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The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea (Go-Giver, Book 1 Hardcover – October 6, 2015

4.8 4.8 out of 5 stars 9,369 ratings

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Purchase options and add-ons

This expanded edition of The Go-Giver includes the text of the original business parable, together with a foreword by Arianna Huffington, a new intro­duction, a discussion guide, and a Q&A with the authors.

“Most people just laugh when they hear that the secret to success is giving....Then again, most people are nowhere near as successful as they wish they were.”
 
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees sim­ply as the Chairman.
 
Over the next week, Pindar introduces Joe to a series of “go-givers”: a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector” who brought them all together. Pindar’s friends teach Joe the Five Laws of Stratospheric Success and help him open himself up to the power of giving. Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.
 
Imparted with wit and grace,
The Go-Giver is a classic bestseller that brings to life the old proverb “Give and you shall receive.” Since its original publication, the term “go-giver” has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.
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Popular Highlights in this book

Editorial Reviews

Review

“A quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager. Burg and Mann write with a simple, informal style that offers a working-person’s interpretation of the old adage ‘give and you shall receive.’”
Publishers Weekly
 
“The powerful business idea referenced in the title is that ‘shifting the focus from getting to giving and putting the other person first is the key to business success and personal fulfillment.’ … Explanations of these concepts and how to employ them are clear and to the point.”
Booklist
 
“The world always needs a fresh approach to its most important messages.
The Go-Giver is a great way to continue to spread a positive and enriching message.”
Soundview Executive Book Alert
 
“Similar to Mitch Albom’s
Tuesdays with Morrie, providing wisdom and insight on how to be more successful.”
—TheStreet.com
 
The Go-Giver has created such a buzz CEOs are buying it in bulk for their entire organizations.”
Huffington Post
 
“A cross between
Jonathan Livingston Seagull and The 7 Habits of Highly Effective People … an uplifting, quick read of a book that will appeal to customers who want to bring more heart and a holistic sense of mission to their livelihoods.”
Retailing Insight
 
“Deftly written and thoroughly reader-friendly … informed and informative as well as inspired and inspiring.”
Midwest Book Review
 
“The most important parable about business—and life—of our time.”
— Adam Grant,
New York Times bestselling author of Give and Take
 
“A must-read for anyone who wants to change the world.”
—Glenn Beck, talk show host and founder of
TheBlaze
 
“A small book that packs a huge idea. As Burg and Mann show in their compelling tale, not only do givers prosper, they also change the world.”
—Daniel H. Pink, author of
To Sell Is Human and Drive
 
The Go-Giver is one of my favorite books ever. It has made a huge difference in my life, and it aligns with everything I stand for. If you don’t have this book, you have to get yourself a copy now.”
—Marie Forleo, founder of B-School and
MarieTV
 
“Not since
Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you. It is a beautiful book, one that will touch your soul and inspire your heart.”
—David Bach, author of
The Automatic Millionaire
 
“If you follow the principles in this fantastic little book—if you really strive to be a ‘go-giver’—you’ll find that Zig Ziglar was right: You really Can have everything in life you want if you just help enough other people get what They want.”
—Dave Ramsey, host of the
Dave Ramsey Show
 
“There are very few books that make you want to buy a copy for every single person you know.
The Go-Giver is one of those rare books that turn a reader into an evangelist.”
—Lisa Earle McLeod, author of
Selling with Noble Purpose
 
The Go-Giver is filled with timeless truths practically presented that will positively transform every reader; it’s a brilliant and easily read guide to doing good and doing well.”
—Rabbi Daniel Lapin, author,
Business Secrets from the Bible and Thou Shall Prosper

About the Author

BOB BURG is a highly sought-after conference speaker who teaches the principles at the core of The Go-Giver to audiences worldwide. A former top sales professional, he is also the author of Endless Referrals and Adversaries into Allies. He was named by the Amer­ican Management Association as one of the Top 30 Most Influential Thought Leaders in Business for 2014.

