$22.00
Get Fast, Free Shipping with Amazon Prime FREE Returns
FREE delivery May 20 - 23 on orders shipped by Amazon over $35
Or fastest delivery May 18 - 20
Usually ships within 5 days
$$22.00 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$22.00
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Amazon.com
Ships from
Amazon.com
Sold by
Amazon.com
Sold by
Amazon.com
Returns
30-day easy returns
30-day easy returns
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Returns
30-day easy returns
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Amazon book clubs early access
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Explore Amazon Book Clubs
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the authors

Oliver Aust
+ Follow
Jag Singh
+ Follow
See all
Something went wrong. Please try your request again later.

MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder Hardcover – December 8, 2022

by Oliver Aust (Author), Jag Singh (Author)
5.0 5.0 out of 5 stars 44 ratings
See all formats and editions
{"desktop_buybox_group_1":[{"displayPrice":"$22.00","priceAmount":22.00,"currencySymbol":"$","integerValue":"22","decimalSeparator":".","fractionalValue":"00","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"9piqG6hUNn%2BKJtchBILyLDdqGqRqz6HMTfY3Pv7dCtHhYJgVpagp2oSOIBgwvzbrixq9mXR6WRwT7NFIWYguCLXKxSoNf3cqDQTE0TAGt6gG7Y91P9li8bQZORYacJdT172qFR2VKp2ijc6ZC%2BH0Fg%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}]}

Purchase options and add-ons

Why do nine out of ten startups fail? Why do some founders attract funding, top talent and dream customers? What’s the one skill investors universally recommend entrepreneurs improve, in order to increase their companies’ odds of success? More often than not, the answer is communications.

In this actionable yet timeless must-read, Jag and Oliver give founders the unfair advantage they are looking for. Based on decades of experience and hundreds of interviews, this is the ultimate blueprint to becoming an unstoppable founder. From developing an irresistible story for growth to gaining visibility in crowded markets and attracting and retaining top talent, founders will learn how to use communication skills to take advantage of the massive opportunities ahead.

In chapter 1, you will learn the fundamentals of communication, with an explanation of the hidden psychology of effective communication. Chapter 2 goes in-depth into founder communications and how to master your listening, storytelling, speaking, and leadership skills. Chapter 3 will teach you about message-market fit and how to use brand positioning for your business development. Chapter 4 explains how to build your brand, as well as your personal brand. Chapter 5 tells you all the tricks of how to attract customers and how to keep them. In chapter 6, Oliver and Jag show you how to grow your visibility through social media, PR, community-building, podcasts, and events and keep the conversation around your business going. In chapter 7, you will learn how to build an all-star team, motivate your team, and build a company culture. Chapter 8 provides the steps to becoming an employer of choice and ensuring a great employee experience through internal communications and employer branding. Chapter 9 gives you in-depth knowledge of crisis communications and how to become crisis-proof. At the end of the book, you are presented with a summary of 92 communications principles that you can continue to refer to even after reading the book.

Read more Read less
  Report an issue with this product or seller
Previous page
  1. Print length
    320 pages
  2. Language
    English
  3. Publication date
    December 8, 2022
  4. Dimensions
    6 x 0.99 x 9 inches
  5. ISBN-10
    3982108845
  6. ISBN-13
    978-3982108841
  7. See all details
Next page
The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Product details

  • Publisher ‏ : ‎ Eo Ipso Communications GmbH (December 8, 2022)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 3982108845
  • ISBN-13 ‏ : ‎ 978-3982108841
  • Item Weight ‏ : ‎ 4.1 pounds
  • Dimensions ‏ : ‎ 6 x 0.99 x 9 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 44 ratings

About the authors

Follow authors to get new release updates, plus improved recommendations.
Previous page
  1. Oliver Aust

    Oliver Aust

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Discover more of the author’s books, see similar authors, read author blogs and more

    See more on the author's page
  2. Jag Singh

    Jag Singh

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    One of Europe's most active angel investors, founder of several high-tech startups, and former political strategist. In 2008, Jag was recognized as one of the Top 100 influential people in British politics and in 2018 the Financial Times named him to the Top 100 minority leaders in technology. He's a Partner at Angel Invest Ventures and lives in Berlin, Germany with his wife and son.

