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Make Your Author emPact: Sell More Books, Increase Your Reach & Achieve Your Why Paperback – September 20, 2022

4.7 out of 5 stars 21 ratings

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You wrote a book (or are planning to). Now, how do you sell it?
Or, better question, how do you use it to make your author emPact?


(Spoiler alert: Writing a book is half the battle. Marketing it is another story. Literally.)

Do you want to write a book that is marketable (and people will buy)?
Do you want to sell more books, reach more people and inspire in the process?
Do you want to leverage a book to build or grow a business?
Do you want to make an impact … ahem, emPact?


What is a book if it is never read? (Shudder!) Most authors focus intensely on writing a book. But that's only part of the process. A meaningful part, but without marketing, a book will never fulfill its purpose.

Marketing is daunting, and you are likely unsure where to invest your time, energy and budget. You’re not alone. Most authors have the deer-in-the-headlights look when it comes to marketing. Here’s why:

  • You want to write more books... speak on stages... build a business. You’re a writer, not a marketer, and you have no intention of becoming one (even though you want to sell books).
  • Your budget is limited. Your time is precious. You have no energy for this marketing nonsense, except it is probably the main thing that makes sense.
  • You know you need an author platform, but you don’t know what that means, much less how to build one!
  • The constant evolution of marketing tactics is confusing and overwhelming. You have a fear of missing out, but you don’t know where to start.

Deep breaths. Stephanie Feger has your back (and your book). Even if you hate the word marketing, her hope is you will love what it can do for you, your book and your message.

If you want to sell books, you have to market them.
If you want to reach people, you have to tell them.
If you want to build or grow a business, you have to spread the word.
If you want to leave a legacy, you have to embrace the core principles of marketing.

Make Your Author emPact is for writers, authors and authorpreneurs who want to make an emPact—and know marketing will make that happen—but are unsure of the next right move. Whether you are traditionally published, self-published or somewhere in between, Stephanie distills marketing strategies and tactics that will help you sell more books, increase your reach and achieve your why.

In this invaluable author resource, you’ll uncover:

Part 1: Your Author emPact
Discover tried-and-true book marketing processes—including the framework and methodology she uses with her clients—to make emPact.

Part 2: Write a Marketable Book
Write a book you love and readers will buy by uncovering what they need and how your book is a solution.

Part 3: Sell More Books
Unlock the secrets to a successful author platform and emPower your connections and those of others to extend your reach.

Part 4: Build or Grow a Business
Lift your message from the page and build a business that creates change and makes emPact.

Part 5: emPowered Authors Leave an emPact
Trade overwhelm for emPowerment and walk away with effective book marketing strategies you can implement immediately to achieve your
why—the reason you wrote a book in the first place.

Stephanie Feger is an author, speaker, book marketer, and founder and chief strategist of the emPower PR Group, a book marketing solution for nonfiction authors. Her relatable stories paired with book marketing strategies and tactics that work, leaves you equipped to make your Author emPact.

Author emPact (n): the emPowering effect of an author's message that inspires action, ignites change and makes a difference in the lives of many

Pick up your copy today. Because every author wants their book to make an emPact.

Books with Buzz
Discover the latest buzz-worthy books, from mysteries and romance to humor and nonfiction. Explore more

From the Publisher

Testimonial from Audrey Hoisington

Effective marketing isn’t a guessing game. It’s methodical. It’s purposeful. It's emPowering. It’s emPactful. It’s something every author should do.

Anyone can write a book; but authors who make an emPact write books for others. And they ensure that those who desperately need their book – and their message – find it (and buy it).

Stephanie Feger understands the needs of authors, because she is one. She understands the challenges authors face, because she’s experienced them. And she knows the look authors have when the word marketing is said (and it’s not a pretty one). As a seasoned book marketer, Stephanie realizes that her love of book marketing isn’t shared by all authors even though it’s critical to their book’s success. Why is that? After working with countless authors across various genres, she has distilled the reason: book marketing appears daunting and most authors are unsure of where they should invest their time, energy and budget.

