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Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork Audible Audiobook – Unabridged

4.7 4.7 out of 5 stars 3,324 ratings

The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.

Have you ever had a new idea or a goal that excites you...but not enough time to execute it? What about a goal you really want to accomplish...but can't because instead of taking action, you procrastinate? Do you feel like the only way things are going to get done is if you do them? But what if it wasn't that way? What if you had a team of people around you that helped you accomplish your goals (while you helped them accomplish theirs)?

When we want something done, we've been trained to ask ourselves: "How can I do this?" Well, there is a better question to ask. One that unlocks a whole new world of ease and accomplishment. Expert coach Dan Sullivan knows the question we should ask instead: "Who can do this for me?"

This may seem simple. And it is. But don't let the lack of complexity fool you. By mastering this question, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom.

This audiobook will teach you how to make this essential paradigm-shift so you can:

  • Build a successful business effectively while not killing yourself
  • Immediately free-up 1,000+ hours of work that you shouldn't be doing anyway
  • Bypass the typical scarcity and decline of aging and other societal norms
  • Increase your vision in all areas of life and build teams of WHOs to support you in that vision
  • Never be limited in your goals and ambitions again
  • Expand your abundance of wealth, innovation, relationships, and joy
  • Build a life where everything you do is your choice - how you spend your time, how much money you make, the quality of your relationships, and the type of work you do

Making this shift involves retraining your brain to stop limiting your potential based on what you solely can do and instead focus on the nearly infinite and endless connections between yourself and other people as well as the limitless transformation possible through those connections.

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Product details

Listening Length 5 hours and 24 minutes
Author Dan Sullivan, Dr. Benjamin Hardy
Narrator Dan Sullivan, Dr. Benjamin Hardy
Audible.com Release Date October 20, 2020
Publisher Hay House Business
Program Type Audiobook
Version Unabridged
Language English
ASIN B08KYKR23H
Best Sellers Rank #1,186 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
#6 in Small Businesses
#9 in Small Business (Books)
#13 in Entrepreneurship (Audible Books & Originals)

Customer reviews

4.7 out of 5 stars
3,324 global ratings

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Customers say

Customers find the book's concepts helpful and inspiring. They describe it as a fantastic, powerful read that is worth their time. The explanations are clear and easy to understand at a basic level. Readers appreciate the writing style and honesty of the author. The book helps them achieve goals faster and more efficiently. The pacing is engaging and the lessons create an incredible company and working environment.

AI-generated from the text of customer reviews

113 customers mention "Concept"110 positive3 negative

Customers find the book helpful and inspiring. They appreciate its insights and advice on business growth, including creating compelling content and building a robust online presence. While some found it repetitive, others found the concept profound and right.

"Great read & great advice. Often leaders get stuck on HOW. This book help change your thinking to WHO going forward." Read more

"Amazing transformable book on how to alleviate stressors and collaborate with others to help each other through life and business!!" Read more

"...perspective that not only boosts productivity but also enhances personal fulfillment by allowing you to focus on what you do best and rely on others..." Read more

"...The principle is now part of my strategic success frameworks and makes so much sense!" Read more

81 customers mention "Readability"81 positive0 negative

Customers find the book easy to read and valuable. They say it's worth their time, provides valuable content, and helps them be more productive and enjoy their work more. The book gives them the power to achieve things on a massive level.

"Is good, felt this way already, specialized people get you ahead, nurture the people you work with, ask questions...." Read more

"Great read & great advice. Often leaders get stuck on HOW. This book help change your thinking to WHO going forward." Read more

"...It offers a liberating perspective that not only boosts productivity but also enhances personal fulfillment by allowing you to focus on what you do..." Read more

"Really awesome book on why you need to delegate more to execute better! It really helps you learn why you should invest in whos" Read more

39 customers mention "Ease of read"39 positive0 negative

Customers find the book easy to read and understand at a basic level. They say the concept is simple and the explanations are clear. The book provides a model that makes it easy to put in place in practical ways. Readers describe it as a quick and worthwhile read with the right message.

