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Essentialism: The Disciplined Pursuit of Less Kindle Edition

4.6 out of 5 stars 19,996 ratings

THE LIFE-CHANGING NEW YORK TIMES BESTSELLER • MORE THAN TWO MILLION COPIES SOLD • Now in a 10th anniversary edition featuring a new introduction and bonus 21-day challenge.

“Essentialism holds the keys to solving one of the great puzzles of life: How can we do less but accomplish more?”—Adam Grant, bestselling author of Think Again

Essentialism isn’t about getting more done in less time. It’s about getting only the right things done.

Have you ever found yourself stretched too thin?
Are you often busy but not productive?
Do you feel like your time is constantly being hijacked?

If you answered yes to any of these, the way out is the Way of the Essentialist.
 
Essentialism is more than a time-management technique. It is a
systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution toward the things that really matter.
 
By forcing us to apply more selective criteria for where to spend our precious time and energy, the disciplined pursuit of less empowers us to reclaim control of our own choices, instead of giving others the implicit permission to choose for us.
 
Essentialism is not one more thing to do. It’s a whole new way of doing less, but better, in every area of our lives. Join the millions of people who have used Essentialism to change their outlook on the world.

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From the Publisher

It isn’t about getting more done in less time. It’s about getting only the right things done.

Tim Brown says, “With Essentialism, Greg gives us [an] invaluable guidebook.”

Adam Grant says, “Essentialism holds the keys to solving one of the great puzzles of life.”

Reid Hoffman says, “Essentialism offers concise and eloquent advice.”

Editorial Reviews

Review

Essentialism will give you richer, sweeter results and put you in real control, giving greater precision to the pursuit of what truly matters.”Forbes

“In this likeable and astute treatise on the art of doing less in order to do better...McKeown makes the content fresh and the solutions easy to implement. Following his lucid and smart directions will help readers find ‘the way of the essentialist.’”
Success

“Do you feel it, too? That relentless pressure to sample all the good things in life? To do all the ‘right’ things? The reality is, you don’t make progress that way. Instead, you’re in danger of spreading your efforts so thin that you make no impact at all. Greg McKeown believes the answer lies in paring life down to its essentials. He can’t tell you what’s essential to every life, but he can help you find the meaning in yours.”
—Daniel H. Pink, author of To Sell is Human and Drive

“Entrepreneurs succeed when they say ‘yes’ to the right project, at the right time, in the right way. To accomplish this, they have to be good at saying ‘no’ to all their other ideas.
Essentialism offers concise and eloquent advice on how to determine what you care about most, and how to apply your energies in ways that ultimately bring you the greatest rewards.”—Reid Hoffman, co-founder/chairman of LinkedIn and co-author of the #1 New York Times bestseller The Start-up of You
 
“As a self-proclaimed ‘maximalist’ who always wants to do it all, this book challenged me and improved my life. If you want to work better, not just 
less, you should read it too.”—Chris Guillebeau, New York Times bestselling author of The $100 Startup

“Great design takes us beyond the complex, the unnecessary and confusing, to the simple, clear and meaningful. This is as true for the design of a life as it is for the design of a product. With
Essentialism, Greg McKeown gives us the invaluable guidebook for just such a project.”—Tim Brown, CEO of IDEO

“In
Essentialism, Greg McKeown makes a compelling case for achieving more by doing less. He reminds us that clarity of focus and the ability to say ‘no’ are both critical and undervalued in business today.”—Jeff Weiner, ‎CEO, LinkedIn

Essentialism is a powerful antidote to the current craziness that plagues our organizations and our lives. Read Greg McKeown’s words slowly, stop and think about how to apply them to your life—you will do less, do it better, and begin to feel the insanity start to slip away.”—Robert I. Sutton, Professor at Stanford University and author of Good Boss, Bad Boss and Scaling Up Excellence

