Buy new:
$26.50
FREE delivery Thursday, May 16 on orders shipped by Amazon over $35
Ships from: Amazon
Sold by: AMOR BOOKS
$26.50
Get Fast, Free Shipping with Amazon Prime FREE Returns
FREE delivery Thursday, May 16 on orders shipped by Amazon over $35. Order within 7 hrs 29 mins
Only 1 left in stock - order soon.
$$26.50 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$26.50
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Amazon
Ships from
Amazon
Sold by
AMOR BOOKS
Sold by
AMOR BOOKS
Returns
30-day easy returns
30-day easy returns
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Returns
30-day easy returns
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
$15.00
Get Fast, Free Shipping with Amazon Prime FREE Returns
Minimal signs of wear. Corners and cover may show wear. May contain highlighting and or writing. May be missing dust jacket. May not include supplemental materials. May be a former library book. Ships direct from Amazon! Minimal signs of wear. Corners and cover may show wear. May contain highlighting and or writing. May be missing dust jacket. May not include supplemental materials. May be a former library book. Ships direct from Amazon! See less
FREE delivery Friday, May 17 on orders shipped by Amazon over $35
Only 1 left in stock - order soon.
$$26.50 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$26.50
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Access codes and supplements are not guaranteed with used items.
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Jennifer Lee
+ Follow
More books from this author
Something went wrong. Please try your request again later.

The Right-Brain Business Plan: A Creative, Visual Map for Success Paperback – February 23, 2011

by Jennifer Lee (Author), Kate Prentiss (Illustrator), Chris Guillebeau (Foreword)
4.5 4.5 out of 5 stars 241 ratings
See all formats and editions
{"desktop_buybox_group_1":[{"displayPrice":"$26.50","priceAmount":26.50,"currencySymbol":"$","integerValue":"26","decimalSeparator":".","fractionalValue":"50","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"udE5h1I1h6%2FtEzFVH9%2FmGB1KWEN6cpGSPlxJzsL%2F7VgYNvcMyZyqYN4735N4zGMaOi5UsJ7CKu4xmLm%2FdfWOhO4shO7RXAFyXBXT4Baf6eWvC2vVvvO1RWfqQop1UgRkk5dGYp9u8r5jNZCHyvu00zadkNbOO5ghoqCndAtP38ZU%2BUIPTlaZsRfc2%2BmP0J7E","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$15.00","priceAmount":15.00,"currencySymbol":"$","integerValue":"15","decimalSeparator":".","fractionalValue":"00","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"udE5h1I1h6%2FtEzFVH9%2FmGB1KWEN6cpGSmkLh%2Bx3Q5Sf3AVnIAmcqAXUrjWweLHxRqG8nj8gFk3wJt%2FA2SW59yWnmPGe16xofksqmpwvho1YtMYzNEcIJGIqxiuqf%2FDilpXnCnjVZEfnlS%2F6gEcLSkN1aJnOWmKw8aiv%2BnP8PAGcGRRqn615W2w%3D%3D","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

Turn Passionate Ideas into Profitable Enterprises

Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They’ll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.

Discover how to:

* Develop a financial plan with fun and flair
* Select your circle of support to get the work done
* Clarify your business values and goals
* Paint a picture of your business landscape
* Understand your competition and what makes you stand out from the crowd
* Identify your perfect customers and create a marketing plan to reach them
* Map out concrete action steps to bring your Right-Brain Business Plan to life
Read more Read less
Previous page
  1. Print length
    240 pages
  2. Language
    English
  3. Publisher
    New World Library
  4. Publication date
    February 23, 2011
  5. Dimensions
    7 x 0.5 x 9 inches
  6. ISBN-10
    1577319443
  7. ISBN-13
    978-1577319443
  8. See all details
Next page
Amazon First Reads | Editors' picks at exclusive prices

Frequently bought together

The Right-Brain Business Plan: A Creative, Visual Map for Success
$26.50
Get it as soon as Thursday, May 16
Only 1 left in stock - order soon.
Sold by AMOR BOOKS and ships from Amazon Fulfillment.
+
Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur
$22.64
Get it as soon as Thursday, May 16
Only 8 left in stock (more on the way).
Ships from and sold by Amazon.com.
+
The Creative Entrepreneur: A DIY Visual Guidebook for Making Business Ideas Real
$21.46
Get it as soon as Monday, May 20
Only 1 left in stock - order soon.
Sold by Dr.O and ships from Amazon Fulfillment.
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
Some of these items ship sooner than the others.
Show details Hide details
Choose items to buy together.

