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The Culture Map: Breaking Through the Invisible Boundaries of Global Business Hardcover – Illustrated, May 27, 2014

by Erin Meyer (Author)
4.7 4.7 out of 5 stars 2,666 ratings
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An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life.

Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out.

In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.
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Previous page
  1. Print length
    288 pages
  2. Language
    English
  3. Publisher
    PublicAffairs
  4. Publication date
    May 27, 2014
  5. Dimensions
    6.5 x 1 x 9.75 inches
  6. ISBN-10
    1610392507
  7. ISBN-13
    978-1610392501
  8. See all details
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Popular Highlights in this book
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Previous page
  1. When interacting with someone from another culture, try to watch more, listen more, and speak less. Listen before you speak and learn before you act.
    Highlighted by 1,732 Kindle readers
  2. Cultural patterns of behavior and belief frequently impact our perceptions (what we see), cognitions (what we think), and actions (what we do).
    Highlighted by 1,665 Kindle readers
  3. There is just one easy strategy to remember: Multicultural teams need low-context processes.
    Highlighted by 1,075 Kindle readers
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From the Publisher

Over 1000 5-star reviews

Includes engaging, real-life stories from around the world that impart important lessons about global teamwork and international collaboration:

  • Takaki explains to his multinational colleagues the importance of “reading the air,” or picking up on the unspoken subtext of a conversation, in Japanese communication
  • Sarah sends e-mails to several Indian IT engineers only to understand later that she has offended and isolated their boss by not going through him
  • Sabine doesn’t realize her job is in jeopardy after her performance review, as her American boss couches the message in a positivity rarely used in France.
  • Ulrich’s Russian staff perceive him as weak and incompetent as he employs the egalitarian leadership techniques so popular in his native Denmark.
  • Bo Chen – who has something urgent to say – waits patiently to be called on while his American colleagues jump in one after the other. His opportunity never comes.

Editorial Reviews

Review

"Erin Meyer provides us with a brilliant guide to what all business leaders need to know right now: How to succeed in managing across the diverse cultural contexts of today's workplace!"―Marshall Goldsmith, author of the New York Times and global bestseller What Got You Here Won't Get You There

"Whether you are sitting at a desk in Boston or eating at a restaurant in Beijing, communicating across cultures is the great challenge of the global economy. Getting it right will be the difference between success and failure. Erin Meyer has written a very important book. Managers everywhere should read it." ―Des Dearlove and Stuart Crainer, founders of the Thinkers50

"Whether you're a corporate or traditional diplomat, global traveler, government official, or passionate world citizen, this is the one book you should not miss. Chock-full of real-world examples and a simple framework that can be utilized in any cross-cultural context, Meyer's work is characterized by a fresh and relevant voice, distilling down the essentials of communicating, persuading and working effectively around the globe. It is rare that I pick up a cross-cultural book and can't put it down."―Cari Guittard, Huffington Post

"With business becoming ever global, there are a raft of books available on dealing with cultural differences. If you only read one, make it INSEAD professor Erin Meyer's...Skillfully blend[s] real-life examples...with an analytical framework... What brings this book to life are the numerous examples Meyer has encountered, both in her own life as an American living in Paris, and in her experience as running the Managing Virtual Teams module at INSEAD."―HR Magazine, 5 star review

"The book abounds with well-chosen anecdotes to illustrate the misunderstandings that can arise from clashing cultural assumptions, making this enlightening book a pleasure to read."―Foreign Affairs

"Amusing."―Financial Times

"This readable book explains how to dramatically increase organisational success by improving our ability to understand the behaviour of colleagues, clients, and suppliers from different countries."―Professional Manager (UK)

"A helpful guide to working effectively with people from other cultures...Meyer delivers important reading for those engaged in international business."―Kirkus Reviews

"In a relaxed, entertaining, but always knowledgeable style, Meyer draws on numerous examples from her experiences to explain how to detect the invisible barriers in the global business world--and how to get past them."―Siemens Industry Journal

About the Author

Erin Meyer is a professor at INSEAD, one of the world's leading international business schools. Her work focuses on how the world's most successful global leaders navigate the complexities of cultural differences in a multicultural environment. Living and working in Africa, Europe, and the United States prompted Meyer's study of the communication patterns and business systems of different parts of the world. Her framework allows international executives to pinpoint their leadership preferences, and compare their methods to the management styles of other cultures.

