58-time Moth StorySLAM champion and 9-time GrandSLAM champion whose stories have been featured on their nationally syndicated Moth Radio Hour and their weekly podcast.

Matthew is also the co-founder and Artistic Director of Speak Up, a Hartford-based storytelling organization that produces shows throughout New England. He coaches and consults on storytelling and communication with individuals, corporations, universities, hospitals, attorneys, clergy members, and school districts around the world. He has most recently taught at MIT, Yale University, Harvard University, The University of Connecticut Law School, Purdue University, Kripalu Center for Yoga and Health, Miss Porter's School, and Graded School in Sao Paulo, Brazil.

Matthew is the creator and co-host of the podcasts Speak Up Storytelling, a podcast that helps listeners improve their storytelling and Boy vs. Girl, a podcast about gender and gender stereotypes.

Matthew is married to friend and fellow teacher, Elysha, and they have two children, Clara and Charlie. He grew up in the small town of Blackstone, Massachusetts, where he made a name for himself by dying twice before the age of eighteen and becoming the first student in his high school to be suspended for inciting riot upon himself.

Customer reviews

4.3 out of 5 stars
41 global ratings

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This book transforms marketing and sales
5 out of 5 stars
This book transforms marketing and sales
There are some people who will say "This book is really about stories, not about sales and marketing." And that's partially try. It is about stories. But it's 100% about sales and marketing too. Because the companies with the best stories win. What was Steve Jobs if not a storyteller? What are the best sales people if not storytellers?Of course they need to know their target market, how to handle objections, how to get at pain points, and all that.But the best copywriters out there. The best advertisers. The best marketing and sales people are all storyellers. It's not opinion. It's fact.And this book gives you the roadmap for how to differentiate your presentations, how to make your company stand out, and how to become the leader in your space through stories.Sure there are tons of marketing hooks out there that teach you how to craft a USP, an ICP, and how to maximize your CPC and your CAC. But you can get death by acronym, and fall asleep totally bored out of your mind.Not with Stories Sell. Storytelling is the one missing element your company needs to be different. And what is marketing if not differentiating yourself?I love this book, and it's really the only marketing and sales book I've read cover to cover. Thanks for this wonderful resource Matthew!
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Top reviews from the United States

  • Reviewed in the United States on December 28, 2024
    I have read several books on the topic of storytelling, particularly how stories are useful in business. This is by far the best. He teaches that stories are memorable, "content" is not. So he uses many, many interesting and entertaining stories to make all of his teaching points in the book.
  • Reviewed in the United States on December 10, 2024
    Great additional ideas to use storytelling in business! It leaves me craving more! Seriously, probably the best business application of using storytelling I’ve ever read! Well done!
  • Reviewed in the United States on July 10, 2024
    There are some people who will say "This book is really about stories, not about sales and marketing." And that's partially try. It is about stories. But it's 100% about sales and marketing too. Because the companies with the best stories win. What was Steve Jobs if not a storyteller? What are the best sales people if not storytellers?

    Of course they need to know their target market, how to handle objections, how to get at pain points, and all that.

    But the best copywriters out there. The best advertisers. The best marketing and sales people are all storyellers. It's not opinion. It's fact.

    And this book gives you the roadmap for how to differentiate your presentations, how to make your company stand out, and how to become the leader in your space through stories.

    Sure there are tons of marketing hooks out there that teach you how to craft a USP, an ICP, and how to maximize your CPC and your CAC. But you can get death by acronym, and fall asleep totally bored out of your mind.

    Not with Stories Sell. Storytelling is the one missing element your company needs to be different. And what is marketing if not differentiating yourself?

    I love this book, and it's really the only marketing and sales book I've read cover to cover. Thanks for this wonderful resource Matthew!
    Customer image
    5.0 out of 5 stars This book transforms marketing and sales
    Reviewed in the United States on July 10, 2024
    There are some people who will say "This book is really about stories, not about sales and marketing." And that's partially try. It is about stories. But it's 100% about sales and marketing too. Because the companies with the best stories win. What was Steve Jobs if not a storyteller? What are the best sales people if not storytellers?

    Of course they need to know their target market, how to handle objections, how to get at pain points, and all that.

    But the best copywriters out there. The best advertisers. The best marketing and sales people are all storyellers. It's not opinion. It's fact.

    And this book gives you the roadmap for how to differentiate your presentations, how to make your company stand out, and how to become the leader in your space through stories.

    Sure there are tons of marketing hooks out there that teach you how to craft a USP, an ICP, and how to maximize your CPC and your CAC. But you can get death by acronym, and fall asleep totally bored out of your mind.

    Not with Stories Sell. Storytelling is the one missing element your company needs to be different. And what is marketing if not differentiating yourself?

    I love this book, and it's really the only marketing and sales book I've read cover to cover. Thanks for this wonderful resource Matthew!
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  • Reviewed in the United States on December 1, 2024
    I don't really know who was the target group of this book.

    If it was anybody who's in the business of selling something, this is literally a rip-off of his great book Storyworthy.

    If it was business people who are in the business of selling but don't belive in the power of storytelling – you should read his book Storyworthy.

    I love Matt, but this book is like a second edition of Storyworthy. He's a wonderful storyteller, and this one sold me the idea of "storytelling in business" but made the same points as in Storyworthy.
  • Reviewed in the United States on September 10, 2024
    It's 1:00am, Tuesday morning, August 10th (2024), and I've just finished another bartending shift at the end of which another guest recommends another book to me. This book, I'm told, echoes techniques and methods I myself have described -- countless times over the years -- about how anyone can constantly acquire new ideas for poems and stories, endlessly. These techniques and methods are hardly mine. They go back to at least the Ancient Greeks, and the Ancient Roman orator Quintilian also writes about them.

