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The FUTURE AND ITS ENEMIES: The Growing Conflict Over Creativity, Enterprise, and Progress Paperback – December 8, 1999

by Virginia Postrel (Author)

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Today we have greater wealth, health, opportunity, and choice than at any time in history. Yet a chorus of intellectuals and politicians laments our current condition -- as slaves to technology, coarsened by popular culture, and insecure in the face of economic change. The future, they tell us, is dangerously out of control, and unless we precisely govern the forces of change, we risk disaster.
In The Future and Its Enemies, Virginia Postrel explodes the myths behind these claims. Using examples that range from medicine to fashion, she explores how progress truly occurs and demonstrates that human betterment depends not on conformity to one central vision but on creativity and decentralized, open-ended trial and error. She argues that these two opposing world-views -- "stasis" vs. "dynamism" -- are replacing "left" and "right" to define our cultural and political debate as we enter the next century.
In this bold exploration of how civilizations learn, Postrel heralds a fundamental shift in the way we view politics, culture, technology, and society as we face an unknown -- and invigorating -- future.

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Editorial Reviews

Review

James K. Glassman The Washington Post American will prosper as long as we allow our trust in what Virginia Postrel in her brilliant new book, The Future and Its Enemies, calls dynamism -- freewheeling, even playful, change -- [to] overcome our fear of the future.

Daniel Silver The Wall Street Journal A pointed and provocative cultural critique.

Alan Wolfe The New Republic A lively, engaging, and thought-provoking book.

Etelka Lehoczky Solon Vibrant with genuinely remarkable new ideas...Postrel's prose is a delight to read. It bubbles with salubrious little maxims, the kind that reignite one's flagging sense of intellectual adventure.

Colin Walters The Washington Times Exciting, a very important book.

Arthur Hirsch The Baltimore Sun Virginia Postrel is stirring it up...arousing praise and criticism across the country.

John Derbyshire National Review Postrel's aim is to provide a defense of adventurous, optimistic attitudes to social and technological change. That she has done very admirably, with passion and vigor.

Anthony Day Los Angeles Times The strength of The Future and Its Enemies lies in the author's passionate belief in the inherent virtue in creativity, innovation, and competition.

James W. Ceaser The Weekly Standard It is a fervent partisan statement, an unabashedly dynamist work. Postrel's conviction displays itself not just in the content of the book, but in the style she has developed to explain it. Postrel writes like a dynamo.

Michael Barone U.S. News & World Report In industrial America, centralized bureaucracies believed they could identify and impose what 1910's management expert F. W Taylor called "the one best way" In post-industrial America, Virginia Postrel argues in her insightful book The Future and Its Enemies, it makes better sense to set out simple rules, allow flexibility and accountability.

About the Author

Virginia Postrel is the editor of Reason magazine and a columnist for Forbes and its companion technology magazine, Forbes ASAP. Her work also appears in The New York Times, the Los Angeles Times, The Wall Street Journal and other major publications. She lives in Los Angeles. Her Web site is at www.dynamist.com.

Excerpt. © Reprinted by permission. All rights reserved.

CHAPTER ONE: THE ONE BEST WAY

One of the most common rituals in American political life is the television debate between right and left. Producers round up conservative and liberal representatives and set them to arguing with each other: about the federal budget, campaign finance, gun control, or whatever other issue is hot that particular day. Since the purpose is as much to entertain as to inform, and since many shows like to feature politicians, these debates tend to be predictable. They rehash familiar arguments, repeat familiar sound bites, and confirm traditional views of the political landscape.

Nowhere is the ritual more established than on CNN's Crossfire. The hosts and their guests are stuffed into familiar boxes -- even positioned on the right or left of the TV screen according to political convention -- and are expected to behave predictably.

Which is why the first Crossfire of 1995 was so remarkable.

For starters, the subject was an unusual one for a Washington show: the future. Not the future of the new Republican-led Congress or of welfare reform or of Bill Clinton's political career, but the future in general. The guests were Jeremy Rifkin, the well-known antitechnology activist, and Ed Cornish, the president of the World Future Society. Rifkin sat on the left, aligned with Michael Kinsley; Cornish on the right, aligned with Pat Buchanan.

Or at least that was how the producers planned it. That was how conventional politics prescribed it. Rifkin, the former antiwar protester and darling of environmentalists, clearly belongs to the left. Cornish, a technophile, becomes a right-winger by default. And hosts Kinsley and Buchanan were, of course, hired for their political positions.

But as soon as the discussion began, the entire format broke down. Buchanan and Rifkin turned out to be soulmates. Rifkin answered Buchanan's opening question with a fearful description of "this new global high-tech economy" as a cruel destroyer of jobs. "You sound like a Pat Buchanan column," replied his interrogator. "I agree."

Both men were deeply pessimistic about the future, upset about changes in the world of work, and desperate to find government policies to restore the good old days. Both spoke resentfully of the "knowledge sector." Neither had anything good to say about new technologies. Neither could imagine how ordinary people could possibly cope with economic changes. "There are many, many Americans who are not equipped to do this kind of work. They're the ones losing their jobs," said Buchanan. Responded Rifkin: "Let me say I find myself in a position of agreeing with Pat once again, which gives me alarm, but I really do agree with you on this one."

It was surely a bad day for the Crossfire bookers. They had managed to call the show's entire premise into question. How could such a thing happen? How could Crossfire become a love-in between Jeremy Rifkin and Pat Buchanan?

The problem lay not in the bookers' Rolodexes but in the conventional categories. Like a geographical territory, our political, cultural, and intellectual landscape can be divided many different ways. The features may be fairly stable, but the boundary lines change. A defining question in one era -- whether to nationalize the railroads, give women the vote, outlaw racial segregation, or abolish the draft -- may be settled, and therefore meaningless, in another. Or questions may be important to individuals without creating meaningful political divisions: Nowadays, "conservatives" may support careers for women, and "liberals" may back the death penalty; not since Walter Mondale's disastrous presidential bid have Democrats made raising taxes a defining "liberal" position. Similarly, the economic issues that have divided the American political landscape matter little in Israel, where defense and foreign policy dominate the debate.

Once upon a time, before the Berlin Wall came down, Buchanan and Rifkin did indeed belong on opposite sides of the Crossfire table. Whatever agreements they might have had about the evils of corporate restructuring, the dangers of new technologies, or the rigidity of job skills paled in comparison to their fundamental disagreements about how to deal with the Soviet Union. That defining issue has now vanished, and others have faded. Government spending is no longer seen, even by most liberals who support it, as a simple solution to the problems of poverty. Nor do conservatives all agree that expansive military spending and vigorous engagement abroad are the best approach to American defense. There are plenty of practical policy differences over such issues, but they no longer define clear ideological camps. People can change their minds without changing their political identities.

Meanwhile, seemingly strange alliances have popped up on subjects no one paid much attention to until recently. Treaties to loosen trade restrictions, once uncontroversial beyond a few protection-seeking industries, draw fierce opposition from a left-right coalition that includes both Rifkin and Buchanan. Indeed, the subtitle of Buchanan's latest book is How American Sovereignty and Social Justice Are Being Sacrificed to the Gods of the Global Economy, a bid to woo both "conservatives" (worried about "sovereignty") and "liberals" (concerned about "social justice"). In its lobbying efforts, the antitrade alliance emphasizes its apparent breadth; it has described itself as "a strikingly broad crosssection" and the "broadest range of [the] American political spectrum ever to jointly petition a president." In 1994, for example, a motley collection of activists -- including not only Buchanan and Rifkin but consumerist Ralph Nader and New Right organizer Paul Weyrich, feminist Gloria Steinem and antifeminist Phyllis Schlafly -- all signed a letter opposing the General Agreement on Tariffs and Trade.

Immigration attracts similar left-right opposition. In 1998, many leftists were shocked when the Sierra Club held a membership vote on whether to take an official stance supporting "an end to U.S. population growth...through reduction in net immigration," essentially an immigration moratorium. "Zealots Target Sierra Club," read a headline in the left-leaning L.A. Weekly. "The specter of xenophobic anti-immigrant sentiment now threatens to swallow the Green movement whole," said the article. (The measure was defeated, 60 percent to 40 percent.) The movement to drastically curtail U.S. legal immigration levels has vocal conservative supporters, including Buchanan, former National Review senior editor Peter Brimelow, and Reagan administration immigration commissioner Alan Nelson. But the Sierra Club measure was supported by such leading environmentalists as Worldwatch Institute head Lester Brown, Earth Day founder Gaylord Nelson, former Interior Secretary Stewart Udall, and Earth First! founder Dave Foreman. The foremost anti-immigration group, the Federation for American Immigration Reform, was founded by population-control advocates from the green movement. And many smaller anti-immigration groups, such as the Carrying Capacity Network, draw almost entirely from the environmentalist left.