JOHN DAVID MANN is an entrepreneur and award-winning coauthor whose titles include the
New York Times bestsellers Flash Foresight and The Red Circle and the national bestsellers Among Heroes and The Slight Edge. His Take the Lead (with Betsy Myers) was named by Tom Peters and the Washington Post as Best Leadership Book of 2011.

Both authors also collaborated on
Go-Givers Sell More and The Go-Giver Leader. Visit www.thegogiver.com

Product details

  • Publisher ‏ : ‎ Portfolio; Reissue,Expanded edition (October 6, 2015)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 176 pages
  • ISBN-10 ‏ : ‎ 1591848288
  • ISBN-13 ‏ : ‎ 978-1591848288
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.5 x 0.69 x 8.5 inches
  • Customer Reviews:
    4.8 4.8 out of 5 stars 9,369 ratings

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Customer reviews

4.8 out of 5 stars
9,369 global ratings

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Customers say

Customers find the book easy to read and inspiring. They appreciate the simple yet powerful lessons and thoughts it sparks. The story is described as a great concept embedded in a powerful business idea. The book provides a practical, behavioral approach to getting there. Readers love the reminder to focus on giving rather than taking. The principles are applicable in today's business and are excellent for those in sales.

AI-generated from the text of customer reviews

1,082 customers mention "Readability"1,067 positive15 negative

Customers find the book easy to read and enjoyable. They appreciate the simple framework and relatable road map it provides. The story is compelling and entertaining, making it a must-read for readers.

"What an amazing book, the wisdom is both paractical and timeless making it competing for personal amd professional growth...." Read more

"...Simple stories that teach are valuable in that they are easy to remember, to recreate in your mind and then hang the lessons on the appropriate..." Read more

"...This is a must read for anyone who wants to make an impact. A brilliant and a compelling story...." Read more

"...by Joe Berg and John David Mann, is clever, engaging, positive, and profitable. Also, it’s short and to the point. I recommend it highly...." Read more

771 customers mention "Inspirational content"768 positive3 negative

Customers find the book inspiring and helpful for understanding mindsets, perspectives, and motivation. They appreciate the simple truths that have the greatest impact. The book is described as encouraging, practical, and transformative. Readers say it provides valuable information and has a profound effect right from the start.

"...reminder to focus on giving rather than taking, making it an inspiring annual read for anyone driving for success and fulfillment." Read more

"...Except that is not generally the case. Simple truths carry the most power, are far reaching and have the greatest impact...." Read more

"...depends on an ongoing willingness to receive; (6) a 100% commitment to the good of others (not 50/50 compromise or keeping score) is the key to good..." Read more

"A lot to learn from this book, gives a more value driven approach to your thinking. An excellent read and great story." Read more

326 customers mention "Story quality"317 positive9 negative

Customers find the book's story engaging. They describe it as a relatable business parable that takes a narrative approach to convey its message. The stories are easy for readers to remember and recreate in their minds, keeping them engaged. Overall, customers find the book's message powerful and transcending the realm of business.

"What an amazing book, the wisdom is both paractical and timeless making it competing for personal amd professional growth...." Read more

"...that teach are valuable in that they are easy to remember, to recreate in your mind and then hang the lessons on the appropriate parts of the story...." Read more

"...A brilliant and a compelling story. The lessons learned in this book are priceless and timeless" Read more

"...An excellent read and great story." Read more

104 customers mention "Effectiveness"104 positive0 negative

Customers find the book effective. They say it explains how life and business work in a practical way, providing a behavioral approach to success. The book is powerful, easy to read, and follow, helping you put giving and success on your radar. It provides a practical application of common sense in an easy-to-understand way.

"...The Go-Giver provides a practical, behavioral approach to getting there." Read more

"...A very insightful, powerful and enjoyable parable/story that reminds us of the basics of success - which start with giving and circle back with..." Read more

"...its message through a story is not for everyone, yet I do think it is effective...." Read more

"...-oriented on your path to business and life satisfaction and success struck a chord...." Read more

82 customers mention "Giving"82 positive0 negative

Customers appreciate the book's message about giving. They find it an inspiring reminder to focus on giving rather than taking. The story teaches them that being generous is always appreciated. Readers appreciate the simple explanation of the characteristics of giving.