Essentialism is a rare gem that will change lives. Greg offers deep insights, rich context and actionable steps to living life at its fullest. I’ve started on the path to an Essentialist way of life, and the impact on my productivity and well-being is profound.”—Bill Rielly, Senior Vice President, Intel Security

About the Author

Greg McKeown writes, teaches, and speaks around the world on the importance of living and leading as an Essentialist. He has spoken at companies including Apple, Google, Facebook, LinkedIn, Salesforce, Symantec, and Twitter and is among the most popular bloggers for the Harvard Business Review and LinkedIn Influencer’s group. He co-created the course, Designing Life, Essentially at Stanford University, was a collaborator of the Wall Street Journal bestseller Multipliers and serves as a Young Global Leader for the World Economic Forum. He holds an MBA from Stanford University.

Product details

  • ASIN ‏ : ‎ B00G1J1D28
  • Publisher ‏ : ‎ Crown Currency; 1st edition (April 15, 2014)
  • Publication date ‏ : ‎ April 15, 2014
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 8.6 MB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 290 pages
  • Customer Reviews:
    4.6 out of 5 stars 19,996 ratings

About the author

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Greg Mckeown
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Greg McKeown and his wife, Anna, are the proud parents of four children. 

McKeown is the author of two New York Times bestsellers, “Essentialism: The Disciplined Pursuit of Less and “Effortless: Make It Easier to Do What Matters Most”, which together have sold 3 million copies and been published in 40 languages.

Since it's publication, Essentialism has become a part of the wider culture. Kanye West declared himself an Essentialist on The Joe Rogan Podcast. It's Steve Harvey’s favorite book. Former First Lady of California, Maria Shriver, shares insights from the book at her coveted Sunday luncheons. Even presidential hopefuls have voiced their allegiance to its transformative power. In Brazil, Essentialism has been outselling Harry Potter. In Japan there are a series of graphic novels based on these ideas. At The Essentialism Academy people from over 100 countries take online classes. Hundreds of thousands receive McKeown's 1-Minute Wednesday newsletter. He's created The Essentialism Planner to help people put these ideas into practice on a daily basis. His podcast has grown into a living conversation with people the world over.

McKeown has become one of the most sought-after public speakers in the world. He has spoken to hundreds of organizations while traveling to more than 45 countries. His clients include Apple, Amazon, Google, Microsoft, Nike, X and the Navy Seals.

He holds a Masters from Stanford University and is conducting doctoral research at the University of Cambridge about how to get the right things done together.

Customer reviews

4.6 out of 5 stars
19,996 global ratings

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Customers say

Customers find the book easy to read and appreciate its powerful guidance on focusing on what's important, with nice visuals and an attractive layout. Moreover, the book is exceptionally timely, helping readers unclutter their lives and achieve better time management. However, customers disagree on the evidence level, with some finding it specific while others consider it impractical. Additionally, the book receives mixed feedback about its repetitiveness, with several customers finding it repetitive.

AI-generated from the text of customer reviews

964 customers mention "Readability"934 positive30 negative

Customers find the book easy to read and worth their time, with clear writing throughout. One customer notes that each chapter is concise, while another appreciates the book's structure.

"...It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only..." Read more

"...More Clarity – Life will become less about efficiently crossing off what was on your to-do list or rushing through everything on your schedule and..." Read more

"...McKeown writes in an easy to understand format and presents some ideas that are quite relatable, yet I couldn't help but feel like this book is..." Read more

"...34;I don't know what to do first" The book has a clear and simple premise that resonates with my own world view...." Read more

875 customers mention "Insight"871 positive4 negative

Customers appreciate the book's insights, finding it a powerful guide that provides useful advice and practical ways to focus on what's important.

"...It will teach you a systematic way to discern what is important, eliminate what is not, and make doing the essential as effortless as possible...." Read more

"...the focus on what is truly important right now comes the ability to live life more fully, in the moment...." Read more

"...of Less by Greg McKeown offers encouragement and guidance to approach life from a direction that focuses on what is essential instead of trying to do..." Read more

"...There are many great practical ideas in this book which sets a clear course to help you find the essential activities that are right for you and..." Read more

61 customers mention "Appeal"50 positive11 negative

Customers find the book appealing, particularly appreciating its illustrations and attractive layout, with one customer noting it as a beautiful reminder.

