Pitchology: The Art & Science of Raising Capital for Entrepreneurs
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Pitchology: The Art & Science of Raising Capital for Entrepreneurs Audible Audiobook – Unabridged

5.0 5.0 out of 5 stars 19 ratings

Pitchology | noun | pitch·ol·o·gy: the art and science of planning and executing a thoughtful, intentional fundraising strategy that attracts the right investors and keeps your business on the right path.

As an entrepreneur, you’ve poured passion and determination into your business. Reaching the next level means raising capital and finding investors who believe in you and your vision. Most rely on plans and projections as the foundation of their pitch, but you have something more powerful: your story.

In Pitchology, entrepreneur, investment banker, and impact investorSteve Distanteshows how to attract investors, select the right financing team, and produce results without sacrificing purpose or pride. An investment banker for nearly three decades, Steve has heard thousands of pitches and helped countless entrepreneurs unlock their business stories and make a difference in the world. You’ll learn best practices and insider tips on preparing a pitch with substance, raising capital with confidence, and discovering the right partner with the right terms. Every entrepreneur can influence others and inspire positive change, no matter their product or industry. A customizable journey with expert insight and fundraising fundamentals, Pitchology is a powerful must-listen for the entrepreneur searching for meaningful success.

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Product details

Listening Length 5 hours and 9 minutes
Author Steve Distante
Narrator Steve Distante
Whispersync for Voice Ready
Audible.com Release Date April 18, 2023
Publisher Impact U Press
Program Type Audiobook
Version Unabridged
Language English
ASIN B0BYFBY3PB
Best Sellers Rank #113,118 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
#272 in Business Decision Making & Problem Solving
#756 in Entrepreneurship (Audible Books & Originals)
#784 in Business Decision Making

Customer reviews

5 out of 5 stars
5 out of 5
19 global ratings
A resource for more than Entrepreneurs
5 Stars
A resource for more than Entrepreneurs
This book has so many nuggets of useful information for anyone in business, interested in investing in another business, looking to raise capital, implementing a business system, and the importance and art of storytelling. Who would think all these are part of a pitch? You don't have to read the book in chapter order, pick your topic of interest and enjoy the multi-media experience with the QR codes. Scan away to hear a podcast or view a Youtube interview. This 194-page book is like an encyclopedia, with so much to reference and easy to read. Very insightful and thought-provoking!
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Top reviews from the United States

Reviewed in the United States on February 1, 2023
Pitchology is not for everyone; it is for the entrepreneur who wants to grow, who wants to increase his or her impact in the world. And what a marvelous book it is. Steve Distante tells stories to share his passion and his insights. And he uses his imagination to convey this information, both in the book and the connections with podcasts that support the book. You get more than a book, you receive an education garnered from a lifelong entrepreneur, investor and investment banker.
Steve sets the tone from the outset, sharing a story of his childhood experience selling manure and confronting the foundational questions: What is an entrepreneur? And, are you an entrepreneur? What follows is a guided exploration that helps you prepare to seek investment including a chapter on how to tell your story (over and over, the book demonstrates the importance and power of stories) and the importance of having management systems in your business with insights from Verne Harnish of Scaling Up fame.
Steve then takes us on our tour of potential types of investors, hitting all the basics but I found his chapter on Family Offices particularly interesting since not many think of that avenue. He does not deal in the abstract, but shares how a couple used a Family Office investment to grow their farm and he includes insights and advice from an expert in the field, Adam Rein.
Ever creative, Steve spends the last third of the book demonstrating many creative alternatives to traditional investment models. Putting out your story in a book or even a film (yes, Steve documents that opportunity) can lead to collaborations and new horizons.
3 people found this helpful
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Reviewed in the United States on February 12, 2023
This book has so many nuggets of useful information for anyone in business, interested in investing in another business, looking to raise capital, implementing a business system, and the importance and art of storytelling. Who would think all these are part of a pitch? You don't have to read the book in chapter order, pick your topic of interest and enjoy the multi-media experience with the QR codes. Scan away to hear a podcast or view a Youtube interview. This 194-page book is like an encyclopedia, with so much to reference and easy to read. Very insightful and thought-provoking!
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5.0 out of 5 stars A resource for more than Entrepreneurs
Reviewed in the United States on February 12, 2023
This book has so many nuggets of useful information for anyone in business, interested in investing in another business, looking to raise capital, implementing a business system, and the importance and art of storytelling. Who would think all these are part of a pitch? You don't have to read the book in chapter order, pick your topic of interest and enjoy the multi-media experience with the QR codes. Scan away to hear a podcast or view a Youtube interview. This 194-page book is like an encyclopedia, with so much to reference and easy to read. Very insightful and thought-provoking!
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Reviewed in the United States on February 3, 2023
There is so much we don't know about money and fundraising.
Fundraising is a complex process that requires knowledge of economic and social systems, and the ability to create relationships with potential investors. It is an art, as well as a science, and it requires detailed and creative planning.
It is a must-read for every entrepreneur, whether they want to raise funds, unlock cash from their current business, or exit it.
Customer image
5.0 out of 5 stars So many a-ha moments.
Reviewed in the United States on February 3, 2023
There is so much we don't know about money and fundraising.
Fundraising is a complex process that requires knowledge of economic and social systems, and the ability to create relationships with potential investors. It is an art, as well as a science, and it requires detailed and creative planning.
It is a must-read for every entrepreneur, whether they want to raise funds, unlock cash from their current business, or exit it.
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2 people found this helpful
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Reviewed in the United States on February 3, 2023
Very informative and must have for any entrepreneur. Loved the QR codes with bonus content. Buy this book you won’t regret it.
2 people found this helpful
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Reviewed in the United States on March 17, 2024
How could not reading a book cost you millions of dollars? Don’t read this one and find out. Currently an entrepreneur? Buy the book. Want to be an entrepreneur? Buy the book. Like money? Buy the book.

