This is the best book of logos i have ever seen. It's all about shapes and forms, all shapes are black and white, barely no type. Just the plain form, no color. This helps a designer to concentrate on his work and be inspired. Best buy i made in a long time.
I don't like logos with many colors, gradients. This book takes the simplicity back. Everything here is simple, scalable to small sizes and remarkable.
Also the categories the book have are extremely useful. Such as: shapes that complete each other, vertical lines, circles, monograms and so on. The categories are related to the challenges designers face when designing logos. Its easy to find right the kind of shape you need to inspire you.
The only real complain i have is with the size. The book is too huge. It should be 30% smaller and still show pretty well all of its content.
I get it. Its planned for being a table book. But its too cumbersome to use for research and to have on the top of your desk all day. So to me that defeats the purpose.
But the content is worth. Go get it.
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From the Publisher
Brand new
Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.
An unprecedented catalog of modern trademarks
Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940–1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity.
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This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. |
Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. |
Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. |
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Edition: English, French, German |
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Reviews with images
Absolutely worth it.
I was looking for a book with examples of logos-- preferably the flat, modern styles and as many as possible. On researching some valid sources, most of them constantly recommended this book. Almost everywhere I searched, this one came up. Without checking any product information and despite it not being cheap, I made the investment.Upon receiving it, I noticed the box it came in was a bit large for a book and.. I then understood why haha! This thing is massive and has quite the weight to match. I was shocked initially but the amount of valuable content-- from the different patterns and styles-- this book is worth it. The languages are split up nice and evenly among each other, making it a book absolutely filled with examples.Be aware though that the examples are not a step-by-step break down of the process designers/studios/agencies used at the time to arrive at that specific design. The designs are displayed, along with what company they belong to, who designed them and in what year. Also has a few real-life applications and some brief history here and there. A really good book in my opinion. Recommend.
Top reviews from the United States
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Reviewed in the United States on November 24, 2015
Reviewed in the United States on March 26, 2021
Reviewed in the United States on February 27, 2020
I was looking for a book with examples of logos-- preferably the flat, modern styles and as many as possible. On researching some valid sources, most of them constantly recommended this book. Almost everywhere I searched, this one came up. Without checking any product information and despite it not being cheap, I made the investment.
Upon receiving it, I noticed the box it came in was a bit large for a book and.. I then understood why haha! This thing is massive and has quite the weight to match. I was shocked initially but the amount of valuable content-- from the different patterns and styles-- this book is worth it. The languages are split up nice and evenly among each other, making it a book absolutely filled with examples.
Be aware though that the examples are not a step-by-step break down of the process designers/studios/agencies used at the time to arrive at that specific design. The designs are displayed, along with what company they belong to, who designed them and in what year. Also has a few real-life applications and some brief history here and there. A really good book in my opinion. Recommend.
Upon receiving it, I noticed the box it came in was a bit large for a book and.. I then understood why haha! This thing is massive and has quite the weight to match. I was shocked initially but the amount of valuable content-- from the different patterns and styles-- this book is worth it. The languages are split up nice and evenly among each other, making it a book absolutely filled with examples.
Be aware though that the examples are not a step-by-step break down of the process designers/studios/agencies used at the time to arrive at that specific design. The designs are displayed, along with what company they belong to, who designed them and in what year. Also has a few real-life applications and some brief history here and there. A really good book in my opinion. Recommend.
Images in this review
Top reviews from other countries
Ville
An absolute must have for all designers and creatives!
Reviewed in Germany on April 26, 2024
Daria
me encanta!
Reviewed in Spain on February 16, 2024
Daria
Reviewed in Spain on February 16, 2024
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