We have also seen increasing numbers of "conservatives" and "liberals" uniting in opposition to new technologies. Thus Neil Postman, the left-wing media and technology critic, writes in the neoconservative magazine First Things that "our technological ingenuity transformed information into a form of garbage, and ourselves into garbage collectors....Information is now a commodity that is bought and sold." To oppose genetic patents, Rifkin, in 1995, rallied nearly two hundred religious leaders, prominently including representatives of the conservative Southern Baptist Convention. Self-styled neo-Luddite Kirkpatrick Sale, a well-known environmentalist, concludes antitechnology speeches by smashing computers with a sledgehammer; the cover of the conservative Weekly Standard magazine features a sledgehammer crashing into a computer screen, with the headline "Smash the Internet."

Economic and cultural dynamism get similar treatment. The Standard praises cultural critic Tom Frank, an anticommerce leftist, for promoting the idea that "both free speech and a free market did much to democratize values and attitudes that previous generations would have largely dismissed as pernicious or infantile." Attacking management guru Tom Peters for his emphasis on change, flexibility, and innovation, Frank himself waxes conservative. He denounces markets for disrupting the social order: "Capitalism is no longer said [by management thinkers] to be a matter of enforcing order, but of destroying it. This new commercial ethos, not a few movies and rap albums, is the root cause of the unease many Americans feel about the culture around them." Former Clinton aide William Galston praises Republican Bill Bennett for his attacks on market-driven popular culture: "The invisible hand," says Galston, "no more reliably produces a sound cultural environment than it does a sound natural environment."

What all these left-right alliances have in common is a sense of anguish over the open-ended future: a future that no Galston, Bennett, Frank, or Buchanan can control or predict, a future too diverse and fluid for critics to comprehend. Their anguish is not always coherent, nor is it expected to be. If stasist criticisms are impossibly vague, they seem all the more profound. What matters is the general message: The world has gone terribly wrong, and someone needs to take control and make things right.

"The task of finding true meaning in a hyper-technologized and increasingly pointless society becomes ever more difficult. A gnawing feeling of hopelessness grows from the sense that living as a hero, or heroine, in one's own life is no longer possible," writes Gary Chapman, the former executive director of Computer Professionals for Social Responsibility and now a technology critic. "The all-pervasive 'system' we've created closes off both the value of ordinary virtue and any escape routes....How do we smash this particular system and build an alternative we can be proud of?"

A mere three decades ago, "the system" looked very different. Technology, its critics believed, was oppressive; even its supporters said it demanded predictability and order. Back then, what young leftists like Chapman wanted to smash was not the dynamic, out-of-control future but the static, hypercontrolled present. Technocracy and repression, not dynamism and creativity, were the enemy embodied in technology. Conventional wisdom had declared the market an obsolete myth, too fragmented and unpredictable to manage or produce advanced technology. Bigness, stability, and planning ruled the imagination of sophisticates.

To see how dramatically attitudes have changed, consider the following 1974 news report on the Nixon administration's plans to deal with energy shortages:

What happens when spring's heavy driving begins depends on when word can be passed to U.S. refineries to start cutting back on production of heating oil and increasing output of gasoline....That decision, which could come at any time, is up to Federal Energy Office chief William E. Simon. One of his aides says:

"It's absolutely critical. If we decide to trigger the switch to gasoline and a long cold wave hits, heating-oil stocks might not last to spring. Heaven help us if we're wrong."

Meanwhile Simon and his staff are putting final touches on the Administration's gasoline-rationing plan....

The number of gallons a driver would be allotted is to depend on where he lives. Those in rural areas, or in urban communities of less than 100,000 people, would get the most. Drivers in large cities with good mass transit would get the least.

Present estimates by the Federal Energy Office show a gasoline shortage of 1.2 million barrels a day, or about 20 per cent below normal demand. At that rate, officials say the maximum ration per driver would be 41 gallons a month. Residents of cities with fair mass-transit facilities would get 37 gallons, while those in areas with good mass transit would get 33 gallons.

As a description of the U.S. government at work -- under a Republican administration, no less -- this perfectly routine news story reads like science fiction. Only a quarter-century ago, however, it was an obvious truth that central bureaucrats could efficiently decide when refineries should switch from heating oil to gasoline and could wisely allocate gasoline supplies, carefully differentiating between drivers who needed thirty-seven gallons a month and those who required forty-one. Such technocratic manipulations were not limited to Soviet-style planning.

"The enemies of the market are...not the socialists," wrote the economist John Kenneth Galbraith in his influential 1967 book, The New Industrial State. "It is advanced technology and the specialization of men and process that this requires and the resulting commitment of time and capital. These make the market work badly when the need is for greatly enhanced reliability -- when planning is essential." We lived, critics and supporters agreed, in what Galbraith called "the technostructure," an oligopolistic industrial state where the future was carefully planned in advance, either through government or private bureaucracy. "With the rise of the modern corporation," wrote Galbraith, "the emergence of the organization required by modern technology and planning and the divorce of the owner of the capital from control of the enterprise, the entrepreneur no longer exists as an individual person in the mature industrial enterprise."

In the era of Bill Gates, Ted Turner, and Andy Grove, no one much believes that any more. The efficient capital markets and entrepreneurship that Galbraith consigned to the crazed imagination of freemarket ideologues are all too real and disruptive. Contrary to his confident claims, technology generates change, not predictability, and corporations cherish flexibility, leanness, and just-in-time management. The small and adaptable flourish. And the quest for freedom and authenticity that once inspired many of Chapman's friends on the left has mutated into the cultural -- and business -- dynamism that today disconcerts stasists from Pat Buchanan and Bill Bennett to Jeremy Rifkin and Tom Frank.

Our new awareness of how dynamic the world really is has united two types of stasists who would have once been bitter enemies: reactionaries, whose central value is stability, and technocrats, whose central value is control. Reactionaries seek to reverse change, restoring the literal or imagined past and holding it in place. A few decades ago, they aimed their criticism at Galbraithean technocracy. Today they attack dynamism, often in alliance with their former adversaries. Technocrats, for their part, promise to manage change, centrally directing "progress" according to a predictable plan. (That plan may be informed by reactionary values, making the categories somewhat blurry; although they are more technocrats than true reactionaries, Bennett and Galston inhabit the border regions.) Despite their shared devotion to stasis, reactionaries and technocrats are sufficiently distinct that it makes sense to examine each category separately.

Buchanan expresses reactionary ideas when he yearns for "the kind of social stability, rootedness...we all used to know," the world in which his father lived in the same place and worked at the same job his whole life. International trade, he warns, disrupts that stability and should be controlled." In his book The Way, the influential British green Edward Goldsmith similarly emphasizes stability, imagining a quiet and peaceful past in contrast to dynamic, progress-driven modernity: "It is the failure of modern man to observe the constraints necessary for maintaining the integrity and stability of the various social and ecological systems of which he is a part that is giving rise to their disintegration and destabilization, of which the increased incidence of discontinuities such as wars, massacres, droughts, floods, famines, epidemics and climatic change are but the symptoms."

On a more violent note, the Unabomber echoes countless environmentalist tracts: "For primitive societies the natural world (which usually changes only slowly) provided a stable framework and therefore a sense of security. In the modern world it is human society that dominates nature rather than the other way around, and modern society changes very rapidly owing to technological change. Thus there is no stable framework....The technophiles are taking us all on an utterly reckless ride into the unknown."

Technocrats, by contrast, are less likely to emphasize the problem of social instability when they criticize the unruly vitality of contemporary life. They do not celebrate the primitive or traditional. Rather, they worry about the government's inability to control dynamism. Their nostalgia is for the era of Galbraithean certainties. In a 1997 essay for Foreign Affairs, the historian Arthur Schlesinger, Jr., condemns the "onrush of capitalism" for its "disruptive consequences." While the economist Joseph Schumpeter depicted the "creative destruction" of the market as a strength, emphasizing its creativity, Schlesinger sees it as a horror. He warns of dire results from the dynamism of global trade and new technologies:

The computer turns the untrammeled market into a global juggernaut crashing across frontiers, enfeebling national powers of taxation and regulation, undercutting national management of interest rates and exchange rates, widening disparities of wealth both within and between nations, dragging down labor standards, degrading the environment, denying nations the shaping of their own economic destiny, accountable to no one, creating a world economy without a world polity.

Across the Atlantic, the French bureaucrat-turned-consultant Jacques Attali warns that "the market economy today is more dynamic than democracy" and that its dynamism is dangerous. Abetted by the decentralizing power of the Internet and the mobility of "high-tech nomads," he argues, the dynamic marketplace erodes the ability of political elites to enforce collective decisions -- a power he equates with "democracy": "Under such circumstances, Western civilization is bound to collapse." What terrifies technocrats is not that the future will depart from a traditional ideal but that it will be unpredictable and beyond the control of professional wise men.

The characteristic values of reactionaries are continuity, rootedness, and geographically defined community. They are generally anticosmopolitan, antitechnology, anticommercial, antispecialization, and antimobility. They draw on a powerful romantic tradition that gives their politics a poetic, emotional appeal, especially to people with literary sensibilities. With some exceptions, they oppose not only the future but the present and the recent past, the industrial as well as the postindustrial era. The reactionary vision is one of peasant virtues, of the imagined harmonies and, above all, the imagined predictability of traditional life. It idealizes life without movement: In the reactionary ideal, people know and keep their places, geographically as well as socially, and tradition is undisturbed by ambition or invention. "The central concept of wisdom is permanence," wrote E. F. Schumacher, the environmentalist guru, in Small Is Beautiful.

