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Christopher D. Smith
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Ignite: A Strategic Guide to Solving Fire & Police Recruiting Challenges with Digital Solutions Paperback – February 10, 2024

by Christopher Smith (Author)
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Fire & Police force recruiting has become highly complicated. Gen Z'ers are fully digital, meaning that traditional recruiting techniques will not work. To reach and recruit new Gen Z team members, you must become an expert at demographic targeting, story-based messaging, search engine ads, social media ads, programmatic advertising, IP targeting, landing pages, and data analytics. This book provides an overview of what channels and techniques you should be using. It is not a how-to book that covers each topic in technical detail. To do this would take a huge number of books and years of digital marketing experience. This book does tell you what you need to know to implement the right digital solution to increase your fire & police recruiting efforts dramatically. You will learn what you didn't know that you didn't know.
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  1. Print length
    163 pages
  2. Language
    English
  3. Publication date
    February 10, 2024
  4. Dimensions
    6 x 0.37 x 9 inches
  5. ISBN-13
    979-8879036572
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Product details

  • ASIN ‏ : ‎ B0CVKK2P8J
  • Publisher ‏ : ‎ Independently published (February 10, 2024)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 163 pages
  • ISBN-13 ‏ : ‎ 979-8879036572
  • Item Weight ‏ : ‎ 8 ounces
  • Dimensions ‏ : ‎ 6 x 0.37 x 9 inches

About the author

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Christopher D. Smith

Christopher D. Smith

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Christopher Smith is a seasoned veteran in the fire service with over two decades of experience. He also founded a leading digital marketing firm based in Atlanta, GA. Christopher also provides consulting specializing in helping public safety agencies reach their recruitment goals through innovative digital strategies. Smith is passionate about empowering fire and police departments to adapt to the digital age and attract the next generation of first responders.

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