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Megatrends 2010: The Rise of Conscious Capitalism Hardcover – January 1, 2005

by Patricia Aburdene (Author)
3.9 out of 5 stars 35
See all formats and editions
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"The rise of conscious capitalism. Coauthor of best-selling Megatrends 2000 investigates corporate social responsibility; finds that significant numbers of companies are placing social, spiritual, and environmental values ahead of the bottom line; and reports data showing that socially responsible practices actually help boost profits. Identifies eight new trends that will redefine how we work, live, shop, and invest"--Provided by publisher.
Previous page
  1. Print length
    218 pages
  2. Language
    English
  3. Publisher
    Hampton Roads Pub Co Inc
  4. Publication date
    January 1, 2005
  5. Dimensions
    6.25 x 0.75 x 9 inches
  6. ISBN-10
    1571744568
  7. ISBN-13
    978-1571744562
  8. See all details
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Editorial Reviews

Review

"If you care about a more sensitive capitalism, this is a must read." -- Robert Glassman, Cofounder, Wainwright Bank

"If you want the Big Picture on the changes rocking business, this book is for you." -- Dave Stangis, Director, Corporate Responsibility, Intel Corporation

"Megatrends 2010 is a must read." -- Patrick T. Parenty, Senior Vice President L Oreal USA, General Manager REDKEN 5TH Avenue NYC

"Megatrends 2010 provides incontrovertible proof that doing good and giving back pays off for everyone. This book is thrilling." -- Christiane Northrup, M.D., author of Mother-Daughter Wisdom

"Patricia Aburdene shows you how to capitalize on the trends transforming business." -- Deborah Meyer, Vice President Lexus Marketing, Toyota Motor Company

"Read this fascinating book for yourself; read it for your business." -- Ann J. Mincey, Vice President Global Communications, REDKEN 5th Avenue NYC a division of L Oreal USA

"This book is inspiring because it communicates the powerful connection between our spirit and the work we do." -- Eileen Fisher, Chief Creative Officer, Eileen Fisher, Inc.

"Whether you run a corporation or a household, this book should be required reading." -- Larry Dossey, M.D., author of The Extraordinary Healing Power of Ordinary Things

The new economy of consciousness is replacing the Information Age. Those seeking uplifting cheer for troubled times will applaud. -- Future Survey, October 2005

To my delight, this book declares the future will be focused on spirit. Let's create the future right now! -- MrFire.com, September 2005

About the Author

Patricia Aburdene, co-author of four Megatrends books, has addressed business audiences throughout the world. Her 25-year career began at Forbes magazine. In recognition for Megatrends for Women, she was appointed public policy fellow at Radcliffe College. Patricia holds three honorary doctorates and resides in Cambridge, Massachusetts, and Telluride, Colorado.

Product details

  • Publisher ‏ : ‎ Hampton Roads Pub Co Inc; First Edition (January 1, 2005)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 218 pages
  • ISBN-10 ‏ : ‎ 1571744568
  • ISBN-13 ‏ : ‎ 978-1571744562
  • Item Weight ‏ : ‎ 0.035 ounces
  • Dimensions ‏ : ‎ 6.25 x 0.75 x 9 inches
  • Customer Reviews:
    3.9 out of 5 stars 35

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Patricia Aburdene

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Customer reviews

3.9 out of 5 stars
3.9 out of 5
35 global ratings

Top reviews from the United States

Warren Whitlock
5.0 out of 5 stars A new kind of MegaTrend
Reviewed in the United States on November 17, 2005
Verified Purchase
I've been a fan of the MegaTrend series since the beginning.. but was apprehensive when I saw that John Naisbitt was not involved in this book.

Even while reading, I kept thinking.. this isn't what I expect from a Megatrends book.

Despite this disconnect.. and especially upon further reflection, I've found that MegaTrend 2010 has indeed followed the major trends and is very appropriate for today.

Amazing research is sited showing that more and more people are expecting good corporate citizenship. Aburdene tells us this proves Milton Friedman wrong "A corporation exists for the benefit of it's shareholders"... though I'd compromise and say that now "A corporation exists to benefit it's shareholder according to their current values"

Besides, several examples are cited where a corporation doing the right thing MAKE MORE PROFIT. That's got to benefit the shareholders.

This is one of the trends. Thought provoking, important issues for our time, and great for planning ahead.

If you're going to be around for a few years... read this book.
20 people found this helpful
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Alan Lekan
4.0 out of 5 stars The spiritual transformation of capitalism?
Reviewed in the United States on June 9, 2006
Verified Purchase
Against the recent exposures of the "shadow-side" of capitalism (Enron, Worldcom, accounting scandals), author Patricia Aburdene heralds a bright transformation occuring. It is a transformation towards a more responsible, human, ecological and long-term view of business and consumerism. It is one having more to do with "heart and spirit" than with facts and figures. It is about businesses being concerned with other considerations beyond their legal obligation to increase shareholder value. It is about consumers who look for companies who have like-minded values to their own - and not just buying the cheapest product at Wal-mart. It is about developing a more expansive philosophy of life and subtly encorporating one's beliefs and values into one's work to make the world a better place. It is about giving back and not just taking from people and the planet.

