10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
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10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less Audible Audiobook – Unabridged

Dan Sullivan (Author, Narrator), Dr. Benjamin Hardy (Author, Narrator), Hay House Business (Publisher)
4.6 4.6 out of 5 stars 1,217 ratings
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Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth.

Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.

10X is not the outcome; it's a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you're having.

10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.

This audio product contains a PDF with supporting material, and the PDF is available to download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

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  1. Listening Length
    9 hours and 58 minutes
  2. Author
    Dan Sullivan, see all
  3. Narrator
    Dan Sullivan, see all
  4. Audible release date
    May 9, 2023
  5. Language
    English
  6. Publisher
    Hay House Business
  7. ASIN
    B0C2J7P6JQ
  8. Version
    Unabridged
  9. Program Type
    Audiobook
  10. See all details
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Product details

Listening Length 9 hours and 58 minutes
Author Dan Sullivan, Dr. Benjamin Hardy
Narrator Dan Sullivan, Dr. Benjamin Hardy
Audible.com Release Date May 09, 2023
Publisher Hay House Business
Program Type Audiobook
Version Unabridged
Language English
ASIN B0C2J7P6JQ
Best Sellers Rank #301 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
#9 in Business Motivation & Self-Improvement (Audible Books & Originals)
#12 in Business Motivation & Self-Improvement (Books)
#14 in Personal Finance (Books)

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,217 global ratings
This book is life altering!
5 Stars
This book is life altering!
Wow! Dr. Ben Hardy really out did himself with this one. The author of books such as Personality Isn't Permanent, Who Not How, and The Gap and The Gain (the last two written with Dan Sullivan!) has done it again! Ben has encompassed many of Dan Sullivan's greatest life altering tools in this one book, tied them all together, and laid out a plan, with exercises, to 10x your life over and over.That last part is what you really want to focus on - 10x your life OVER AND OVER!We all know about the power of exponential growth over linear growth. Ben and Dan make it easy. I had never really realized how many times I've 10x'd my life unitl I read this book.For those of us who are on the path of personal growth, fulfillment, and enlightenment, this is a must read. I was recently interviewed on the I Love Marketing podcast, and was asked about my top 3 books. I couldn't narrow it down to less than 5, and this now takes the top of 6 at number 1!Buy this book now if you want to live your life to its fullest.
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Top reviews from the United States

Ann M. Phillips
5.0 out of 5 stars Thought provoking business book
Reviewed in the United States on May 3, 2024
Verified Purchase
I enjoyed this book, the audio has some great additional interviews included but I always like to have the hard copy as well for notes and highlighting. The concept is so true, if you are going to grow you might as well put in a little extra work and 10x your growth vs 2x.
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Janis
5.0 out of 5 stars Must Read for Entrepreneurs!!
Reviewed in the United States on April 25, 2024
Verified Purchase
Absolutely loved this book. Eye opening for me as a solo-entrepreneur. I am now working towards getting to 10x again! And yes, I’ll be hiring that VA I keep talking about hiring. Had a lot of ah-ha moments. I actually listened to this book on audible and enjoyed the discussions after each chapter between Ben and Dan.
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Nene Msiza,South Africa
5.0 out of 5 stars What a book!
Reviewed in the United States on May 6, 2024
Verified Purchase
Thank you Dan Sullivan and Benjamin Hardy. These book is a valuable resource that I will keep referring back to as I go deeper into 10x.
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MEnt
4.0 out of 5 stars Changed my life but veers a little into politics
Reviewed in the United States on December 12, 2023
Verified Purchase
A breakdown of my loves & gripes.
LOVES: 1) If you're an entrepreneur whose been hustling for who knows how long, GET THIS BOOK! It will reframe your thinking and habits.

2) I had to sip the book like I would a hot tea because it blew my mind so much and I needed time to absorb it. It really blew my mind how hard I've been working for incremental growth, as opposed to thinking BIG, eliminating 80% of my busy work (primarily meetings that could've been an email) and focusing on the 20% that will drive my business.

3) The book provides both examples and writing prompts to showcase the effectiveness of the 10x thinking and give the reader the ability to immediately utilize the framework. I keep thinking to myself, "I won't be doing THIS when I cut out my 80%."

4) It's easy to read, SUPER relevant and timely, well written, and accessible.

GRIPES: 1) Near the end of the book, the writer gets religious, pointing to Mormon stories and examples. That watered down the efficacy of his premise and felt preachy. If this is a business book, keep it to business.

2) The writer only uses examples of men (and 1 woman) using this. As a woman in business, I would've appreciated showcasing how diverse entrepreneurs (gender, race, background) use this framework. If you're thinking, "WELL, maybe he doesn't have examples of women founders," the writer has coached, in his words, thousands of entrepreneurs. Pretty sure there are at least a couple dozen women in there.

3) At the end, there's an example pulled from a gun rights organization. I'm really glad I didn't know that before reading the book because I wouldn't have bought it. Again, this made me think about the writer's politics (which, frankly, I do not care about), which was a waste of time because, again, this is a BUSINESS book.