Stop the Marketing Guessing Game and Make Your Author emPact

With the constant evolution of marketing tactics available, it’s no wonder authors become immobilized. But the deer-in-the-headlights look won’t help them reach those who need their book and are willing to buy it, and Stephanie wants to change that. In Make Your Author emPact, she emPowers authors with tried-and-true book marketing strategies and tactics that will help share their message, make a difference and sell books too.

emPower

Become emPowered.

If you want to write a book, write a marketable one. You can write a book that you love and one that will sell because it is one that your target reader needs, wants and will buy. Stephanie helps uncover the needs of your target reader and helps you ensure that your book is one of them.

emerge

Emerge your message.

If you plan to utilize a book as a conduit to something more, you’ve found the right guidance. Stephanie knows the power of books and shares her insights to help you sell more of yours! From author platforms to visibility strategies, she will help you be seen, get heard and sell books.

embrace

Embrace possibilities.

If you want to build or grow a business, it's time to become an authorpreneur. Stephanie shares the answer to the authorpreneur equation, which allows any author who wants to use their book alongside a business to effectively do so with marketing strategies and tactics to support.

emPact

Make your emPact.

If you have a message that can change lives, it's time to make an emPact. Books have power, and Stephanie shares her personal stories and book marketing insights with readers while leveraging her Author emPact Framework and Method to help every author change lives, communities and the world.


Author of Make Your Author emPact and founder of the emPower PR Group

About the emPower PR Group

Stephanie is the founder, owner and chief strategist of the emPower PR Group, a boutique marketing group that helps nonfiction authors write marketable books that sell; promote their books to those who need them, want them, and will buy them; and build meaningful businesses around their emPowering messages.

Looking for resources to help market your book? Check out their YouTube channel and podcast.

Looking for immersive support? They offer programs and services with one-on-one marketing support.

Meet Stephanie Feger

She is “one of those” people who breathe, eat, sleep and dream book marketing.

She didn’t realize that was odd until an author shared: “I’d rather scrub toilets than market my book.” She loves authentic marketing—the kind that connects readers with books that they just can’t live without it. She is passionate about helping authors spread their message, and she believes that books give her (and other authors) the opportunity to build bridges and break down walls. Every book she reads makes her a better person, and she embraces the honor she gets to read and write many!

  • With her marketing experience, she knows what works.
  • She shares marketing insights on her weekly podcast.
  • She knows what authors need because she is one.
  • She shares knowledge through memorable stories.

Praise for Make Your Author emPact: Sell More Books, Increase Your Reach & Achieve Your Why

Testimonial from Jennifer Crosswhite

Testimonial from Susan Friedmann

Testimonial from Elisabeth Swan

She loves helping authors make an emPact!

In addition to coaching and marketing support, she's a sought-after speaker on book marketing.

She is a treasure trove of knowledge, and all authors would benefit from what she has to offer.”

– Alexa Bigwarfe, CEO & Founder, Write | Publish | Sell & Women in Publishing Summit

Editorial Reviews

About the Author

Stephanie Feger, owner and chief strategist of the emPower PR Group, is passionate about emPowering nonfiction writers, authors and authorpreneurs with laser-focused marketing strategies and tactics to help them write books that sell, promote their books to those who need and want them most, and build a meaningful business from a message that is emPowering. As an author of three books herself-including her newly released book, Make Your Author emPact-Stephanie merges her love for writing books and her skillset in marketing them, to help nonfiction authors make their author emPact. She doesn't believe in movement without strategy, and always keeps strategy front and center. She has also seen how emPowered people emPower people. In fact, her business is built around it! Learn more at www.emPowerPRGroup.com.

