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Rethink Communication: A Playbook to Clarify and Communicate Everything in Your Church Paperback – December 31, 2018

by Phil Bowdle (Author), Tony Morgan (Foreword)
4.7 4.7 out of 5 stars 160 ratings
See all formats and editions
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"I read Phil's book, Rethink Communication, and it's excellent. I picked up several nuggets of wisdom for myself, and highly recommend it to anyone looking for practical ways to improve their communication. "-John Maxwell

The church doesn’t have a message problem. The church is facing a message delivery problem.

The old communication playbook no longer works. What worked before isn’t working anymore. It’s time to rethink communication and leverage the greatest opportunities we’ve ever had to communicate in the church.

In Rethink Communication, Phil Bowdle walks through the new reality for what attendance, engagement, and attention look like for the church. Then he offers a practical communication playbook you can use to communicate anything in your church—and actually connect. These practical tips and proven strategies will work regardless of size, staff, or budget.

Communication has been overlooked for far too long in the church. It’s time for that to change.

It’s time to rethink communication for the church.

Previous page
  1. Print length
    265 pages
  2. Language
    English
  3. Publication date
    December 31, 2018
  4. Dimensions
    6 x 0.67 x 9 inches
  5. ISBN-10
    179206456X
  6. ISBN-13
    978-1792064562
  7. See all details
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Product details

  • Publisher ‏ : ‎ Independently published (December 31, 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 265 pages
  • ISBN-10 ‏ : ‎ 179206456X
  • ISBN-13 ‏ : ‎ 978-1792064562
  • Item Weight ‏ : ‎ 13.9 ounces
  • Dimensions ‏ : ‎ 6 x 0.67 x 9 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 160 ratings

About the author

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Phil Bowdle

Phil Bowdle

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Full content visible, double tap to read brief content.

Phil Bowdle got his start in church as a pastor's kid making faces at his dad while he preached. Growing up, he had no desire to go into ministry. Now there's nothing he'd rather do.

After starting in creative ministry in 2004, today Phil is the creative arts pastor at West Ridge Church in Northwest Atlanta. He leads a team of creatives in the areas of communication, media, worship, and production.

He also speaks, offers communication and creative coaching, and blogs about communication, leadership, and the creative church.

You can learn more at PhilBowdle.com.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
160 global ratings
YESSSSSSS
5 Stars
YESSSSSSS
2-7-2019..............................Yes. This is what I have been waiting for as a church creative communicator.I currently work at Beautiful Savior Lutheran Church in Plymouth, Minnesota, as a full-time "Communications Website Specialist" and I will be celebrating 5 years in October 2019. I also worked two years part-time prior to that long story short: lots of changes (good and okay) during that time.I work alongside my co-worker who is a "Communications Specialist." Our roles are very broad and we wear many hats (especially me as I manage design, promo plans, social media, website, video/audio edit, and more).Some days we feel valued and other days we find ourselves scraping by form one project to the next, waiting for permission to lead church communication at BSLC.My co-worker and I read the preview of the book, then shared with our leader (Business Administrator). He didn't even finish reading the preview and said, "Order it! Order a book for each of us."We ordered the book on Friday, January 25, 2019 and got it in the mail on January 28, 2019. We made plans to read and discuss together along the way.There are SO many things I can relate to that Phil writes about.I find myself saying a lot of, "YESSSSS. Amen. PAH-REEACH!" out loud while reading :) which is not "normal" for me and my Lutheran background haha :)We're not finished with the book but are seriously enjoying it. I know deep down this is going to be such a blessing to communication at Beautiful Savior.Thank you Phil for this amazing resource!!!
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Top reviews from the United States

Kindle Customer
5.0 out of 5 stars 10/10 Recommend
Reviewed in the United States on March 24, 2024
Verified Purchase
Excellent book in learning how to effectively incorporate social media into your ministry. A must read for pastors and ministry workers!
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Ben Miller
5.0 out of 5 stars Pastors, ministry leaders, church communicators, THIS ONE’S WORTH IT!
Reviewed in the United States on February 22, 2019
Verified Purchase
The media could not be loaded.
 Phil does a great job of articulating the obstacles to great communication in a church setting, but he also lays out practical steps to breakthrough this obstacles.

A few of my BIG takeaways/quotes:
-The average church attender only visits your physical campus 1 out of every 4 or 5 Sundays.
-It takes 7 impressions of your message before someone will take an action step.
-The average attention span of a goldfish = 9 seconds; the average attention span of a person in 2018 = 8 seconds.
- The entire communication process from beginning to end should be about accomplishing the win of your message from both the church’s and the audience’s perspective.
- identify and remove barriers that are keeping people from taking their next step
- good intentions aren’t enough to connect. We have to rethink the whole posture from which we communicate as a church
- announcements are information rich and inspiration poor. Next Steps offer a relevant, clear and compelling call to action for your audience to respond to.