Editorial Reviews

Review

“If you think of business planning as boring, well, you haven’t read this book yet. This is not business as usual....Jump right in!”
— from the foreword by Chris Guillebeau, author of The Art of Non-Conformity

“Who says you can’t rock Wall Street and wear purple at the same time? Jennifer Lee opens the door for artists, healers, and brilliant souls to take their passion into the marketplace.”
— Tama J. Kieves, bestselling author of This Time I Dance!

“This is one of those rare books I cannot wait to mark up, get paint on, and really use....If you yearn to do your own thing but believe you can’t...stop that voice in your head right now and listen to Jennifer Lee’s funky, delightful, seasoned help instead.”
— Jennifer Louden, author of The Life Organizer

“Move over, spreadsheets — this is business planning for the rest of us.”
— Andrea J. Lee, CEO of The Wealthy Thought Leader

About the Author

Jennifer Lee, the founder of Artizen Coaching, spent a decade climbing the corporate ladder before pursuing her creative dreams. Through her popular workshops, coaching practice, and writing, she empowers others to follow their passions. She lives in the San Francisco Bay Area.

Product details

  • Publisher ‏ : ‎ New World Library; 39335th edition (February 23, 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 1577319443
  • ISBN-13 ‏ : ‎ 978-1577319443
  • Item Weight ‏ : ‎ 15.4 ounces
  • Dimensions ‏ : ‎ 7 x 0.5 x 9 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 241 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Jennifer Lee

Jennifer Lee

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Jennifer Lee is the founder of Artizen Coaching and the bestselling author of The Right-Brain Business Plan, which has helped tens of thousands of entrepreneurs around the world launch their creative businesses. Before pursuing her own passions full-time, she consulted for ten years for Fortune 500 companies such as Gap Inc., Accenture, and HP, helping leaders and organizations manage change. She lives in the San Francisco Bay Area.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
241 global ratings

Top reviews from the United States

N. Lau
5.0 out of 5 stars Turning Creativity into Action: A Joyful Business Planning Journey
Reviewed in the United States on April 30, 2024
Verified Purchase
I loved 'The Right-Brain Business Plan' by Jennifer Lee! It's perfect for anyone like me who wants to take a more creative approach to business planning. Jennifer’s approach is a game-changer, making business planning truly fun with tools like collages and mind maps.

Her exercises helped me turn my creative chaos into a clear, actionable business plan without losing my artistic soul in the process. It felt like exploring my business ideas with a good friend who really gets the creative process. If you’re ready to turn your dreams into reality but want to keep it playful and visual, this book is your go-to guide. Jennifer Lee really knows how to speak to a creative heart!
Helpful
 Report
Nina B
5.0 out of 5 stars Enjoying the Business Planning Process!
Reviewed in the United States on October 10, 2012
Verified Purchase
I do business plans and strategic plans for nonprofit organizations, which I find very rewarding. But a plan for my own company, well that is another story! This summer I vowed to build my business and set a firmer foundation from which to grow. I have read numerous books both on creating a business plan and creating vision boards and love the creative process, so giving a book like this a try was exciting for me. I am about half way though the book and three quarters finished with my business plan using the book as a guide. The left brain/right brain approach has been very satisfying. I found I had an altered book on hand to use for my creative plan and use envelopes to house the more left brained things like financial projections. I have found this book and technique very useful and plan to create some exercises for my clients to help them bring more right brain thinking to their planning process. This book is not just vision boards and magic, it is a very practical guide as well, and provides a variety of resources that will be needed for a more public plan (like when you go for a loan or are pursuing a new client). If you are totally left brained, this might not be your bag, even though it is very practical at the same time, for me it has been a great way to really think out and envision the future of my company.
5 people found this helpful
Helpful
 Report
QuinnCreative
4.0 out of 5 stars ) Many of the steps look like art projects
Reviewed in the United States on August 4, 2014
Verified Purchase
Jennifer Lee is the author of The Right-Brain Business Plan: A Creative, Visual Map for Success. (This Jennifer is not the author of Frozen, this Jennifer runs Artizen Coaching.)

If you run your own business, you have either avoided business plans or mastered them. There's not much room in between. Lee's idea is that business plans are left-brain based and that makes them hard for right-brain people. So she wrote a book that helps right-brain people write that business plan.

The book is laid out with lots of color and worksheets (which you can download from her website.) Many of the steps look like art projects. If you like the idea of mind mapping, you will love this book!

She has a left-brain, logical approach (with process steps) on how to use the book and why you should have a business plan. Then she helps you do it, creative style.

Chapters in the book:

The Skinny on the Right-Brain Business Plan Process and Structure
Where Is Your Business Headed, and What Do You and Your Company Stand For?
It's a Big World Out There--Where Do You and Your Business Fit In?
Find and Connect with Your Perfect Customers?
Develop a Financial Plan with Fun and Flair
Build a Creative Playground of Business Support So You Don't Have to Go It Alone
Make Your Plan Real with Goals, Strategies, and Action Steps
Put the Finishing Touches on Your Right-Brain Business Plan
Keep Your Right-Brain Business Plan Alive

It's an interesting book, I bought it because I'm always interested in new approaches to old ideas. And I am always interested in how very different people communicate with each other.

