-52% $11.95$11.95
$3.99 delivery January 16 - 23
Ships from: IanGood Sold by: IanGood
$11.12$11.12
Ships from: Amazon Sold by: Zoom Books Company
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Rules For Revolutionaries Hardcover – January 6, 1999
Purchase options and add-ons
Guy Kawasaki, former chief evangelist of Apple Computer Inc., and renegade business strategist is back with a "but-kicking" manifesto, Rules for Revolutionaries. Kawasaki inspires world-changing innovation--this time using his battle-tested lessons to help revolutionaries become visionaries. With his trademark irreverence and go-for-broke attitude, Kawasaki lays out the solutions to the challenges that companies must meet to change the world.
Rules for Revolutionaries is divided into three sections:
Create Like a God. This section explains how to create revolutionary products and services. Kawasaki turns the conventional wisdom--which suggests that breakthrough insights appear when you're in the heightened and altered state of sitting in a beanbag chair squirting colleagues with water pistols--on its head. He shows how the key to creating a revolution is analyzing how to approach the problem at hand.
Command Like a King. In order for a revolution to be successful, someone has to take charge and make tough, insightful, and strategic decisions. From breaking down the barriers that prevent product adoption to avoiding "death magnets" (the stupid mistakes just about everyone makes), these are the strategies revolutionaries cannot go without.
Work Like a Slave. Successful revolutions require hard work--lots of hard work. To go from revolutionary to visionary, you'll need to eat like a bird--relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained.
Jam-packed with examples that are not just "real world," but real-world-turned-on-its-ear and man-bites-dog in nature, Rules for Revolutionaries presents a grab bag of insights from top innovators such as Apple, Amazon.com, Dell Computer, Hallmark, and Gillette, and a rich store of hands-on experience from the front lines of business revolution. Kawasaki's relentless enthusiasm and verve will empower you, whether you're an entrepreneur, engineer, inventor, manager, or small-business owner, to turn your dreams into reality, your realty into products, and your products into customer magnets.
- Print length224 pages
- LanguageEnglish
- PublisherHarper Business
- Publication dateJanuary 6, 1999
- Dimensions6.12 x 0.81 x 9.25 inches
- ISBN-109780887309960
- ISBN-13978-0887309960
Book recommendations, author interviews, editors' picks, and more. Read it now.
Customers who viewed this item also viewed
Editorial Reviews
Amazon.com Review
From Publishers Weekly
Copyright 1998 Reed Business Information, Inc.
Review
"Guy Kawasaki's rules are golden, myth-popping, nuclear-powered, in-your-face truths that will prime entrepreneurs to soar into the new millenium. Guy is far more than a guru; he's also a mensch." -- Jay Conrad Levinson, author of the Guerilla Marketing series of books
"This has to be the most original, readable, and useful guide to success in business that I've read. Kawasaki offers not your typical turgid business theory, but rather a refreshing collection of real-world observations and insights. In our new Internet-powered world of accelerating competition, Rules for Revolutionaries will become th anthem of our times." -- Benjamin M. Rosen, chairman, Compaq Computer Corporation
"This is a turbo-powered Tao Te Ching of business. It is full of wisdom and common sense while aggressively espousing creativity and change. It is a must read for anyone who wants to lead the way and build a good business in the process." -- Tinker Hatfield, Vice President and Creative Director of Design, Nike
Guy Kawasaki's Rules for Revolutionaries isn't just about high-tech. It's not even just about business. At its most inspirational, it's a primer for living, a kick in the pants that screams "don't let Bozosity grind you down."
Advice like this is the author's stock in trade. Kawasaki is the former chief evangelist for Apple and is now the founder of Garage.com, a Silicon Valley-based firm that helps start-ups find seed money.
His book is less a how-to manual than a how-to-think guide, sprinkled with such "exercises" as: "Access your Web site via a 28.8K modem. Extra credit: Access your Web site via America Online and 28.8K modem."
Some of Kawasaki's ideas ("churn, baby, churn"; "think digital, act analog"; "eat like a bird, poop like an elephant") may seem off-the-cuff, but they are heavily referenced, gleaned from keen observation and illustrated with examples that range from the Wright brothers to the Grateful Dead.
