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Hidden Potential: The Science of Achieving Greater Things Hardcover – October 24, 2023

by Adam Grant (Author)

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#1 New York Times Bestseller

“This brilliant book will shatter your assumptions about what it takes to improve and succeed. I wish I could go back in time and gift it to my younger self. It would’ve helped me find a more joyful path to progress.”
—Serena Williams, 23-time Grand Slam singles tennis champion

The #1 New York Times bestselling author of Think Again illuminates how we can elevate ourselves and others to unexpected heights.

We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.

Hidden Potential offers a new framework for raising aspirations and exceeding expectations. Adam Grant weaves together groundbreaking evidence, surprising insights, and vivid storytelling that takes us from the classroom to the boardroom, the playground to the Olympics, and underground to outer space. He shows that progress depends less on how hard you work than how well you learn. Growth is not about the genius you possess—it’s about the character you develop. Grant explores how to build the character skills and motivational structures to realize our own potential, and how to design systems that create opportunities for those who have been underrated and overlooked.

Many writers have chronicled the habits of superstars who accomplish great things. This book reveals how anyone can rise to achieve greater things. The true measure of your potential is not the height of the peak you’ve reached, but how far you’ve climbed to get there.

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From the Publisher

The #1 New York Times bestselling author of THINK AGAIN illuminates how we can elevate ourselves

Brilliant, I wish I could back in time and gift it to my younger self — Serena Williams

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Praise for Hidden Potential

“This brilliant book will shatter your assumptions about what it takes to improve and succeed. I wish I could go back in time and gift it to my younger self. It would’ve helped me find a more joyful path to progress.”
—Serena Williams, 23-time Grand Slam singles tennis champion

“This is a book that should be read by parents, leaders, coaches, and every school board member in America. Adam Grant reveals that everything you think about developing potential is wrong.”
—Mark Cuban, Shark Tank investor, owner of the Dallas Mavericks, and cofounder of Cost Plus Drugs

“I read Hidden Potential in one sitting, loved it, and have been thinking about it ever since. Which is the highest praise I can give a book. This is Adam Grant's finest work—it will inspire you to bigger dreams.”
—Malcolm Gladwell, author of Outliers and host of Revisionist History

“Hidden Potential teaches us to reach new levels of mastery and unlock our greatest resource: our humanity. We would all be better off if we took Adam Grant's wise counsel seriously!”
—Yo-Yo Ma, 19-time Grammy-winning cellist

“Wickedly entertaining and deeply insightful, Adam Grant has done it again. You have more in common with Mozart and Steph Curry than you know, and Hidden Potential will show you how to achieve your absolute best. You’ll devour it and find yourself begging for more.”
—U.S. Navy Admiral William H. McRaven, author of Make Your Bed and The Wisdom of the Bullfrog

About the Author

Adam Grant is an organizational psychologist at Wharton, where he has been the top-rated professor for seven straight years. His books have sold millions of copies, his TED talks have been viewed more than 30 million times, and he hosts the hit podcast Re:Thinking. His pioneering research on motivation and meaning has enabled people to reach their aspirations and exceed others’ expectations. His viral piece on languishing was the most-read New York Times article of 2021 and the most-saved article across platforms. He has been recognized as one of the world's ten most influential management thinkers and Fortune's 40 Under 40, and has received distinguished scientific achievement awards from the American Psychological Association and the National Science Foundation. Grant received his B.A. from Harvard University and his Ph.D. from the University of Michigan, and he is a former Junior Olympic springboard diver. He lives in Philadelphia with his wife and their three children.

Excerpt. © Reprinted by permission. All rights reserved.

GOING OUT OF STYLE

For decades, many American schools were run like assembly lines in a factory. Students were treated as interchangeable parts in the mass production of young minds. Despite having different strengths, they were stuck absorbing uniform knowledge through the same standardized lessons and lectures.

In the 1970s, a new wave of thinking upended the world of education. The core premise was that when students struggled, it was because the method of instruction wasn’t tailored to their learning style—the cognitive mode in which they were best at acquiring and retaining information. To grasp new concepts, verbal learners needed to read and write them; visual learners needed to see them illustrated in images, diagrams, and charts; auditory learners needed to hear them out loud; and kinesthetic learners needed to experience them through acting them out with body movements.

