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Legal Marketing Straight Talk Presents: Solving the Puzzle: Online Marketing for Attorneys Paperback – July 6, 2021
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In a world full of opportunity – and competition – how will your law firm stand out from the crowd?
Word of mouth referrals can take you a long way, but a strong digital marketing plan can take you farther. Whether you’re looking to shoulder some (or all) of your law firm’s marketing or are simply looking to gain a little knowledge so you don’t fall prey to someone looking to take advantage of your firm under the guise of giving you the world, this book can help shed light on the nuances of legal marketing.
With over a decade of experience in providing legal marketing, Steven Long partners with bestselling author Jessica Ainsworth to dispute several myths head on and to provide a blueprint of sorts for approaching legal marketing. Whether you use this book as a DIY starter tool or to filter out unscrupulous marketing agencies looking to prey upon you, there is something here for every attorney or legal marketer.
Here’s what you can expect to learn in Legal Marketing Straight Talk Presents Solving the Puzzle:
Online Marketing for Attorneys:
• What is a Solid Blueprint for Your Law Firm Marketing
• How to Define Your Target Audience
• Understanding Law Firm Websites
• SEO Basics with DIY examples
• How to Create Effective Content
• Social Media Do’s and Don’ts for Lawyers
• The In’s and Out’s of Advertising
• PLUS: Tons of Bonus Content to Boost Your Marketing Efforts!!
Get your copy of Legal Marketing Straight Talk Presents Solving the Puzzle: Online Marketing for Attorneys today!
- Print length325 pages
- LanguageEnglish
- Publication dateJuly 6, 2021
- Dimensions5 x 0.74 x 8 inches
- ISBN-101736752510
- ISBN-13978-1736752517
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Product details
- Publisher : Precision Legal Marketing (July 6, 2021)
- Language : English
- Paperback : 325 pages
- ISBN-10 : 1736752510
- ISBN-13 : 978-1736752517
- Item Weight : 11.4 ounces
- Dimensions : 5 x 0.74 x 8 inches
- Best Sellers Rank: #992,229 in Books (See Top 100 in Books)
- #93 in Law Office Education (Books)
- #94 in Online Internet Searching
- #112 in Search Engine Optimization
- Customer Reviews:
About the authors
Steven Long is passionate about helping people succeed. It was this passion that led him to a career as a Law Firm Marketing Consultant at LexisNexis – Martindale Hubbell, and this passion that encouraged him to start the boutique agency, Precision Legal Marketing, in 2014. Steven is President of Precision Legal Marketing, where his influence drives the company’s commitment to clients and their marketing strategies.
The field of law firm marketing is unique, and to be successful marketers must understand the initiatives of law firms and the needs of legal clients. Steven has dedicated his career to individualized and poignant legal marketing initiatives. Steven draws on his extensive experience in the field of law firm marketing and a healthy coffee habit to provide interesting and tailored solutions for each legal professional that works with Precision Legal Marketing.
Steven has three favorite hobbies, playing hockey, Formula 1 racing, and going for a drive. These activities highlight the best of his personality, including accuracy, quick assessment of a situation, control, and leadership. All of these traits are apparent in the meaningful work Steven produces for clients. Steven’s continued enthusiasm and approach to marketing strategies are embodied in his favorite quote from hockey great, Wayne Gretzky, “We miss 100% of the shots we don’t take.”
Connect with Steve on LinkedIn:
https://www.linkedin.com/in/steven-long-2860628/
Veteran, author, marketing professional, nerd and founder of Pendragon Consulting LLC, Jessica demonstrates her expansive experience, unbridled passion for research, and marketing aptitude as she strategically helps businesses capitalize on untapped target markets. Jessica is a digital marketing professional who possesses a comprehensive background in research, analytics, and intelligence that allows her to partner with small businesses and non-profits to help grow their brands.
In recent years, Jessica made her entrepreneurial debut in the form of Pendragon Consulting, LLC, a digital marketing agency focused on helping small businesses maximize their audience reach. Her marketing acumen and appreciation for research and analytics are evident in the specifically targeted campaigns and branding strategies she designs for each client. Under her guidance, many businesses have successfully expanded their audiences, boosted conversion rates, maximized ROI and their lead generation efforts.
As a veteran and former intelligence analyst, Jessica dedicated a decade of honorable service to the United States Army. She spent three of the 10 years of her U.S. Army career deployed to an active combat zone, which was transformative as it forged strong communication, critical thinking, and problem-solving skills. She also spent two years working as a government contractor as an intelligence analyst, following her time in the military, which further sharpened her acute sensibilities as a marketer.
Having developed expert level competency in research and analytics, the subsequent progression into the marketing field was a natural one. Hence, following her honorable discharge from the U.S. Army, Jessica went back to school to finish earning her degree in Business Administration with a focus on marketing. The career transition to becoming a marketing professional was swift, allowing her to master modern elements of digital marketing.
Recent publications, including The Beginner’s Guide to Facebook Advertising: How to create effective ads, generate leads and increase your ROI, The Beginner’s Guide to Content Marketing: How To Drive Traffic, Provide Value and Increase Revenue and The Beginner's Guide to SEO: How to Optimize Your Website, Rank Higher on Google and Drive More Traffic capture her credibility as a marketing expert. These books are compilations of practical tips and guidance obtained from the first-hand experience, illustrating how businesses can sustain their competitiveness.
Emphasizing the importance of philanthropy, Jessica also serves as a board member for a non-profit organization called 22 March for Life, Inc., which works for suicide prevention among veterans. Being a veteran herself, this role holds immense value.
Jessica resides in Maryland with her husband and children. You can find her spending time with her family over paint nights, hiking up a challenging trail, or deeply engaged in a comic book.
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- Reviewed in the United States on August 4, 2021I was recently asked to review a website that's being completely overhauled and rebranded for an attorney. Although I'm not doing the design layout or programming of the site, I was asked to be involved in the re-writing of the content presented. This book turned out to be a very valuable resource for this project. Using this book as a guide, I became mindful of the importance of SEO and presenting the most valuable information above the fold. This book also had a great section discussing the use of social media for law firms, as well as blogging as a tool. I highly recommend this book to anyone looking to better understand the most effective and efficient way to structure a website for attorneys (or any type of small business.)
- Reviewed in the United States on July 20, 2021This book is impressive! A one stop for everything you need to know to get your business seen and it’s not just for lawyers as the title implies. I have a small business in the fitness industry as well as a non-profit and found the information to be valuable for my niche as well. I was recently asked to do a guest blog and this book even covered that! It’s exactly what I needed to know at the right time. I highly recommend this book to anyone beginning to delve into marketing or the person wanting to revamp their strategies...and do it well!
- Reviewed in the United States on July 23, 2021Very informative, with helpful tips and tools...especially for new businesses. Easy to read and understand. I recommend this book to anyone contemplating a new business and want to learn and understand the fundamentals, and necessity, of marketing.
- Reviewed in the United States on July 23, 2021This is an excellent resource. It showed me other avenues to take for marketing that I hadn't previously thought of. The information on SEO was particularly helpful.
- Reviewed in the United States on July 22, 2021This is helpful when considering opening an independent law firm but has practical business practices to apply to other industries. Enjoyable read.
- Reviewed in the United States on July 19, 2021I sure liked the marketing material, I know now where the mistake was done thank you and highly recommended. A++
- Reviewed in the United States on July 22, 2021Found this book to be very helpful.
- Reviewed in the United States on July 23, 2021Great Book full of information!!