    See more on the author's page
Next page

Customer reviews

5 out of 5 stars
5 out of 5
44 global ratings

Top reviews from the United States

Ilie Ghiciuc
5.0 out of 5 stars A good mix
Reviewed in the United States on February 21, 2023
Verified Purchase
The book is a good mix of practical examples and theory. I found interesting practical approaches like the ABC method for answering questions or the diamond method for writing a speech which i did not know about. When applied on a day to day this book has the power to change your company for the better!
Helpful
 Report
Tony J
5.0 out of 5 stars Communication is everything
Reviewed in the United States on January 19, 2023
Although this book is geared towards tech entrepreneurs, it is filled with lots of wonderful tips and insights for anyone looking to elevate their endeavors. The book focuses on guidelines and frameworks that you can implement at anytime, as opposed to concrete techniques that will age and lose relevance over time. Whether you're building a new tech startup, or simply looking how to take yourself to the next step, this book can help you get there.
One person found this helpful
Helpful
 Report

Top reviews from other countries

Christoph Raethke
5.0 out of 5 stars The new standard hand book on scale-up comms.
Reviewed in Germany on January 22, 2023
Verified Purchase
MM goes beyond being a how-to book about startup - or better: scale-up - communications. Essentially, it runs through every aspect of building a tech company, like HR, fundraising, down to individual tasks like identifying user acquisition channels, and examines it from a communicator's view point. This means that MM is in fact a book about everything, much like classics of the genre like Eric Ries' "The lean startup".

This comes at the price of being really dense, really packed with information. It is well-written, but no easy read. You may even find yourself using it more like a hand book that you open again and again at different chapters, depending on your task at hand, instead of reading it cover to cover. Almost every chapter offers some sort of a canvas, a template that you can work with to put the respective chapter's core advice into practical use. As a practitioner of the startup arts for almost 25 years, for me MM is the new standard publication on the topic,
One person found this helpful
 Report
TJohns
5.0 out of 5 stars Not just for founders
Reviewed in the United Kingdom on January 9, 2023
Verified Purchase
This is an excellent primer on the importance of clear, consistent, communications. Too many founders think that communication and culture can only happen after they've done the heavy lifting. This book makes it clear just how fundamental they are to the likelihood of success.

And whilst the book is aimed primarily at founders, I think that many people who run businesses or even non-commercial organisations will find it invaluable.
Report
Gerrit McGowan
5.0 out of 5 stars A must read for entrepreneurs!
Reviewed in Germany on March 26, 2023
Verified Purchase
Getting communications right is one of the hardest things a founder can do, presenting ever-moving goalposts that evolve through the lifecycle of a business. And until now, I hadn't found a comprehensive "how-to" on strategically managing my comms in a way that allows me to take action without complete reliance on external consultants and agencies to tell me what to consider.

Aust & Singh's book is rich with insights that have bene game changing for my work, whether it be fundraising, positioning, brand building, customer acquisition/retention, or recruitment. Thanks to Message Machine, I now see startup communications in a completely new way and have more horsepower to move from objectives to action. Highly recommended!
Customer image
Gerrit McGowan
5.0 out of 5 stars A must read for entrepreneurs!
Reviewed in Germany on March 26, 2023
Getting communications right is one of the hardest things a founder can do, presenting ever-moving goalposts that evolve through the lifecycle of a business. And until now, I hadn't found a comprehensive "how-to" on strategically managing my comms in a way that allows me to take action without complete reliance on external consultants and agencies to tell me what to consider.

Aust & Singh's book is rich with insights that have bene game changing for my work, whether it be fundraising, positioning, brand building, customer acquisition/retention, or recruitment. Thanks to Message Machine, I now see startup communications in a completely new way and have more horsepower to move from objectives to action. Highly recommended!
Images in this review
Customer image
Customer image
One person found this helpful
 Report
Like to read
5.0 out of 5 stars comprehensive communications book for founders (and anyone else in business!)
Reviewed in the United Kingdom on February 2, 2023
Verified Purchase
Well worth it. Lots of detail. Clearly they know what they are talking about, with sections like 'leading difficult conversations to positive outcomes'. This is coming from a place of deep expertise. I think that it's a communications book for founders but also anyone else who want to know about business communications or an entrepreneur.
Customer image
Like to read
5.0 out of 5 stars comprehensive communications book for founders (and anyone else in business!)
Reviewed in the United Kingdom on February 2, 2023
Well worth it. Lots of detail. Clearly they know what they are talking about, with sections like 'leading difficult conversations to positive outcomes'. This is coming from a place of deep expertise. I think that it's a communications book for founders but also anyone else who want to know about business communications or an entrepreneur.
Images in this review
Customer image
Customer image
Report
Pedro
5.0 out of 5 stars A must have for founders.
Reviewed in Germany on February 10, 2023
Verified Purchase
So glad I chose to start my 2023 reading challenge with this book. It was recommended to me by a friend and let me just say, it did not disappoint! I’m not usually a huge ‘business book’ reader, but this book hit home. I chose to take my time with it, take notes, and think of ways in which I could apply the useful tips and lessons to my own business. After completing this book, I feel like I’m better equipped to approach communications with intention and from a more strategic vantage point. I will definitely continue to refer back to this book throughout this year and continue applying what I’ve learned. It was an easy read full of so much knowledge and new perspective. I highly recommend!
Report