Even if you have no interest in revolutionizing anything, Rules for Revolutionaries is worth the price of purchase for these tidbits alone. After all, they just might come in handy at your next VC cocktail party. -- From The Industry Standard
Guy Kawasaki's latest book is to management tomes what Internet search engines are to disparate sites around the Web: It places the ideas of various management gurus in some semblance of order and aggregates them into a readable format. But Kawasaki, a one-time Apple Computer Inc. evangelist, surpasses the run-of-the-mill search engine by being knee-slappingly amusing. And he has more than a few ideas about do's and don'ts for startup executives--or "revolutionaries," in Kawasaki-speak. Indeed, it's easy to see Rules for Revolutionaries launching a thousand PowerPoint presentations. Entrepreneurs, VCs, investment bankers and business school professors will nod approvingly at Kawasaki's truisms and immediately envision how this or that nugget could enliven a presentation. -- Upside, Adam Lashinsky
Read the full review for this book.
As if revolutionaries really followed rules, Guy Kawasaki puts forth a top 10 list for aspiring entrepreneurs in his book Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. Still, the result is a fun combination of counter-intuitive advice (Rule #2: Don't Worry, Be Crappy) and rather obvious advice (Rule #9: Don't Ask People To Do Something That You Wouldn't).
Kawasaki writes with humor and irreverence, drawing on his own experiences and the experiences of other companies and individuals. Elaborating on Rule #2, he describes how he helped ship what he now calls a crappy product in 1984, the first Macintosh Personal Computer. He writes that the Mac had a host of shortcomings, notably only 128K of RAM, no hard disk, and no color display. But Kawasaki's point was don't stay crappy. He writes that "revolutionary products don't fail because they are shipped too early. They fail because they aren't revised fast enough." --Michael Yam, Dr. Dobb's Journal -- Dr. Dobb's Journal
From the Back Cover
Guy Kawasaki, former chief evangelist of Apple Computer Inc., and renegade business strategist is back with a "but-kicking" manifesto, Rules for Revolutionaries. Kawasaki inspires world-changing innovation--this time using his battle-tested lessons to help revolutionaries become visionaries. With his trademark irreverence and go-for-broke attitude, Kawasaki lays out the solutions to the challenges that companies must meet to change the world.
Rules for Revolutionaries is divided into three sections:
Create Like a God. This section explains how to create revolutionary products and services. Kawasaki turns the conventional wisdom--which suggests that breakthrough insights appear when you're in the heightened and altered state of sitting in a beanbag chair squirting colleagues with water pistols--on its head. He shows how the key to creating a revolution is analyzing how to approach the problem at hand.
Command Like a King. In order for a revolution to be successful, someone has to take charge and make tough, insightful, and strategic decisions. From breaking down the barriers that prevent product adoption to avoiding "death magnets" (the stupid mistakes just about everyone makes), these are the strategies revolutionaries cannot go without.
Work Like a Slave. Successful revolutions require hard work--lots of hard work. To go from revolutionary to visionary, you'll need to eat like a bird--relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained.
Jam-packed with examples that are not just "real world," but real-world-turned-on-its-ear and man-bites-dog in nature, Rules for Revolutionaries presents a grab bag of insights from top innovators such as Apple, Amazon.com, Dell Computer, Hallmark, and Gillette, and a rich store of hands-on experience from the front lines of business revolution. Kawasaki's relentless enthusiasm and verve will empower you, whether you're an entrepreneur, engineer, inventor, manager, or small-business owner, to turn your dreams into reality, your realty into products, and your products into customer magnets.
About the Author
Guy Kawasaki, author of The Macintosh Way, is the former director of software product management at Apple Computer, Inc. He later started a Macintosh software company and is currently a marketing consultant and columnist for MacUser Magazine. He has a BA from Stanford University and an MBA from the University of California at Los Angeles.
Michele Moreno was the coauthor of Guy Kawasaki's previous book, How to Drive Your Competition Crazy.
Product details
- ASIN : 0887309968
- Publisher : Harper Business; First Edition (January 6, 1999)
- Language : English
- Hardcover : 224 pages
- ISBN-10 : 9780887309960
- ISBN-13 : 978-0887309960
- Item Weight : 14.4 ounces
- Dimensions : 6.12 x 0.81 x 9.25 inches
- Best Sellers Rank: #1,218,671 in Books (See Top 100 in Books)
- #174 in Product Management
- #7,211 in Entrepreneurship (Books)
- #9,902 in Business Management (Books)
- Customer Reviews:
About the author
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonTop reviews from the United States
There was a problem filtering reviews right now. Please try again later.
