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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback 1st Edition

4.7 4.7 out of 5 stars 1,337 ratings

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The missing manual on how to apply Lean Startup to build products that customers love

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

  • Determine your target customers
  • Identify underserved customer needs
  • Create a winning product strategy
  • Decide on your Minimum Viable Product (MVP)
  • Design your MVP prototype
  • Test your MVP with customers
  • Iterate rapidly to achieve product-market fit

This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

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From the Publisher

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lean product playbook, dan olsen, lean product management, minimum viable product

lean product playbook, dan olsen, lean product management, minimum viable product

The Lean Product Process

The Lean Product Process guides you through each layer of the pyramid from bottom up. It helps you articulate and test your key hypotheses for each of the five components of product-market fit.

You can think of the Lean Product Process like the drills that karate students learn and practice as they make progress earning higher and higher belts. After mastering the core techniques from their drills and becoming black belts, students are able to mix, match, and modify what they have learned to create their own custom style. Martial arts master Bruce Lee eloquently said, "Obey the principles without being bound by them." He also said, "Adapt what is useful, reject what is useless, and add what is specifically your own."

I encourage you to heed his advice as you read and practice the ideas and guidance found in The Lean Product Playbook.

Editorial Reviews

From the Inside Flap

Everyone knows that most new products fail and that building great products is hard. The Lean Product Playbook provides clear, step-by-step guidance to help you create successful products.

Lean Startup has contributed valuable ideas about product development and generated lots of excitement. But despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they lack specific guidance on what to do and how to do it.

If you are interested in Lean Startup principles and want to apply them to create winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

  • Determine your target customers
  • Identify underserved customer needs
  • Create a winning product strategy
  • Define your minimum viable product (MVP)
  • Design your MVP prototype
  • Test your MVP with customers
  • Iterate rapidly to achieve product-market fit

This book includes two detailed, end-to-end case studies to drive home the concepts. It also describes how to build your product using Agile development and how to use analytics to optimize your product and business.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

From the Back Cover

THE HOW-TO GUIDE FOR CREATING PRODUCTS THAT CUSTOMERS LOVE

"If you want to create successful, innovative products that customers love, Dan's playbook is a must-read."
―Hiten Shah, Co-founder of KISSmetrics and Crazy Egg

"Dan's product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable ― and if you want to build a successful product, you will too."
―Aaron Levie, CEO, Box

"A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products."
―Laura Klein, Author of UX for Lean Startups

"Dan Olsen makes product development simple and logical. If you want to create kick-ass products, you need to read this book."
―Dave McClure, Founding Partner and Troublemaker, 500 Startups

"Dan's playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product."
―Sean Ellis, CEO of Qualaroo and GrowthHackers.com

"Dan takes Lean Startup to a new level with his step-by-step playbook for creating great products! This book truly is for everyone―from designers to business people to engineers."
―Kaaren Hanson, VP Design, Medallia and former VP Design Innovation, Intuit

"Dan Olsen is an established Lean product black belt in Silicon Valley. His book gives product teams a simple and straightforward way to identify product-market fit, launch an MVP and then improve it systematically over time."
―Ken Fine, Chief Customer Officer, Medallia

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (June 2, 2015)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 1118960874
  • ISBN-13 ‏ : ‎ 978-1118960875
  • Item Weight ‏ : ‎ 1.2 pounds
  • Dimensions ‏ : ‎ 6.2 x 1.2 x 9.1 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 1,337 ratings

About the author

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Dan Olsen
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Dan Olsen is a product management trainer, consultant, speaker, and author. At Olsen Solutions, he works with CEOs and product leaders to help them build great products and strong product teams.

Dan has worked with a range of businesses, from small, early-stage startups to large public companies, on a wide variety of products. His clients include Amazon, Google, Facebook, Uber, Walmart, Microsoft, Box, eBay, HP, Medallia, and One Medical Group.

Prior to consulting, Dan was a product leader at Intuit and at several startups.

