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PURA D'OR 16 Oz Original Gold Label Anti-Thinning Biotin Shampoo Natural Earthy Scent, CLINICALLY TESTED Effective Results, Herbal Hair Thickening Products, 3-1 Wash, Women & Men, Color Treated Hair

4.3 out of 5 stars 29,178 ratings
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Size: 16 Fl Oz (Pack of 1)
Style: Shampoo
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Purchase options and add-ons

Brand PURA D'OR
Item Form Liquid
Hair Type Thin
Scent Herbal
Age Range (Description) Adult

About this item

  • GET TO THE ROOT OF THE PROBLEM. It all starts with a healthy scalp. This invigorating blend of natural extracts and essential nutrients fortifies and invigorates hair, reducing the appearance of hair thinning due to breakage
  • FIGHT HAIR THINNING, NATURALLY. Powerful blend of Biotin, Pumpkin Seed, Black Cumin Seed Oil, Nettle, and other plant-based ingredients to help increase volume and thicken hair
  • GENTLE, YET EFFECTIVE. Ultra-nourishing blend of Premium Organic Oils and Plant-Based ingredients specially formulated to effectively target damaged, and/or color-treated hair. Gentle enough for daily use as a 3 in 1 Shampoo Wash. Contains Natural Preservatives.
  • SCIENCE plus NATURE. All PURA D’OR formulas combine science and nature to deliver transformative hair therapy. Select Natural Ingredients. No SLS (Sulfates). No Parabens. No Harmful Chemicals. Gluten Free. Hypo-Allergenic. Cruelty Free. Manufactured in the USA. Color Safe. Vegan

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32 Fl Oz (Pack of 1)
4.2 out of 5 stars (437)
$11.49 ($0.36/Fl Oz)
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From the brand


From the manufacturer

clinically proven clinical test effective hair loss hair growth fuller hair hydrates
deep cleansing healthy scalp dht blockers regrowth natural ingredients

Product Description

PURA D'OR Original Gold Label Anti-Hair Thinning Shampoo is formulated with 17 Top Rated Key Active Ingredients that promote stronger, cleaner, healthier hair. Hand selected Organic botanical ingredients, such as Argan Oil, Red Korean Seaweed, Saw Palmetto, He Shou Wu and Nettle Extracts, add shine and help strengthen hair follicles by increasing thickness while reducing hair thinning and breakage. Our 3 in 1 Shampoo Wash is gentle, especially for those with a sensitive scalp or even treated hair. All PURA D’OR products are cruelty-free and made without any parabens or sulfates. Contains Natural Preservatives. PURA D'OR is produced and bottled in a renewable energy source facility in Southern California.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 3 x 3 x 7.5 inches; 1.2 Pounds
  • Item model number ‏ : ‎ 610
  • UPC ‏ : ‎ 851615006105
  • Manufacturer ‏ : ‎ Vital's International Group
  • ASIN ‏ : ‎ B00FH692PQ
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.3 out of 5 stars 29,178 ratings

Compare with similar items

This Item
PURA D'OR 16 Oz Original Gold Label Anti-Thinning Biotin Shampoo Natural Earthy Scent, CLINICALLY TESTED Effective Results, Herbal Hair Thickening Products, 3-1 Wash, Women & Men, Color Treated Hair
PURA D'OR 16 Oz Original Gold Label Anti-Thinning Biotin Shampoo Natural Earthy Scent, CLINICALLY TESTED Effective Results, Herbal Hair Thickening Products, 3-1 Wash, Women & Men, Color Treated Hair
Recommendations
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PURA D'OR Therapy Shampoo (16oz) Hydrates & Nourishes - Scalp Care Shampoo For Itchy Flaky Scalp w/ Tea Tree, Peppermint, Patchouli, Cedarwood, Clary Sage, Argan Oil (Packaging may vary)
 
