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The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth Hardcover – October 17, 2017

4.4 4.4 out of 5 stars 496 ratings

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Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.  

In 
The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.

Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes  and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, 
The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.
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Editorial Reviews

Review

“Eric Ries just might be the new Peter Drucker. This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations.  Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups.”    
-Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford, co-author of Scaling Up Excellence, author of The Asshole Survival Guide.

"Startups are experiments -- some are successful, some aren't, but they're the best way to bring new ideas to market. So how can a big company become more startup-like... or revive the focus and spirit that birthed it in the first place? Building on his revolutionary lean startup work, but applied to big companies, Ries' book shows you how."
-Marc Andreessen, co-founder and partner at Andreessen Horowitz

“I have witnessed firsthand how Eric Ries weaves the impact of lean start up methods with speed and scale into a big company. 
The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow.”
-
Beth Comstock, vice chair of GE

“Any leader looking to be on the cutting edge needs to ponder the lessons in this important book. Eric Ries demonstrates once again that the best ideas are both fresh and common sense once presented. An essential blueprint for modern companies—from large corporations to family businesses or nonprofits—for decades to come.” 
-Lawrence Summers, University Charles W. Eliot professor and former U.S. Treasury Secretary

“Continuous innovation is the key to long-term impact and success. Eric shows how organizations of all kinds—not just startups—can be built to learn and adapt. In the pivot-or-perish networked world of twenty-first-century business, this is mission critical reading.”
-
Reid Hoffman, co-founder of LinkedIn and co-author of the #1 New York Times bestsellers The Alliance and The Startup of You

“Organizations are normally where entrepreneurship goes to die, but Eric Ries has the master plan for breathing new life into them. This is a remarkably useful playbook that every business, government, and nonprofit needs to ignite the spark of innovation and fuel the fire of change.”
-Adam GrantNew York Times bestselling author of OriginalsGive and Take, and OPTION B with Sheryl Sandberg

"My research has focused on what causes established companies to maintain success, and
The Startup Way provides practical guidance on how to do just that."
--Clay Christensen, Kim B. Clark Professor of Business Administration at Harvard Business School

"
The Startup Way creates a vision and blueprint for a new form of management which combines entrepreneurial and general management skills and practices. The inspirational examples across multiple, diverse organizations show that integrating the highly iterative, experimental mindset and skills of start-ups into established organizations is key to unlocking continuous innovation and sustainable growth… Provides clear and useful guidance for tackling the toughest challenges.”
--
Kathy Fish, CTO, Procter & Gamble

“To succeed in the Third Wave, an era where technology will disrupt everything from education to healthcare, companies will need new tools and approaches. Eric Ries provides a road map for companies on how to use entrepreneurial principles to achieve transformational growth.”
--
Steve Case, former Chairman of AOL Time Warner and author of the New York Times bestseller The Third Wave

The Startup Way is a wonderful decoder ring for those seeking to create, nurture, and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned, The Startup Way builds on the proven techniques from The Lean Startup with the next generation of best practices for companies of all sizes and industries.” 
-
Brad D. Smith, chairman and CEO of Intuit

“A fascinating, supremely useful read. On the foundation of his transformational
The Lean Startup, Eric Ries has built a compelling case for organizational entrepreneurship to enable continuous transformation at scale.  As he convincingly argues, it is not for every organization – only those that hope to survive and succeed in today’s environment.” 
-General Stanley McChrystal

The Startup Way teaches companies of all sizes how to effectively incubate and maintain an entrepreneurial culture through growth by allowing employees to find their inner entrepreneur. A must read, especially, by all leaders burdened by legacy organizational baggage and processes.”
--
Aaron Levie, co-founder and CEO, Box

"If 
The Startup Way can transform the federal government -- and it has -- it can transform your company. For everyone who's thought 'there has to be a better way,' here's your proof and a playbook to make it happen."
--Jennifer Pahlka, Founder and Executive Director, Code for America

"Big companies are struggling as never before. They need a brand new stem-to-stern game plan, and they get exactly that in Eric Ries' new book
The Startup Way. It keys off The Lean Startup and makes a great leap forward. The game plan Eric suggests is 'not optional' for our bumbling big outfits. Well done!"
-Tom Peters

“As someone who is deeply committed to the public sector, I was heartened to see that the entrepreneurial principles and practices that Eric Ries describes in his new book, The Startup Way, apply equally effectively to governments and nonprofits, as well as for established for-profit businesses. If you want to visit the future of the modern organization, read this compelling book.”
--
Gavin Newsom, Lieutenant Governor of California 