Product details

  • Publisher ‏ : ‎ Stargazer Publications (September 20, 2022)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1736387219
  • ISBN-13 ‏ : ‎ 978-1736387214
  • Item Weight ‏ : ‎ 12.2 ounces
  • Dimensions ‏ : ‎ 6 x 0.58 x 9 inches
  • Customer Reviews:
    4.7 out of 5 stars 21 ratings

About the author

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Stephanie Feger
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Throughout her life, Stephanie Feger has been in the business of empowering people. However, it was a dream—literally—that changed everything for her. That dream charged her to write a book which became the catalyst for her to live out her calling, turning her “what-ifs” into “why-nots.”

A woman of faith her whole life, it was middle-of-the-night moments that changed her life’s trajectory. In the thick of pregnancy insomnia and work stress, Stephanie found her fingertips on the keyboard, capturing her conversations with God. Those writings were the beginning of a book; that book the beginning of a business; and that business the beginning of many relationships, including the one that invited her to meet Shannon, co-founder of Broken & Beautiful Retreats, LLC. Broken & Beautiful Retreats, LLC, a ministry co-led by Stephanie and Shannon, offers Christian women an intentional and Spirit-led pause to reconnect, recalibrate and rejuvenate.

Stephanie is the author of: Color Today Pretty: An Inspirational Guide to Living a Life in Perspective, Color Today Pretty Guided Journal, Emergence: Living Lessons from the Soil and Make Your Author emPact: Sell More Books, Increase Your Reach & Achieve Your Why. She is also the co-author of Women of Redemption: Motherhood Wisdom from 8 Biblical Matriarchs.

She is also the founder of the emPower PR Group, a boutique book marketing solution for Christian nonfiction authors where she helps them write books that sell, promote books to those who need them and build or grow meaningful businesses around their books’ empowering messages. She’s also the host of The emPowered Author Podcast and co-host of the Broken & Beautiful Podcast.

Customer reviews

4.7 out of 5 stars
21 global ratings

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Customers say

Customers find the book informative, with one review noting how it breaks down marketing steps in a seamless manner. Moreover, the author's craft receives positive feedback, with one customer highlighting its inspiring strategies for maximizing efforts. Additionally, the conversational writing style is appreciated, with one customer noting it's not preachy.

AI-generated from the text of customer reviews

9 customers mention "Informational content"9 positive0 negative

Customers find the book informative, with one mentioning how it breaks down marketing steps and another noting its straightforward approach.

"...Make Your Author emPact, will guide you through the entire marketing process to success. Stephanie is authentic, inspiring, and truthful...." Read more

"...The ideas are straightforward and helpful. Stefanie's advice of "Be strategic with everything you do" comes to the forefront in her guidance." Read more

"...This books gives you everything you need if you’re an author - how to sell your book, market your book, or frankly how to make your book a good book...." Read more

"...for not just you, but also for your readership; she breaks down the steps of marketing and why they matter so that you don't have to be an expert in..." Read more

8 customers mention "Author's craft"8 positive0 negative

Customers appreciate the author's craft, with one noting it provides inspiring strategies for maximizing efforts, while another describes it as a wonderful gift to writers.

"...Step-by-Step Coaching Guide to Busting Communication Barriers, Keeping Top Talent & Growing Your Emerging Leaders!"" Read more

"...The ideas are straightforward and helpful. Stefanie's advice of "Be strategic with everything you do" comes to the forefront in her guidance." Read more

"...to me if I were one of her clients... very conversational and with such passion...." Read more

"Stephanie does an INCREDIBLE job with Make Your Author emPact at breaking down how to write a marketable, knowledgable book that is important for..." Read more

4 customers mention "Conversational style"4 positive0 negative

Customers appreciate the conversational style of the book, with one noting that it is not preachy and another highlighting its engaging voice.