"...Repeats same theme again, but a good fast read with the right message for sure!" Read more

"...Eminently practical and accessible, readers can immediately put the principles to work and expect results...." Read more

"...It is a model that makes it easy to put in place in practical ways." Read more

"...Who Not How" is a great example of one of these concepts. It is simple enough that you don't feel like you need to read a whole book about it ......" Read more

26 customers mention "Writing style"21 positive5 negative

Customers appreciate the book's writing style. They find it easy to read, with a clear and simple language that illustrates the author's points. The stories and honesty of the author are also appreciated.

"Super easy to read and engaging. Loved the concept of finding who’s and being a who...." Read more

"This book is an easy read with great examples that illustrate the author's points. I listened to it on Audible and Dr. Hardy narrates it very well." Read more

"Great stories and inspiring research!..." Read more

"...Give this book a try. It is such a great read, and the words really flow page after page...." Read more

10 customers mention "Time efficiency"10 positive0 negative

Customers find the book helpful for achieving goals faster and with less effort. They say it helps them free up time and focus on their purpose. The content moves quickly between thoughts and ideas, providing insights and practices they can implement immediately to move their businesses and lives forward.

"...By engaging with the right “Who,” you not only save time and energy but also unlock a level of creativity and collaboration that propels your goals..." Read more

"...She does them better, more consistently, and more efficiently than I would...." Read more

"...know that it's given me lots of food for thought, and the investment in time is small, so go ahead and get it...." Read more

"...It has had a massive impact on me, an immediate freeing up of my time and greater focus on my purpose...." Read more

6 customers mention "Pacing"6 positive0 negative

Customers find the book engaging and easy to read. They say it helps them create an amazing company and working environment. The book also discusses finding the right people to work with.

"Super easy to read and engaging. Loved the concept of finding who’s and being a who...." Read more

"...I will definitely use the WHO Not How lessons to create an incredible company and working environment for my Whos. I am so excited to see how this..." Read more

"...This isn’t a book about delegating. It is about finding the right people to work with, and about being the right person to work with...." Read more

"This book is about understanding how important in our lives are the right people...." Read more

11 customers mention "Time consumption"0 positive11 negative

Customers find the book repetitive and boring. They say it's a waste of time and money. The stories backing it up aren't particularly interesting. Many chapters follow a predictable pattern.

"...Many chapters follow a predictable pattern: a story about Mr. X who faced a challenge, found a “Who,” achieved success, and then helped the “Who” in..." Read more

"...As such, it is a waste of time. Even if you've already read the title, you won't get much more than that from reading the whole book...." Read more

"This book is kind of a waste of time. Tldr: Ask who can help you do something, not just how to do something…. That’s literally the title." Read more

"Definitely worth reading. Sometimes a bit repetitive and bit of a sales pitch but all in all a worthy read." Read more

Learn to Implement Dan’s Strategies
5 out of 5 stars
Learn to Implement Dan’s Strategies
I really enjoyed this book; stopping between each chapter, annotating, highlighting and reflecting. I read about one business book each quarter and this one was my favorite in several years. The book is actually written by one of Dan Sullivan’s students and he did a very good job. I know I will become a better business owner and leader having read this book. I envision a follow up book of stories from those that have successfully implemented these strategies. I am preparing to open my 3rd office and this book helped me with a strategy to divide work instead of taking on too many responsibilities myself. Any entrepreneur that wants to work on their business and not in it, this book is for you!
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Top reviews from the United States

  • Reviewed in the United States on November 22, 2024
    Is good, felt this way already, specialized people get you ahead, nurture the people you work with, ask questions. Repeats same theme again, but a good fast read with the right message for sure!
  • Reviewed in the United States on February 7, 2025
    Great read & great advice. Often leaders get stuck on HOW. This book help change your thinking to WHO going forward.
  • Reviewed in the United States on February 6, 2025
    Amazing transformable book on how to alleviate stressors and collaborate with others to help each other through life and business!!
  • Reviewed in the United States on November 10, 2024
    Dan Sullivan’s book “Who Not How” is a transformative guide that redefines the way we approach challenges and goals. Rather than asking “How can I do this?” the book challenges readers to ask, “Who can help me achieve this?” This shift in thinking opens up the potential for exponential growth, efficiency, and success.