"...My favorite part is the illustrations, or should I say scribbles, that convey profound insights with drawings even I could do...." Read more

"...divides the essentialist concept into 4 easy to grasp actions is very appealing and approachable: I. Essence o Choose o Discern..." Read more

"...It's a designed lifestyle, a systematic approach for determining where our highest point of contribution lies in order to execute them almost..." Read more

"...It is self-aggrandizing in the fashion of false modesty. The style is easy to spot just as the book itself is in the big box stores like Barnes &..." Read more

50 customers mention "Pace"46 positive4 negative

Customers appreciate the book's pace, describing it as exceptionally timely and a quick read that helps with time management.

"...– Gain in confidence in your ability to pause, push back and not rush in. Remember that if you do not prioritize your life, someone else will...." Read more

"This book hit me at the right time, and hit the spot just like a delicious meal...." Read more

"...and personally this has allowed me to be more focused, less frantic, more happy and more productive. Saying no is no small task however...." Read more

"...Easy, quick, informative and helpful. I have recommended it to my over achiever coworkers. Puts life into perspective!" Read more

42 customers mention "Clutter reduction"42 positive0 negative

Customers appreciate how the book helps them sort through and eliminate unnecessary tasks, reducing clutter and overwhelm in their lives.

"...where multi tasking is adored, this book gives a different perspective on how to de-clutter and simplify our lives...." Read more

"...It helped me blow away the chaff and see what I was missing because I was so frantically chasing what everyone else thought was important...." Read more

"...His tools also helped me eliminate or reduce the effort I put in to the non-essential in a way that has actually increased the respect and regard I..." Read more

"...Guess what, in order to do less, we should plan more, remove the foreseeable obstacles, set up new habits and execute, now. How wonderful!..." Read more

28 customers mention "Efficiency"23 positive5 negative

Customers appreciate the book's efficiency, noting that it helps them accomplish more with less, and one customer mentions improved productivity.

"...McKeown promises his book “will teach you a method for being more efficient, productive, and effective in both personal and professional realms...." Read more

"...Clear in an effort to better my day to day habits and become a more efficient worker...." Read more

"...Work effectively, not efficiently (the latter does not imply that you are working on THE most important things)..." Read more

"...It should also be noted that the pages turned effortlessly and without fail...." Read more

61 customers mention "Evidence level"27 positive34 negative

Customers have mixed opinions about the book's evidence level, with some appreciating its appropriate examples and applicability in various life areas, while others find it too specific and impractical.

"...: chapter one, the author gets a little cheerleader-ish and sort-of belabors the point, like he is trying a bit too hard to sell you on the concept..." Read more

"...There are precise examples of what a non-essentialist does versus an essentialist...." Read more

"...Perhaps this is true over time, but implementing the authors advice is difficult and he does not devote nearly enough time to this topic...." Read more

"...It has an easy-to-follow style of writing and concrete examples...." Read more

45 customers mention "Book repetitiveness"0 positive45 negative

Customers find the book repetitive and boring, describing it as poorly-thought-out and a waste of time.

"...While it is not a perfect book, and while it benefits tremendously from adding a good dose of Christian thinking, it is one of the most helpful I’ve..." Read more

"...Now the negative part is that the story telling can drag on, and on… like a friend who doesn’t understand that they’ve already made their point but..." Read more

"...However, about two-thirds into it, it grew very monotonous. That's why I took off a star. He could have said the same with a lot less ink...." Read more

"...The real knock on this, for me, was the physical execution. Book itself was filthy when it arrived...." Read more

Great Book, Arrived damaged
4 out of 5 stars
Great Book, Arrived damaged
I absolutely love this book so I ordered it in a hard copy to add permanently to my library. It arrived with the book jacket torn. Pretty disappointing.
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Top reviews from the United States

  • Reviewed in the United States on October 11, 2014
    Life is complicated. Life is full of responsibilities and opportunities, planned duties and serendipitous possibilities. There is so much we could do, but so little we can do. Many of us battle our whole lives to focus on those few, significant items that we should do must do, and yet so few of us ever feel like we are even nearly succeeding.