PURA D'OR 16 Oz MD Anti-Hair Thinning Maximum Defense Shampoo - 0.5% Coal Tar, Biotin, Proprietary Herbal Blend For Dry & Itchy Scalp, No Sulfates - For Men & Women
 
PURA D'OR 16 Oz Advanced Therapy Shampoo Reduces Hair Thinning & Increases Volume, No Sulfate, Biotin Shampoo Infused with Argan Oil, Aloe Vera for All Hair Types, Men & Women
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Price$29.99$52.00$19.40-5% $31.94
Typical:$33.51
$25.99
Price Per Unit$1.87 / Fl Oz$1.54 / Fl Oz$1.21 / Fl Oz$2.00 / FL Oz$1.62 / Fl Oz
Delivery
Get it as soon as Wednesday, Apr 9
Get it as soon as Wednesday, Apr 9
Get it as soon as Wednesday, Apr 9
Get it as soon as Wednesday, Apr 9
Get it as soon as Wednesday, Apr 9
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hair type
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Important information

Safety Information

For external use only. Keep out of the reach of children. Avoid contact with eyes and other sensitive areas. If discomfort arises, please discontinue use and consult your physician immediately.

Indications

-Thinning hair -Premature hair loss -First signs of balding -DHT Blocker -Scalp irritations

Ingredients

Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice*, Decyl Glucoside, Cocamidopropyl Hydroxysultaine, Polyquaternium-71, Cocamide Mipa, Disodium Laureth Sulfosuccinate, Polyquaternium-73, Disodium Lauryl Sulfosuccinate, Lactobacillus Ferment, Salix Alba (Willow) Bark Extract*, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Argania Spinosa (Argan) Kernel Oil*, Nigella Sativa (Black Cumin) Seed Oil*, Urtica Dioica (Nettle) Leaf Extract*, Grateloupia Elliptica (Red Korean Seaweed) Extract, Biotin, Serenoa Serrulata (Saw Palmetto) Fruit Extract*, Cedrus Atlantica (Cedarwood) Bark Oil*, Rosmarinus Officinalis (Rosemary) Leaf Oil*, Salvia Sclarea (Clary) Oil*, Polygonum Multiflorum (He Shou Wu) Root Extract*, Hibiscus Sabdariffa (Hibiscus) Flower Extract*, Prunus Africana (Pygeum) Bark Extract*, Cucurbita Pepo (Pumpkin) Seed Oil*, Camellia Sinensis (Green Tea) Leaf Extract*, Zinc, Soy Isoflavones**, Beta-Sitosterol, Phyllanthus Emblica (Amla) Fruit Oil*, Citrus Limon (Lemon) Peel Oil*, Citrus Grandis (Grapefruit) Seed Extract*, Cymbopogon Flexuosus (Lemongrass) Oil*, Nicotinic Acid (Niacin)*, Tocopherol (Vitamin E)*, Sorbitan Oleate Decylglucoside Crosspolymer, Xylityl Sesquicaprylate, Citric Acid. *Certified Organic Ingredient **Non-GMO

Directions

Apply to wet hair. Gently massage into scalp using fingertips. Leave on for 2 minutes to allow for deep penetration and full absorption of the essential oils and extracts. Rinse. For best results use for 3 months. Continue use thereafter. PURA D'OR does not use the chemical foaming agent SLS; if you'd like more suds from our SLS free shampoo, just use a few extra pumps!

Customer reviews

4.3 out of 5 stars
29,178 global ratings

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Customers say

Customers report positive results with this shampoo, noting that their hair loss has slowed down considerably and thickness has improved. The product makes hair feel soft, shiny, and full, while promoting fast and healthy growth. Customers find the smell pleasant, though some consider it pricey.

AI-generated from the text of customer reviews

3,342 customers mention "Effectiveness"2,946 positive396 negative

Customers find the shampoo effective and worth the investment.