There are TONS of good nuggets in here. Hope you’ll grab a copy and see for yourself.
7 people found this helpful
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Tyler and Katie
5.0 out of 5 stars Do you have a problem getting your point across? This book will help to solve those problems.
Reviewed in the United States on January 26, 2019
Verified Purchase
As a Senior Pastor, this is such a valuable resource to me, my team, and my church as a whole. From Senior pastor to volunteer, this book is a must. I could not put this book down. This is a ministry tool that will help you become an advocate for your audience and help you connect them to Jesus in an intimate way. The author "literally" rewrote the playbook for church communication. This book will work for an audience of any age. It also works a church of 10 members or 5,000.
3 people found this helpful
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Allen Hanton
4.0 out of 5 stars Good reminder and good paradigm shift for church communicators
Reviewed in the United States on February 12, 2019
Verified Purchase
Phil brings out church communication facts \statements that many small church , medium,and large church communicators need to.be reminded of while in the trenches. Not only for those with the communication title in their job description, but for those who communicate each week with a congregation - whether from the platform on Sunday or through the week with information that needs to get out.

If you are looking to start a.communication position in the church,get this book. If someone in leadership doesn't get it, get this book for them.
2 people found this helpful
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Vance
5.0 out of 5 stars Incredibly helpful!
Reviewed in the United States on August 1, 2019
Verified Purchase
This book is a masterful resource for communication in any context, but with key tips and ideas that work particularly well for churches. If you've been at it for years you'll still learn a lot from this book and for anyone just getting started it'll help up your game more quickly than trying to go it alone. Truly great.
One person found this helpful
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Robin
5.0 out of 5 stars Has Me Rethinking Communication In My Church!
Reviewed in the United States on February 1, 2019
Verified Purchase
Wow! Completely has me rethinking EVERYTHING we communicate! Thank you, Phil for writing this book!
"Everything about my experience that day felt like the church wanted a bunch of things from me, instead of pointing to what God wanted for me. It felt a lot more like walking through the mall instead of the encounter with God I was hoping for." –pg.186
One person found this helpful
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Bryson Breakey
5.0 out of 5 stars I read it in 24 hours
Reviewed in the United States on July 15, 2020
Verified Purchase
I couldn't put it down. Thank you for writing a book that speaks to a demographic that can be unseen. This book was inspiring and helpful and I would recommend it to anyone who works for a ministry comms team.
One person found this helpful
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Sadie
5.0 out of 5 stars Practical and Encouraging
Reviewed in the United States on April 17, 2019
Verified Purchase
This is a GREAT resource for the communicator who feels discouraged and forgets why they do this job in the first place. Practical application tips, free online resources, and reminders of who this job is about in the first place - Jesus. I would recommend this one 100%.
One person found this helpful
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Top reviews from other countries

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R. Barlow
5.0 out of 5 stars Good Read
Reviewed in Canada on June 1, 2021
Verified Purchase
Thanks. Always good to have a good read.
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Jose Granado
5.0 out of 5 stars Direto e desafiador!
Reviewed in Brazil on April 26, 2019
Verified Purchase
Com um texto leve, bem-humorado e realista, além de exemplos práticos, o autor atualiza em 30 anos as estratégias do Ministério de Mídia nas igrejas. É a conversa que todo líder que serve nessa área sempre sonhou em ter com seu pastor. Obrigatório.
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C. G.
5.0 out of 5 stars Auch in Deutschland hilfreich
Reviewed in Germany on July 24, 2019
Verified Purchase
Oft lassen sich amerikanische Ratgeber nur beschränkt auf die deutsche Kultur anwenden. Bei "Rethink Communication" präsentiert Phil Bowdle sehr zeitlose Kommunikationstipps, die auch hier gut funktionieren. Zielgruppe sind Menschen, die die gesamte Kommunikation ihrer Kirche oder Gemeinde verbessern möchten: Pastoren, Pfarrer und insbesondere Kommunikations-Beauftragte ("church communicators").
Grundsätzlich liefert Bowdle keine bahnbrechend neuen Erkenntnisse, aber er wendet seine Gedanken sehr praktisch auf verschiedene Bereiche der Kirchenkommunikation an. Über 100 Seiten widmet er dabei Grundlagen, gut 70 konkreten Beispielen.
Es empfiehlt sich, das Buch wenigstens zu zweit zu lesen. Nach jedem Kapitel gibt es ein paar Fragen zur Reflektion.
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