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Rules For Revolutionaries Hardcover – January 6, 1999

3.8 3.8 out of 5 stars 49 ratings

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"Life for a revolutionary is all about kicking but: 'You have an interesting product, but...' 'I can see where there needs to be a better way, but...''I'd like to help you, but...'"

Guy Kawasaki, former chief evangelist of Apple Computer Inc., and renegade business strategist is back with a "but-kicking" manifesto, Rules for Revolutionaries. Kawasaki inspires world-changing innovation--this time using his battle-tested lessons to help revolutionaries become visionaries. With his trademark irreverence and go-for-broke attitude, Kawasaki lays out the solutions to the challenges that companies must meet to change the world.

Rules for Revolutionaries is divided into three sections:

Create Like a God. This section explains how to create revolutionary products and services. Kawasaki turns the conventional wisdom--which suggests that breakthrough insights appear when you're in the heightened and altered state of sitting in a beanbag chair squirting colleagues with water pistols--on its head. He shows how the key to creating a revolution is analyzing how to approach the problem at hand.

Command Like a King. In order for a revolution to be successful, someone has to take charge and make tough, insightful, and strategic decisions. From breaking down the barriers that prevent product adoption to avoiding "death magnets" (the stupid mistakes just about everyone makes), these are the strategies revolutionaries cannot go without.

Work Like a Slave. Successful revolutions require hard work--lots of hard work. To go from revolutionary to visionary, you'll need to eat like a bird--relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained.

Jam-packed with examples that are not just "real world," but real-world-turned-on-its-ear and man-bites-dog in nature, Rules for Revolutionaries presents a grab bag of insights from top innovators such as Apple, Amazon.com, Dell Computer, Hallmark, and Gillette, and a rich store of hands-on experience from the front lines of business revolution. Kawasaki's relentless enthusiasm and verve will empower you, whether you're an entrepreneur, engineer, inventor, manager, or small-business owner, to turn your dreams into reality, your realty into products, and your products into customer magnets.

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Guy Kawasaki, former chief evangelist at Apple Computer and an iconoclastic corporate tactician who now works with high-tech startups in Silicon Valley, is back in print with his seventh book: Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. Entertainingly written in collaboration with previous coauthor Michele Moreno, it lays out Kawasaki's decidedly audacious (but personally experienced) strategies for besting the competition and triumphing in today's hypercharged business environment. The book is divided into three sections, whose titles alone epitomize its thrust and tone. The first, "Create Like a God," discusses the way that radical new products and services must really be developed. The second, "Command Like a King," explains why take-charge leaders are truly necessary in order for such developments to succeed. And the third, "Work Like a Slave," focuses on the commitment that is actually required to beat the odds and change the world. A concluding section is filled with entertaining and inspirational quotes on topics like technology, transportation, politics, entertainment, and medicine that show how even some of our era's most successful ideas and people--the telephone, Louis Pasteur, and Yahoo! among them--have prevailed despite the scoffing of naysayers. --Howard Rothman

From Publishers Weekly

If music (Big Yellow Taxi) and television (That '70s Show) can look to the 1970s as a source of current inspiration, why not business books? That's the implicit argument of Forbes columnist Kawasaki's (How to Drive Your Competition Crazy) new book, which tries to capture the attitude of Apple Computer some two decades ago, when its goal was to make "insanely great products." This tone doesn't occur by accident. Kawasaki was director of product development at Apple. To his credit, Kawasaki, who now runs garage.com, a Silicon Valley venture capital firm, succeeds in being inspirational as he lays out his three steps to success: "Create Like a God," "Command Like a King" and "Work Like a Slave." Each section is filled with dozens of ideas about how to approach a market differently, and he gives pithy examples of how firms ranging from bicycle companies to Internet enterprises applied one of the three steps on their way to market. But while long on inspiration, Kawasaki is short on "how to." He has sprinkled the book with "exercises," but they are primarily there for comic relief, rather than instruction (e.g., "The next time a telemarketer calls you at home, ask for his phone number and tell him you will call him back that night"). Ultimately, however, these shortfalls probably don't matter. Kawasaki gives entrepreneurs and team leaders battling entrenched corporate bureaucracies more reason to keep up the fight. It is very hard not to like a book whose major theme is "don't let Bozosity grind you down."
Copyright 1998 Reed Business Information, Inc.

