Now, mind you I’ve been a fan of Marcus’ approach to strategy and culture for the better part of a decade, however, I loved this book. The way he has been able to apply his educational background with real-world experience is something you normally don’t get.
By that I mean you typically have someone that gets it based on years of schooling put into practice, or someone who worked their way directly “in it” for years in place of formal schooling or degrees. You can have rockstars in both spaces, very rarely do you get both, and with Marcus you do. He’s a f****** superstar and this book is a great culmination of his thoughts, recaps of past (BIG) activations (I mean he worked with Beyoncé, the Brooklyn Nets & more), and an approach to thinking about strategy and culture that I think is invaluable regardless of where you are in your career.
Personally, it’s allowing me to rethink how I approach the “target audiences” as they’ve historically been called. Looking at these groups with a congregation/tribe approach has made differences in my work immediately. That said, of course it’s my own blend. This book will help you get a new lens and then think about how to apply it on your own. So, one Audible listen down, one hard copy read to go.
Cheers Dr. Marcus Collins… you got one!
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Reviews with images
American philosophy at its finest!
If Cialdini's 'Influence' is the "sauce," Collins' 'For The Culture' is the "reduction."Wikipedia defines reduction as; intensifying the flavor... until the desired concentration is reached.I could not put this book down!If you liked this book, you will love the keynote that goes with it. I was fortunate to have Dr. Collins give the keynote for an event I attended recently, unreal. The level of commitment that went into his speech, you are unlikely to find anywhere else.If you are a student or practitioner of marketing, this work is a generous gift from one of the leaders and best of our field.I will be gifting this book to colleagues and friends as well.
Top reviews from the United States
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Reviewed in the United States on May 17, 2023
Reviewed in the United States on December 8, 2023
Reviewed in the United States on June 5, 2023
If Cialdini's 'Influence' is the "sauce," Collins' 'For The Culture' is the "reduction."
Wikipedia defines reduction as; intensifying the flavor... until the desired concentration is reached.
I could not put this book down!
If you liked this book, you will love the keynote that goes with it. I was fortunate to have Dr. Collins give the keynote for an event I attended recently, unreal. The level of commitment that went into his speech, you are unlikely to find anywhere else.
If you are a student or practitioner of marketing, this work is a generous gift from one of the leaders and best of our field.
I will be gifting this book to colleagues and friends as well.
Wikipedia defines reduction as; intensifying the flavor... until the desired concentration is reached.
I could not put this book down!
If you liked this book, you will love the keynote that goes with it. I was fortunate to have Dr. Collins give the keynote for an event I attended recently, unreal. The level of commitment that went into his speech, you are unlikely to find anywhere else.
If you are a student or practitioner of marketing, this work is a generous gift from one of the leaders and best of our field.
I will be gifting this book to colleagues and friends as well.
Images in this review
Reviewed in the United States on May 17, 2023
The most important marketing book out right now.
Reviewed in the United States on May 17, 2023
This is the BEST marketing book out in the world, in part because it is a book about humans and how to better understand each other in order to create work in the world that has a bigger impact on the people we seek to serve with our messages in order to, as you put it - get them to move. I already want a second book! In short order, this has been the book I gift to people more so than any other book because I believe strongly that it will change your view on the world and create your best work.
Reviewed in the United States on May 17, 2023
Images in this review
Top reviews from other countries
Amar Singh
A hugely insightful book. Must read for marketing professionals
Reviewed in the United Kingdom on July 4, 2023