- Reviewed in the United States on November 13, 2010Anything by Guy Kawasaki is a treat to read. This book is not only informative and challenging it is also an easy read. Guy's style makes the reading so easy you can focus your full attention on the concepts he introduces, which are logical but still revolutionary.
There is more information in here that any entrepreneur can easily digest, no matter how well written. This is a standard manual for anybody in start up mode. I'll be returning to this book time and again for a reminder and inspiration. Highly recommended.
I purchased this hardcover book used through Amazon and the condition was excellent.
- Reviewed in the United States on March 1, 2017Very solid read, it you need to start thinking outside the box with your carrier or anything. pick this book up. will never give this book away!
- Reviewed in the United States on May 4, 2013Came on time, low cost and in great shape. Why pay more for books when you can purchase for below half the price and in great condition. This is my next course at Boston University so I have not read the content as of yet.
- Reviewed in the United States on September 19, 2014Book was in aweful shape. Torn front cover.
- Reviewed in the United States on February 22, 1999this is a must-read for all entrepreneurs, guy's writings/ books are always facinatings. (his early the macintosh way is a classic!).
useful for all the start-ups or the people with visions and eagerness to jumptart and try something new.
guy's venture, where he starts up start ups, is an interesting site.
tanadi santoso.
- Reviewed in the United States on February 15, 2000Guy has always done an excellent job of collecting information and dispersing it in an entertaining and educational way. His latest book is no exception. What makes Guy's books useful is that they are not filled with extra stuff. In other words, he presents just the facts, in as few words as possible. You don't have to read two pages to figure out the point he's trying to get across. Reader's of his other works will recognize some familiar themes such as how to treat the customer. As an added bonus, Guy presents "required" reading at the end of each chapter -- a wonderful collection of other works that are relevant to the topics discussed. And while the book uses the software industry as frequent examples, it is really for every business, high tech, low tech, no tech. Highly recommended reading.
- Reviewed in the United States on March 22, 1999Once in a while you find a book that truly goes beyond stating the obvious and hits at the meat of human endeavor. In Rules for Revolutionaries, Guy Kawasaki has focused our analog brains on the digital world, and in so doing has brought common sense to the computer challenged. This book is not so much about computers as it is about the impact of computers on the human scene, specifically, the business world of strategic planning, product innovations, and profit making maxims. Kawasaki's method of gathering inputs for this work was an epic effort in group think. Through the large audience of MacIntosh loyalists, he solicted a wide variety of opinions on many examples of business success in the digital world. To be fair, Kawasaki is an Apple Fellow and has a definite opinion about non-Mac computers, but his treatment of all things digital in this wonderfully wise collection of business truth is fair to all operating systems and computer vendors (much to the chagrin of the Mac community, I'm sure). If you want a concise read on where to focus your efforts in the coming e-commerce revolution, read this book...your future depends on it.
Rip Kirby, The Digital Witch Doctor
- Reviewed in the United States on February 5, 1999I heard of Rules for Revolutionaries when Guy Kawasaki replied to an e-mail I sent to him. I wrote to him about his commentary in Forbes about his good idea to delete your e-mail OFTEN. Rules continues with his common sense ideas toward business. I would have like a little more depth in this book.
Top reviews from other countries
- Laxmidhar N BholaReviewed in India on August 12, 2020
5.0 out of 5 stars Being rebel is 'entrepreneurship'-redefined.
Nice supporting read for entrepreneurs. It allows us to understand faultlines in our daily routine life to shape our vision and ultimately it helps us underwrite risks in our journey.
Thanks
L N Bhola
-
Cliente AmazonReviewed in Italy on June 24, 2016
5.0 out of 5 stars Contento
Il prodotto è arrivato nei tempi previsti e nelle condizioni descritte all'interno di un plico che gli forniva la giusta protezione. Sono soddisfatto
- Maninder singh kumarReviewed in India on April 9, 2018
5.0 out of 5 stars Must buy !
Worth every single penny you pay for it, totally life changing !
- Priya Ranjan KumarReviewed in India on September 14, 2018
5.0 out of 5 stars Kawasaki is the authority
Very good