"...So far it's worked well, and pretty immediately I noticed a lot of good effects. I have used it for almost 3 months. Pros: -..." Read more

"This shampoo has worked well for me. I will buy it again. Thinning around my hairline has stopped. And my hair feels stronger...." Read more

"...The Biotin alongside all the other ingredients works wonderfully for the hair...." Read more

"...It does work well and i believe gives my hair more thickness...." Read more

2,569 customers mention "Hair loss"1,911 positive658 negative

Customers report positive results with this shampoo, noting that their hair loss has slowed down considerably and their hair's strength has improved.

"...My hair quit shedding!! Like almost 100% quit. Used to lose quite a lot while shampooing and brushing...." Read more

"...Thinning around my hairline has stopped. And my hair feels stronger. The scent is mild, and it lathers well enough...." Read more

"...My scalp feels sooooo healthy after using this shampoo, I like it lathers well despite having naturally based ingredients, I don't mind the smell, it..." Read more

"It’s been after I got IBS and at the same time PMS my hair start shedding like a sheep...." Read more

1,598 customers mention "Smell"1,152 positive446 negative

Customers like the shampoo's pleasant scent.

"...I have used it for almost 3 months. Pros: - Very fresh smelling - Seems to relieve scalp irritation a bit -..." Read more

"...And my hair feels stronger. The scent is mild, and it lathers well enough. Makes my hair feel very clean and not weighed down...." Read more

"...This shampoo has a pleasant smell (reminds me of incense) but not overpowering or lingering...." Read more

"...based ingredients, I don't mind the smell, it's like an earthy clean scent almost like medicine but it's okay...." Read more

1,146 customers mention "Thickness"898 positive248 negative

Customers report positive results with their hair becoming thicker after using this shampoo, with multiple customers noting their hair returning to its previous thickness.

"...I will buy it again. Thinning around my hairline has stopped. And my hair feels stronger. The scent is mild, and it lathers well enough...." Read more

"...It does work well and i believe gives my hair more thickness...." Read more

"...SIX MONTH UPDATE: After six months my hair has stayed thicker with no hair loss. I do continue to use Pura D'or Premium at least three days a weeks...." Read more

"...oily if I don't wash it every day and when it does get oily, it looks extra thin. Using this shampoo didn't change that unfortunately...." Read more

1,089 customers mention "Hair softness"956 positive133 negative

Customers report that the shampoo makes their hair feel soft, fluffy, and smooth.

"...After 5 months of using it my hair is a looot softer, shinier, silkier, and overall healthy...." Read more

"...its not like your wife says oh your hair looks thicker it gives my hair a different feel that i really like but you do need to leave it on for 5..." Read more

"...It is very light, untangles my hair and a good match with this shampoo. I have left a review for it, if you are interested in looking at it. [...]" Read more

"...It is very gentle, smells lovely and leaves hair soft. I do use great conditioners so my hair is usually very shiny and soft." Read more

948 customers mention "Hair shine"880 positive68 negative

Customers report that the shampoo makes their hair look its best, becoming shinier and fuller.

"...After 5 months of using it my hair is a looot softer, shinier, silkier, and overall healthy...." Read more

"...It is very light, untangles my hair and a good match with this shampoo. I have left a review for it, if you are interested in looking at it. [...]" Read more

"...This shampoo/conditioner combo makes their hair shiny and healthy. My daughter and I use this 1-2 times a week or as needed...." Read more

"...I do use great conditioners so my hair is usually very shiny and soft." Read more

621 customers mention "Hair growth"468 positive153 negative

Customers report positive results with this shampoo, noting significant improvements in hair growth and regrowth, with their hair growing fast, thick, and long.

"...is all-natural and has rosemary and other ingredients that are good for hair growth...." Read more

"...I am hopeful it will continue to help with that and kickstart new growth." Read more

"...To get a good quick lather it seems I need clean hair to start with...." Read more

"...-The receding of the hairline did slow down, but I believe I started to visibly notice after about 4 weeks of use...." Read more

583 customers mention "Value for money"0 positive583 negative

Customers find the shampoo pricey and not worth the money spent.