In part because they do not fit neatly into left-right categories, reactionary thinkers are rarely acknowledged in conventional discussions. But their ideas regularly turn up in books from major publishers, in influential magazines such as Harper's and The Atlantic Monthly, and on the opinion pages of leading newspapers. Their work shapes the worldview of the yuppie-green consumers of the Utne Reader and of the trade-hawk followers of Pat Buchanan. The most hackneyed speech about "sustainable development," "national sovereignty," or "preserving community" is but one or two footnotes away from the work of reactionary intellectuals such as Schumacher.

Although they represent a minority position, reactionary ideas have tremendous cultural vitality. Reactionaries speak directly to the most salient aspects of contemporary life: technological change, commercial fluidity, biological transformation, changing social roles, cultural mixing, international trade, and instant communication. They see these changes as critically important, and, as the old National Review motto had it, they are determined to "stand athwart history, yelling, 'Stop!'" Merely by acknowledging the dynamism of contemporary life, reactionaries win points for insight. And in the eyes of more conventional thinkers, denouncing change makes them seem wise.

By personal history or political background, many reactionaries are classified as leftists. Whether cultural critics or environmentalists, however, that label fits them awkwardly. Their tradition-bound views of the good life make them true conservatives. And they frequently voice disappointment that their views aren't shared by mainstream Republicans. The late social critic Christopher Lasch, a scourge of the left from which he came, complained, "A movement calling itself conservative might have been expected to associate itself with the demand for limits not only on economic growth but on the conquest of space,
the technological conquest of the environment, and the ungodly ambition to acquire godlike powers over nature. Reaganites, however, condemned the demand for limits as another counsel of doom."

As Buchanan's political career suggests, however, there is indeed a strong reactionary strain among elements of the Cold War right. Fred Iklé, the undersecretary of defense for policy in the very Reagan administration Lasch denounces, now attacks as "Jacobins" those conservatives who support "the philosophy of perpetual growth" and scorns as "xenophilia" the notion that individuals should ideally be free to trade across national borders." He laments that "the intellectuals" jubilation throughout the world about our ever-expanding, homogenizing, perpetually -- GNP-increasing global market creates a sense of inevitability even among the wisest of conservative thinkers." Another conservative defense intellectual, Edward N. Luttwak, calls for "re-regulation and other measures to stabilize the economy, thus favoring Gemeinschaft over efficient Gesellschaft" -- traditional geographically settled life over cosmopolitan choice and fluidity." He endorses the Unabomber's critique of conservatives as "fools [who] whine about the decay of traditional values, yet they enthusiastically support technological progress and economic growth."

Similarly, the journalist Charlotte Allen excoriates fellow conservatives who support the "creative destruction" of market processes. She writes in the liberal Washington Monthly:

Most of today's conservatives refuse to support the traditional social and economic arrangements -- small towns, extended families, generational roots, secure livelihoods, and respect for the land -- that create the stability in which a sense of duty to others thrives. Instead, conservatives function as shills for big business and, as if America weren't already the most prosperous country on Earth, "growth" -- a perpetual frenzy of economic development designed to make life ever more expensive and transform people into slaves of consumption.

By "support" traditional arrangements, Allen does not mean simply "favor" or "adhere to" but rather "enforce through political action." Among her prescriptions: "Conservatives should work to destroy agribusiness" and "don't let Wal Mart wreck your downtown." Both issues have in fact catalyzed coalitions of reactionaries from the "left" and the "right."

Intellectually, the roots of many conservative reactionaries lie in the antimodern writings of traditionalists such as Russell Kirk and the Southern Agrarians of the 1920s and 1930s, who anticipated many green arguments against the open-ended future: "The tempo of the industrial life is fast, but that is not the worst of it; it is accelerating," complained the Agrarians in their 1930 manifesto, I'll Take My Stand. "The ideal is not merely some set form of industrialism, with so many stable industries, but industrial progress, or an incessant extension of industrialization. It never proposes a specific goal; it initiates the infinite series" (emphasis added).

This reactionary fear of the "infinite series" produces a conservatism more familiar to Europeans than to Americans. Unlike the striving descendants of American pioneers, wrote John Crowe Ransom in I'll Take My Stand, Europeans "have elected to live their comparatively easy and routine lives in accordance with the tradition which they inherited, and they have consequently enjoyed a leisure, a security, and an intellectual freedom that were never the portion of pioneers. The pioneering life is not the normal life, whatever some Americans may suppose." (Such "comparatively easy and routine lives" are, of course, the privilege of a static upper class, while the "pioneering life" assumes upward mobility.)

Stasist reactionaries have in fact made greater inroads among British and European conservatives than among Americans. Before his death in 1997, the Anglo-French billionaire Sir James Goldsmith -- known in the 1980s as a swashbuckling takeover artist and political Tory -- had become a prominent opponent of international trade, immigration, and Third World development, arguing that such dynamic forces are too disruptive of traditional societies. His manifesto Le Piège (The Trap) was a best-seller in France. "Families are broken, the countryside is deserted and social stability in towns is destroyed" when modern agriculture increases crop yields, he wrote. Goldsmith's brother Edward, the author of The Way and founder of The Ecologist magazine, shares Sir James's antitrade, antitechnology views but not his conservative political associations. On a more scholarly note, the Oxford philosopher John Gray, whom James Goldsmith thanks as one of his advisers and who in turn praises Edward Goldsmith's The Way for its attack on progress, has called for an alliance between greens and conservatives.

Such ideas are indeed influential among environmentalists, who include most of the reactionaries of the "left." (Some leftist reactionaries, such as Rifkin, actually engage a broad range of issues, but are often called "environmentalists" for lack of a better term.) Most green theorists, as opposed to garden-variety Sierra Club members or Washington-based lobbyists and regulators, are reactionaries. Their ruling metaphor for the ideal society is that of an ecosystem that has reached an unchanging "climax" stage where its flora and fauna remain constant. Environmental historian Donald Worster thus idealizes "a stable, enduring rural society in equilibrium with the processes of nature" and deplores the "constant innovation, constant change, constant adjustment [that] have become the normal experience of this culture."

Green reactionaries celebrate premodern and, in some cases, prehistoric life. "Back to the Pleistocene!" is a popular, semiserious slogan among radical greens. Edward Goldsmith writes romantically of hunter-gatherer societies with "no history" and, he presumes, with no "wars, invasions, massacres, revolutions, assassinations, and intrigues." He marvels at the stability of these cultures: "During the old stone age, for instance, flint-chipping techniques did not change for some 200,000 years." In his many books, the sledgehammer-wielding Kirkpatrick Sale praises various prehistoric cultures, including "the Paleolithic hunter-gatherers of prehistory -- the 'cavemen.'"

"The darkness is all around us: it is called industrial civilization," says Sale. In his 1980 book Human Scale, Sale proposed the ideal of self-sufficient towns of five thousand to ten thousand residents, arguing that self-sufficiency -- the absence of any trade with the outside world -- helps a community "to create stability and balance and predictability." Rifkin, a moderate by comparison, envisions cities that "once again return to their preindustrial size of 50,000 to 100,000 citizens," and an autarkic economy. In his ideal world, if a product "cannot be made locally by the community, using readily available resources and technology, then it is most likely unnecessary that it be produced at all."

The friendly, popular version of this ideal is the "radical localism" espoused by Sierra Club president Adam Werbach, a self-described former "Valley boy" who calls for "self-sufficiency" without sacrifice. He wouldn't ban wheat from Cape Cod or much of anything from Los Angeles, but, he writes, "We should demand that the Safeway in Idaho carry only native potatoes. And we should draw the line when department stores bottom out prices, muscle out local businesses, and eradicate local culture." Once transformed into a platform bland enough for yuppie consumption, the stability of self-sufficiency becomes the stability of economic protectionism. The goal is to eliminate pricecutting competition, tacky merchandise, and international trade. Along these lines, Werbach zealously attacks Wal-Mart, which sells, he says, "row upon row of imported, low-quality junk -- anything you might need for your work, home, or pleasure."

Even in Werbach's suburbanized vision, however, the ideal remains the static peasant village, where "whatever is produced in the village must be used, first and foremost, by the members of the village." This peasant ideal -- the good life imagined as hand-spinning and subsistence farming -- runs through much green thought. Drawn originally from the writings of Mohandas Gandhi, it was popularized by one of the most influential environmentalist works ever, Small Is Beautiful. In that book, E. F. Schumacher praises peasant societies, singling out Burma in particular, for having less "pressure and strain of living" than developed countries. He sharply criticizes modern transportation and communications for making people "footloose":

Everything in this world has to have a structure, otherwise it is chaos. Before the advent of mass transport and mass communications, the structure was simply there, because people were relatively immobile....Now a great deal of structure has collapsed, and a country is like a big cargo ship in which the load is in no way secured. It tilts, and all the load slips over, and the ship founders....Everything and everybody has become mobile. All structures are threatened, and all structures are vulnerable to an extent that they have never been before.