Dan earned a BS in electrical engineering from Northwestern and an MBA from Stanford. He also earned a master's degree in industrial engineering from Virginia Tech, where he studied the lean manufacturing principles that inspired the Lean Startup movement.

Dan is a regular keynote speaker at major product management, tech, design, and agile conferences. You can see his upcoming speaking events and view his previous talks at https://dan-olsen.com/speaking/.

Dan lives in Silicon Valley, where he founded the Lean Product Meetup, a monthly speaker series with over 11,000 members: https://meetup.com/lean-product.

Dan is the author of The Lean Product Playbook, one of the most popular product management books that teaches you how to create products that customers love. Learn more at https://leanproductplaybook.com.

Customer reviews

4.7 out of 5 stars
1,337 global ratings

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Customers say

Customers find the book provides a comprehensive guide to product development with in-depth techniques and real-life case studies. They describe it as an easy read for beginners and a great introduction to lean practices. The examples are realistic and presented in a clear, concise manner. Readers appreciate the user-centered design and agile development strategies presented in the book. The steady pace and strategies for accelerating delivery timeframes are also appreciated.

AI-generated from the text of customer reviews

87 customers mention "Advice level"83 positive4 negative

Customers find the book helpful for understanding the product development process. They appreciate the in-depth techniques and real-life case studies. The book provides a comprehensive guide for all the various stages, explaining them in detail. It simplifies many PM concepts and processes for them. The first half of the book provides the execution details that are sometimes missing. Readers visualize and understand all the different elements that go into creating a product.

"...can be found in other places, but this book does an amazing job of integrating those ideas + mixing in some great new ideas in a way that makes it..." Read more

"...He also uses plenty of hard data from successful projects that he has managed, and he often draws upon (and sometimes extends) ideas developed by..." Read more

"...zeitgeist and, especially in the first half of the book, provides the execution details that are sometimes missing from otherwise great but theory-..." Read more

"...Most important, the book is action oriented. It's easy to take a chapter and apply directly to your business. 3) Cohesive - 5/5...." Read more

77 customers mention "Readability"77 positive0 negative

Customers find the book easy to read and understandable. They say it's a great introduction for non-technical readers looking to learn about lean product development. The author does a good job of explaining high-level concepts and detailing how they're applied, making it a useful reference for experienced practitioners.

"...User testing on a Ramen budget - some great ideas for doing user testing on the cheap...." Read more

"...Overall, I would call this a great book with valuable reference material for scalable software products." Read more

"...But that doesn't mean it doesn't have value. This is the best one-book summary of how a modern product manager should approach building a product...." Read more

"...This is the latter and my ultimate compliment for LPP. Great read...." Read more

9 customers mention "Logicalness"9 positive0 negative

Customers appreciate the logical structure of the book. They find the examples realistic and well-presented, with great detail. The book provides clear and concise explanations, with tables, diagrams, and mathematical equations to help visualize. It balances theory with practical applications using case studies.

"...it very helpful that the book includes tables, diagrams and mathematical equations along with charts to help visualize the concepts...." Read more

"...There's a good balance of concept, formula, and case studies from the author's experience as a PM...." Read more

"...To book brings a lot of insights and real life examples which make it a real "playbook" that you can use with your own products or projects...." Read more

"...product management -- from the focus on customer learning, to many real life examples, to several great frameworks that help product teams think..." Read more

7 customers mention "Design"7 positive0 negative

Customers find the book helpful for design. They appreciate the four-layer model of conceptual design, information architecture, interaction design, and visual design. The book has great ideas presented well. It's a must-read for anyone wanting to design and build market-leading products.

"...The book offers a combined discussion of Lean Product process, UX Design, Agile Development, and Analytics, which truly covers everything you need..." Read more

"...This is a simple and clear way to frame the problem of product design, and a great way to get a team on the same page during the ideation and design..." Read more

"This is hands-down the best book on defining, designing, building, launching, and managing successful products...." Read more

"Dan's experience and his simple/clear outline have created a must read approach for any high-tech industry leader who wants to understand or lead..." Read more

7 customers mention "Pacing"7 positive0 negative

Customers appreciate the book's pacing. They mention agile development, quick iterations, and customer feedback. The book covers strategies to accelerate delivery timeframes of new software-based products. It stays on task by following a framework, keeping iterating and never forgetting the value of customer feedback. It goes end-to-end from the very initial market to the finished MVP.

