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90 Seconds To A Life You Love Paperback – December 29, 2020
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Sadness, shame, helplessness, anger, embarrassment, disappointment, frustration, and vulnerability. In 30 years as a practicing psychologist, Dr. Joan Rosenberg has found that what most often blocks people from success and feeling capable in life is the inability to experience, move through, and handle these 8 unpleasant feelings. Knowing how to deal with intense, overwhelming, or uncomfortable feelings is essential to building confidence, emotional strength, and resilience. Yet when we distract or disconnect from these feelings, we move away from confidence, health, and our desired pursuits, ultimately undermining our ability to fully realize our ambitions.
Neuroscientists suggest that the biological lifespan of a feeling, often known first through bodily sensations, lasts approximately 90 seconds. Dr. Rosenberg teaches readers to be aware, consciously lean into, and balance these unpleasant emotions by riding one or more 90-second waves of the bodily sensations. By staying present to these 8 feelings, we cultivate the confidence that we can handle life's challenges and the deep sense we can pursue whatever we want.
Combining more than three decades of clinical experience with aspects of clinical psychology, mindfulness, and neuroscience research, 90 Seconds to a Life You Love is a strategic and practical guide on building core emotional strength, reducing anxiety, and developing the confidence you need to create a life of your design -- a life you love.
- Print length304 pages
- LanguageEnglish
- Publication dateDecember 29, 2020
- Dimensions5.5 x 0.76 x 8.25 inches
- ISBN-100316414328
- ISBN-13978-0316414326
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Editorial Reviews
Review
"Joan's approach is simple, practical, and effective. It represents a significant breakthrough on the path to success. If you want unwavering confidence to pursue your goals and dreams, then this will guide you to it."―Jack Canfield, co-author of the Chicken Soup for the Soul series and The Success Principles
"Every once in a while, you meet someone capable of turning conventional wisdom on its head. Dr. Joan Rosenberg is both a brilliant clinician and compassionate presence. Her book inspires and invites people to be authentic, to become their best and most fully expressed selves. It's a game changer for anyone ready to take their life, relationship, and career to the next level."―Ron Howard, film director, producer, and actor
"As for so many others, Dr. Joan Rosenberg has been my lifeline...There is a special kind of hope that comes from finally understanding that fear is not your enemy. Until you experience it yourself, it's hard to imagine what a difference 90 seconds can make."―JJ Virgin, New York Times bestselling author of The Virgin Diet and JJ Virgin's Sugar Impact Diet
"Dr. Rosenberg has created a novel technique, based on traditional practice and solid science, that can be used as a very effective adjunct to any form of therapy with consistent positive results. Highly recommended!"
―Lou Cozolino, PhD, author of The Neuroscience of Psychotherapy
"This is the new bible for understanding and managing your thoughts, feelings, and emotions so you achieve the greatest version of your life. Dr. Rosenberg makes it so easy to become a master of self. I highly recommend this book!"―John Assaraf, chairman and CEO of NeuroGym, and author of Having It All, Innercise, and The Answer
"Every now and then a book comes along that has the ability to change your life for the better. 90 Seconds to a Life You Love is that book. Joan does a wonderful job of breaking down the difficult topic of emotions into something everyone can easily understand and master. Her gentle yet clear approach allows people to finally break through the things that have held them back so they can finally, truly, live a life they love."―Brian Tracy, author of The Power of Self-Confidence and Eat that Frog!
Whether you're looking to break through on an emotional level, develop the mental skills that will serve you as a business leader, or become the unique, authentic person you know you can be, Dr. Rosenberg and 90 Seconds to a Life You Love will give you the insights you need."―Pam Hendrickson, author of The Art of Impact
About the Author
She has been featured in the critically acclaimed documentaries I Am with Tom Shadyac, The Miracle Mindset with JJ Virgin, Pursuing Happiness with Adam Shell, and The Hidden Epidemic with Daniel Amen. She's been seen on CNN's American Morning, the OWN network, and featured on radio programs across the country.