"...Serves as a great reminder to focus on giving rather than taking, making it an inspiring annual read for anyone driving for success and fulfillment." Read more

"...The Law of Authenticity The most valuable gift you have to offer is yourself. Authenticity - it's who you are...." Read more

"...There is value in kindness, authenticity, and generosity. What do you have to give? How can you add value to your everyday interactions?..." Read more

"...One of the most impactful aspects of this book is its emphasis on the power of generosity, empathy, and genuine connection in business...." Read more

39 customers mention "Application"36 positive3 negative

Customers find the principles in the book applicable in today's business and life. They find the rules easy to follow and apply right away. The book reiterates the ancient law of sowing and reaping.

"...I can see through practicality that it can be applied in work and life. I plan on implementing this way of living into my life." Read more

"...believable characters that share a life lesson that can be immediately tried out by the reader because in a way, the writer shows that small steps..." Read more

"...treasures I’ve found in this book are very eye-opening and can be used on a daily basis whether it’s business or generally." Read more

"Based on universal laws such as the Law of Attraction and the Law of Abundance, after reading this fast paced story you'll understand how being a "..." Read more

37 customers mention "Sales skills"30 positive7 negative

Customers find the book provides a new perspective on selling. They say it's practical and easy to understand, with ideas about contributing value and being other-oriented. The book is described as an outstanding primer for Ninja Selling and a must-read for entrepreneurs and business people.

"These are principles found throughout the Bible told in a marketplace, friendly and entertaining format...." Read more

"...I consider this to be an essential guide for entrepreneurs, salespeople, leaders, parents, spouses, etc...." Read more

"...The ideas about contributing value and being other-oriented on your path to business and life satisfaction and success struck a chord...." Read more

"...wrote my review about Ninja Selling, and this book is the primer for Ninja Selling...." Read more

30 customers mention "Character development"30 positive0 negative

Customers enjoy the relatable characters and authentic realities. They root for the characters from the beginning and find them honest, charismatic, and honest people. The authors are described as great people and the book is praised for its sincerity and insightfulness.

"...the heart and gives hope that you can becomes simultaneously an amazing person and amazingly successful...." Read more

"The author uses a relatable character to put over some sound advice...." Read more

"...I also enjoyed the character development in Joe...." Read more

"...The concepts are presented through a series of encounters with believable characters that share a life lesson that can be immediately tried out by..." Read more

Great book - jacket torn 😕
4 out of 5 stars
Great book - jacket torn 😕
I appreciate the quick delivery however, the book jacket came torn which is a bummer. This was supposed to be a gift. Better handling when packing is encouraged!Looking forward to reading!!
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Top reviews from the United States

  • Reviewed in the United States on December 3, 2024
    What an amazing book, the wisdom is both paractical and timeless making it competing for personal amd professional growth. Serves as a great reminder to focus on giving rather than taking, making it an inspiring annual read for anyone driving for success and fulfillment.
    2 people found this helpful
    Report
  • Reviewed in the United States on March 10, 2013
    I get it. If something is complicated and complex, then it must have value. Except that is not generally the case. Simple truths carry the most power, are far reaching and have the greatest impact. Simple stories that teach are valuable in that they are easy to remember, to recreate in your mind and then hang the lessons on the appropriate parts of the story. This is the value of Bob Burg's and John David Mann's "The Go-Giver".

    Full disclosure here. I am a coach and speaker with the John Maxwell Team, and as such, I am frequently recommending one of John's 73 books. However, "The Go-Giver" is the book that I recommend most to clients, associates and friends, often giving it as a gift, because it embodies the foundational thoughts behind the cutting edge of business in today's market place. (see Daniel Pink's excellent new book "To Sell Is Human" To Sell Is Human) A simply told story constructed around powerful truths makes a dynamic case.