I do find that she would help more people if she unwrapped some of the words she uses and assumes everyone knows. For example, she asks you list your values. Most people might think she means "honor, patriotism, generosity" and those are fine values. But in a business sense, she probably means different, more subtle values like, "doing administrative work regularly so it doesn't pile up," and "posting tips on my blog once a week." Still the book is a good read for a beginning solopreneur with no idea how to manage a business plan.
9 people found this helpful
Helpful
 Report
AzArtist
5.0 out of 5 stars The Right Brain Business Plan
Reviewed in the United States on July 20, 2012
Verified Purchase
I am just starting to work through the book. It is as warm and engaging as Jennifer is herself. She leads you step by step through the process, and encourages you, allowing your creativity to soar. The left brain chill pills are great, as are the right brain boosters.

There is so much useful, focused information in this book. For any creative person, who has fears of the financial or marketing aspects of running a business, this book will help you to work through those fears, and come out feeling triumphant and empowered. I was part of Jennifer's free online event, and as I read the book, I can near her friendly, encouraging voice speaking to me. Thank you Jennifer :)

Do yourself a favor, buy the book, and begin the journey.
One person found this helpful
Helpful
 Report
T. A. Dumas
5.0 out of 5 stars whatever your brain, it's a great tool
Reviewed in the United States on May 30, 2014
Verified Purchase
I love taking quizzes and tests and when I take "right-brain vs. left-brain" tests I come out smack dab in the middle. I am a creative, free-thinking-upbeat people person but I am also a planner who is analytical, deep-thinking and methodical. This book is a great way for me to have a PLAN, but with flexibility and a visual factor so BOTH sides of my brain are satisfied. It is so practical and easy to use and the exercises really helped me see things in a new way. As someone about to launch a newly updated version of my business, this book has helped tremendously to give me clarity and vision for what I REALLY want. I plan to go back to it again and again as I tweak and adjust things. A must-have for entrepreneurs!
Helpful
 Report

Top reviews from other countries

Translate all reviews to English
Cliente Amazon
5.0 out of 5 stars Libro stimolante e innovativo
Reviewed in Italy on January 24, 2018
Verified Purchase
consigliato a chi intraprende un business dalle basi e non sa come gestire un piano di marketing.
Ci sono spunti interessanti, originali e l'uso di immagini e disegni serve a tenere viva la concentrazione.
Consigliato per future imprenditrici
Articolo giunto puntuale e in ottime condizioni
Report
Maria Lopez
5.0 out of 5 stars Just what I was looking for
Reviewed in Spain on January 11, 2017
Verified Purchase
After some months of striving to create a business plan, I came across Jennifer Lee's book by chance. It was love at first sight. She has de creative, fun approach I was looking for all with strong business foundations. I'm still working with it, which is great, because I used to run away from more "traditional" plans after a couple of days.

Enjoy Jennifer's optimistic, colorful approach and put into practice her sensible tips and ideas and you'll get what you need: a business plan you'll love to create and apply to your business.
2 people found this helpful
 Report
WeeCeleste
5.0 out of 5 stars Ah-Ha Moment for Creative Entrepreneurs
Reviewed in Canada on April 27, 2014
Verified Purchase
I've worked with entrepreneurs for almost 20 years. Creative entrepreneurs often have difficulty writing a traditional business plan because they see the world in a different way. Jennifer's book tells them that's OK. She walks them through the steps of a traditional plan, but in a visual and creative way. I think this book will be an "ah-ha moment" for many creative entrepreneurs.
3 people found this helpful
 Report
Josie
5.0 out of 5 stars Buy It!
Reviewed in the United Kingdom on February 19, 2014
Verified Purchase
I bought this book after seeing a friend posted about it on their FB page and I thought yeah, yeah another boring business plan book ( this is the third business type book I have bought) but as soon as it arrived, I was engrossed straight away and went on the website to download and print off pages and the spreadsheet.

Lots of good information in on all aspects of starting and running a business and interesting and inspiring!
so would I recommend this book, yes I would!

However if you prefer a traditional business plan book then this is not for you.
5 people found this helpful
 Report
silvano sartori
3.0 out of 5 stars simpatico libro che permettere di creare un business plan grafico...
Reviewed in Italy on July 21, 2019
Verified Purchase
Qualche esempio di come realizzare un business plan visuale per rappresentare la vostra idea.
Abbastanza standard, base sufficiente ma si trova di meglio in giro sul web.
Report