Her work has appeared in Harvard Business Review, Singapore Business Times, and Forbes.com. In 2013 Erin was selected by the Thinkers50 Radar list as one of the world's up-and-coming business thinkers. She is the recipient of the 2015 Thinkers50 RADAR Award. With Reed Hastings, she is the co-author of No Rules Rules: Netflix and the Culture of Reinvention. Follow her on Twitter: @ErinMeyerINSEAD

Product details

  • Publisher ‏ : ‎ PublicAffairs; Illustrated edition (May 27, 2014)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1610392507
  • ISBN-13 ‏ : ‎ 978-1610392501
  • Item Weight ‏ : ‎ 1.1 pounds
  • Dimensions ‏ : ‎ 6.5 x 1 x 9.75 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 2,666 ratings

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Customer reviews

4.7 out of 5 stars
4.7 out of 5
2,666 global ratings
Bad printing job!
2 Stars
Bad printing job!
This doesn't have to do with anything about the quality of the book content. But several of the pages were printed weird with overlapping and seems like glued together. Disappointed that a more expensive hard cover book would have such a poor quality print job...Keep an eye out for this. There is a greenish colored band where the pages are glued together to make one page. It also impacts the ink printed on the page too.
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Top reviews from the United States

William Orr
5.0 out of 5 stars Great Introduction Book
Reviewed in the United States on July 9, 2023
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The author meticulously points out cultural differences that exist and how they are perceived in the business world. Just because you can speak a language doesn’t mean you’re culturally in tune with its speakers. There are many amusing tales as well as wonderful examples of missing the point while speaking fluently. She really proves her point validly about thinking outside of your box. This book will give the reader a fantastic introduction to the world of international business and the plethora of cultural misunderstandings that can happen. The topic was well laid out and logically written. It’s a wonderful launching point for those interested in the field.
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Doane
5.0 out of 5 stars Must-Read for Cross-Culture Interactions & General Well-Rounded Understanding of Self and Culture
Reviewed in the United States on June 25, 2018
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“The way we are conditioned to see the world in our own culture seems so completely obvious and commonplace that it is difficult to image that another culture might do things differently. It is only when you start to identify what is typical in your culture but different from others, that you can begin to open a dialogue of sharing, learning, and ultimately understanding.” (pg. 244)

Meyer’s book does just this. She enlightens the reader about their own culture through graphs and stories that also help them to understand how another culture may approach things differently. She discusses culture with a neutrality that makes it safe for everyone reading her book to feel both validated in how they operate and convicted to more open-mindedness towards those who are different.

Meyer’s extensive work across cultures is apparent from the beginning the end of this book. Her astute awareness of issues that cause tension between people from different cultural contexts has allowed her to communicate information simply and with plenty of examples which reinforce her points and provide context for effective learning. Meyer breaks down the primary issues which cause cultural disruption into eight categories. She shares cultural tendencies on a scale, which allows for individual and regional differences within a specific culture, as well as an easily digested visual of cultural differences. Meyer often provides historical or linguistic context that helps explain how the differences developed or why a culture may be similar to another or skew completely different directions. As each concept is explained, she layers on the new information so the reader can see how each of the eight categories work together and separately to make a culture unique.

“When considering the impact of cultural differences on your dealings with other people, what matters is not so much the absolute positioning of a person’s culture on a particular scale, but rather their relative positioning in comparison to you.” (pg. 44)

Through the scale approach, Meyer is able to help the reader navigate the space between their own culture and one in which they may be visiting or doing business. She provides general strategies for working with people on both the left and right of your own culture, as well as in multicultural situations, making it easy to not only understand your own position, but also how to adjust toward another’s comfort zone as well.