"In 
The Startup Way, Eric Ries uses his years of work with companies like GE and Toyota to show us what the company of the future will look like. If you want to know how companies can become more agile, more innovative, and more resilient in the face of today’s relentless pace of change, this is the book for you."
-Arianna Huffington, founder of The Huffington Post and founder and CEO of Thrive Global

“The American economy relies on a startup culture to create new goods and services, provide job opportunities, and raise living standards.  Eric Ries’s
The Startup Way provides a compelling roadmap to guide all organizations – old and new, big and small, high-tech and low-tech – to build a startup culture to experiment, iterate and innovate.”
-Alan Krueger, Chairman of the President’s Economic Advisers under President Obama and Bendheim Professor of Economics and Public Affairs at Princeton

 “A twenty-first century toolkit that will allow any company to flourish.”
 –Ron Conway, founder and co-managing partner of SV Angel

“People tend to associate the term ‘startup’ with a uniqueness that assumes a culture of creativity, innovation, and continuous learning. But as Eric Ries’ shows, you don’t have to fit the mold of a typical Silicon Valley start-up to prioritize learning over perfection, and create a culture where making mistakes is not just accepted, but encouraged.
The Startup Way presents a new vision for what a modern company can, and should, look like.”    
--Reshma Saujani, founder of Girls Who Code

“In The Startup Way, Eric Ries offers leaders across the public, private and non-profit sectors a road map for managing continuous innovation, regardless of organizational size or complexity. As someone who helped introduce some of these practices to the U.S. government, I’ve seen firsthand the improvement in people's lives.”
--Aneesh Chopra, former U.S. CTO
 
“Eric Ries does it again -- brilliantly. In his new book, 
The Startup Way, Ries argues that established businesses need to build a new entrepreneurial capability in order to innovate continuously. Most large companies are missing this fundamental piece of the corporate innovation puzzle. Neglect his advice at your peril.”  
-Thales Teixeira, Associate Professor of Business Administration at Harvard Business School

"A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention."
 -Seth Godin, author of Linchpin

“In 
The Startup Way, Eric Ries applies the secrets of Silicon Valley to established companies in every industry. The fact is, today, every one of us is in Startup mode. Every leader and aspiring leader should read this eye-opening book.”  
-Marshall Goldsmith, author of the #1 bestselling Triggers, and What Got You Here Won’t Get You There

"Eric brilliantly describes the limitations of old management thinking in a time where competitors bring out new products an order of magnitude faster than legacy companies. 
The Startup Way describes how to foster entrepreneurial leadership essential to corporate survival in the 21st century."
-Jeff Sutherland, co-creator of Scrum Inc. and author of SCRUM: The Art of Doing Twice the Work in Half the Time

“Eric Ries shows that entrepreneurial management is a key to success in this fast-changing world. At ING we’ve embedded lean startup principles into the way we innovate,
The Startup Way brings new and valuable insights"
-Ralph Hamers, CEO of ING Group
 
"Eric has done it again! Every company can benefit from these startup principles -- and should -- because if they don't, a startup is probably going to drink up all their milkshake. This is the internet revolution and if your company isn't adapting to
The Startup Way, it's failing."
- Alexis Ohanian, cofounder of Reddit & Initialized Capital, bestselling author of Without Their Permission
 
“The most important companies in the world were not built in a day. Companies like Facebook, SpaceX, and AirBnB did not stop after their first successful product. They continued to innovate, even in the face of extreme competition from startups.  As a long term investor, I look for companies that can maintain that innovative edge over the course of decades. This book gives the blueprint essential to creating and sustaining that innovative culture regardless of the size of the company.”
--
Brian Singerman, Partner, Founders Fund
 
 “There's a lot of talk about the need for more entrepreneurship in today's changing economy. But there isn't a lot of real insight about just what that means.
The Startup Way is the toolkit every business needs to make itself both more entrepreneurial and more effective.”
-- Tim O’Reilly, CEO O’Reilly Media

"The problem with many 'how-to' books is that they don't really answer on the promise of teaching us how to. Not so with Ries' new book: this book is born out of the real world of application. It teaches line by line the path to put lean thinking to work in order to produce breakthrough results in culture and growth."
-- Greg McKeown, the author of the New York Times Bestseller, Essentialism: The Disciplined Pursuit of Less

About the Author

Eric Ries is an entrepreneur and the author of the New York Times bestseller The Lean Startup, which has sold over one million copies and has been translated into more than thirty languages. He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by individuals and companies around the world.
 
He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including GE, where he partnered to create the FastWorks program. Ries has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal, and he is the founder and CEO of the Long-Term Stock Exchange.