The theory of learning styles exploded in popularity. Parents were thrilled that their children were being recognized for their individuality. Teachers loved having the freedom to vary their methods and personalize their material.

Today, learning styles are a foundational element of teacher training and student experience. Around the world, 89 percent of teachers believe in matching their instruction to students’ learning styles. Many students have told me they prefer podcasts to books because they’re auditory learners. Did you decide to read this book with your eyes because you identify as a verbal or visual learner?

There’s just one small problem with learning styles. They’re a myth.

When a team of experts conducted a comprehensive review of several decades of research on learning styles, they found an alarming lack of support for the theory. In controlled experiments with specific lessons and longitudinal studies over the course of a semester, students and adults didn’t do any better on tests when their teachers or study habits aligned with their abilities or their preferences. “There is no adequate evidence base to justify incorporating learning styles assessments into general educational practice,” the researchers conclude. “The contrast between the enormous popularity of the learning-styles approach within education and the lack of credible evidence for its utility is . . . striking and disturbing.”

We don’t want to go back to the rigid factory model of learning. But people shouldn’t be pigeonholed in a rigid learning style either. Of course, you might still have a preferred style of acquiring new knowledge and skills. What we now know is that your preference isn’t fixed, and playing only to your strengths deprives you of the opportunity to improve on your weaknesses.
The way you like to learn is what makes you comfortable, but it isn’t necessarily how you learn best. Sometimes you even learn better in the mode that makes you the most uncomfortable, because you have to work harder at it. This is the first form of courage: being brave enough to embrace discomfort and throw your learning style out the window.

One of the best examples I’ve seen is in comedy. When Steve Martin first started doing stand‑up performances in the 1960s, he bombed over and over. During one show a heckler actually stood up and threw a glass of red wine at him. “I was not naturally talented,” Steve reflects. His early critics agreed: one wrote that he was “the most serious booking error in the history of Los Angeles.”

If you think about how great performers master their craft, it seems natural that they would learn through listening, watching, and doing. That’s what Steve did: he would listen to other people’s material, watch their mannerisms, mix in some of his own stories, and practice delivering the concoction. Despite pouring countless hours into preparing for them, his performances were lackluster. One night he went five minutes without a single laugh . . . and another five minutes . . . and another. As he sweated onstage, there wasn’t even a chuckle for twenty straight minutes. Watching, listening, and doing weren’t enough to drive his growth.

The one approach to comedy that Steve had written off was writing—it wasn’t his style. He hated writing, because it didn’t come naturally to him: “It was hard, so hard.”

If you feel that way about writing too, you’re not alone. Even some of the best writers I know will do almost anything to put off writing.

Procrastination is a common problem whenever you’re pushing yourself beyond your comfort zone. As blogger Tim Urban describes it, your brain gets hijacked by an instant gratification monkey, who picks what’s easy and fun over the hard work that needs to be done. All you have to show for your time is a profound sense of inadequacy and idleness. You’ve burned your self-esteem to ashes of shame.

Many people associate procrastination with laziness. But psychologists find that procrastination is not a time management problem—it’s an emotion management problem. When you procrastinate, you’re not avoiding effort. You’re avoiding the unpleasant feelings that the activity stirs up. Sooner or later, though, you realize that you’re also avoiding getting where you want to go.

For a while, Steve Martin procrastinated on writing his own jokes. Why would he sit down alone to do something he hated when it was so much more fun to borrow other people’s material and improvise onstage? His instant gratification monkey was in the driver’s seat. But after a few years of struggling at stand‑up, he recounts, he had a “horrible revelation that if I was going to be successful as a comedian, I’d have to write everything myself.”

Steve worked up the nerve to venture beyond his comfort zone. He would learn to write jokes. When he heard that a variety show was looking for young writers, he submitted some material, but it didn’t make the cut. “I didn’t know how to write,” Steve told me. The head writer took a chance on him anyway—he’d seen Steve play the banjo, found him quirky, and paid him out of his own salary. When Steve was asked to write an intro for a bit, he froze. His writer’s block was so bad that after failing to type a single word, he called his roommate to borrow a joke. It was good enough that they hired him.

For the next few years, Steve wrote for TV by day and did stand‑up by night. Writing was a slog, but he was becoming more comfortable with it. Meanwhile, he kept crashing and burning onstage. His agent told him, “Stick to writing.”