Lurking in the background, such reactionary attitudes exercise a powerful, though sometimes indirect, influence on most discussions of environmental policy. And they help explain trends that have puzzled observers who see environmentalism as simply a "left-wing" phenomenon. A cultural-political movement opposed to mobility and change will, over time, come to support restrictions on immigration, technology, and trade, regardless of what its leftist allies think.

It may even come to extol values and people "the left" has traditionally scorned. The Marxist historian Eugene Genovese, once a supporter of Soviet socialism, now praises the southern conservative tradition represented by the Agrarians as the "most impressive native-born critique of our national development, of liberalism, and of the more disquieting features of the modern world." Among its other virtues, he notes, southern traditionalism has been "critical of capitalism's cash-nexus, recognizing it as a revolutionary solvent of social relations."

Looking at a different traditionalist model, Lasch wrote fondly of the parochialism of urban ethnic neighborhoods:

Lower-middle-class culture, now as in the past, is organized around the family, church, and neighborhood. It values the community's continuity more highly than individual advancement, solidarity more highly than social mobility. Conventional ideals of success play a less important part in lower-middle-class life than the maintenance of existing ways....[Anthony] Lukas [in his chronicle of the Boston busing battles] contrasted the "Charlestown ethic of getting by" with the "American imperative to get ahead." The people of Charlestown, deserted by the migration of more ambitious neighbors to the suburbs, had renounced "opportunity, advancement, adventure" for the "reassurance of community, solidarity, and camaraderie."

Buchanan's stump speeches and columns similarly invoke the stability of such neighborhoods and of industrial work -- the Washington parish of his childhood, the steel mills of western Pennsylvania, the forges and factories of the industrial heartland. And Buchanan inspires disconcerted praise on the left: "I've been waiting my whole life for someone running for president to talk about the Fortune 500 as the enemy," Village Voice writer Tom Carson told him, "and when I finally get my wish, it turns out to be you."

As Buchanan illustrates, in practical political terms the craving for stability translates most prominently into reactionary alliances against freer international trade -- a stasist cause that neatly aligns the nationalism of Buchananites with the anticommerce instincts of greens. (It also draws ordinary interest-group support from unions and protection-seeking industries.) Analyzing the 1997 defeat of a bill to extend the president's "fast track" authority to negotiate trade agreements, New Republic writer Peter Beinart found many seemingly strange currents:

I interviewed Congressman Cliff Stearns, a hard right, anti-fast track Florida Republican who last year held a press conference with Pat Buchanan to oppose the Mexican bailout. "The administration cannot make the argument that the North American Free Trade Agreement [NAFTA] has been a winner," he said. "Public Citizen says 500,000 jobs have been lost." I wasn't sure that I had heard him correctly. "You're quoting Public Citizen, Ralph Nader's group?" I asked. "Oh," he replied, "let's not use that." Then, 30 seconds later, he noted that "the Economic Policy Institute says 11,300 jobs have been lost in Florida [as a result of NAFTA]." The Economic Policy Institute is a liberal think tank heavily funded by unions.

The exchange points to the most peculiar aspect of the nationalist transformation. In myriad small ways, the boundaries between right-wing anti-free traders and left-wing anti-free traders are blurring....Last year, Pat Choate [a leading trade critic and Ross Perot's running mate in 1996] convinced the United Auto Workers to put up money for the United Broadcasting Network (UBN). The network, which now reaches 200 markets, boasts shows hosted by [Pat's sister] Bay Buchanan; nationalist San Diego Republican Duncan Hunter; Representative Marcy Kaptur, a passionate anti-fast track Democrat from Toledo; and populist Jim Hightower, the former Democratic Agriculture Commissioner of Texas.

Despite intense lobbying by both the Clinton administration and the Republican congressional leadership, fast track went down to a shocking defeat, beaten by a reactionary coalition that defied the old categories.

Such victories are relatively rare, because the full reactionary package is a tough sell in contemporary America. Even trade protection, which enjoys support from interest groups that stand to benefit, has proven a consistent loser in presidential campaigns. And few people want to smash their computers, give up off-season fruits and vegetables, turn their backs on modern medicine, move in with their cousins and in-laws, or forgo higher incomes. Even fewer resonate to slogans like "Back to the Pleistocene!" But if, like Allen and Werbach, you want to stifle agribusiness and shut down Wal-Mart; if, like Schumacher and Sale, you want to make people less footloose and limit the size of cities; if, like Rifkin, you want to ban genetic engineering or, like Buchanan, you want to keep out foreign people and foreign goods; if, like Frank and Bennett, you want to rein in advertising and control popular culture, you can find powerful allies -- and a friendly political system. If exhortation and polemics aren't enough to rally the public to voluntarily adopt your favored form of stasis, government help is available. Ever since the Progressive Era, when Theodore Roosevelt defined the mission of public officials as "to look ahead and plan out the right kind of civilization," technocrats have dominated American politics. And technocrats know how to stop things.

Running for reelection in 1996, Bill Clinton and Al Gore promised again and again to build a "bridge to the twenty-first century." The slogan cast them as youthful builders and doers, the sort of people with whom forward-looking voters would identify. It contrasted nicely with Bob Dole's nostalgic convention pledge to build a bridge to a better past.

But a bridge to the future is not just a feel-good cliché. It symbolizes technocracy. Regardless of its destination, a bridge is a quintessentially static structure. It goes from known point A to known point B. Its construction requires big budgets and teams of experts, careful planning and blueprints. Once completed, it cannot be moved. "A bridge to the twenty-first century" declares that the future must be brought under control, managed and planned by experts. It should not simply evolve. The future (and the present) must be predictable and uniform: We will go from point A to point B, with no deviations. Fall off that one bridge -- let alone jump -- and you're doomed.

Technocrats are "for the future," but only if someone is in charge of making it turn out according to plan. They greet every new idea with a "yes, but," followed by legislation, regulation, and litigation. Like Schlesinger and Attali, they get very nervous at the suggestion that the future might develop spontaneously. It is, they assume, too important and too dangerous to be left to undirected evolution. "To conceive of a better American future as a consummation which will take care of itself -- as the necessary result of our customary conditions, institutions, and ideas -- persistence in such a conception is admirably designed to deprive American life of any promise at all," wrote Herbert Croly, among the most influential Progressive Era thinkers, in The Promise of American Life, published in 1909.

Technocracy is the ideology of the "one best way," an idea that spread from Frederick Taylor's "scientific management" techniques to encompass the regulation of economic and social life. Turn-of-the-century technocrats, notes the historian John M. Jordan, used images of engineering to promise efficiency and order amid social and economic change: "In an era when the term progressive connoted a steady, teleological, restrained pace of improvement, efficiency implied change while at the same time suggesting security. The smoothly humming social machine envisioned by these reformers promised harmonious eradication of social problems....This peculiarly American paradox of kinetic change made stable appears to have contributed to the ubiquity of efficiency claims in this era." By design, technocrats pick winners, establish standards, and impose a single set of values on the future. Only through such uniform plans can they hope to deliver "kinetic change made stable."

Consider this statement from a CNN interview: "As the president said, we need a comprehensive system, one that's been worked out, that's affordable and has national standards." Is this a legislator discussing national health insurance? A governor promoting education reform? An environmentalist proposing recycling mandates? The speaker is, in fact, a magazine editor talking about child care, but the prescription would fit just about any subject. To technocrats, institutional forms must be uniform and "comprehensive"; goals must be established once and for all; behavior must be molded to the proper pattern. In his 1998 State of the Union address, for instance, Bill Clinton denounced "untargeted tax cuts," which would reduce rates regardless of how taxpayers choose to spend their money, and he bragged about the complex "targeted tax cuts" passed the previous year.

Accustomed to technocratic governance, we take for granted that each new development, from the contents of popular entertainment to the latest in medical equipment, deserves not only public discussion but government scrutiny. Every new idea seems to spark a campaign to ban or control it: breast implants and mobile phones, aseptic juice boxes and surrogate mothers, Japanese cars and bovine growth hormone, video games and genetic engineering, quality circles and no-haggle car pricing, telecommuting and MRIs, data encryption and book superstores -- the list goes on forever.

Most political arguments thus take place between competing technocratic schemes. Should there be a mandatory "family viewing" hour on TV, or ratings and a V-chip? Should the tax code favor families with children, or people attending college? Should a national health insurance program enroll everyone in managed care, or should we regulate health maintenance organizations so they act more like fee-for-service doctors? The issue isn't whether the future should be molded to fit one static ideal. It's what that static ideal should be. There must be a single blueprint for everyone.

Technocracy declares that if automobile air bags are a good idea for some people, they must be required for everyone. If they turn out to injure children and small adults, planners may make an exception, but only if given a "good reason." Safety regulators "can't even consider a letter from somebody who says, 'Well, I'm scared, and I want to disconnect the air bag,' a spokesman told The New York Times. "We've had somebody who said, 'I have claustrophobia, and I'm afraid.' That's not a medical condition that would require an air bag disconnection."