Product details
- Publisher : Little, Brown Spark; Reprint edition (December 29, 2020)
- Language : English
- Paperback : 304 pages
- ISBN-10 : 0316414328
- ISBN-13 : 978-0316414326
- Item Weight : 2.31 pounds
- Dimensions : 5.5 x 0.76 x 8.25 inches
- Best Sellers Rank: #229,046 in Books (See Top 100 in Books)
- #596 in Emotional Mental Health
- #1,651 in Self-Esteem (Books)
- #2,900 in Happiness Self-Help
- Customer Reviews:
About the author

Best-selling author, consultant, media host and master clinician, Dr. Joan I. Rosenberg, creator of Emotional Mastery™ and Emotional Pilates®, is a cutting-edge psychologist who is known as an innovative thinker and acclaimed speaker and trainer. As a TEDx speaker and member of the Association of Transformational Leaders, she has been recognized for her thought leadership and influence in personal development. A California-licensed psychologist, Dr. Rosenberg has shared her life-changing ideas and models in business, educational, health and professional seminars on how to build confidence, self-esteem, core emotional strength and resilience; vulnerability; emotional, conversational and relationship mastery; neuroscience and psychotherapy; and suicide prevention.
Dr. Rosenberg was featured in the critically acclaimed documentaries “I Am”, "The Miracle Mindset", “Pursuing Happiness” and “The Hidden Epidemic” with Dr. Daniel Amen. She’s been seen on CNN’s American Morning, the OWN network and PBS, as well as appearances and radio interviews in all of the major metropolitan media markets. She has shared stages with speakers and trainers such as Brendon Burchard, Mary Morrissey, Bo Eason, John Assaraf, John Gray and JJ Virgin.
She hosts The MindStream Podcast, an influential and thought-provoking iTunes podcast. She is the author of the #1 Amazon bestseller: Ease Your Anxiety: How to Gain Confidence, Emotional Strength and Inner Peace, and of a forthcoming book: 90 Seconds to a Life You Love: How to Master Your Difficult Feelings to Cultivate Lasting Confidence, Resilience and Authenticity, a neuroscience based book that describes the “how to” path to confidence, resilience and authenticity. She has penned several articles for professional and trade journals as well as being a popular blogger and the co-author of Mean Girls, Meaner Women.
Copy the link below to view her TEDx talks:
Emotional Mastery: The Gifted Wisdom of Unpleasant Feelings https://youtu.be/EKy19WzkPxE
Emotional Mastery: The Unexpected Riches of Grief https://youtu.be/UacbvBcbP34
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Customers find the book insightful, with one noting it works on all levels of insight and growth. Moreover, the book helps readers master their feelings and deepen their relationship with themselves. Additionally, the writing style receives positive feedback for being neatly written and easy to understand.
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Customers find the book insightful, with one customer noting it works on all levels of insight and growth, while another appreciates its well-researched content and genuine techniques.
"...has years of experience behind her observations and using her method successfully...." Read more
"...My one “skim” thru the book was very worthwhile. When i finish a thorough study of the book, i will send a conclusive opinion." Read more
"...It’s hard to summarize this book because there is so much helpful information packed inside. The things I found most helpful include: —..." Read more
"Dr. Rosenberg articulately shares, through this groundbreaking book, how to move through - instead of suppressing, confusing or ignoring - the..." Read more
Customers appreciate the book's approach to mastering feelings and deepening self-awareness, with one customer noting it leaves them feeling calmer, while another mentions experiencing more ease in their body and mind.
"...The book shifted my thinking and feeling so much that I bought a Kindle copy as well so I could always have it with me to look to when I find myself..." Read more
"...This book has a ton of content about emotions from a true expert in the field of psychology...." Read more
"...This is a paradigm shift in the world of psychology and emotional health. A must read! A life we love is within our grasp... in just 90 seconds...." Read more
"...Now, the world can benefit too! The uncomfortable emotions of sadness, shame, helplessness, anger, embarrassment, disappointment, frustration, and..." Read more
Customers appreciate the writing style of the book, finding it neat and easy to understand, with one customer noting how the author presents complex issues clearly.