    Some might argue that these "truths" are pie in the sky and while they sound nice, they just don't work in the real world of business. Tell that to Zappos, Caribou Coffee, Apple, Costco Wholesale and a slew of successful companies that operate on principles just like these.

    THE FIVE LAWS OF STRATOSPHERIC SUCCESS
    The Law of Value
    Your true worth is determined by how much more you give in value than you take in payment.

    The Law of Compensation
    Your income is determined by how many people you serve and how you serve them.

    The Law of Influence
    Your influence is determined by how abundantly you place others people's interests first.
    givers attract, they're magnetic

    The Law of Authenticity
    The most valuable gift you have to offer is yourself.
    Authenticity - it's who you are.

    The Law of Receptivity
    The key to effective giving is to stay open to receiving.

    GOLDEN RULE OF BUSINESS: All things being equal - people will do business with and refer business to those people they know, like and trust.

    Also check out Bob Burg's and John David Mann's follow up book "It's Not About You". It's Not About You: A Little Story About What Matters Most in Business

    Give me a simple story any day - it's the one I'll remember!
    7 people found this helpful
    Report
  • Reviewed in the United States on November 27, 2024
    This is the first time ever I write a book review! This is a must read for anyone who wants to make an impact. A brilliant and a compelling story. The lessons learned in this book are priceless and timeless
    One person found this helpful
    Report
  • Reviewed in the United States on July 6, 2018
    The Go Giver, by Joe Berg and John David Mann, is clever, engaging, positive, and profitable. Also, it’s short and to the point. I recommend it highly. What’s more, it is rooted in timeless principles.

    The ideas that: (1) nothing is as it seems; (2) success depends on being the right kind of person; (3) a person can and must be transformed by doing what he hears; (4) givers meet needs in ways that add value to whatever they are producing or selling or offering by way of service; (5) giving depends on an ongoing willingness to receive; (6) a 100% commitment to the good of others (not 50/50 compromise or keeping score) is the key to good relationships and influence, that (7) increasing the numbers of people you impact determines compensation, and that (8) success depends on interrelatedness (connection, network, “body life”), are all consistent with the goal of following Christ as described in the Sermon on the Mount, Matthew 5-7. In summary, the idea that happiness, fulfillment and satisfaction are by-products of serving others—not the result of seeking these things for their own sake—is consistent with Jesus’ teaching that finding one’s life requires the willingness to lose it for Christ’s sake (Luke 9:24).

    A major contribution that The Go Giver makes is its practical demonstration that possessing wealth and doing good are meant to go together, not be regarded as antithetical. This is consistent with 1 Timothy 6:17ff.

    Instruct those who are rich in this present world not to be conceited or to fix their hope on the uncertainty of riches, but on God, who richly supplies us with all things to enjoy. Instruct them to do good, to be rich in good works, to be generous and ready to share, storing up for themselves the treasure of a good foundation for the future, so that they may take hold of that which is life indeed.

    The authors assert that the principles that work for business are applicable for all of life. This is in keeping with the Christian idea that God’s existence means that He and all of reality that He created has a nature, a way of being that works accordingly. So the book, The Go Giver, is either a deliberate application (at worst, a conscious rip off) of biblical principles or, more likely, a pragmatic discovery of what works because of the nature of life and relationships—including business. Either way, two observations follow. One is that all truth is God’s truth whether people recognize Him as its original source or not. The other is that The Go Giver promotes superior principles for inferior (and inadequate) motivations: to be humanly successful in this life. The principle that it fails to recognize is this: “For what is a man profited if he gains the whole world, and loses or forfeits himself?” (Luke 9:25).