Steve has an amazing ability to present valuable, and often complex, business knowledge in a way that is not only simple to understand, but also fun to read. The insights in Pitchology are so great you’ll want to carry it around with you after you’re done reading it.
Reviewed in the United States on February 18, 2024
I am no neophyte regarding investors and their critical need for a startup and company growth. Even so, I read Steve Distante's book Pitchology three times to ensure I captured every word, every scenario, and every tip. Even if you've been in business for a few decades (I have) and are licensed to sell mergers and acquisition transitions (I am), there are new things to learn in this book that could possibly be a make-or-break outcome for your deal. So, arm yourself properly: read Pitchology, take notes, implement, and then go and conquer.
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5.0 out of 5 stars Pitchology is Greatology for Entrepreneurs
Reviewed in the United States on February 18, 2024
I am no neophyte regarding investors and their critical need for a startup and company growth. Even so, I read Steve Distante's book Pitchology three times to ensure I captured every word, every scenario, and every tip. Even if you've been in business for a few decades (I have) and are licensed to sell mergers and acquisition transitions (I am), there are new things to learn in this book that could possibly be a make-or-break outcome for your deal. So, arm yourself properly: read Pitchology, take notes, implement, and then go and conquer.
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Reviewed in the United States on June 17, 2023
This book is very insightful for all entrepreneurs and business owners who want to make the transition to becoming an entrepreneur. It covers a wide variety of topics on raising capital, is exciting and filled with wisdom cover to cover. It’s a must read!
One person found this helpful
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Reviewed in the United States on March 10, 2023
Steve’s book was intended to be a field manual for entrepreneurs who will, hopefully have a need to raise money at some point in their entrepreneurial career.

The dog ear on the front cover sets the stage for how much information, wisdom and useful knowledge is packed into this book. Pitchology is filled with so many stories that help an entrepreneur understand how to interact with the world and with potential investors to create the meaningful impact they want. But it is also like having a mentor at your side, explaining the importance of telling your story, learning to collaborate and not being afraid to follow your passion and purpose in order to take your successful company to the next level. The interviews are a tremendous added bonus as well.
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5.0 out of 5 stars An amazing field guide for entrepreneurs
Reviewed in the United States on March 10, 2023
Steve’s book was intended to be a field manual for entrepreneurs who will, hopefully have a need to raise money at some point in their entrepreneurial career.

The dog ear on the front cover sets the stage for how much information, wisdom and useful knowledge is packed into this book. Pitchology is filled with so many stories that help an entrepreneur understand how to interact with the world and with potential investors to create the meaningful impact they want. But it is also like having a mentor at your side, explaining the importance of telling your story, learning to collaborate and not being afraid to follow your passion and purpose in order to take your successful company to the next level. The interviews are a tremendous added bonus as well.
Images in this review
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One person found this helpful
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