"...It's a bit expensive, but I've washed my hair almost every day for 3 months and I've still got almost half the bottle remaining...." Read more

"...It’s kinda expensive, but I still use it. It’s all for the cause!" Read more

"...Overall, it’s a bit on the pricey side, but since it’s working for me, I think it’s worth it." Read more

"...For people who think the price is really high, I completely agree! Amazon currently has it for $39/bottle...." Read more

Very Happy to Recommend this to Other Women!!!
5 out of 5 stars
Very Happy to Recommend this to Other Women!!!
UPDATE: FEBRUARY 12, 2017- My Two Year PURA D'OR Anniversary. Don't think I have ever stayed with one product for so long. It still is working for me!!!QUICK REVIEW: This shampoo helped regrow my postmenopausal (plus recent hysterectomy) thinning hair. It has no silicones (silicones clog pores) but you might need a no silicone conditoner for detangling afterwards. Use it faithfully for at least 3 months. Take before and after pictures to see how your hair is progressing. Read my full story when you have time. It will tell you how the first year went. Also, I have just purchased and left a review for Pura D'OR Deep Moisturizing Conditioner, which pairs nicely with the shampoo especially of you have dry, curly, or hard to comb out hair. It also is my pick if you are used to regular shampoo and conditoner because it will gives hair more "slip" but does not weigh it down. If you have hair that goes flat in one day (fine and oily) then go with the regular "blue label" conditioner. I am very impressed with all of these products. Please email me if you have questions and please like my review if it helped you. I PAID FULL PRICE AND WAS NOT COMPENSATED FOR MY REVIEW. I have no interest or affiliation with the manufacturer or seller.MY STORY: I was skeptical when I purchased this shampoo 3 months ago. So skeptical that I took a before and after picture to see if it was working. I had pretty full hair until I became of a certain age. Slowly I could see my hair thinning, especially in the front. I went to a dermatologist who told me there was not much I could do. I wanted to tell myself that it wasn't true but I would not only find hair all over the shower but everywhere else, too. As far as me, I shampoo daily and have for many years. This shampoo has a pleasant smell (reminds me of incense) but not overpowering or lingering. You will probably need a conditioner afterwards as it appears to be very cleansing. I have colored hair and it did not strip the color. My hair now has body, much more shine and is noticeably thicker. I think you can see that by my before and after pictures. I hope you will give it a try before you give up on your hair.SIX MONTH UPDATE: After six months my hair has stayed thicker with no hair loss. I do continue to use Pura D'or Premium at least three days a weeks. I do switch off with low poo shampoo or apple cider vinegar a few times a week also. Like many women, my hair feels dryer or oiler as the seasons and weather changes. Also, even with great products sometimes switching it up is good! By the way, it pays to stick with this shampoo exclusively for at least three months. It takes time for hair to grow and to see a difference. Hope the update can help someone who is agonizing over thinning hair.Picture: I am adding two pictures (3&4) taken today 7/3/2015. I am 6 months out from first using this shampoo and about 5 months out of using the Pura D'or conditioner, which I left a review for today. Finally. As you may notice I need a touch up and also I am holding my hair back tightly like the before picture. The last one is how I normally wear my hair today. No more shortie bangs to TRY to cover the bald spot(never works!) Any questions please ask.ONE YEAR UPDATE: I placed my first order of Pura d'or Gold Label on 1/7/2015. So, I am pretty close to using it for one year. I took a few pictures today. I don't know if I really have any improvement over the last 6 months, maybe a little. Certainly, I have much improvement over my very first picture. My hair was broken off and very sparse at least an inch or two in. My scalp looked red and a bit angry. My fine front hair is definately a little longer at this point and you can't see my scalp anymore. My hair dresser said my hair was overall a bit thicker in December. This is the first time she has said that and I ask her EVERY time!! I have gotten used to using this shampoo which has no silicones and makes your hair a bit tangled before conditioning. I was so used to the slickness of silicones that I figured that this shampoo was drying out my hair. It was not. I have learned that the silicones can build up and also lead to hairloss. So it is a reason to keep using this shampoo and conditioner or at least one that is silicone free. I do recommend trying the Pura d'or Conditioner. It is very light, untangles my hair and a good match with this shampoo. I have left a review for it, if you are interested in looking at it. [...]
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Top reviews from the United States