The ill-fated Clinton health care plan, with its complicated price controls and monopoly health alliances, was a model of technocratic governance. It combined a role for private providers with extensive regulation of what could be sold, at what price, to and by whom, and in what quantities. It set up an appointed National Health Board, with subsidiary advisory committees, and local boards to govern the alliances. It fixed the form of health care delivery, down to the ratio of specialists to primary care physicians, leaving little room for evolution or experimentation. It assumed that health care institutions would not and should not change significantly over time. It expressed egalitarian values by opposing a "tiered system." And it was called, not coincidentally, the Health Security Plan.

Comprehensive, neutrally administered plans are the technocratic dream. William Henry Smyth, who coined the term technocracy based on his experience with World War I planning, described it this way: "We became, for the time being, a real Industrial Nation. This we did by organizing and coordinating the Scientific Knowledge, the Technical Talent, and the Practical Skill of the entire Community; focussed them in the National Government, and applied this Unified National Force to the accomplishment of a Unified National Purpose." Smyth wanted technocracy to continue in peacetime, to "organize our scientists, our technologists, our exceptionally skilled."

While reactionaries often denigrate learning and mock experts (witness Iklé's scorn for "intellectuals"), technocrats celebrate their own knowledge and hoard their expertise. They are social engineers, tinkerers who seek "rational solutions" to public problems. Those rational solutions are supposed to be above politics and ideology, the pure results of science. Hence the multiplication of appointed boards and independent agencies. If the ideal of reactionaries is the self-sufficient family farm or the urban ethnic enclave, the ideal of technocrats is the regulated monopoly or the independent administrative agency -- a rule-bound entity run by experts.

True to its Progressive Era origins, the pure technocratic vision combines the frisson of futurism -- a combination of excitement and fear -- with the reassurance that some authority will make everything turn out right. In 1984, amid the personal computer revolution, Newt Gingrich marveled at its creativity, but he worried that such uncoordinated enterprise lacked the focus necessary for national greatness. "These developments are individually striking," he wrote. "Taken together, they form a kaleidoscope that is difficult to develop into a coherent picture. Yet it is by sweeping dreams that societies shape themselves."

For technocrats, a kaleidoscope of trial-and-error innovation is not enough; decentralized experiments lack coherence. "Today, we have an opportunity to shape technology," wrote Gingrich in classic technocratic style (emphasis added). His message was that computer technology is too important to be left to hackers, hobbyists, entrepreneurs, venture capitalists, and computer buyers. "We" must shape it into a "coherent picture." That is the technocratic notion of progress: Decide on the one best way, make a plan, and stick to it. Looking for a model, Gingrich had kind words for the French Minitel system of terminals run by the state phone company -- a centrally administered system whose rigidity has stifled Internet development in France.

In recent years, Gingrich has become more skeptical -- and so has the rest of the country. In 1984, he expressed his enthusiasm for space exploration in demands for new heroic technocratic programs like the moon landing. By 1995, he was musing about the great things that could happen "if we got the government out of the business of designing space shuttles and space stations....The challenge for us is to get government and bureaucracy out of the way and put scientists, engineers, entrepreneurs, and adventurers back into the business of exploration and discovery." Far from creating a promising future, technocracy had stifled its spontaneous evolution.

Today technocrats retain enormous power, but they lack intellectual or cultural vigor. "Got a problem, get a program" is still a deeply ingrained habit, but enthusiasm for technocratic schemes died in a gas line sometime during the Carter administration. From urban renewal in the 1950s to the savings-and-loan crisis of the 1980s, technocracy has not made good on its promises. In many cases, it has made things worse. Rather than the smooth-running engine promised by turn-of-the-century progressives, technocratic governance has been a Rube Goldberg device at best and, more often, a misfitting hodgepodge that grinds gears, shoots out sparks, and periodically breaks down entirely.

As government has grown and special interests have multiplied, bureaucracies that once seemed to function reasonably well have become decadent, rigid, and insulated. The U.S. Postal Service is both high-handed and frequently incompetent. NASA is sluggish. The public schools seem dedicated to mediocrity, when they aren't outright failures. Power corrupts, and monopoly power corrupts absolutely. No wonder the public was so easily rallied to oppose the Clinton health care plan, whose promises of security came at the expense of competition and choice.

Even technocracy's remaining true believers have become cynical, if not about their ideals, then about the people who administer them. Consider Ross Perot, the purest technocrat in recent American politics. With his desire to get the best experts, put aside differences of politics and ideology, and just work things out, Perot sounds like William Henry Smyth. And his political movement has been driven by disappointed technocrats, who, like their leader, believe that society can be rationally managed through effective leadership and expertise. They are both discomfited by dynamism and suspicious of the system that promised to control it.

These disappointed technocrats crave predictability and order -- not the ancient stability of peasant villages but the apparent efficiency of Galbraithean big business. They idealize not the self-sufficient agrarian but the old-time Organization Man, the clean-cut manager with a clear career path. "Our real problem," Perot told ABC's Barbara Walters in 1992, "is our giant companies, like IBM, are downsizing. General Motors is downsizing. We want them growing." If they aren't -- if America's future isn't as a "real Industrial Nation" but as "emergent, complex messiness" -- then something is wrong. The leaders entrusted with managing the nation's affairs have failed the people. They are either incompetent or, more likely, corrupt.

Disillusioned technocrats, angry at the broken promises of kinetic change made stable, turn to procedural reforms -- term limits, restrictions on lobbying, more controls on campaign contributions -- to both punish and more tightly supervise the politicians who have failed them. They also embrace reactionary causes. Gathering for a United We Stand America convention in mid-1995, Perot's supporters enthusiastically cheered the reactionary nationalism of Buchanan and protectionist Representative Marcy Kaptur. The California chapter of United We Stand America led grassroots antiimmigration efforts in that state. And Perot himself is among the most outspoken opponents of international trade. The two forms of stasis merge.

Just as disillusioned technocrats adopt reactionary dreams, so pragmatic reactionaries inevitably turn to technocratic regulations. The 1960s counterculture originally rebelled against the technocratic rule of "the best and the brightest," but many of its activists soon realized the power of independent agencies to enforce their own static visions of the one best way. The 1970s brought a host of new social regulations, notably safety and environmental laws, that could serve to limit technological development and achieve some of the goals of countercultural reactionaries.

The ostensibly antitechnocratic ideal of "participatory democracy" became in fact a new form of technocracy. This result, while counterintuitive, isn't really surprising. The New Left's founding document, The Port Huron Statement, demanded "that decision-making of basic social consequence be carried on by public groupings" and, more specifically, declared "that the economy itself is of such social importance that its major resources and means of production should be open to democratic participation and subject to democratic social regulation." Both positions flatly reject the idea that social or economic evolution should proceed through decentralized trial and error. Both demand central control. Unlike traditional technocracy, however, they locate that control in vaguely defined "public groupings" and "democratic participation" rather than in agencies and experts. In practice, however, such forms of "democracy" require the time to sit in meetings and the attention to master specialized issues. They recreate bureaucratic governance by giving self-appointed activists the power to veto other people's experiments.

Whatever its form, technocratic governance by its very nature slows dynamic processes. It transfers to deliberate, centralized authorities decisions that would otherwise be made nimbly, through competition and feedback in dispersed, evolving markets, not only for goods and services but also for ideas. Technocrats therefore supply the machinery that reactionaries need to work their will.

So, for instance, antitechnology activists Richard Sclove and Jeffrey Scheuer call for "no innovation without evaluation," "no innovation without regulation," and "no innovation without participation" -- lots of ostensibly technocratic panels and boards to discourage potentially disruptive information technology and preserve traditional forms. Gary Chapman, the technology critic who sometimes collaborates with Sclove, campaigns for "democratizing decisionmaking about new scientific and technological priorities" in pursuit of "community stability," among other goals. He works to redirect government science funding to create forums for "public participation" that will control research and slow innovation. Edward Luttwak, the defense intellectual, laments the end of the regulated telephone monopoly, a classic technocratic structure. To his chagrin, deregulation permits "turbo-charged capitalism -- namely accelerated change," which disrupts settled patterns of life even as it fosters new ideas and spreads new technologies.

Technocracy does not allow such turbulence. It is centralized and inflexible. It asks people with new ideas to justify them to boards and commissions. It establishes rules, from broadcasting regulations to laws against working at home, that assume that neither technologies nor tastes will change. It allocates tax breaks, subsidies, and licenses to established lobbies. It rewards the articulate and the politically savvy, punishing those who lack smoothness, connections, or the time, patience, and legal counsel to endure endless meetings.

Such a system, whose goal is control, provides numerous opportunities for resourceful reactionaries: urban planning and endangered species laws to keep out Wal-Mart and block new housing; environmental impact statements to limit business development and, if used by someone as clever as Rifkin, to bar genetic engineering; Food and Drug Administration reviews to deter high-tech medical products, immigration quotas (a Progressive Era idea) to manipulate the racial stock; recycling mandates to attack new materials; antitrust laws to harass retail innovators; mass transit subsidies and car-pool mandates to fight the automobile; broadcasting licenses to control popular culture, and on and on. The original technocrats simply wanted to manage change. But the apparatus they created provides a million ways to stop it altogether.