Product details

  • Publisher ‏ : ‎ Crown Currency; Illustrated edition (October 17, 2017)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 400 pages
  • ISBN-10 ‏ : ‎ 1101903201
  • ISBN-13 ‏ : ‎ 978-1101903209
  • Item Weight ‏ : ‎ 1.1 pounds
  • Dimensions ‏ : ‎ 5 x 0.5 x 8 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 496 ratings

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Eric Ries
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ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.

Customer reviews

4.4 out of 5 stars
496 global ratings

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Customers say

Customers find the book insightful and valuable with valuable ideas based on practical experience. They describe it as an incredible, interesting read that will help innovators. The book provides a great summary of Lean Startup and innovation accounting, showing many examples of new startups. Readers praise it as an easy read and a must-read for any leader, practitioner, or change agent.

AI-generated from the text of customer reviews

29 customers mention "Insights"25 positive4 negative

Customers find the book insightful and valuable. They say it provides practical ideas based on practical experience for both large and small businesses. The insights are revolutionary, astute observations by one of the most influential thinkers in business. It's an invaluable entrepreneurial leadership guide for founders and ventures at every stage. Readers mention it presents several ideas to advance innovation in an enterprise that they are eager to incorporate.

"...not the strongest part of the book. Chapter 10 A Unified Theory of Entreprenurship Chapter 11 Toward a Pro-Entreprenuership Public..." Read more

"...This is a reasoned approach to organizational change that we need to adapt to the current environment...and keep adapting in the decades to come...." Read more

"...A must read for any leader who wishes to build new capabilities based on learn-build-measure feedback loop." Read more

"...methodology within a large enterprise, I found the book to be both insightful and helpful with respect to the projects and programs with which i am..." Read more

14 customers mention "Value for money"14 positive0 negative

Customers find the book offers good value for money. They say it's an interesting read for innovators and a terrific follow-up to The Lean Startup. Readers appreciate the detailed case studies, stories, and practical examples.

"...of Mind Chapter 4 Lessons from the Startup -- the best chapter in the section Chapter 5 A Management System of Innovation at Scale..." Read more

"Great book that brings the principals of Lean Startup to the enterprise...." Read more

"...The close of the book was highly inspiring - the creation of a longer term stock market - and something i believe will ultimately lead to great..." Read more

"An interesting read if you're not well-versed in the groundswell occurring around design thinking and innovation in the enterprise...." Read more

8 customers mention "Slant"8 positive0 negative

Customers find the book provides a good summary of Lean Startup and innovation accounting. It provides insights and a road map for startups, showing many examples of new startups and comparing to traditional lean ways. The book is a continuation to Eric's previous work, extending the concepts into existing businesses.

"Great book that brings the principals of Lean Startup to the enterprise...." Read more

"...The book has shown many examples of new startup and compared to traditional lean way." Read more

"The Startup Way is a terrific follow-up to The Lean Startup...." Read more

"...There's a great summary of Lean Startup and innovation accounting too. Well done!" Read more

3 customers mention "Readability"3 positive0 negative

Customers find the book easy to read and insightful. They say it's a must-read for leaders, practitioners, and change agents.

"...principles in real world examples will make them that much more accessible to the reader...." Read more

"...This book is a “must read” for any leader, practitioner or change agent in any company, big or small...." Read more

"Very easy to read, very insightful book. Gives you ideas to think and reflect upon." Read more

Top reviews from the United States

  • Reviewed in the United States on October 24, 2017
    There are two forces moving through organizations related to innovation. Digital design is one, centered around the idea of creating new compelling customer experiences through investing in chief digital officers and design teams. Adopting a start up capability is another response to innovation and the focus of this book.

    While only some of us can be designers, all of us can become part of Startup project in their organization. That is what makes this book important to anyone who wants to do something new, different and drive to create new sources of value and growth.

    The Startup Way builds off of Ries's experience bringing the Lean Startup thinking into corporate America. This book provides a comprehensive playbook filled with case experiences to help work people through the Startup process. Deep in details and light on hype, this is a book with heavy underlines, dog eared pages and examples of how it could work in my company. This is a rare book in that regard, particularly after reading technology hype book after technology hype book.

    Now that the context is set here are the details:

    Part 1: The Modern Company -- establishes the need and role of innovation in corporations. This is the more preachy part of the book, suggested that you give this part a quick read as its pretty standard.
    Chapter 1 Respect the Past, Invent the Future
    Chapter 2 Entrepreneurship: The Missing Function
    Chapter 3 The Start Up State of Mind
    Chapter 4 Lessons from the Startup -- the best chapter in the section
    Chapter 5 A Management System of Innovation at Scale -

    Part 2: A Roadmap for Transformation -- gets at the meat of the start up process in a corporate context
    Chapter 6 Phase One: Critical Mass
    Chapter 7 Phase Two: Scaling Up
    Chapter 8 Phase Three Deep Systems
    Chapter 9 Innovation Accounting