As communication and transportation technology continue to advance, cultural understanding will be more imperative than ever to business relationships, political conversations, educational institutions, and even leisure travel. This book is a must-read for anyone who anticipates cross-cultural interactions or those who just wants to become more well-rounded by understanding their own culture better.
4 people found this helpful
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4.0 out of 5 stars Who Doesn’t need a Swiss Army Knife
Reviewed in the United States on May 23, 2019
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Who doesn’t need a Swiss Army Knife?
In 1884 Karl Elsener I opened a Knife cutler’s workshop. In 1891 He delivered a major shipment of soldier’s knives to the Swiss Army. In 1897 the original Swiss Offer’s and sport knife was patented. [1] A tool full of tools. The knife that has everything you need, might need or someone you know might need, currently or in the future. The Swiss Army knife has been a tool used around the globe. Erin Meyer’s book The Culture Map: Breaking Through the Invisible Boundaries of Global Business, is the “Swiss Army Knife” of books for the global business world. If you work with people from a different state, country or region, or if you might work in this type of environment, this book is a must read. Meyers does a great job giving background and insight chapter after chapter as she navigates cultural differences that affect the work place. She gives copious real life examples of how teams of different cultural origins have struggled then rebounded after understanding her 8 scales that concentrate on one aspect of a cultures differences. She makes it easy to understand and learn from stories and graphs. A quote from the book says it all. “Whether you need to motivate employees, delight clients, or simply organize a conference call among members of a cross-culture team, these eight scales will help you improve your effectiveness.” If you need to; cut, saw, tweeze, pick, file, measure, cork screw or open a bottle the “Swiss Army Knife” is your tool. If you work cross-culture and need to; Communicate, evaluate, persuade, lead, decide, trust, disagree or schedule The Culture Map is the tool you need. Read it, keep it as a tool, and use it often.

Dave Hughes

[1] Swissarmy.com/ourhistory
4 people found this helpful
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Irina
5.0 out of 5 stars Brilliant book on multi-cultural communication
Reviewed in the United States on October 29, 2023
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This book was recommended to me by my career coach. If you work in a multi-cultural environment or have customers from other countries, then you MUST read it. It will open your perspective on how to understand other cultures and how you may be seen by the foreigners. It is easy to read and also makes a great gift for those who recently moved to a different country.
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Scott and Magevney
5.0 out of 5 stars Excellent read
Reviewed in the United States on January 11, 2024
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A must read for anyone working with people from various cultures. The entire book is informative and entertaining. Highly recommended
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Top reviews from other countries

Cliente Kindle
5.0 out of 5 stars This book is a most to work with other cultures
Reviewed in Brazil on December 29, 2022
Verified Purchase
If you want to succeed working in a multi-cultural environment, this book is a must.
We tend to forget the details and how a culture gap tends to influence our behavior in life and work. This books not only explains it but gives how you should assess and approach other cultures. It is well written and easy to understand. I really recommend it.

I work in a foreign country in a company with 60 nationalities. It was really important to me to read this book. It helped me work better and understand my colleagues.
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gbelloc
5.0 out of 5 stars Best book on this subject!
Reviewed in Mexico on October 21, 2022
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Sometimes we think we know everything about connecting with people from different nationalities because we have been going it for some years now, well, we don't, this book shows detailed experiences and objective data on how to approach and succeed on reaching objectives on a professional point of view as well as personal. Must read if you work on this kind of environment!
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Cletus
5.0 out of 5 stars Good book. On time delivery
Reviewed in the United Kingdom on February 19, 2024
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Self development
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CMF
5.0 out of 5 stars Very useful for a Global Corporate Employee
Reviewed in Germany on February 28, 2023
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I apprecieted the input and added insight it provided me for my day to day work.
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Ana Ribeiro Chagas
5.0 out of 5 stars Great read!
Reviewed in Sweden on January 28, 2023
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very insightful book. would totally recommend
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