    The true “bottom line,” according to the Bible, is that life is to realize the meaning, purpose, and success of serving God for His glory. This requires spiritual life not found outside of faith in the Lord Jesus Christ. That many principles of this service can be profitably reduced to best practices in business, industry, and human relationships is not disputed and should not be surprising or disparaged. But temporary enjoyment of people’s individual kingdoms is not worthy to be compared to the privilege of entering God’s eternal kingdom now, and inheriting it forever.
    129 people found this helpful
    Report
  • Reviewed in the United States on September 3, 2024
    A lot to learn from this book, gives a more value driven approach to your thinking. An excellent read and great story.
    One person found this helpful
    Report
  • Reviewed in the United States on August 19, 2024
    I appreciate the quick delivery however, the book jacket came torn which is a bummer. This was supposed to be a gift. Better handling when packing is encouraged!

    Looking forward to reading!!
    Customer image
    K
    4.0 out of 5 stars Great book - jacket torn 😕
    Reviewed in the United States on August 19, 2024
    I appreciate the quick delivery however, the book jacket came torn which is a bummer. This was supposed to be a gift. Better handling when packing is encouraged!

    Looking forward to reading!!
    Images in this review
    Customer image
    Customer image
    One person found this helpful
    Report
  • Reviewed in the United States on August 17, 2024
    This book was a quick, easy read. I greatly appreciated the essence and lessons brought about by the author. I can see through practicality that it can be applied in work and life. I plan on implementing this way of living into my life.
    2 people found this helpful
    Report
  • Reviewed in the United States on August 6, 2024
    These are principles found throughout the Bible told in a marketplace, friendly and entertaining format. My only wish is that the book wouldn’t have ended so soon.
    One person found this helpful
    Report

Top reviews from other countries

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  • Renata Carinhato
    5.0 out of 5 stars Lições para todos os aspectos de nossas vidas
    Reviewed in Brazil on March 14, 2022
    Conduta impecável para sempre criar valor em nossas relações.
    Oferecer ajuda, conectar pessoas, transformar a vida dos outros é certamente o caminho que trará a nós tudo o que buscamos.
    Indico muito! Livro rápido, inspirador e real.
  • Marlyn
    5.0 out of 5 stars Changing mindset
    Reviewed in the United Kingdom on April 20, 2024
    Valuable small book with lessons as parables. So memorable.
  • SmartSell
    5.0 out of 5 stars A super-feel good book. Must read.
    Reviewed in Belgium on February 21, 2024
    The world can get more complex everyday. It is still run by people and everything is about human bonds and connections. These 5 laws when well understood, are true levers.
  • Hossam Afifi
    5.0 out of 5 stars A must read
    Reviewed in the Netherlands on January 21, 2023
    This book is a must-read for any business professional looking to make a positive impact in the world of business. This thought-provoking book tells the story of Joe, a young, ambitious businessman who is struggling to achieve success in his career. Through a series of encounters with a wise mentor named Pindar, Joe learns the five laws of stratospheric success: value, compensation, influence, authenticity, and receptivity.

    One of the most compelling aspects of this book is the way it presents these laws in a simple, easy-to-understand format. The authors use a story format to illustrate the concepts, making them relatable and memorable. The book is a quick read, but it packs a powerful punch and leaves a lasting impression.

    One of the main themes of the book is the importance of adding value to others. The authors argue that true success comes not from taking, but from giving. By focusing on providing value to others, Joe learns to build strong relationships and gain the trust and respect of his colleagues and clients. This message is an important reminder that in the world of business, it is essential to focus on the needs of others and not just on our own self-interest.

    Another key takeaway from the book is the importance of authenticity. Joe learns that in order to be successful, he must be true to himself and his values. The authors argue that authenticity is the key to building trust and respect in business, and that by being true to ourselves, we can create a better world for everyone.

    The Go-Giver is a book that is both inspiring and practical. The authors provide a wealth of real-world examples and actionable advice that can be applied to any business situation. Whether you are a seasoned professional or just starting out, this book will provide valuable insights and inspiration to help you achieve success in your career.
  • Ivan Martin
    5.0 out of 5 stars One of the most satisfying and inspiring book ever!
    Reviewed in France on July 16, 2022
    If you're seeking for the relational gold that you know is possible in life and in business, this (more than a) book will definitely help you find it! _ One of the few.