The story of silicone-gel breast implants illustrates how technocracy can be captured to achieve reactionary ends. Breast implants offend every reactionary impulse. There is nothing traditional about enlarging one's breasts; the very act defies fate, asserts individual will. Implants are highly artificial -- overt attempts to overthrow nature, to use the mind to reshape the body, to alter genetic destiny without giving a good reason. They serve no social purpose or "vital need." They would not exist without the pursuit of profit, the ambition of technology, and the instinct for self-improvement. And they portend an unknown future, filled with even stranger biological manipulations.

But the scientific evidence that implants cause serious health problems is nonexistent. For policymakers devoted to pure science, that would end the discussion. Nonetheless, in 1992 the FDA imposed a moratorium on the sale of most silicone-gel breast implants, essentially limiting their use to postmastectomy reconstruction, and only then if patients agreed to participate in long-term clinical studies. The moratorium was driven partly by the bureaucratic ambition to exercise greater control over medical devices. But it also represented the culmination of a campaign by feminists and antitechnology activists, notably Sidney Wolfe of the Health Research Group, who did not approve of the devices and who promoted the notion that they posed serious dangers. The moratorium's result was devastating. By feeding litigation against their manufacturers, it guaranteed that the implants would thenceforth be too risky to sell in the United States.

Writing in the New England Journal of Medicine, FDA commissioner David Kessler justified his decision on technocratic grounds: "The legal standard is not that devices must be proved unsafe before the FDA can protect patients against their use. Rather, the law requires a positive demonstration of safety." By not banning the implants outright, however, the agency had "preserve[d] the option of access to silicone breast implants for patients whose need was greatest....The FDA has judged that, for these patients, the risk-benefit ratio permits the use of the implant under carefully controlled conditions."

With its determination of "need" and its risk-benefit calculations, the agency's decision had a scientific aura. Kessler scornfully dismissed critics, including the journal's executive editor, Marcia Angell, who criticized the FDA as paternalist, even sexist, for implicitly assuming no benefit to breast augmentation. "If members of our society were empowered to make their own decisions about the entire range of products for which the FDA has responsibility...then the whole rationale for the agency would cease to exist," wrote Kessler. "These restrictions on the use of silicone gel implants are not based on any judgment about values," he said. But, of course, they were. Otherwise, why differentiate between beneficial reconstructive surgery and frivolous augmentation? As Angell later noted, "In waving aside the benefits of breast implants for most women who had them, Kessler appeared to be introducing an impossibly high standard for the devices: since there were no benefits, there should be no risks." Wearing the mantle of neutral, technocratic science, Kessler imposed reactionary values.

Technocrats' governing assumptions, while sometimes disinterested, can never be neutral. "Efficiency" implies objectives, values to be optimized. The optimization problem is a technical question. The values are not. The FDA's product approval process, while usually scientifically rigorous, is strongly biased against risk taking. The Consumer Products Safety Commission similarly considers only safety, not fun, in evaluating toys. The federal Corporate Average Fuel Economy (CAFE) standards, on the other hand, weigh only miles per gallon, ignoring auto safety. Old-style telephone regulation emphasized "universal access" at the expense of variety and product innovation.

Such values may change over time. Urban planners once wiped out neighborhoods to promote "renewal"; today, they are more likely to oppose new construction and building renovation to preserve "quality of life." Zoning once segregated businesses, apartments, and single-family homes, regardless of their occupants' preferences; today, the "new urbanism" does precisely the opposite. The Army Corps of Engineers once built subsidized dams in the name of progress; now it blocks private development to preserve wetlands. The power of reactionaries lies in their ability to alter the values enforced through technocratic structures, or to create new technocratic agencies devoted to reactionary purposes. They turn the tools of technocracy toward their own vision of the one best way.

We can see the synergy of technocratic means and reactionary ends in many political figures, pressure groups, and government agencies -- even in those who occasionally pay lip-service to the value of dynamism. Consider Vice President Al Gore, the would-be builder of a bridge to the future. From computer encryption to rock lyrics, from energy use to biotechnology, Gore throughout his career has met dynamism and diversity with technocratic policy and often reactionary rhetoric. When he speaks the language of technology, he inevitably combines it with a desire for central control -- a federally managed "information superhighway" to be laid over the all-too-spontaneous Internet, for instance.

In a typically technocratic appeal for a commission on genetic engineering, Gore, then a senator, declared in 1986, "We are at the present time woefully unprepared to grapple with the serious ethical choices with which the new technology will confront us. The very power to bring about so much good will also open the door to serious potential problems. If we are not careful, we may well cross the line separating the two." Accustomed to technocratic governance, it is easy not to notice the assumptions buried in this statement: the belief that "we" collectively (or, a nice ambiguity, perhaps "we, the members of Congress") must come to a single conclusion about how to apply new technologies; the conviction that the way to prepare for moral choices is to solicit advice from a commission of experts; and, of course, the instinct that a new technology's "good" is merely an enticement to "serious potential problems." Nowhere is there any tolerance for diversity or for decentralized trial and error. And the call comes from a senator who had praised Jeremy Rifkin's anti-biotech book Algeny as "an insightful critique," lauding it for "giving us a framework for critical consideration of future technological advances." With his talk of commissions, frameworks, and "critical consideration," Gore plays the technocrat, but he serves a reactionary cause.

He is not always so subtle. His most striking vision of the one best way is his 1992 book, Earth in the Balance. There, Gore writes that "we must make the rescue of the environment the central organizing principle for civilization," a moral equivalent of war that subordinates every other goal to that purpose: "Minor shifts in policy, marginal adjustments in ongoing programs, moderate improvements in laws and regulations, rhetoric offered in lieu of genuine change -- these are all forms of appeasement, designed to satisfy the public's desire to believe that sacrifice, struggle, and a wrenching transformation of society will not be necessary." This is the language of a reactionary idealist, not a technocratic problem solver. It is this passion, not Gore's turgid discussions of toxic waste disposal and tax incentives for "appropriate technologies," that gives the book its power.

"A central organizing principle" is at the heart of all stasist prescriptions. But stasists do not agree on what that principle should be -- or what the transformed and henceforth unchanging society should look like. Buchanan and Perot want to restore the world of blue-collar industrial workers and bureaucratic middle managers; Sale condemns cities and industrialism; Gore shares Sale's disapproval of heavy industry but not his antipathy for trade or "new economy" technologies. Schlesinger longs for a "world polity" to control the world economy; the nationalist followers of Buchanan and Perot despise all international bodies. Rifkin attacks the computer and calls for special taxes on information technology; Buchanan is a cable television host, and Gore wants an information superhighway.

Perot's middle American followers seem unlikely recruits for the "stop Wal-Mart" crusade. It's hard to imagine them cheering Rifkin's condemnation of theme parks or adopting Lasch's contempt for shopping malls and air-conditioning. Like Buchanan, they are not opposed to economic growth -- indeed, they would like more of it -- but to restructuring and change, to an unpredictable future.

Stasis supporters are numerous, but their visions of the ideal future are varied and incompatible, making their alliances fragile and temporary. They disapprove of "emergent, complex messiness," dread the "reckless ride into the unknown," fear the "infinite series." But their unity is misleading. They cannot agree on which one static, finite world -- which one best way -- should replace the openended future. Ultimately, they are undone by the totalitarian quality of their position. They cannot truly triumph unless everyone's future is the same.

The dynamist camp has the opposite problem, and the opposite strength. Although fewer in number, dynamists permit many visions and accept competing dreams. To work together, they do not have to agree on what the future should look like. Their "central organizing principle" is not a specific outcome but an open-ended process. A dynamic future tolerates diversity, evolves through trial and error, and contains a rich ecology of human choices. Dynamists are the party of life.

Copyright © 1998 by Virginia Postrel

INTRODUCTION: THE SEARCH FOR TOMORROW

In May 1998, for the third time in its history, Disneyland opened a revamped Tomorrowland. It didn't just add an attraction or two. It reimagined the future. Gone is the impersonal chrome and steel of the old buildings, along with the Mission to Mars ride, the PeopleMover, and the Circle-Vision theater. In their place is a kinder, gentler tomorrow where the buildings are decorated in lush jewel tones and the gardens are filled with fruit trees and edible plants. Tomorrowland still has spaceships aplenty -- the new Rocket Rods ride is the fastest in the park -- but it hasn't shut out things that grow.

Nor has it jettisoned the past to make way for the future. Just as the food plants connect human beings with nature, the new attractions connect yesterday and tomorrow. The area's design draws on the long-ago visions of Jules Verne and Leonardo da Vinci, and Tomorrowland has restored some of its own history, Its new restaurant is decorated with posters of 1960s rides, and Disney has rebuilt the classic Buck Rogers-style Moonliner rocket it once dumped as out-of-date.

"What we're saying here is that the future has a place for you in it," says Tony Baxter, a senior vice president at Walt Disney Imagineering and the chief spokesman for the project. People can love technology, Disney is betting, and also want a human-centered world of rich texture, warm colors, and sweet-smelling plants. Rather than prescribing a single ideal, the "one best way" to progress, the park offers a "culture of futures" that celebrates many different visions, both historical and contemporary. The goal, says Baxter, "is to get your dream machine working in your mind, rather than turning you off by creating a clinically sterile future."