"...She’s been there and you’ll know it. Her writing is conversational, her expertise in marketing is notable, and her practical advice is doable...." Read more

"...I imagine her talking to me if I were one of her clients... very conversational and with such passion...." Read more

"...Her conversational style is not preachy and she uses her real-life experiences to emphasize best practices for marketing, selling, and promoting..." Read more

"...Her voice is so engaging, it's like have your own personal coach in every chapter. Her experience is priceless. I highly recommend this!" Read more

Top reviews from the United States

  • Reviewed in the United States on September 29, 2022
    You’ve always wanted to write a book, or you’ve written book but don’t know what to do with it now! If so, you need Stephanie Feger! Her new book, Make Your Author emPact, will guide you through the entire marketing process to success. Stephanie is authentic, inspiring, and truthful. She’s been there and you’ll know it. Her writing is conversational, her expertise in marketing is notable, and her practical advice is doable. You’ll feel like you have your personal coach showing you the roadmap and walking along side you.
    Whether you want to leave a legacy, make money, position yourself as a thought leader or grow your business…or all four reasons, through Stephanie’s clear process you will create a powerful emPact on your own audience. You'll return to this book again and again!

    Elizabeth Jeffries, CSP, CPAE, MM
    Executive Leadership Coach/Author
    "What Exceptional Executives Need to Know: Your Step-by-Step Coaching Guide to Busting Communication Barriers, Keeping Top Talent & Growing Your Emerging Leaders!"
  • Reviewed in the United States on September 20, 2024
    You won't regret adding this book to your resources if you are a new author and trying to find your way in marketing your book(s). I also recommend it for those who struggle with marketing. The ideas are straightforward and helpful. Stefanie's advice of "Be strategic with everything you do" comes to the forefront in her guidance.
  • Reviewed in the United States on September 28, 2022
    The endorsements written in this book really tell the story of this author and her journey writing this book. This books gives you everything you need if you’re an author - how to sell your book, market your book, or frankly how to make your book a good book. Stephanie writes like I imagine her talking to me if I were one of her clients... very conversational and with such passion. I will definitely be picking this book up again after already reading it from front to back because it is so jam packed with information I know will benefit me in my author journey. Thanks for emPowering me Stephanie!
  • Reviewed in the United States on December 14, 2022
    Stephanie does an INCREDIBLE job with Make Your Author emPact at breaking down how to write a marketable, knowledgable book that is important for not just you, but also for your readership; she breaks down the steps of marketing and why they matter so that you don't have to be an expert in marketing to be able to do it. I would recommend this book to anyone who is looking to start writing, has already started writing and is trying to figure out their "why", or has written their book and is looking for guidance on how to get to the next step in that journey. Marketing can seem tough and scary at first, but Stephanie makes it accessible and interesting, all without making you (the reader) feel like a fool, which is a rarity these days!
  • Reviewed in the United States on April 19, 2023
    As a recently published author I learned writing a book is the first part of the journey and promoting it is the second part. Stephanie lays out the process in a very logical way. Her conversational style is not preachy and she uses her real-life experiences to emphasize best practices for marketing, selling, and promoting your book. With her encouraging words, she inspired me to be more confident about promoting myself and my book Selling Your Confidence!
  • Reviewed in the United States on November 9, 2022
    Stephanie Feger has captured all she's learned about bringing a book into being. Simply writing a book is tough enough, and precious few would-be authors know the first thing about the journey from manuscript to Amazon and beyond. The book encapsulates the author's wisdom in a step-by-step format. Her voice is so engaging, it's like have your own personal coach in every chapter. Her experience is priceless. I highly recommend this!
  • Reviewed in the United States on November 4, 2023
    The author is clearly a pro at her craft and I leaned so many useful and inspiring strategies for maximizing my efforts and the reach of my book. I’ll keep it close as I continue to navigate the book promotion world with the encouraging and brilliant guide at my side. Highly recommend!
  • Reviewed in the United States on October 2, 2023
    Stephanie does a great job weaving the personal and informational in a seamless fashion. Marketing can be overwhelming, but she presents it in a way that is easily digestible and effortless to implement. I can’t wait to try some of the skills I’ve learned and see more growth with my marketing needs.