At the heart of this trend, Patricia Aburdene suggests, is a deep spiritual transformation of both companies and consumers alike. So, are the days corporate scandal over? According to Ms. Aberdene (and a good part of the media), this may be the case as a new emphasis on corporate responsibility and consumer consciousness is (thankfully) emerging that won't tolerate such excess. And, as she asserts, this transformation is being led by more conscious CEO's who practice daily meditation (like Bill Ford), shareholder activists, inspired middle managers, socially responsible investors as well as a new generation of conscious consumers who practice "LOHAS" (A Life Of Health And Sustainability). Forget the narrow, hippie-fringe image of those interested in the environment, solar energy, organic food and social causes ... it is a strong mainstream trend here to stay. And businesses who ignore it, will do so at their own peril according to the author.

Compared to other books on corporate responsibility and sustainable development, this book goes into depth about the personal spirituality that often initiates such transformations. Ms. Auberdene is clearly an enthusiastic proponent and practitioner of personal spiritual development and dedicates a large portion of the book to describing how many top executives and entire companies are encorporating various "methods for spiritual tranformation." She gives a wide variety of examples of what this looks like from the perspective of various beliefs or philosophies (including atheists who she cites as being "equally committed to do good"). However, not all might be familiar - or comfortable - with her more "New Age" vocabulary of "Spirit," the "Corporate Shaman," "visualization" or even meditation.

Her account is not academic in tone but flows easily and is packed with many interesting stories, facts and trend data that paint a bright possibility of a better way of living and doing business. If there is any criticism of her perspective of this megatrend it is that she may be way too optimistic that the average consumer stressed from all sides in life is going to take the time and effort to care about things like if their coffee is fair trade or if their kid's clothes are made of organic cotton that does not use pesticides or herbicides. Also, compared to previous megatrend volumes, this 2005 release is more "mono-thematic" and highlights seven sub-trends to the overall megatrend of "conscious capitalism." So, it does not cover many of the other trends that are occuring (as other reviews note). But, her treatment of the topic is enlightening and hopeful, albeit optimistic. 4.5 stars.
7 people found this helpful
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nrgsave
2.0 out of 5 stars "The sun, having no alternative, shone on the nothing new" Samuel Beckett
Reviewed in the United States on January 2, 2010
Verified Purchase
Treading water is not my idea of being entertained-let alone informed or inspired.
Why do I feel annoyed when a reporter seems to be pretending to be a visionary authority, takes a long time to say a few things that went on a while ago and then seems to think it justifies patronizing the audience.
All I can think is that it's business.
To get people to pay for what they can find more easily in a shorter time, maybe from Wikipedia, for free.

Tell me please: Who is going to benefit from listening to this?
People who know something will be insulted and impatient.
People who want to learn something will get little.
Repetitive and long winded with an undertone of woo woo spirtual wish-wash.
My opinions: A waste of money-more importantly of time.

For more cutting edge mainstream fun for free:
[...]
Anything by Clay Shirkey.
For better Woo-woo: [...]

Many more will occur with the process of the inquiry so prepare to be investing money on worthy books and audio that will pave your life better.

One more recommendation for understanding the present in reference to the future: Free The Future of a Radical Price by Kevin Anderson.http://www.amazon.com/Free-Future-Radical-Chris-Anderson/dp/1401322905/ref=sr_1_1?ie=UTF8&s=books&qid=1262403702&sr=1-1

The future is dynamite-don't get waylaid by this survival level stuff.
One person found this helpful
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Linda
5.0 out of 5 stars Megatrends 2010: The rise of Conscious Capitalism
Reviewed in the United States on August 18, 2011
Verified Purchase
Due to technological progress, change is happening faster than people can digest. Change is difficult for most people to adjust to, but right now with such chaos all over the world in so many areas of living, fear has taken over for many people. This book gives a great positive prospective, and I highly recommend it for anyone looking for a positive approach for the future.
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Thoughtful Reader
3.0 out of 5 stars Reading the book was better
Reviewed in the United States on October 17, 2007
Verified Purchase
Patricia - the author - narrates this CD edition. And since she's not speaking to a crowd, but sounds like she's talking to a mike in a closet with sleeping neighbors next door, she gets so quiet at times, that she's hard to hear. Then if you turn the volume up, you're likely to have your ear drums rattled the next time. Reading the book was better.
4 people found this helpful
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Rev in Fargo
5.0 out of 5 stars I read this book in the library & decided it ...
Reviewed in the United States on March 26, 2016
Verified Purchase
I read this book in the library & decided it was so on the mark that I wanted a hard copy for future reference.
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DaniSP
4.0 out of 5 stars A good reference for information on business trends
Reviewed in the United States on March 1, 2015
Verified Purchase
While the book appears somewhat ineffectual at first it comes together to provide a sounding board for those involved in spearheading business improvement initiatives. In fact, it is quite a significant piece of the puzzle that is business.
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Barbarita
5.0 out of 5 stars Outstanding
Reviewed in the United States on September 2, 2012
Verified Purchase
Ms. Patricia Aburdene did an Outstanding job of explaining Conscious Capitalism. She gave excellent resources. She gave specific examples of megatrends and conscious capitalism and how this is affecting our economy and consciousness. I loved it.
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