The old modernist ideal was indeed too sterile for most tastes. Real people don't want to live in generic high-rise apartments and walk their dogs on treadmills, à la The Jetsons. Real people want some connection to the past and to the natural world. And Disneyland is in the business of catering to real people. It can't force customers to embrace its favorite future. All the park can do is propose possible futures and test them against the public's own dreams. When those dreams change, or the present becomes too much like "the future," Tomorrowland has to change too. "It is always right when you do it," says Bruce Gordon, who headed construction of the new Tomorrowland. "The question is, How long will it last?"

To many observers, however, Tomorrowland's most recent adaptations represent not normal evolution but failure and broken promises. These social critics see the revisions as proof that the future is scary, progress a fantasy, and technology suspect. To them, a good future must be static: either the product of detailed, technocratic blueprints or the return to an idealized, stable past. The new Tomorrowland, says popular-culture scholar Norman Klein, is "no longer about planning in the long run, or about social imagineering." To reject planning, in this view, is to reject progress. Writes the cultural critic Tim Appelo:

A '60s kid could cherish the illusion of evolution as progress, especially if he was watching Tomorrowland's all-robot drama the Carousel of Progress....Now, however, everybody thinks the jig is up for apes like us....The Imagineers know we're scared of the future, and they've booted the scary old-fashioned Tomorrowland machines from their garden....The old Disney dream of erecting a futuristic techno-paradise is dead.

Appelo quotes Judith Adams, the author of a book on the meaning and history of amusement parks, who claims that we have come to see technology as "a killing thing." It is, she says, something used "to destroy your peers, so you can be more successful yourself. You're never caught up with technology. You're never safe." The new Tomorrowland, in this assessment, proves technology is bad. After all, it's always changing.

The idea that to be good the future must be finite and "safe" is a common one. Disneyland itself once promised that sort of carefully controlled future. When the park was new in the late 1950s, many people saw it as a model of perfection not just for amusement parks but for the rest of life. City planning was in its heyday, and observers as varied as Vice President Richard Nixon and science-fiction writer Ray Bradbury praised Disney's meticulously designed world as the way all of society ought to be: a contrast to the spontaneous sprawl of southern California and the untidiness of eastern cities. Bradbury even suggested that Walt Disney run for mayor of Los Angeles, so he could impose his vision on that city.

But Tomorrowland undercut this static ideal. Its revisions in the 1950s and mid-1960s, writes historian John Findlay, "dramatized Disneyland's lack of control over the future. The success of the theme park was predicated on complete mastery of its world, but the future refused to cooperate, and thus it compelled the theme park to make constant adjustments." Even the hypercontrolled world of the park was always changing, for two reasons. First, Disneyland was a competitive business. It could not afford to insist on a "tomorrow" that failed to attract customers, whether because of changing tastes, new inventions, or better rides elsewhere. When Tomorrowland added the Star Tours flight simulator in 1987, for instance, Disney wasn't revising the future. It was conceding the popularity of George Lucas's space opera; Star Wars wasn't even a Disney movie.

Second, the park's managers were always learning. Disneyland itself was a technology you could never catch up with. Not just Tomorrowland but all of the park continuously evolved. True, Disneyland started from scratch; the company bulldozed and reshaped every bit of the original landscape. Once established, however, Disneyland took on a life of its own, adapting through trial and error: The Autopia ride, which Walt Disney imagined as a great way for kids to learn the rules of the road, unexpectedly turned into a demolition derby, as wild-eyed children smashed all but six of the original thirty-six cars; the ride was remodeled to keep the miniature cars in their lanes. Another Walt favorite, the live circus, was eliminated after animals kept escaping; llamas stampeded through the streets and once, during a parade, a tiger and a panther smashed through the barrier separating them and began tearing each other apart.

Not every lesson was so dramatic or embarrassing. Over time, the park replaced individual-ride tickets with ticket books and later with all-day, one-fee passes. It added whole new "lands," such as Toontown and New Orleans Square, and updated old ones. Disneyland was dedicated to what Walt Disney called "plussing": continuous improvement through both new ideas and changes to existing attractions. Control freak that he was, Disney loved the revisions the theme park allowed. Its open-endedness appealed to his desire for perfection. "If there's something I don't like at Disneyland, I can correct it," he once said. "I can always change it [here], but not in the films." The great thing about the park was that it "will never be finished....It's alive."

Outside Disneyland's walls, too, the future is alive. Like the present, the future is not a single, uniform state but an ongoing process that reflects the plenitude of human life. There is in fact no single future; "the" future encompasses the many microfutures of individuals and their associations. It includes all the things we learn about ourselves and the world, all the incremental improvements we discover, all our new ideas, and all the new ways we express and recombine them. As a system, the future is natural, out of anyone's control, though it is driven by the artificial: by individual attempts (including Disneyland) to fashion realms of personal control. This open-ended future can't be contained in the vision of a single person or organization. And, as Judith Adams says of technology, it is something we can never be caught up with.

How we feel about the evolving future tells us who we are as individuals and as a civilization: Do we search for stasis -- a regulated, engineered world? Or do we embrace dynamism -- a world of constant creation, discovery, and competition? Do we value stability and control, or evolution and learning? Do we declare with Appelo that "we're scared of the future" and join Adams in decrying technology as "a killing thing"? Or do we see technology as an expression of human creativity and the future as inviting? Do we think that progress requires a central blueprint, or do we see it as a decentralized, evolutionary process? Do we consider mistakes permanent disasters, or the correctable by-products of experimentation? Do we crave predictability, or relish surprise? These two poles, stasis and dynamism, increasingly define our political, intellectual, and cultural landscape. The central question of our time is what to do about the future. And that question creates a deep divide.

"I think there's a personality that goes with this kind of thing," says economist Brian Arthur about the emerging science of complexity, which studies dynamic systems. "It's people who like process and pattern, as opposed to people who are comfortable with stasis....I know that every time in my life that I've run across simple rules giving rise to emergent, complex messiness, I've just said, 'Ah, isn't that lovely!' And I think that sometimes, when other people run across it, they recoil."

The future we face at the dawn of the twenty-first century is, like all futures left to themselves, "emergent, complex messiness." Its "messiness" lies not in disorder, but in an order that is unpredictable, spontaneous, and ever shifting, a pattern created by millions of uncoordinated, independent decisions. That pattern contains not just a few high-tech gizmos, but all the variegated aspects of life. As people create and sell products or services, adopt new fashions of speech or dress, form families and choose home towns, make medical decisions and seek spiritual insights, investigate the universe and invent new forms of art, these actions shape a future no one can see, a future that is dynamic and inherently unstable.

That instability, or our awareness of it, is heightened by the fluidity of contemporary life: by the ease with which ideas and messages, goods and people, cross borders; by technologies that seek to surpass the quickness of the human mind and overcome the constraints of the human body; by the "universal solvents" of commerce and popular culture; by the dissolution or reformation of established institutions, particularly large corporations, and the rise of new ones; by the synthesis of East and West, of ancient and modern -- by the combination and recombination of seemingly every artifact of human culture. Ours is a magnificently creative era. But that creativity produces change, and that change attracts enemies, philosophical as well as self-interested.

With some exceptions, the enemies of the future aim their attacks not at creativity itself but at the dynamic processes through which it is carried. In our post-Cold War era, for instance, free markets are recognized as powerful forces for social, cultural, and technological change -- liberating in the eyes of some, threatening to others. The same is true for markets in ideas: for free speech and worldwide communication; for what John Stuart Mill called "experiments in living"; for scientific research, artistic expression, and technological innovation. All of these processes are shaping an unknown, and unknowable, future. Some people look at such diverse, decentralized, choice-driven systems and rejoice, even when they don't like particular choices. Others recoil. In pursuit of stability and control, they seek to eliminate or curb these unruly, too-creative forces.

Stasists and dynamists are thus divided not just by simple, short-term policy issues but by fundamental disagreements about the way the world works. They clash over the nature of progress and over its desirability: Does it require a plan to reach a specified goal? Or is it an unbounded process of exploration and discovery? Does the quest for improvement express destructive, nihilistic discontent, or the highest human qualities? Does progress depend on puritanical repression or a playful spirit?

Stasists and dynamists disagree about the limits and use of knowledge. Stasists demand that knowledge be articulated and easily shared. Dynamists, by contrast, appreciate dispersed, often tacit knowledge. They recognize the limits of human minds even as they celebrate learning.

Those conflicts lead to very different beliefs about good institutions and rules: Stasists seek specifics to govern each new situation and keep things under control. Dynamists want to limit universal rule making to broadly applicable and rarely changed principles, within which people can create and test countless combinations. Stasists want their detailed rules to apply to everyone; dynamists prefer competing, nested rule sets. (Disneyland's rules may be good for the park, but that doesn't make them the right rules for everyone else.) Such disagreements have political ramifications that go much deeper than the short-term business of campaigns and legislation. They affect our governing assumptions about how political, economic, social, intellectual, and cultural systems work; what those systems should value; and what they mean.