    Help is here in the form of Greg McKeown’s book Essentialism. While it is not a perfect book, and while it benefits tremendously from adding a good dose of Christian thinking, it is one of the most helpful I’ve read on that constant battle to focus my time and energy on the right things.

    McKeown believes in what he calls Essentialism and describes the basic value proposition in this way: “only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can you make your highest contribution towards the things that really matter.” The Essentialist pursues fewer but better opportunities and is rigidly disciplined in rejecting the many to devote himself to the few. It is “not about how to get more things done; it’s about how to get the right things done.”

    The way of the Essentialist means living by design, not by default. Instead of making choices reactively, the Essentialist deliberately distinguishes the vital few from the trivial many, eliminates the nonessentials, and then removes obstacles so the essential things have clear, smooth passage. In other words, Essentialism is a disciplined, systematic approach for determining where our highest point of contribution lies, then making execution of those things almost effortless.

    Now that sounds good! That sounds like what we all want—a clear design to our lives that simplifies decision-making and amplifies each of the opportunities we pursue.

    McKeown leads the reader to Essentialism in four parts:

    Essence. He begins by looking to the essence of Essentialism and the realities that make Essentialism a necessary but difficult practice today.

    Explore. Here he describes the way an Essentialist needs to think so he can pursue the highest possible contribution toward the best goals.

    Eliminate. Having determined the best goals, the Essentialist now needs to begin eliminating anything that will compete with the pursuit of those goals. “It’s not enough to simply determine which activities and efforts don’t make the highest possible contribution; you still have to actively eliminate those that do not.”

    Execute. And then comes the heart of it all—living in such a way that you now execute on those few goals, and continuing to follow the discipline of it.

    McKeown promises his book “will teach you a method for being more efficient, productive, and effective in both personal and professional realms. It will teach you a systematic way to discern what is important, eliminate what is not, and make doing the essential as effortless as possible. In short, it will teach you how to apply the disciplined pursuit of less to every area of your life.”

    And I think it can do that. It is chock-full of excellent insights and quoteable phrases. It is the kind of book you can use to implement systems in your life, or the kind of book you can plunder for its big and important ideas.

    Yet the Christian reader will want to read it with some discernment. This is a book that benefits from an infusion of the biblical ethos. As the book reaches its end, McKeown expands Essentialism to all of life and here he stops quoting business gurus and begins quoting religious gurus; the last chapter is easily the weakest and one that can be skipped without any great loss.

    Reading the book through a Christian lens improves it significantly. McKeown writes about people who always say “yes” and are afraid to say “no.” That sounds like a classic diagnosis of fear of man, a person so motivated by the praise of man that he takes on too much and says no to too little so he can win the praise of other people.

    Not only that, but God has a way of diverting us from what we believe are our most important tasks. He diverts us to tasks he determines are even more important, and a too-rigid adherence to Essentialism may keep a Christian from allowing and embracing those divine interruptions. Read the gospels and the book of Acts and you will see how Jesus and the Apostles were extremely focused, but also very willing to depart from their plans. Implementing Essentialism too rigidly may just lead to a self-centered life rather than a life of service to others.

    Reading through that Christian lens also allows us to see that Essentialism can be a means through which we honor and glorify God. It propels us to consider where God has specially gifted and equipped us to serve him and his people. Again, “Essentialism is not about how to get more things done; it’s about how to get the right things done. It doesn’t mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential.” The principles of Essentialism, read and applied through the Bible, will help us understand how we are uniquely created and burdened by God to meet specific needs. And, equally helpfully, it will steer us away from those areas where we cannot contribute nearly as well.