    Sullivan’s core premise is that the path to achieving your ambitions isn’t about taking on everything yourself but rather identifying the right people who can help you get there. This insight is particularly valuable for those who find themselves caught in a cycle of overwork and frustration when trying to handle every aspect of their projects or responsibilities alone.

    Although, the main idea of the book is inspiring and powerful, the book does come across as promotion of Sullivan’s Strategic Coach program, which might be off-putting for some readers.

    While the book is relatively short, it still feels somewhat wordy and could have been more concise. Many chapters follow a predictable pattern: a story about Mr. X who faced a challenge, found a “Who,” achieved success, and then helped the “Who” in return. This repetition can make the narrative feel formulaic at times.

    Additionally, there are numerous one-liners throughout the book that seem disconnected from the surrounding text. While these sentences are mostly quotable, their placement can feel abrupt and unrelated to the passage before or after.

    Despite these critiques, the book is filled with examples that showcase how leaders and entrepreneurs have leveraged this mindset. By engaging with the right “Who,” you not only save time and energy but also unlock a level of creativity and collaboration that propels your goals further than you could imagine on your own.

    For readers seeking to achieve more while doing less, Sullivan’s book is a great read. It offers a liberating perspective that not only boosts productivity but also enhances personal fulfillment by allowing you to focus on what you do best and rely on others for the rest.

    I would rate it 4/5 for its mostly thought-provoking content.
  • Reviewed in the United States on September 18, 2024
    Dr. Benjamin Hardy has now made it to the top of my favorite authors list. I'm devouring all his books and this one is a massive Game-Changer also. The principle is now part of my strategic success frameworks and makes so much sense!
  • Reviewed in the United States on December 18, 2024
    Such a great challenging book that really helps change the way you think. There’s power when you realize it’s a person that you need rather than a better strategy.
  • Reviewed in the United States on January 22, 2025
    Very easy to ignore the purpose of someone or people in your life. Always assumed I can do it or stuff by my own and that there is pride in that
  • Reviewed in the United States on September 7, 2024
    Super easy to read and engaging. Loved the concept of finding who’s and being a who.

    Recommended for entrepreneurs looking for an edge and wanting exponential growth.

Top reviews from other countries

  • Adriano
    5.0 out of 5 stars Great book
    Reviewed in Brazil on July 24, 2024
    This is a great book, especially for start-ups and entrepreneurs, quick read with very valuable insights
  • giselle
    5.0 out of 5 stars Calidad en el contenido y el físico
    Reviewed in Mexico on August 11, 2023
    It is a good quality hard cover and I recommend this book if you are seeking to do more than just working for somebody or some company.
  • Catherine
    5.0 out of 5 stars Excellent business book to improve productivity
    Reviewed in Canada on January 23, 2022
    Really got a lot from reading this book by the Dan Sullivan and Dr Ben Hardy. Excellent content, great examples, and provocative idea that you purposely collaborate with others to increase your productivity, impact, reach, etc. Easy to understand and a quick read.
  • C E.
    5.0 out of 5 stars great book
    Reviewed in Italy on January 28, 2025
    Loved this book and what it helped me learn about myself and how to begin to learn about my ‘who’ in life.
  • Pizuna Linens
    5.0 out of 5 stars Thought Transforming
    Reviewed in India on October 26, 2024
    This book has transformed my complete way of looking at work. Given me dreams and the means to achieve them.