    Part 3: The Big Picture -- looks at the idea of innovation in the broader context of society, public policy etc. This is the more preachy part of the book which is enlightening but not the strongest part of the book.
    Chapter 10 A Unified Theory of Entreprenurship
    Chapter 11 Toward a Pro-Entreprenuership Public Policy
    Epilogue A New Civic Religion
    6 people found this helpful
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  • Reviewed in the United States on October 17, 2017
    Living in DC, I've been fascinated by the Silicon Valley way. As a former developer, I'm indoctrinated in agile software development principles. I discovered the predecessor book "The Lean Startup" in 2011 and struggled to figure out how to fit it into a large, bureaucratic organization that is still aligned along industrial-era management concepts. I am the target audience.

    Eric doesn't presume that you've read "The Lean Startup" in this book. His story telling approach does a fine job of summarizing those concepts while simultaneously hinting at the need for it in the first part. He then dives in deeper in the later parts of the book.

    He establishes early on that the approach in the book was not created in a vacuum. Rather, it incubated with GE and flourished in other large organizations, including some US government agencies where one might expect it falling on deaf ears. The Startup Way is a non-antagonistic approach to leavening the culture of any large organization, creating a new duality between a standing traditional management structure and introducing an innovation management capability. It anticipates a new type of career field that uses established scientific principles.

    This is not about a flashy business concept. This is a reasoned approach to organizational change that we need to adapt to the current environment...and keep adapting in the decades to come. Maybe this is Deming for our time?

    I was one of those who pre-ordered the book as soon as I was aware (a bit later than many, perhaps). Hoping to apply its principles a bit sooner than the October release, I found that Eric made beta copies to those of us who pre-ordered. That said, I don't read every lean business book that happens to be on Amazon.

    If you're not reading this book and working to apply it to your organization, then don't be surprised when your rivals have lapped you.
    10 people found this helpful
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  • Reviewed in the United States on October 7, 2018
    Great book that brings the principals of Lean Startup to the enterprise. A must read for any leader who wishes to build new capabilities based on learn-build-measure feedback loop.
  • Reviewed in the United States on October 18, 2017
    As a practitioner of Lean Startup methodology within a large enterprise, I found the book to be both insightful and helpful with respect to the projects and programs with which i am engaged. The three phases of transformation enumerated by Eric are correct, coherent, and useful with respect to understanding where you/your company is, and in identifying the biggest challenges that enterprises face and the ones that are likely to be most impactful if solved for. The grounding of the principles in real world examples will make them that much more accessible to the reader. Each reader will need to figure out how to adapt the principles, tools, and terminology for their business, and I think the diagrams, charts, tables, and stories Eric provides are very useful for that purpose. The concept of how to scale a business is a great topic and a great problem to have to solve. The close of the book was highly inspiring - the creation of a longer term stock market - and something i believe will ultimately lead to great benefit for all. Nicely done. (note that i read a pre-release version for this review, but have also since bought the released version of the book)
    One person found this helpful
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Top reviews from other countries

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  • Rakesh Gondaliya
    5.0 out of 5 stars Good read into handling start up culture
    Reviewed in India on June 11, 2021
    Good read into handling start up culture
  • RM
    5.0 out of 5 stars Tantissimi spunti interessanti
    Reviewed in Italy on May 27, 2020
    Per chiunque lavori in azienda o per chi vorrebbe avviare un attività sua, questo è un libro fondamentale a mio parere, fornendo molti spunti di interesse. Avevo già letto "The Lean Startup" che descrive come avviare una startup di successo (anche questo libro consigliatissimo), questo secondo volume "The Startup Way" descrive in maniera abbastanza operativa come mantenere "l'animo da startup" in un azienda strutturata e non smettere di innovare! Scritto in un inglese molto semplice e scorrevole.
  • Miguel A. Martinez H
    5.0 out of 5 stars Innovation in large companies.
    Reviewed in Mexico on February 24, 2018
    A mandatory reading about entrepreneurial thinking in large companies. Differences between startups and ventures in the big corporation, as they should be treated so as not to be surprised by the disruption.
  • Alexandre Bezerra
    5.0 out of 5 stars Excelente livro
    Reviewed in Brazil on November 25, 2017
    The book is perfect!!! Read it!! Enjoy the book! It’s a great piece of art! Eric crush it again!! Thanks!!
  • CAO Tan Tho
    5.0 out of 5 stars Conceptuel et pratique
    Reviewed in France on December 8, 2018
    Rares sont des livres de management qui donnent envie d’aller jusqu’au bout. L’application de la méthode agile en dehors de l’informatique semble donner également de bons résultats. À expérimenter très vite