    I heartily recommend the book, provided you read with Essentialism in one hand, and the Bible in the other.

    Let me close with a few of my favorite quotes:

    In many cases we can learn to make one-time decisions that make a thousand future decisions so we don’t exhaust ourselves asking the same questions again and again.

    If you don’t prioritize your life, someone else will.

    We can either make our choices deliberately or allow other people’s agendas to control our lives.

    There are three deeply entrenched assumptions we must conquer to live the way of the Essentialist: “I have to,” “It’s all important,” and “I can do both.”

    If … people are too busy to think, then they’re too busy, period.

    Making our criteria both selective and explicit affords us a systematic tool for discerning what is essential and filtering out the things that are not.

    Motivation and cooperation deteriorate when there is a lack of purpose.

    Half of the troubles of this life can be traced to saying yes too quickly and not saying no soon enough.

    “We need to learn the slow ‘yes’ and the quick ‘no.’ ”
    119 people found this helpful
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  • Reviewed in the United States on December 30, 2014
    In a world where multi tasking is adored, this book gives a different perspective on how to de-clutter and simplify our lives.

    The wisdom of life consists in the elimination of the non-essentials. The way of the essentialist is the relentless pursuit of less but better. It is about constantly to ask “Am I investing in the right activities?”

    There are far more activities, opportunities in the world than we have time and resources to invest in. The way of the Essentialist involves learning to tell the difference – learning to filter through all the options and selection only those that are truly essential.

    Essentialism is not about how to get more things done, but it is about how to get the right things done. It is about making the wisest possible investment of our time and energy in order to operate at your highest point of contribution by doing only what is essential.

    Essentialist – Core mind-set of an Essentialist
    An Essentialist has to be operate with a different mind-set. The core mind-set of essentialist are:

    Individual Choice – We can choose how to spend our energy and time. Without choice there is no point in talking about trade-offs. The ability to choose cannot be taken away or even given away – it can only be forgotten.
    Prevalence of Noise – Almost everything is noise and a very few things are exceptionally valuable. This is the justification for taking time to figure out what is most important. A non-Essentialist things almost everything is essential. An Essentialist thinks almost everything is non-essential.
    Reality of trade-offs – We can’t have it all or do it all. If we could, there would be no reason to evaluate or eliminate the options.
    The way of essentialist is the path to being in control of your choices.

    In todays world of competing priorities the mindset is that “You can have it all”. The Essentialist approach would be:

    Explore and Evaluate – Will the activity that I am investing make the highest possible contribution toward my goal?
    Exploring meant the ability to discern the vital few from the trivial many. Evaluate what really matters.
    ESCAPE – The Perks of being unavailable
    LOOK – See what really matters
    PLAY – Embrace the wisdom of your inner child
    SLEEP – Protect the Asset
    SELECT – The Power of Extreme Criteria
    Eliminate – It is simply not enough to determine which activities and efforts don’t make the highest possible contribution; you would have to actively eliminate those that do not.
    How can we cut out the trivial many ?
    CLARIFY – One Decision that makes a Thousand
    DARE – Power of a Graceful “No”
    UNCOMMIT – Win Big by Cutting Your Losses
    EDIT – The Invisible Art
    LIMIT – The freedom of setting boundaries
    Execute – Once you have figured out the activities and efforts to keep, we need a system to make the executing as effortless as possible.
    How can we make doing the vital few things almost effortless?
    BUFFER – The unfair advantage
    SUBTRACT – Bring forth more by removing obstacles
    PROGRESS – Power of Small Wins
    FLOW – Genius of Routine
    FOCUS – What’s important now ?
    BE – The Essentialist Life
    The most important message from this book is –
    “If you don’t prioritize your life, someone else will.”

    The disciplined pursuit of less each and every time you are faced with a decision about whether to say yes or whether to politely decline. It is a method for making the tough trade-off between lots of good things and a few really great things.

    Essentialism is about learning how to do less but better so you can achieve the highest possible return on every precious moment of your life.