"...I particularly enjoyed the smooth, steady pace of this book...." Read more

"...offers a combined discussion of Lean Product process, UX Design, Agile Development, and Analytics, which truly covers everything you need to know to..." Read more

"...of customer discovery, identifying underserved needs, MVPs, agile development, defining KPIs and using analytics to optimize your business...." Read more

"...less organized members of the team (ahem Product) stay on task by following a framework...." Read more

Your one stop shop for learning how to build a successful product
5 out of 5 stars
Your one stop shop for learning how to build a successful product
This is the number one book I recommend to people who are interested in product. The Lean Product Playbook not only covers a wide range of different product techniques but also when to best use them and common pitfalls to avoid when implementing them.From identifying market opportunities to user research and product design to collaborating with engineers this book covers everything.As a product manager myself I refer to it often when encountering problems at work and use it to help navigate through uncertainty.Highly recommended - if you only read one book on product make sure this is it!
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Top reviews from the United States

  • Reviewed in the United States on June 1, 2015
    I’m a product manager who has been involved in the creation of a wide range of web and mobile products. Some have been great and some have bombed (unfortunately like many new products). The Lean Startup movement was a breakthrough for me and many others who work on technology products as it provided a framework for creating products that customers actually want. There are a lot of great Lean books that I’ve read including The Lean Startup, Running Lean, and The Four Steps to the Epiphany. The Lean Product Playbook is unique in that it takes the perspective of an entrepreneur or product manager and has a lot of very practical advice for putting the Lean principles into practice. The other Lean books provide some great information about Lean concepts, but I found that it was often hard to translate these concepts into real world actions. The Lean Product Playbook provides very practical advice for doing so. This book gives the reader a rare glimpse into what it takes to define a successful technology product. Most product leaders have to learn these lessons the hard way by just doing it and seeing what works and what doesn’t…..the school of hard knocks.

    This book would be ideal for anybody who is taking the lead in defining a new tech product, but would also be useful for entrepreneurs, designers, and developers. Its good for pretty much anybody involved in the process of creating products.

    There are some great concepts from the book that I have already started utilizing in my work. Some include:

    - Problem space vs. Solution space - many product teams get these concepts confused. This book has a great discussion and examples that describe how you can identify a problem and a solution that meets the problem. The approach taken in this book is nuanced and very practical compared to other Lean books which tend to be much more dogmatic about how you identify the solution.
    - Lean Product Process - the author walks you through a step-by-step process for achieving product / market fit.
    - Feature selection - There is also a lot of great discussion about how you pick which features to include in the product. This is one of the hardest things to figure out as a product owner.
    - User testing on a Ramen budget - some great ideas for doing user testing on the cheap.

    Some of the ideas in this book can be found in other places, but this book does an amazing job of integrating those ideas + mixing in some great new ideas in a way that makes it easy to get going on your next great idea. I highly recommend this book!
    16 people found this helpful
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  • Reviewed in the United States on December 15, 2016
    This is a great reference book for large-scale software products. Early in his career, Olsen designed nuclear-powered submarines and in one of the chapters he relates this to product design and development. Throughout the book Olsen shares several of his experiences managing projects like Quickbooks and Friendster. These accounts are often used to illustrate certain ideas. With regard to discussions about user testing, key metrics and analytics, I find it very helpful that the book includes tables, diagrams and mathematical equations along with charts to help visualize the concepts. He also uses plenty of hard data from successful projects that he has managed, and he often draws upon (and sometimes extends) ideas developed by various industry moguls. In chapters where the subject matter is beyond the scope of the book, he provides solid overviews and helpful guides to facilitate understanding.