"...the other side -- where we can experience confidence, strength, authentic voice, and freedom...." Read more
"...book takes a deep dive into this question and gives actionable, practical steps on how to better experience negative emotions like anxiety, grief..." Read more
"...That means that she has written in her own voice -- a mark of a great writer." Read more
"I often recommend this book to my patients. It’s so helpful and provides simple but profound tools to dramatically shift the levels of stress you..." Read more
Reviews with images

Dr. Joan's life work in one book! So grateful!
Top reviews from the United States
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- Reviewed in the United States on December 28, 2024I highly recommend this book to anyone that is struggling with their emotions.
- Reviewed in the United States on February 17, 2019I received an advance copy of this book in prep for an iHeart radio interview with the author. The book shifted my thinking and feeling so much that I bought a Kindle copy as well so I could always have it with me to look to when I find myself not allowing myself to process through my uncomfortable emotions.
Today, as I am writing this review, I keep having flashbacks to finding my mom struggling on the floor in 2017 after a massive stroke that took her life two days later. The trigger? The shirt I put on after I got out of the shower and went to my mom's bedroom to see why she wasn't up and about yet. I was getting dressed after a shower this morning and saw the shirt in my closet.
I wanted to avoid the feelings, as I want to as I type this review. Instead I am allowing the tears to flow through and the grief to surface as often as it needs to. Feeling these emotions as they want to surface creates much more ease in my body and mind and leaves me feeling calmer and more at ease. I can feel the tension leave my body when I follow the advice and exercises in Dr Joan's book.
Dr. Joan Rosenberg's book is filled with exercises to help you master the difficult feelings so any one, who is wiling to do the work, can embrace the confidence within, become resilient and live a life that reflects who they truly are. My advance copy is dog eared and the replay of the interview, and notes I took during it, are tagged for repeat listening.
If you are tired of feeling tired or sad or angry or ashamed or any other difficult emotion, I encourage you to get a copy of this book and read it through once. Then go back and read it again and work through each of the exercises. Take it in small bites or embrace it all at once. It has made a difference in my life. May it do the same for you.
- Reviewed in the United States on October 16, 2021Dr. Rosenberg, a highly regarded expert psychologist, has years of experience behind her observations and using her method successfully. Her suggestion that people tend to distract or avoid experiencing uncomfortable emotions/feelings resonated with me. The strategies I used to avoid even slight discomfort included behaviors that appeared healthy, but they were not. Other behaviors I used were self-destructive. Because I avoided the uncomfortable feelings, I therefore, avoided the source and missed an opportunity to address that. Using Joan's journalling prompts as she presented information was very helpful. I did not read this book in a few days. I really needed to take my time, even though I wanted to adopt her methods right now, today. I think this book would be great for someone who is on a journey to better understand themselves and develop the courage to experience and appreciate all their emotions - pleasant and unpleasant. (Note: No longer can I say good/bad...because all emotions are helpful/good. There are no 'bad' emotions.)
- Reviewed in the United States on December 21, 2019.i have not yer had time to study this book, as yet. As an 89 year old Campfire evacuee (who has had a little over a year to confront the loss of home, car, furniture and all clothes except those on my back,...my time has been unavailable for personal pleasures.
My one “skim” thru the book was very worthwhile. When i finish a thorough study of the book, i will send a conclusive opinion.
- Reviewed in the United States on February 12, 2019I first heard Dr. Joan Rosenberg describe the concept of 90 Seconds to a Life You Love in a Ted Talk. I was intrigued, and when I saw the book come out, I had to get it. This book has a ton of content about emotions from a true expert in the field of psychology. A major theme is how we distract from our true emotions. I agree wholeheartedly!
This book helps you 1) realize when you are running away from your true emotions, 2) face your difficult emotions (riding the waves), 3) choosing to live a life full of meaning and intention.
It’s hard to summarize this book because there is so much helpful information packed inside. The things I found most helpful include:
—> How to speak your truth
—> Bad emotional math
—> Dealing with grief
—> Identifying and overcoming distractions
—> Parental influence on feelings
—> Visualizing decisions
After reading this book, I’m much more aware of the physiological experience when I have negative emotions. And knowing that they will only last 90 seconds. It is a game changer for your mindset.
