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Digital Future in the Rearview Mirror: Jaspers’ Axial Age and Logan’s Alphabet Effect Paperback – December 5, 2023

by Andrey Mir (Author)

4.7 7 ratings

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“A major theme of Digital Future in the Rearview Mirror is that the internet has pushed us to ‘digital orality,’ that is to say, to the forms of communication prevalent before the invention of writing. This brings in a long train of consequences, not least concerning the nature of truth.” – Martin Gurri, author of “The Revolt of the Public”

“Andrey Mir’s Digital Future in the Rearview Mirror describes the rise and fall of literate culture. Mir has sold me on the idea that what I think of as rational, scientific thinking comes from the way that our minds are shaped by reading. But as the written word gives way to electronic media, we are going to retreat from logic, objectivity, and the pursuit of truth.” – Arnold Kling, economist, author of “The Three Languages of Politics”

“An essential guide for understanding, getting on top of, and even improving the increasingly chaotic and dangerous world we all inhabit. Deeply researched, astutely reasoned, stylishly written, Mir’s latest book will become a classic in the study of media and their unpredictable effects.” – Paul Levinson, author of “Digital McLuhan”
***
This book explains digital tribalization.
Digital media have reversed print literacy and retrieved orality in a new form – in the form of digital orality.
Digital orality tests our tolerance by bringing other people much closer and even more intrusively than oral communication did – right onto our most intimate space, our screens.
Digital orality rewinds the historical Axial Age. According to Karl Jaspers (1949), the Axial Age (the 8th–3rd centuries BCE), was a period of human “awakening.” Humans became aware of their own existence, giving rise to historical consciousness. Fundamental philosophical and religious doctrines emerged in several ancient cultures.
At the time, there were no optics available to Jaspers to explain those pivotal changes. Meanwhile, in terms of media ecology, the Axial Age paralleled the spread of literacy. Writing allowed the “separation of the knower from the known” (Havelock) and the “inward turn” (Ong). Additionally, the “alphabet effect” (Logan) contributed to the emergence of monotheism, codified law, individualism, deductive logic, and abstract science. All these developments, enabled by literacy, occurred during Jaspers’ Axial Age.
2.5 millennia ago, the transition from orality to literacy marked the shift from myth to logos, from magic to faith, from polytheism to monotheism, from customs to laws, from moral relativism to moral absolute, from practical and negotiated truths to objective and absolute truth, from environmental and collective immersion to abstract thinking and individual detachment, from the “circle of life” to personal destiny, from the agitation of tribal belonging to the individual tragedy of (not-)becoming.
Now, by reversing literacy and retrieving orality, digital media are replaying these processes backward. Media evolution thrusts us into a struggle between print literacy and digital orality.

Digital Future in the Rearview Mirror by Andrey Mir explores the digital future as the historical reversal of literacy through the lens of media determinism. The effects of orality and literacy are catalogued to observe which of them are reversed and retrieved in digital society. As soon as you accept this optic and see these effects, your life will become a captivating ethnographic expedition.

Also by Andrey Mir:

Postjournalism and the death of newspapers. The media after Trump: manufacturing anger and polarization (2020). The book introduced the notion of "postjournalism" into contemporary media criticism.
Human as media. The emancipation of authorship. (2014). The book examined the impact of “emancipated authorship” – the media effect of the internet – on the media, culture, and politics.

Twitter: @Andrey4Mir

Product details

Publisher ‏ : ‎ ISBN Canada (December 5, 2023)
Language ‏ : ‎ English
Paperback ‏ : ‎ 330 pages
ISBN-10 ‏ : ‎ 1777358914
ISBN-13 ‏ : ‎ 978-1777358914
Item Weight ‏ : ‎ 1.25 pounds
Dimensions ‏ : ‎ 6 x 0.75 x 9 inches

Best Sellers Rank: #294,352 in Books (See Top 100 in Books)
- #92 in Social Media Guides
- #554 in History of Civilization & Culture
- #729 in Communication & Media Studies

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4.7 7 ratings

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Andrey Mir

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Andrey Mir (Andrey Miroshnichenko) is a media scholar and journalist. He authored "Digital Future in the Rearview Mirror: Jaspers’ Axial Age and Logan’s Alphabet Effect" (2024), "Postjournalism and the Death of Newspapers. The Media after Trump: Manufacturing Anger and Polarization" (2020). “Human as Media. The Emancipation of Authorship” (2014) and other books on media and politics.

Blog: Human as Media. Twitter: @Andrey4Mir

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Malcolm Heade

Extremely intense. Many good ideas packed in.

Reviewed in the United States on May 8, 2024

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Mir builds on the work of Marshall McLuhan and others who have thought about the meta-implications of changes in media. And he does it really well. His concern is that we are reverting to a pre-literary age -- essentially the tribal-oral reality -- where everything comes down to how well you vibe with the people around you. The introverted nature of reading -- the way it separates knowledge from the immediate environment -- kind of gets lost. Or at least people lose the ability to get distance on their immediate reality. We all become Kardashians. Mir explains it better than I am doing.

One great point he makes is that we have moved from 300 million having the ability to publish (and realistically probably far fewer) to 4 billion having the ability. That has tremendous political implications. It also seriously drags down the average intelligence level of average discourse. You couldn't say before that "everyone has a right to be heard" because you had to be able to WRITE to get a hearing. Now anybody can make a selfie video and claim a right to be heard. We are probably only just starting to experience the political implications of all this.

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