These are not the comfortable old Cold War divisions of hawks and doves, egalitarians and individualists, left and right. Nor are they the one-dimensional labels of technophile and technophobe, optimist and pessimist, or libertarian and statist that pundits sometimes grab to replace the old categories. They contain elements of those simpler classifications, but they are much richer, encompassing more aspects of life -- more aspects of the emergent, complex future.

This book examines the clash between stasis and dynamism and explores those contrasting views. It starts by recognizing that the distinction between dynamism and stasis is a real and important one that explains much that otherwise appears puzzling in our intellectual and political life. Beyond that recognition, it explores what dynamism is and how it works: What are the processes through which human creativity produces progress, prosperity, happiness, and freedom? What are the characteristics of a dynamic civilization, and how do they differ from the ways in which we usually hear our world described?

An unabashedly dynamist work, The Future and Its Enemies devotes most of its pages to limning the dynamic vision, which has rarely been articulated in full. It does not pretend to invent that vision from scratch or claim to discover new truths for a new age. In true dynamist fashion, it builds on the knowledge and experience of the past to better understand how dynamic systems work in general -- and how, therefore, they work in our own particular time, place, and circumstances. It unites the work of scholars from many different fields and relates them to the textures of life in an evolving world, past, present, and future.

As a result, the book's rhetorical choices break the conventions of serious nonfiction: Why talk about political philosophy and hairstyling, economics and computer games, environmental policy and contact lenses, legal theory and doughnut shops, bioethics and Post-it notes in the same work? Why mix the high and the low, the masculine and the feminine, the exalted and the mundane, the abstract and the concrete? Why not stick to a single, static genre? It would make the book so much easier to sell.

The question, of course, answers itself. Static visions depend on hiding the connections between disparate aspects of life. My purpose is to expose them. Stasists gain credibility by treating dynamism as a shallow fad. My aim is to reveal its rich heritage. Stasists thrive by issuing prescriptions that ignore the details of life, believing that details are unimportant, the stuff of anonymous specialists, and can safely be ignored. My goal is to encourage respect for those details, even when they can only be evoked in passing. Piling up widely divergent examples, reflecting a tiny sample of the plenitude of life, is one way to do that.

Stasist social criticism -- which is to say essentially all current social criticism -- brings up the specifics of life only to sneer at or bash them. Critics assume that readers will share their attitudes and will see contemporary life as a problem demanding immediate action by the powerful and wise. This relentlessly hostile view of how we live, and how we may come to live, is distorted and dangerous. It overvalues the tastes of an articulate elite, compares the real world of trade-offs to fantasies of utopia, omits important details and connections, and confuses temporary growing pains with permanent catastrophes. It demoralizes and devalues the creative minds on whom our future depends. And it encourages the coercive use of political power to wipe out choice, forbid experimentation, shortcircuit feedback, and trammel progress.

Along the way, therefore, The Future and Its Enemies tries to capture some of the wonders we take for granted. It celebrates the complexities and surprises of the contemporary world, and of the world to come. I hope that instinctive dynamists will see themselves in that world, and will work to protect the systems that make it possible. The evolving future is for humans, just as Tony Baxter says. But sometimes we need a reminder that it's not confined to Disneyland.

A word about terminology: Stasis and dynamism are ordinary words, and I use them in a fairly ordinary way, to represent stable or evolving states. The only variation from the conventional meaning is that I use dynamism more precisely, meaning not just change but evolution through variation, feedback, and adaptation. Stasis and dynamism may be actual or envisioned states; their qualities, in either case, are described as static or dynamic. The coined words stasist and dynamist -- which, like feminist or socialist, may be either nouns or adjectives -- refer to intellectual positions and the people who hold them. A dynamist is one who supports dynamism.

For readers who would like more information about the ideas in this book, I have established a Web site at www.dynamist.com.

Copyright © 1998 by Virginia Postrel

Product details

Publisher ‏ : ‎ Free Press; Edition Unstated (December 8, 1999)
Language ‏ : ‎ English
Paperback ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 0684862697
ISBN-13 ‏ : ‎ 978-0684862699
Item Weight ‏ : ‎ 12 ounces
Dimensions ‏ : ‎ 5.5 x 0.8 x 8.5 inches

Best Sellers Rank: #440,749 in Books (See Top 100 in Books)
- #287 in Political Economy
- #632 in Economic Conditions (Books)
- #2,075 in Political Science (Books)

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Virginia I. Postrel

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Virginia Postrel a Los Angeles-based author, columnist, and speaker whose work spans a broad range of topics, from social science to fashion, concentrating on the intersection of culture and commerce.

Writing in Vanity Fair, Sam Tanenhaus described her as "a master D.J. who sequences the latest riffs from the hard sciences, the social sciences, business, and technology, to name only a few sources."

Postrel is the author most recently of The Fabric of Civilization: How Textiles Made the World, published by Basic Books. Her previous books are The Power of Glamour: Longing and the Art of Visual Persuasion (2013), The Substance of Style (2003), and The Future and Its Enemies (1998).

She is a regular columnist for Bloomberg Opinion.

To learn more about her and read a large archive of her articles and blog posts, visit vpostrel.com.

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Ananda Gupta

Pop Hayek

Reviewed in the United States on November 11, 1998

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This book promises a new way to think about otherwize puzzling phenomena. It doesn't disappoint.
I enjoyed the book immensely, and thought its pronouncements on the bizarre alliances between "right" and "left" quite enlightening.
The book's central theme involves a conflict between what Postrel calls "stasism" and "dynamism," where the former view involves a blend of both reactionaries (whose primary value is social stability) and technocrats (whose primary value is control - "one best way for everyone"). This analysis enables us to understand the weird overlaps between reactionary environmentalists, who think that the only threat ecosystems face is human-caused instability, and conservatives, who fear cultural instability ("I refuse to let you affect my life.")
Then there are the technocrats, who, as Postrel ably describes, think that if one day care center has an in-house play area, then all of them should. Postrel quotes with merry abandon, laying bare the code in which technocrats talk (they love phrases like "national standards," "comprehensive plans," etc.).
These then are the future's enemies, and they tend to share either a distrust or ignorance of what Postrel, following F.A. Hayek, calls "localized" or "tacit" knowledge. Hayek described such knowledge as "the knowledge of specific circumstances, time, and place" -- that is, the sort of knowledge no technocrat in Washington could ever master, no matter how big his computer. The existence of this sort of knowledge is the reason why large-scale plans foisted on everyone, regardless of circumstances, tend to fail, and why markets, with their endless ability to customize and tailor products to even the most obscure of needs, tend to succeed.
Hayek wrote of these things many years ago, but even he disparaged his own writing skills. (Nonetheless, I am hard-pressed to think of a greater social thinker in the 20th century than Hayek.) It is a good thing that there are people like Postrel to take up the banner.

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Dr. Lee D. Carlson

A brilliant apology

Reviewed in the United States on November 21, 2004

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Change causes anxiety in some, and so rapid change is for them absolutely terrifying. The author though is a self-professed "dynamist", and embraces change with a passion. Dynamism, as she defines it, is a world of constant creation, discovery, and competition. It shuns stability and control in favor of evolution and learning. With this book she has written a brilliant polemic that tackles the opponents of change straight on, but she does so with a spirit of calmness and rationality that is quite uncommon in many books of late. Her optimism and keen intelligence are quite refreshing, and much can be learned from a perusal of this book. "Life is full of surprises", she says, and this motivates her to argue for and embrace the future, a future that will be brought about by inquisitive individuals who are confident of their abilities and not afraid to experiment. For these individuals, to be still is an anathema, but to be out of equilibrium is sheer delight. Change for them is a breath of fresh air and stasis is always stale. To hold to the past is an abomination, to sprint into the future is pure exhilaration. To create new ideas, to build new inventions, to put into concrete form the abstractions of the mind, these signify the creed of the dynamists. Anchorites for science and technology, they are constantly looking forward, never back.

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Craig Scott

Read in context

Reviewed in the United States on December 11, 2003

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I thoroughly enjoyed this reader friendly book. It did start to get repetetive in the last third but I adhere to the maxim that repetition is the best form of emphasis (if done with some wit).
My title emphasizes "context" as a way to address some of the complaints in other reviews of this book objecting to the perceived "my way or the highway" approach.
The dynamist environment requires a competitive marketplace of ideas and techniques. Thus, a truly dynamist environment needs stasist counterpoint to remain truly dynamist... doesn't it? I think the author realizes this.
What I found most interesting about this book was the attention Postrel draws to the redefinition of political and philosophical labels, Conservative vs. Liberal etc. which have had almost no coherent meaning for decades. Postrel removes the current labels (conservative, liberal, rightwing, leftwing) and reclassifies the players based on their position relating to the status quo or stasist versus dynamist. Very interesting.
This redefinition of the current labelling is also dealt with quite well in another book -- Bobo's in Paradise, by David Brooks. If you want to be truly entertained and enlightened at the same time get the audio version. I laughed, I cried, I pondered -- all while driving in my car!

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