What his agent didn’t know was that Steve was growing as a performer through writing. Onstage, speaking off-the-cuff made it easy to ramble. On paper, writing forced him to trim the fat. The painful process of jotting down his material taught him to strip his humor down to the basic elements, “because it’s all about the bare bones of something,” he said. “The way a joke’s structured, it can’t be too elaborate.” It wasn’t until he embraced the discomfort of writing that he honed his ability to develop killer punch lines like this one: “I handed in a script last year and the studio didn’t change one word. The word they didn’t change was on page 87.”

By the mid-1970s, Steve was one of the most popular stand‑up comedians in America. He was selling out huge arenas on national tours, hitting platinum with a comedy album, and doing stand‑up on Saturday Night Live. Along the way, he grew to love writing, and it also opened the door to his acting career—if not for his newfound writing skills, he would never have written and starred in his breakout movie, The Jerk.

I’ve seen many people shy away from writing because it doesn’t come naturally to them. What they overlook is that writing is more than a vehicle for communicating—it’s a tool for learning. Writing exposes gaps in your knowledge and logic. It pushes you to articulate assumptions and consider counterarguments. Unclear writing is a sign of unclear thinking. Or as Steve himself quipped, “Some people have a way with words, and other people, uh . . . oh, not have a way.”

The lesson is not that everyone who hates writing should do it anyway. It’s that if we avoid the discomfort of learning techniques that don’t come easily to us, we limit our own growth. In the words of the great psychologist Ted Lasso, “If you’re comfortable, you’re doin’ it wrong.”

Product details

Publisher ‏ : ‎ Viking; First Edition (October 24, 2023)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 0593653149
ISBN-13 ‏ : ‎ 978-0593653142
Item Weight ‏ : ‎ 1.09 pounds
Dimensions ‏ : ‎ 6.31 x 1.02 x 9.3 inches

Best Sellers Rank: #867 in Books (See Top 100 in Books)
- #19 in Motivational Management & Leadership
- #36 in Motivational Self-Help (Books)
- #44 in Personal Transformation Self-Help

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4.6 2,338 ratings

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Adam Grant

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ADAM GRANT is an organizational psychologist at Wharton, where he has been the top-rated professor for seven straight years. A #1 New York Times bestselling author and one of TED’s most popular speakers, his books have sold millions of copies and been translated into 45 languages, his talks have been viewed over 35 million times, and his podcasts Re:Thinking and WorkLife have been downloaded over 65 million times. His pioneering research has inspired people to rethink fundamental assumptions about motivation, generosity, creativity, and potential. Adam has been recognized as one of the world’s 10 most influential management thinkers and Fortune’s 40 under 40, and has received distinguished scientific achievement awards from the American Psychological Association, the Academy of Management, and the National Science Foundation. His viral piece on languishing was the most-read New York Times article of 2021 and the most-saved article across platforms. He received his BA from Harvard and his PhD from the University of Michigan, and he is a former junior Olympic springboard diver and magician. He lives in Philadelphia with his wife Allison and their three children.

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SB Yoon

Very practical guid how to find your unpolished gems.

Reviewed in the United States on April 13, 2024

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The big differences between this book and other self-help book are as follows.
1. This book is based on scientific evidence. Most of the guides written in this book are proved through experiment or statistical data.
2. This books is well mixed with author’s experience and insight. This book is not summary of author hearing of a subject. This is implies author’s insight through his life and deep thinking. I appreciate his generous mind to share his important insights with readers.
3. This book is written plain English, but the contents are not light. Exciting to read but reader has to focus and memorize important messages.
This book deserves to buy, and I wish others earn author’s deep insights like me.

6 people found this helpful

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Jordan Lakey

Thought-Provoking and Motivational

Reviewed in the United States on April 7, 2024

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Hidden Potential was very motivational and helped me recognize some hindrances I've experienced in my own life. I have been experiencing a lot of growth since reading this book, and reframed how I look at my failures.

It is broken down into bite size sections, perfect for stopping to reflect. My partner has enjoyed me sharing exerpts from it. I will definitely be purchasing from this author again.

3 people found this helpful

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PG

Good book, but short of being seminal piece of work!