    Matthew Dicks may (or may not) have coined the jargony phrase "homework for life," which you can feel hardening into frozen self-help dogma as I write these very words, and he may (or may not) be the first person to suggest using "an Excel spreadsheet" to write down memorable moments from your day. But be assured that this practice -- which in this book he informs us, with no apparent sarcasm, irony, embarrassment, he's had "trademarked" -- in actual fact extends back into antiquity. There's also, just incidentally, a 2008 TED talk about doing this same -- i.e. consciously recalling the memorable moments from each and every one of your days -- NOT specifically for "storytelling" or the Storytelling Industrial Complex, which the storytelling fad has spawned like a plague upon the world, but rather, as this East Indian Ted speaker and memory expert explained (in 2008), for a true method by means of which we can all keep hold of our moment-by-moment lives through the power of our memory.

    Matthew Dicks, whom I do not know and (except for this one thing addressed here) have nothing against, is either dreadfully naive or dreadfully dishonest -- at minimum, because of this one particular section of the book, which he's (parenthetically) bragged about "trademarked" under a title of pure jargon: a jargon worthy not of "story," but of the colossal Storytelling Industrial Complex, we've all come to know and love so intimately. In this reader's opinion, this one thing casts suspicion upon the entire book -- for its naïveté or dishonesty, I don't know for sure which.

    Let me tell you another story. It's a true story. You won't believe it. I mean, you're in for a real surprise.

    In the early 1990's, a poet and professor of poetry, who was also my friend, once told me that the essence of poetry -- and of all literature -- is (first) observation and (second) connecting your observations with a wider premise: "Because," my friend the poet said, "the macro is always contained in the micro."

    Ever since then, at his casual suggestion, I've been religiously writing down -- longhand, in notebooks (not Excel) -- the most memorable moments of each day. From this, I've gleaned and written thousands of poems, and I've also had published eleven books, mostly novels. My concern now is this: will I and my friends and innumerable others be sued for breach of trademark now that, decades later, Mr. Dicks has trademarked this ancient and well-known method?

    All would-be readers of "Stories Sell" should at the very least know that neither Matthew Dicks nor TedX nor the Storytelling Industrial Complex originated any of this. They originated the jargon, and then they repackaged it in modern software and spreadsheets to appeal to the masses, but it's laughable to suggest that writing down -- i.e. observing and remembering -- the memorable moments for each of our days is their idea, and so they've trademarked it. It's pathetically laughable. Reader, it's only their concretes that differ -- their faddish Excel spreadsheets and dogmatic buzzwords and jargon. Yet the principles are ancient. And you may quote me wildly on that.
    7 people found this helpful
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  • Reviewed in the United States on November 19, 2024
    Just finished the last words of Stories Sell, and I’m a changed man. (leaving it at that, see for yourself)
  • Reviewed in the United States on July 4, 2024
    Sorry, Matt. I love your work, stories you tell and your previous book “Storyworthy”. But that book is not about marketing and sales. It’s about storytelling only. I loved the foreword about Slack story. I expected to learn from the book how could I craft my stories to sell my product like people at Slack did. And I didn’t find any practical advice in marketing. Feel disappointed. “The spoon of Power” story is wonderful by the way.
    2 people found this helpful
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  • Reviewed in the United States on December 3, 2024
    I read Storyworthy and I loved the book, so once I found out about Stories Sell, I bought it immediately. However, I was pretty dissapointed because this book is basically the same as Storyworthy. It's funny that Matthew Dicks criticizes people who tell the same story over and over, and he prides himself on having tons of different stories, but managed to "write" a second book, just copying and pasting almost whole chapters, almost word for word. He should've written a new edition of Storyworthy instead.
    2 people found this helpful
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Top reviews from other countries

  • teri kingston
    5.0 out of 5 stars stunningly helpful for anyone wanting to tell better stories!
    Reviewed in Canada on October 5, 2024
    So many rich and helpful strategies and techniques in this book. I took pages and pages of notes. I will be spending the next few months integrating and then implementing the excellent strategies covered in this book. As a storytelling coach and a presentation skills coach, this book is a must-have. Don’t just buy it…use it and become as story worthy as you can possibly be!
  • mango diva
    5.0 out of 5 stars Your Story
    Reviewed in the United Kingdom on December 13, 2024
    It's a great book, read it all, I will read it again.
  • VINCE FORD
    5.0 out of 5 stars A real game-changer for storytelling!
    Reviewed in Australia on August 9, 2024
    Fabulous frameworks, tips and tricks to make storytelling relevant and accessible. Matthew unpacks his experience and expertise to change the way I think about storytelling and the way I tell stories. This is the greatest storytelling book I've ever read!
  • David Pullan - author of The DNA of Engagement®
    5.0 out of 5 stars One Story Book to Rule Them All
    Reviewed in the United Kingdom on June 15, 2024
    I judge the value of a book by the number of times I put it down and stare into space pondering the wisdom I've just read. Matthew Dicks has created space staring moments on every page in his latest book. A big part of its genius lies in the fact that it will appeal to those just starting out on their journey into the world of story as well as those who have been around the block more times than they care to remember. As one of the latter I found myself saying, 'Oh that's good' to my perplexed cat on many occasions. And don't be fooled by the 'strategies to grow your business and brand' bit. This is a guide on how to be a better human being.

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