    I particularly enjoyed the smooth, steady pace of this book. Olsen carefully defends his arguments, using narratives and different scenarios to clarify ideas that may be hard to understand. The topics from preceding chapters gradually build upon each other in steps, so parts of it read like an informative guide. Details about software development are not introduced until Chapters 7 and 8 (Part II). Chapters 1 to 6 are spent describing core concepts about the product market, its value, and target customers. Chapters 9 through 14 are deeply profound in their exploration of topics such as testing, design, software development, optimization, analytics and the measurement of key metrics. Overall, I would call this a great book with valuable reference material for scalable software products.
    3 people found this helpful
    Report
  • Reviewed in the United States on January 6, 2016
    I have worked as a director of engineering at a brand-name post-IPO tech company. I have worked with product managers and group product managers, including people we hired from Microsoft, Spotify, Google, etc. I worked there for 8 years, from before we had a single product manager, and watched the product management discipline evolve.

    I didn't learn anything new from this book, since it captures (more or less) how we work. But that doesn't mean it doesn't have value. This is the best one-book summary of how a modern product manager should approach building a product. I would happily give this to every product management new hire. It captures the current zeitgeist and, especially in the first half of the book, provides the execution details that are sometimes missing from otherwise great but theory-laden product development books. (I'm looking at you Principles of Product Development Flow!!!)

    I knocked off a star because the book has some flaws that could be rectified in a future edition. Some topics are covered so superficially you'd almost be better served just by a link to the relevant wikipedia page (this was most noticeable in the sections on execution covering Scrum, Kanban, Continuous Integration, and Continuous Deployment). I would rather these sections be either shorter (just a reference to a more definitive book on the subject) or longer (and have more of a focus on how a product manager is affected by the topic or should drive change).

    There were several sections where I felt the writing belabored obvious points and what was explained in 5 or 10 pages probably could have been done in 1 or 2. For instance, the example of "waves" of user testing that gradually refine the product or the examples of "equations" for business metrics. But again, take my opinion on this with a grain of salt because all of this stuff is how I'm used to working. Possibly readers who are newer to this approach NEED the long-winded explanations to see how it works in practice.

    Due to the above two points, the last 1/3 of the book I skimmed large sections. But the first half or two-thirds of the book are really, really good.
    19 people found this helpful
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Top reviews from other countries

Translate all reviews to English
  • Ruben
    5.0 out of 5 stars Incredible book with lots of practical advice
    Reviewed in Canada on April 15, 2022
    After reading "The Lean Startup", I did have a good idea on the lean movement and pattern that founders should follow to build theirs products. What I was lacking, however, is more of a step-by-step breakdown of what the process actually looks like starting from the idea to the first release. In his book, Dan covers a lot of those concepts with practical examples from identifying target customers to testing your MVP and iterating. I also found a lean product case study and agile tips in the end of the book incredibly helpful!
    I highly recommend Dan's book to people who are after building great meaningful products and am very thankful to have come across it myself.
  • Marcos Fernando Subía Carvajal
    5.0 out of 5 stars Imperdible dentro de los TOP de Product Management
    Reviewed in Mexico on November 23, 2021
    Para todos los que quieren adentrarse en el mundo de producto, este libro es un MUST!
  • Vasil Tashkov
    5.0 out of 5 stars Amazing
    Reviewed in Germany on September 19, 2024
    The book exceeded my initial expectations. I am usually tough to be impressed, however, the way this book is written and the amount of valuable information is beyond great.
  • tody R
    5.0 out of 5 stars Le livre pour créer un produit
    Reviewed in France on May 18, 2024
    Si vous avez besoin de créer un produit ou une entreprise c'est le livre à acheter.

    Il va vous aider à :
    - Identifier le problème
    - trouver la cible
    - créer un MVP ainsi de suite

    Tous ça en donnant des outils pratique à actionner avec de la théorie pour que vous puissiez comprendre.
  • Kindle Customer
    5.0 out of 5 stars Best Book for the Lean practices in Business
    Reviewed in India on September 23, 2023
    It is a must have book for lean practitioner and the business