Reviewed in the United States on January 1, 2024

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Adam Grant is a dominant voice in the world of psychology so expectations are always very high. This book almost does justice to those expectations but IMHO, this is not a seminal piece of work (yet). It is somewhat of a mix between Angela Duckworth's Grit and Malcolm Gladwell's Outliers. Unlike Grit it doesn't have many prescriptive solutions and unlike Outliers, it has fewer stories that are interesting. Some of this 2*2 grids are not very intuitive either. However, this books should be read for two things:
- Some norms that are challenged e.g., he challenges the full efficacy of 10,000 rule to master something, rather advocating for "harmonious passion" as a complementary technique.
- His catchy writing (almost too catchy). The content is replete with his trademark three-sentence articulation. Sample this: "A critic sees your weaknesses and attacks your worst self. A cheerleader sets your strengths and celebrates your best self. A coach sees your potential and helps you become a better version of yourself."

Net: It is a good book and as long as you temper your expectations a little bit, you should be good.
And I do think that a seminal piece of work from Grant is around the corner.

Enjoy.

34 people found this helpful

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Rachel

Great read

Reviewed in the United States on April 26, 2024

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There were many good topics were covered in the book and the stories of success were very enjoyable to “walk” through.

Reviewed in the United States on May 2, 2024

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Excellent book. Great perspectives.

Reviewed in the United States on March 2, 2024

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This book is a must-read for anyone looking for personal growth. I have been following Adam Grant for many years and was happy to see a synthesis of much of his wisdom—gained through extensive research and experience—in one place. Hidden Potential effectively combines analysis, narration, and storytelling to rethink approaches to the workplace and personal development.

Grant has long been known for reshaping conversations around building better organizations, and this book lives up to his reputation. One of its strengths is showing how self-improvement, rethinking old practices and bettering organizations can go hand-in-hand. Grant examines the habits, mindsets, and strategies that allow individuals to unlock their talent and creativity for their own fulfillment, while also benefiting those around them.

3 people found this helpful

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Dr. Bruce C. Walker

A must read book!

Reviewed in the United States on April 1, 2024

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I’m a Management professor at a small southern university and I teach Org Behavior, HR Management and sustainable management courses. This book is a must read for any of these courses. Even after working and teaching in the field for years, I learned a lot from the book. All 9 chapters (easy to read, I might add), had materials that made me “re-think” what I know about recruiting, management, and leadership. Great job, Dr. Grant!

3 people found this helpful

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tyester

Great once you get into it

Reviewed in the United States on February 25, 2024

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This book didn't start out as strong as some I had recently read/listened to. In fact, I stopped and then came back to it later. After the slow burn start, it turned out being very inspirational. Only four stars because of the slow start, but still recommended reading as part of your journey to self improvement.

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L. J. Oja

An audible listen to a physical read !!

Reviewed in Canada on March 18, 2024

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This is a great book; as my title suggests, I first listened to the Audible version and was so enamoured that I had to buy the printed copy. If you are disappointed with the lacklustre performance of your committee meetings, this book is brilliant.

Victoria Minatto

Absolutely amazing

Reviewed in Brazil on January 22, 2024

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another excelente book by Adam. I loved the personal approach to wringing and the touch of his own stories. I was SO sad when it was over. waiting for the next one!!

Sameer

Awesome book if you are in Sales, sports, business or job involves creativity

Reviewed in India on January 20, 2024

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It gives practical overview of what it takes to navigate they stages of imperfections and journey of becoming well in any field you are in.

Very very helpful if you are changing your career or thinking to start your own business or getting into new venture. This will act like a lighthouse towards this journey.

JP

Fantastic read with practical advice

Reviewed in the United Kingdom on January 17, 2024

Verified Purchase

Compelling book that balances fascinating stories with scientific evidence that equates to actionable steps to becoming the best version of society, teams and individuals

One person found this helpful

Otto Normalverbraucher

Informatives Buch!

Reviewed in Germany on December 3, 2023

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In typisch amerikanischer Sachbuchmanier schreibt Adam Grant über das Thema Potentialerkennung und -erreichung. Beispiele illustrieren dabei die auf wissenschaftlichen Erkenntnissen basieren Aussagen des Buches. Ein sehr lesbarer Schreibstil, der informiert und gleichzeitig unterhält! Für mich sehr empfehlenswert!

2 people found this helpful

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