  • Reviewed in the United States on March 1, 2025
    Size: 16 Fl Oz (Pack of 1)Style: ShampooVerified Purchase
    I tried this on a whim because I was so frustrated with my hair. So far it's worked well, and pretty immediately I noticed a lot of good effects. I have used it for almost 3 months.

    Pros:
    - Very fresh smelling
    - Seems to relieve scalp irritation a bit
    - Lathers up fairly easily. I'm used to using sulfate free shampoo, and I find this lathers up better than most of the others I've tried.
    - My hair quit shedding!! Like almost 100% quit. Used to lose quite a lot while shampooing and brushing. Now it's so minimal that I don't even notice.
    - The packaging is pretty sturdy. I've used other products where the pump or bottle is very flimsy, and that isn't the case with this shampoo.

    (Potential) Cons:
    - Dries out the scalp a bit, and hair gets pretty dry, too. This is pretty easy for me to get around though by putting aloe on my scalp when it's too dry, and conditioning after washing each time
    - Builds up quite a bit on the scalp and hair. My hair gets tangled pretty easily lately. Probably should use a clarifying shampoo every so often and that would solve this, I imagine.
    - It's a bit expensive, but I've washed my hair almost every day for 3 months and I've still got almost half the bottle remaining. My hair is pretty short in length so I don't need to use much.

    Other things:
    Not sure if I've noticed any true increase in hair growth, but I think with the lack of shedding I should be able to determine that soon enough.
    10 people found this helpful
    Report
  • Reviewed in the United States on April 1, 2025
    Size: 16 Fl Oz (Pack of 1)Style: ShampooVerified Purchase
    I have stopped shedding since using this shampoo. My hair is pretty thick but it appears more voluminous. It is very gentle, smells lovely and leaves hair soft. I do use great conditioners so my hair is usually very shiny and soft.
  • Reviewed in the United States on March 8, 2024
    Size: 16 Fl Oz (Pack of 1)Style: ShampooVerified Purchase
    I don't usually do reviews although I frequently buy things on Amazon, but I purposely came to write down this one to give my honest review after using this shampoo for almost 5 months now. (I purchased it in Oct last year and I'm still on my first bottle!) First plus right there, a little goes a looonnng way.
    I bought this shampoo because my hair was falling like crazyyyyy, at some point I thought I was gonna go bald if I didn't do something to stop it. Scrolling through Amazon this caught my eye because it is all-natural and has rosemary and other ingredients that are good for hair growth. I started using this shampoo in a regular way maybe 2 to 3 times a week, since my hair is oily I need to wash it often.
    I've always struggled with dandruff, my entire life since I can remember, always had flakes, and when I got bored I would scratch my head and it would be satisfying to get some off.

    LET ME TELL YOU, after my first wash I could see a HUGE improvement in my dandruff production and after a week or two I was completely dandruff-free and I have been dandruff-free ever since, even when I don't wash my hair after 4 days. My scalp feels sooooo healthy after using this shampoo, I like it lathers well despite having naturally based ingredients, I don't mind the smell, it's like an earthy clean scent almost like medicine but it's okay. The Biotin alongside all the other ingredients works wonderfully for the hair. I have tried so many other expensive shampoos like Kerastase, Loreal Professionel, Ouai, and NONE has made my hair look and feel like it does today.