    This book will show you how to live a life true to yourself, not the life others expect from you, by disciplined pursuit of less to every area of your life.

    Summary:

    In summary the disciplined pursuit of less can change your life for the better in the following ways:

    More Clarity – Life will become less about efficiently crossing off what was on your to-do list or rushing through everything on your schedule and more about changing what you put on there in the first place.
    More Control – Gain in confidence in your ability to pause, push back and not rush in. Remember that if you do not prioritize your life, someone else will. But if you are determined to prioritize your own life you can. The power is within you.
    More Joy in the Journey – With the focus on what is truly important right now comes the ability to live life more fully, in the moment.
    The life of an Essentialist is a life of meaning. It is a life that really matters. The life of an Essentialist is a life lived without regret. If you have correctly identified what really matters, if you invest time and energy in it, then it is difficult to regret the choices you make. You become proud of the life you have chosen to live.

    If there is one think you take away from the book, whatever decision or challenge or crossroads you face in your life, simply ask yourself, “What is Essential?” Eliminate everything else.
    9 people found this helpful
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Top reviews from other countries

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  • Joe Bathelt
    5.0 out of 5 stars Useful advice for our hectic times
    Reviewed in the United Kingdom on November 15, 2021
    Our world seems to be moving faster and faster. We are bombarded by endless information and rapidly multiplying demands on our time and attention. Many people struggle to cope with their bottomless to-do lists and their ever-expanding to-read piles. As a consequence, many people feel scattered or even burned out. In “Essentialism”, Grey McKeown provides an antidote by arguing that we should focus on the essential. Thereby, we can concentrate our efforts on the things that truly matter and ignore all of the noise. He goes into practical advice and illustrates the approach of the essentialist to many of life’s quandaries. The book is highly readable because of the many case examples that will resonate with many readers. The chapters are also kept short and to the point. That makes it easy to absorb the main message. However, I thought that book boiled down to a few central points that can be summarised in a page or two. However, this might be because I read quite a few books on similar topics and was, therefore, familiar with the content of some of the chapters. For instance, Deep Work by Cal Newport and Make Time by Jake Knapp and John Zeratsky cover similar ground. Altogether, I think the book is an excellent choice for anyone who feels on the edge of burn-out and wants to take some time to reflect on a better approach to work and life.
  • Giulia
    5.0 out of 5 stars Best book ever
    Reviewed in Italy on March 13, 2024
    I have re read this book already twice and it’s so direct and well written it’s one on my favourites on the subject
  • Trainer Ajith
    5.0 out of 5 stars A beautiful book
    Reviewed in India on December 31, 2021
    Essentialism by Greg McKeown

    Book Summary : Essentialism is a disciplined, systematic approach for determining where our highest point of contribution lies, then making execution of those things almost effortless.

    1. Only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can you make your highest contribution towards the things that really matter.” Essentialism is about pausing constantly to ask, “Am I investing in the right activities?

    2. Essentialism is not about how to get more things done; it’s about how to get the right things done. It doesn’t mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at your highest point of contribution by doing only what is essential.

    3. The way of the Essentialist means living by design, not by default. Instead of making choices reactively, the Essentialist deliberately distinguishes the vital few from the trivial many, eliminates the non-essentials, and then removes obstacles so the essential things have clear, smooth passage. The way of the Essentialist is the path to being in control of our own choices. It is a path to new levels of success and meaning. It is the path on which we enjoy the journey, not just the destination.

    4. If you don’t prioritize your life, someone else will. "When we don’t purposefully and deliberately choose where to focus our energies and time, other people – our bosses, our colleagues, our clients, and even our families – will choose for us, and before long we’ll have lost sight of everything that is meaningful and important.

    5. Before saying yes to anything, ask yourself, “Will this activity or effort make the highest possible contribution towards my goal?”

    6. Essentialists ask, “What do I feel deeply inspired by?” and “What am I particularly talented at?” and “What meets a significant need in the world?