Product details

  • ASIN ‏ : ‎ 0887309968
  • Publisher ‏ : ‎ Harper Business; First Edition (January 6, 1999)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 9780887309960
  • ISBN-13 ‏ : ‎ 978-0887309960
  • Item Weight ‏ : ‎ 14.4 ounces
  • Dimensions ‏ : ‎ 6.12 x 0.81 x 9.25 inches
  • Customer Reviews:
    3.8 3.8 out of 5 stars 49 ratings

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Guy Kawasaki
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Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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Top reviews from the United States

  • Reviewed in the United States on November 13, 2010
    Anything by Guy Kawasaki is a treat to read. This book is not only informative and challenging it is also an easy read. Guy's style makes the reading so easy you can focus your full attention on the concepts he introduces, which are logical but still revolutionary.

    There is more information in here that any entrepreneur can easily digest, no matter how well written. This is a standard manual for anybody in start up mode. I'll be returning to this book time and again for a reminder and inspiration. Highly recommended.

    I purchased this hardcover book used through Amazon and the condition was excellent.
    One person found this helpful
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  • Reviewed in the United States on March 1, 2017
    Very solid read, it you need to start thinking outside the box with your carrier or anything. pick this book up. will never give this book away!
  • Reviewed in the United States on May 4, 2013
    Came on time, low cost and in great shape. Why pay more for books when you can purchase for below half the price and in great condition. This is my next course at Boston University so I have not read the content as of yet.
  • Reviewed in the United States on September 19, 2014
    Book was in aweful shape. Torn front cover.
    One person found this helpful
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  • Reviewed in the United States on February 22, 1999
    this is a must-read for all entrepreneurs, guy's writings/ books are always facinatings. (his early the macintosh way is a classic!).
    useful for all the start-ups or the people with visions and eagerness to jumptart and try something new.
    guy's venture, where he starts up start ups, is an interesting site.
    tanadi santoso.
    2 people found this helpful
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  • Reviewed in the United States on February 15, 2000
    Guy has always done an excellent job of collecting information and dispersing it in an entertaining and educational way. His latest book is no exception. What makes Guy's books useful is that they are not filled with extra stuff. In other words, he presents just the facts, in as few words as possible. You don't have to read two pages to figure out the point he's trying to get across. Reader's of his other works will recognize some familiar themes such as how to treat the customer. As an added bonus, Guy presents "required" reading at the end of each chapter -- a wonderful collection of other works that are relevant to the topics discussed. And while the book uses the software industry as frequent examples, it is really for every business, high tech, low tech, no tech. Highly recommended reading.
    17 people found this helpful
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  • Reviewed in the United States on March 22, 1999
    Once in a while you find a book that truly goes beyond stating the obvious and hits at the meat of human endeavor. In Rules for Revolutionaries, Guy Kawasaki has focused our analog brains on the digital world, and in so doing has brought common sense to the computer challenged. This book is not so much about computers as it is about the impact of computers on the human scene, specifically, the business world of strategic planning, product innovations, and profit making maxims. Kawasaki's method of gathering inputs for this work was an epic effort in group think. Through the large audience of MacIntosh loyalists, he solicted a wide variety of opinions on many examples of business success in the digital world. To be fair, Kawasaki is an Apple Fellow and has a definite opinion about non-Mac computers, but his treatment of all things digital in this wonderfully wise collection of business truth is fair to all operating systems and computer vendors (much to the chagrin of the Mac community, I'm sure). If you want a concise read on where to focus your efforts in the coming e-commerce revolution, read this book...your future depends on it.
    Rip Kirby, The Digital Witch Doctor
  • Reviewed in the United States on February 5, 1999
    I heard of Rules for Revolutionaries when Guy Kawasaki replied to an e-mail I sent to him. I wrote to him about his commentary in Forbes about his good idea to delete your e-mail OFTEN. Rules continues with his common sense ideas toward business. I would have like a little more depth in this book.
    One person found this helpful
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Top reviews from other countries

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  • Laxmidhar N Bhola
    5.0 out of 5 stars Being rebel is 'entrepreneurship'-redefined.
    Reviewed in India on August 12, 2020
    Nice supporting read for entrepreneurs. It allows us to understand faultlines in our daily routine life to shape our vision and ultimately it helps us underwrite risks in our journey.

    Thanks
    L N Bhola
  • Cliente Amazon
    5.0 out of 5 stars Contento
    Reviewed in Italy on June 24, 2016
    Il prodotto è arrivato nei tempi previsti e nelle condizioni descritte all'interno di un plico che gli forniva la giusta protezione. Sono soddisfatto
  • Maninder singh kumar
    5.0 out of 5 stars Must buy !
    Reviewed in India on April 9, 2018
    Worth every single penny you pay for it, totally life changing !
  • Priya Ranjan Kumar
    5.0 out of 5 stars Kawasaki is the authority
    Reviewed in India on September 14, 2018
    Very good