    After 5 months of using it my hair is a looot softer, shinier, silkier, and overall healthy. I've always said the secret to a beautiful looking hair is having an extremely healthy scalp. Everything parts from the roots.
    I've received so many compliments on my hair like I've never before! And also my hair stopped falling like crazy!!! My hair is not thicker though, it's still pretty thin but I can see some hair growing back.
    I must say though, this was not an overnight result. It was months of consistent use. But the results are so worth it! For $30 I've had shampoo for the last 4 months and still going.

    I will definitely repurchase when I run out and will recommend to anyone I know!
    100 people found this helpful
    Report
  • Reviewed in the United States on March 17, 2025
    Size: 8 Fl Oz (Pack of 1)Style: ShampooVerified Purchase
    This shampoo has worked well for me. I will buy it again. Thinning around my hairline has stopped. And my hair feels stronger. The scent is mild, and it lathers well enough. Makes my hair feel very clean and not weighed down. And you don't need to use much.
    3 people found this helpful
    Report
  • Reviewed in the United States on March 17, 2025
    Size: 16 Fl Oz (Pack of 1)Style: ShampooVerified Purchase
    I have used this product now for months and just recently purchase more. It does work well and i believe gives my hair more thickness. As I can't see thickness and its not like your wife says oh your hair looks thicker it gives my hair a different feel that i really like but you do need to leave it on for 5 minutes. I have longer hair that is graying and I will say that when brushing my hair I do not have a brush full of hair like i had in the past so hopefully it has slowed my shedding.
    4 people found this helpful
    Report
  • Reviewed in the United States on February 20, 2025
    Size: 16 Fl Oz (Pack of 1)Style: ShampooVerified Purchase
    Upon first few uses, I can't say whether it helps to thicken your hair, but it does leave it softer and with a bit more body than usual. However, the scent is so bad - a chemically lemon smell - it's almost a deal breaker. Do the folks who make this stuff think we don't care about smelling like a metallic citrus? Is it that hard to infuse w/ a pleasant coconut scent? Beyond ridiculous. Fix this asap, people. Your shampoo seems very cool, but it literally stinks.

Top reviews from other countries

Translate all reviews to English
  • Cliente Amazon
    5.0 out of 5 stars Vale il prezzo
    Reviewed in Italy on September 4, 2017
    Size: 16 Fl Oz (Pack of 1)Style: ShampooVerified Purchase
    Fantastico funziona davvero, notata una ricrescita dei capelli non solo accelerata ma anche nuovi capelli, infoltisce e aumenta la corposità! Non testato il che è un plus non da poco per chi ci tiene e sa quanto è difficile trovare in Italia prodotti non testati!
    Report
  • Cruzinami
    5.0 out of 5 stars Amazing Results!
    Reviewed in the United Arab Emirates on September 16, 2023
    Size: 16 Fl Oz (Pack of 1)Style: ShampooVerified Purchase
    Bought it for my husband and after 2 months or use, we can clearly see the results and our friends noticed it too! Must try!!!
  • محمد فوزي
    3.0 out of 5 stars ليس قيمة مقابل سعر
    Reviewed in Egypt on December 31, 2022
    Size: 16 Fl Oz (Pack of 1)Style: ShampooVerified Purchase
    المنتج ليس قيمة مقابل سعر
  • Client d'Amazon
    5.0 out of 5 stars bon produit
    Reviewed in France on July 30, 2020
    Size: 16 Fl Oz (Pack of 1)Style: ShampooVerified Purchase
    bon produit pour renforcer les cheveux et après chaque utilisation belle texture des cheveux , à recommander
  • S
    5.0 out of 5 stars Helps to decrease hairfall
    Reviewed in Singapore on December 24, 2021
    Size: 16 Fl Oz (Pack of 1)Style: ShampooVerified Purchase
    Helps to decrease hairfall

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