    7. Essentialists invest the time they have saved into creating a system for removing obstacles and making execution as easy as possible.

    8. Essentialism is not a way to do one more thing; it is a different way of doing everything. It is a way of thinking.

    9. There are three deeply entrenched assumptions we must conquer to live the way of the Essentialist: ‘I have to,’ ‘It’s all important,’ and ‘I can do both.’ To embrace the essence of Essentialism requires we replace these false assumptions with three core truths: “I choose to,” “Only a few things really matter,” and “I can do anything but not everything. Ask yourself, “If you could do only one thing with your life right now, what would you do?”

    10. To become an Essentialist requires a heightened awareness of our ability to choose. When we forget our ability to choose, we learn to be helpless. Drip by drip we allow our power to be taken away until we end up becoming a function of other people’s choices—or even a function of our own past choices.”

    11. A non-Essentialist thinks almost everything is essential. An Essentialist thinks almost everything is non-essential. We live in a world where almost everything is worthless and a very few things are exceptionally valuable. Many capable people are kept from getting to the next level of contribution because they can’t let go of the belief that everything is important.

    12. Trade-Off—Which Problem Do I Want? : A non-Essentialist approaches every trade-off by asking, ‘How can I do both?’ Essentialists ask the tougher but ultimately more liberating question, ‘Which problem do I want? Instead of asking, ‘What do I have to give up?’ Essentialists ask, ‘What do I want to go big on?’”

    13. To discern what is truly essential we need space to think, time to look and listen, permission to play, wisdom to sleep, and the discipline to apply highly selective criteria to the choices we make.”

    14. Look—See What Really Matters : “Being a journalist of your own life will force you to stop hyper-focusing on all the minor details and see the bigger picture. One of the most obvious and yet powerful ways to become a journalist of our own lives is simply to keep a journal.”

    15. Our highest priority is to protect our ability to prioritise. Select -The Power of Extreme Criteria : The 90 Percent Rule: “As you evaluate an option, think about the single most important criterion for that decision, and then simply give the option a score between 0 and 100. If you rate it any lower than 90 percent, then automatically change the rating to 0 and simply reject it. If it isn’t a clear yes, then it’s a clear no.

    16. The killer question when deciding what activities to eliminate is: “If I didn’t have this opportunity, what would I be willing to do to acquire it?

    17. Dare—The Power of a Graceful “No” : “Only once we separate the decision from the relationship can we make a clear decision and then separately find the courage and compassion to communicate it.” Essentialists accept they cannot be popular with everyone all of the time.

    18. Uncommit—Win Big by Cutting Your Losses : Sunk-cost bias is the tendency to continue to invest time, money, or energy into something we know is a losing proposition simply because we have already incurred, or sunk, a cost that cannot be recouped. An Essentialist has the courage and confidence to admit his or her mistakes and uncommit, no matter the sunk costs.

    19. Don’t ask, “How will I feel if I miss out on this opportunity?” but rather, “If I did not have this opportunity, how much would I be willing to sacrifice in order to obtain it?” Similarly, we can ask, “If I wasn’t already involved in this project, how hard would I work to get on it? Essentialists accept the reality that we can never fully anticipate or prepare for every scenario or eventuality; the future is simply too unpredictable.

    20. Progress—The Power of Small Wins : “Instead of trying to accomplish it all—and all at once—and flaring out, the Essentialist starts small and celebrates progress. Instead of going for the big, flashy wins that don’t really matter, the Essentialist pursues small and simple wins in areas that are essential.”

    Whatever decision or challenge or crossroads you face in your life, simply ask yourself, “What is essential?” Eliminate everything else.
  • Boo
    5.0 out of 5 stars Insightful book! Must-read!
    Reviewed in Singapore on July 20, 2021
    Really loved this book. Got lots of insights! I can keep rereading it.
  • Guillermo Mendoza
    5.0 out of 5 stars Ok
    Reviewed in Spain on January 17, 2025
    Decente
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