Also there is a tip in the anxiety chapter that I don’t want to spoil, but it’s genius! I use it every day.
- Reviewed in the United States on February 14, 2019
5.0 out of 5 stars We CAN have a life we love in 90 seconds with Dr. Rosenberg's groundbreaking book
Dr. Rosenberg articulately shares, through this groundbreaking book, how to move through - instead of suppressing, confusing or ignoring - the feelings of our difficult emotions. Ride the wave of unpleasant feelings to the other side -- where we can experience confidence, strength, authentic voice, and freedom. I have had the pleasure of working with Dr. Rosenberg personally and as she taught me to move through my unpleasant feelings. This technique has been game-changing for me. This is a paradigm shift in the world of psychology and emotional health. A must read! A life we love is within our grasp... in just 90 seconds. Brilliant!
Top reviews from other countries
- Amazon カスタマーReviewed in Japan on September 4, 2019
5.0 out of 5 stars One of the most influential books of the decade for me
I had heard about the book from a bulletproof podcast. I usually don't buy the books because I feel I get the gist of the needed information from the interview. For some reason I felt the need to pick up this book. I am happy I did. Yes there are some things in here that have been said other places, and she does use some catch phrases from motivational speakers(attributing credit of course), but I was pleased with the activities and actions. I was able to uncover some personal things that I did not think I had. I learned new ways to deal with grief and other emotions beyond her 8 bad feelings. I have already purchased this book for a friend who probably needs this book more than I do based on the questions I have received. I feel it can help many people navigate some difficult issues and open up capacity to live life again. The biggest reward from this book- I do have extra energy back to use that I was wasting on blocking, ignoring, rationalizing the bad feelings. Now that I have dealt with them I can move forward. Props to Joan. Thank you!!!
- SchwenkenbecherinReviewed in Germany on March 13, 2019
5.0 out of 5 stars Eye opener and game changer
Interesting to read, inviting to work through, intruducing difficult feelings and giving an idea how to handle them. I'm smitten by this book, have been looking for something like it for a very long time now.
The author has so much to tell, is so well experienced in the matter and her approach -the rosenberg reset - is an eye opener and game changer.
I didn't need all the encouragement to read the book in the first chapters. I was intrigued from the beginning. I have to read the book in portions, otherwise it would be overwhelming, but I take several doses throughout a day. It is too good and exciting. Thanks to phd Rosenberg for sharing her knowledge.
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SGReviewed in France on October 30, 2019
5.0 out of 5 stars A must read
Une nécessité pour tous. À relire, à relire, à s’améliorer en faisant les exercices.
- AnishReviewed in India on January 3, 2022
5.0 out of 5 stars Very powerful and well thought out.
I have barely started to do it and I am already seeing increased confidence and well being over the past few days.
A very practical and simplified teaching based on solid science and psychology-practice based observations of about 50000 hours. Very well thought out. It is taught here precisely, specifically and is ready to be implemented.
I had heard many teachers say similar things but all that was vague and too abstract. They didn't tell what to do exactly, and they didnt say the body has an important role in our mental well being and feeling that we are capable.
Buy it if you feel bewildered about life. If you have trauma, add TRE(David Bercelli) to the mix, to take care of the past while this helps you face the present.
- Mrs LReviewed in the United Kingdom on September 22, 2019
5.0 out of 5 stars Five Stars
Bought this book a few months ago after watching the TED talk. I feel better in ways never before. The book has helped me understand, deal with and move on from difficult emotional issues with calmness and confidence.
Dr Rosenberg has covered everything relating to human emotions in a simple understandable way. She explains how we can deal with them, using her 90 second reset process. Admittedly, it was a challenge to remember to follow it initially but now it really is quite simple to do. She has also given talks and interviews (available on You Tube) which are excellent. I have direct experience of how approachable she is. I made an enquiry about the kindle edition of the book and she replied to this herself. She now sends out regular emails (personally addressed to me), each focusing on an aspect of the book. I found this very valuable and feel that she is passionate about helping others.
I can honestly say that I have been wowed by Dr Rosenberg and by the life changing impact her work has had on me. Thank you Dr Rosenberg! I wholeheartedly recommend this book.