Influence, New and Expanded: The Psychology of Persuasion
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Influence, New and Expanded: The Psychology of Persuasion Audible Audiobook – Unabridged

Robert B. Cialdini (Author, Narrator), HarperAudio (Publisher)
4.7 4.7 out of 5 stars 5,051 ratings
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The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised, adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.

You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini's Principles of Persuasion:

  • Reciprocation
  • Commitment and Consistency
  • Social Proof
  • Liking
  • Authority
  • Scarcity
  • Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

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  1. Listening Length
    20 hours and 43 minutes
  2. Author
    Robert B. Cialdini
  3. Narrator
    Robert B. Cialdini
  4. Audible release date
    May 4, 2021
  5. Language
    English
  6. Publisher
    HarperAudio
  7. ASIN
    B08RLT11Q3
  8. Version
    Unabridged
  9. Program Type
    Audiobook
  10. See all details
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Product details

Listening Length 20 hours and 43 minutes
Author Robert B. Cialdini
Narrator Robert B. Cialdini
Audible.com Release Date May 04, 2021
Publisher HarperAudio
Program Type Audiobook
Version Unabridged
Language English
ASIN B08RLT11Q3
Best Sellers Rank #366 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
#2 in Marketing & Consumer Behavior
#5 in Business Management (Audible Books & Originals)
#6 in Business Management (Books)

Customer reviews

4.7 out of 5 stars
4.7 out of 5
5,051 global ratings
Fascinating and Informative
5 Stars
Fascinating and Informative
This is a fascinating and informative book. A great read!
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Top reviews from the United States

Chris
5.0 out of 5 stars I can really see why the Oracle of Omaha recommended this book!
Reviewed in the United States on April 17, 2024
Verified Purchase
It is pretty cool, it is straight to the chase and looks only at elaborating on a few concepts rather than having two hundred different chapters but being less extensive. It introduces some interesting concepts and theories on the psychology of compliance/psychology and persuasion thereof. It is easy to tell that the author is very competent. Besides, this book can be read together with other books that are more sales oriented as supplying and elaborating on elements around the interpersonal interaction. Loved it, it was good.
2 people found this helpful
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Julie La Crout
5.0 out of 5 stars Arm yourself with an understanding of the mind games of sales and marketing
Reviewed in the United States on March 25, 2024
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As a professional marketer, I read this book as someone hoping to get better at what I do…

But this is a book that could be incredibly useful to anyone, especially if you don’t want to be taken advantage of by people who toe the line between “con artist” and “salesman.”

Not only does Cialdini help you understand the mind games, but he arms you with self-defense techniques against them.

As a marketer, I also couldn’t help but be reminded of the book Triggers by Joe Sugarman. Cialdini’s book covers fewer “triggers” than Sugarman’s does, but it also goes FAR more in-depth. It’s also more scientific rather than anecdotal, but is no less accessible.

Overall, a great read. I’ll throw it on my “favorites” shelf.
3 people found this helpful
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David F.
5.0 out of 5 stars Great read!
Reviewed in the United States on March 13, 2024
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Perfect book for anyone who wants to gain more insight into human behavior and how we are influenced. The author uses a lot of examples and sources that support his points.
One person found this helpful
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ap
4.0 out of 5 stars A Fantastic Book with Lot of Information. A must add to any professional development library!!!
Reviewed in the United States on May 4, 2023
Verified Purchase
This i really a fantastic book. I came across it by way of another book I was reading. There's great information on to influence as well as how we've all been influenced. There are all kinds of examples provided in the book, those from history as well as from the author's personal life experiences. My only issue with this book is there is lot of information and sometimes the chapters seem to drag on. Hence why I only gave 4 stars. I wish Amazon would implement the 1/2 star concept in it's customer review feature. In all honesty, the book deserves 4 1/2 stars. But overall, a must have for your library.
12 people found this helpful
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Swan1
5.0 out of 5 stars Because
Reviewed in the United States on March 18, 2024
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You should get this book, don't think about just get it, because it's that informative.
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Jeffry Scott Pichlik
5.0 out of 5 stars Influenced by Influence
Reviewed in the United States on November 25, 2023
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I liked how the author covered the many aspects of influence and used his own personal examples of when he has been “influenced” without objectively thinking before a purchase or major decision… proving we can all be manipulated at some point or other.

Also, this book gave me an answer I needed regarding my own usage of influence. Where I thought I should be marketing a series of my books to single mothers of boys, I now realize my real target is the men who have grown up in a single parent (mother) households and may not realize, like I myself hadn’t, that they are more than often living the Peter Pan syndrome… boys who don’t grow up to be actual MEN… in the most masculine sense of the word.

Purchase and immediately read this book. It will save you countless hours of wondering how you fell into doing things you never wanted to do.
9 people found this helpful
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Top reviews from other countries

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Fabio Paiva
5.0 out of 5 stars Excellent book.
Reviewed in Brazil on April 15, 2024
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Every page we find valuable insights.
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Oscar N
5.0 out of 5 stars Buen libro
Reviewed in Mexico on February 2, 2024
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Buen libro
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Shankar
5.0 out of 5 stars One of my best purchase in life. Amazing.
Reviewed in India on April 13, 2024
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Good book.
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OtroTrader
5.0 out of 5 stars Esencial
Reviewed in Spain on February 4, 2024
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Esencial
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Amazon Customer
5.0 out of 5 stars A valuable read
Reviewed in the United Kingdom on December 27, 2023
Verified Purchase
Very easy reading about how we can and likely have been easily manipulated, but also gives us tricks and strategies to try and resist. Fascinating examples from history and modern times. Loved it
2 people found this helpful
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