4) This is so tiny but the book says it's written by Dan Sullivan, but anytime Dan is referenced, he's quoted and referred to in the third person. Ben is referred to in the first person. Clearly Ben wrote the book and pulled lots of examples from Dan, which is awesome... just take credit for writing the book! Perhaps because Dan has more name caché, they decided to credit it that way?

In the end, the book is definitely worth the read. If it were updated to reflect today's ideals (diversity, division of church and business, etc.), it would be the perfect book for all.
53 people found this helpful
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Joe Allen
5.0 out of 5 stars Expanded my thinking
Reviewed in the United States on May 4, 2024
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Well laid out frameworks to expand your thinking. Well worth more than 10X the time and money investment to read.
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Ryan
5.0 out of 5 stars A Must Read!
Reviewed in the United States on April 18, 2024
Verified Purchase
Every business owner Must Read this book !
Life changing.
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Matthew G.
5.0 out of 5 stars Great book and one for the personal library.
Reviewed in the United States on April 8, 2024
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Great book with great flow. Looking forward to applying this content to my business. I hope I can find more books from these writers.
One person found this helpful
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Brianne
5.0 out of 5 stars Great mindset book but it’s falling apart
Reviewed in the United States on March 10, 2024
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Amazing book! I can’t put it down, and this may be the reason, but the book is falling apart… and I’ve only had that happen one other time to a super old book from when I was a child so I’m not sure why it’s doing that but just.. be warned. I absolutely love this book, it’s excellent and exactly what I needed and if you’re moving up in your world, you need this too!!!
3 people found this helpful
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Top reviews from other countries

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Alexander Mayor
5.0 out of 5 stars cambió totalmente mi forma de pensar
Reviewed in Mexico on April 10, 2024
Verified Purchase
Siempre creí que para lograr grandes resultados el camino era poner más horas de trabajo que los demás. Si bien esto ayuda, hay una forma de hacerlo de una manera más eficiente.

Recomendado para todo emprendedor y empresario
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Johnny Mean
5.0 out of 5 stars A Personal Journey with '10x Easier Than 2x'"
Reviewed in Canada on July 22, 2023
Verified Purchase
The book "10x Easier Than You Think: How the World's Most Successful Entrepreneurs Think and Win" is a compelling read that masterfully delineates the art of strategic thinking for optimal outcomes. It underscores the concept that every decision we make comes with an opportunity cost, and how we can navigate these choices can significantly impact our lives.

Allow me to share a personal anecdote that illustrates the transformative power of the principles outlined in this book. Recently, I found myself in the throes of the highly competitive Vancouver housing market, necessitated by an unexpected change in my living situation. The book's concept of "10x thinking" served as a guiding light, enabling me to chart a course towards a future that was not just satisfactory, but truly exceptional.

For context, I had been comfortably residing in a one-bedroom condo for three years when the new owner decided to move in. This development thrust me into the heart of one of the most expensive and low-vacancy markets in North America, if not the world. However, in retrospect, this challenge served as a catalyst for change, a "forcing function" that propelled me towards a better future.

The book's teachings encouraged me to shift my mindset from one of scarcity to one of abundance. Instead of focusing on cost optimization, I began to envision what I truly desired: a two-bedroom, north-facing corner suite equipped with air-conditioning and a well-appointed gym. This clarity of purpose allowed me to concentrate my search and, remarkably, secure a place that met all my criteria at a below-market rate.

In the face of an abruptly terminated contract and a period of unemployment, I resisted the temptation to settle for what I could afford. Instead, I dared to ask myself: "Where do I want to be living 3 to 5 years from now?" "What would the future me want?" "What decision could I make now that would have me laughing in 3 to 5 years?" "When I have all the money I need, what choice would I make?" These questions, inspired by the book, helped me eliminate distractions and focus my resources on creating the best possible future.

Today, I find myself comfortably settled in my dream space during one of the hottest summers on record on the West Coast. I have secured a short-term contract after a brief period of unemployment, and I am confident that this was the best decision I could have made.

In conclusion, "10x Easier Than You Think: How the World's Most Successful Entrepreneurs Think and Win" is more than just a book; it's a powerful tool for transformation. It has my highest recommendation and Ben has my deepest gratitude.

Sincerely,
John
17 people found this helpful
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M
5.0 out of 5 stars Love the philosophy of this book!
Reviewed in the United Kingdom on April 18, 2024
Verified Purchase
Love the philosophy of this book! Dan the originator is getting on in years now and respectfully can be a hard listen on audio during their interview style clips at times, but the author (who also narrates) does a great job at pulling it all together and overall I love the content and the message. Thumbs up from me.
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MARIA G
5.0 out of 5 stars Buenisimo!
Reviewed in Spain on April 2, 2024
Verified Purchase
Me ha encantado, este libro y el otro de los mismos autores (who not how), son dos joyitas.
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iSharad
5.0 out of 5 stars life changing!
Reviewed in India on February 10, 2024
Verified Purchase
Incredible book which provides a blueprint for systematically identifying the 20 percent leverage that gives 80 percent results and laser focusing on that for 10x.
Concepts like Unique Ability help to define the core you and fitness function, dream check, who not how, self managing company amplify the success.
It’s a systematic step by step process for living the boldest and the best version of you.
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