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Brand Up: The Ultimate Playbook for College & Career Success in the Digital World Paperback – April 4, 2023

5.0 5.0 out of 5 stars 64 ratings
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If you want to beat the competition when preparing for college and career success, Brand Up is the one book you need to stand up, stand out, and succeed.

Brand Up is the modern playbook that equips teens with strategies and tools to succeed in high school, college, and their first job. It’s packed with sage advice, practical tips and templates, and in-depth skill-building guidance for networking, interviewing, entrepreneurship, and social media. It’s essential to stand out in our increasingly connected, cluttered, and competitive world. Any teen would be remiss not to read Brand Up—no other workbook on the market helps readers build a positive personal brand and digital footprint, along with real-life skills, early on. Veteran marketer Stacey Ross Cohen’s guidance helps readers craft a personal brand to successfully navigate classrooms, college admissions offices, internships, and even board rooms.

The Brand-Up Difference:
• Identify your superpower(s) and develop a strong point of difference to stand out in a sea of sameness
• Be proactive about managing your online presence and leverage social media to achieve academic and career goals
• Develop real-world skills (networking, interviewing, entrepreneurship, empathy) for a bright future
Previous page
  1. Print length
    192 pages
  2. Language
    English
  3. Publisher
    Post Hill Press
  4. Publication date
    April 4, 2023
  5. Dimensions
    8.5 x 0.5 x 11 inches
  6. ISBN-10
    1637585381
  7. ISBN-13
    978-1637585382
  8. See all details
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Editorial Reviews

Review

“If you want to succeed in today’s competitive world, then a strong personal brand is an absolute must. That’s where Brand Up comes in. Stacey Cohen distills her decades of experience into a step-by-step guide for achieving college and career success. If you want to excel at networking and entrepreneurship in the classroom and in the boardroom, don’t miss Brand Up!" -- Barbara Corcoran, Author, ABC’s Shark Tank Investor & Speaker

“Like it or not, you will be judged. This book helps you choose from a variety of ways to be sure that you’ll be seen the way you want to be seen.” -- Seth Godin, Author This Is Marketing

“Whether you’re working on college admissions, getting a job, moving into the world of trade or entrepreneurship, or chasing your greatest aspirations, Brand Up is a great guide to help build your personal brand and get an edge over your competition.” -- David Meltzer, Co-Founder of Sports 1 Marketing, Bestselling Author and Top Business Coach

“For under-resourced students, uncertainty for their college and career readiness impedes their future potential. Brand Up provides a step-by-step methodology to tell their stories in a positive, uplifting manner and to empower them to a better future. This book should be in every high school.” -- Marc Steren, Co-Founder and Co-CEO, University Startups

“The pandemic has changed the way we work forever. With the rise of technology and the gig economy, it’s more important than ever to prepare kids for the future. That’s where Brand Up comes in. The book provides students with skills to achieve academic and career success, including goal-setting, building a strong online presence, interviewing, networking, entrepreneurship, and so much more.” -- Harry Moseley, former Global Chief Information Officer, Zoom Video Communications

“As a fellow branding expert, as well as an educator and parent of two teenagers, this book could not have come at a more opportune moment. I teach clients and graduate students how crucial it is to define your brand, highlight your superpowers, and differentiate yourself, so you can authentically be YOU. Brand Up champions these very notions! Brand Up instructs and guides our teens and young adults in the importance of thinking strategically while proudly leveraging their skills and unique qualities that make them marketable and successful.” -- Allison Kluger, Lecturer at Stanford Graduate School of Business/Communications and Media Coach

“Brand Up is an essential guide for any teen who wants to be successful in life. It is clear, relatable, and most importantly, it prepares teens to thrive in the real world. The self-awareness exercises included throughout the book provide an excellent opportunity for readers to reflect on their beliefs and start making positive changes in their thinking. As a mindset coach, I can attest to the power of having a growth mindset in achieving all kinds of goals—not just those that involve college.” -- Natasha Graziano, Mindset Coach, Bestselling Author, Be It Until You Become It, and Top Motivational Speaker

“Brand Up is aligned with our mission to inspire current and future generations of women leaders to start and grow their businesses. Empowering youth with entrepreneurial skills will help more women launch their own businesses, creating a more diverse and innovative workforce. We need more women leaders in the world, and this playbook is a significant step toward making that happen.” -- Stephanie Cartin, CEO, Entreprenista Media

“Essential life skills often not taught in schools. It’s only a matter of time before you will be Googled. High school students, college students, adults. It’s inevitable. This easy-to-read workbook provides actionable strategies to help students learn how to effectively tell their personal story and control their own narrative. These essential skills will help give them an edge in all stages of life. An absolute must read.” -- Tanya Avrith, M.A. EdTech, Education Strategist, Co-Author, The Google Infused Classroom

“To succeed in the modern entrepreneurial age, you NEED to know who you are, showcase your strengths, and authentically tell your story. Brand Up provides valuable insider secrets and tools to help you stand out in a world filled with noise and everyone vying for attention. The personal branding and life skill lessons I gained were essential to my development as a digital entrepreneur.” -- KAYKO, Nashville Artist & Songwriter

Product details

  • Publisher ‏ : ‎ Post Hill Press (April 4, 2023)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 192 pages
  • ISBN-10 ‏ : ‎ 1637585381
  • ISBN-13 ‏ : ‎ 978-1637585382
  • Item Weight ‏ : ‎ 14.8 ounces
  • Dimensions ‏ : ‎ 8.5 x 0.5 x 11 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 64 ratings

About the author

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Stacey Ross Cohen

Stacey Ross Cohen

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In the world of branding, few experts possess the savvy and instinct of Stacey Ross Cohen. An award-winning brand professional who earned her stripes on Madison Avenue and at major television networks before launching her own agency, Stacey specializes in "everything" branding. She is the CEO and founder of Co-Communications, a public relations, marketing, and design agency headquartered in New York. Since 1998, Stacey has coached individuals and businesses across various industries - from real estate and health care to education and professional services - and expertly positions their narratives in fiercely competitive markets. A staple at industry conferences, Stacey recently made her debut on the TEDx stage. She is a contributor at the Huffington Post and Entrepreneur and has been featured in Forbes, Crain's Entrepreneur, and a suite of other national media. She holds a BS from Syracuse University, an MBA from Fordham University, and a certificate in Media, Technology, and Entertainment from NYU Leonard Stern School of Business.

Stacey is an entrepreneur at heart: She started her first business when she was just 14 years old and is now a member of a prominent angel investor group. Standing out has always been a matter of course for her. As a twin, Stacey's struggle to cultivate her own identity made her more sensitive to the need to develop uniqueness. The book draws on Stacey's 25-plus years of experience building both personal and business brands. She is extremely passionate about helping high school students cultivate, perfect, and activate their personal brand to become tomorrow's leaders.

Customer reviews

5 out of 5 stars
5 out of 5
64 global ratings
Brand Up will be with you forever!
5 Stars
Brand Up will be with you forever!
Brand Up's self audit allows teens to discover themselves, their interests, and most importantly, their competitive advantage. Not only will students make themselves employable, but they will utilize their entrepreneurial mindset to lead themselves or any team to success. This workbook book is easily digestible, BUT gives you advanced, foolproof ways to succeed, including the SMART Method, which many don’t learn until it is too late.
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Top reviews from the United States

J. Grogan
5.0 out of 5 stars Crack the code. Revealing social media magic for the modern applicant.
Reviewed in the United States on November 29, 2023
Verified Purchase
You should buy this book and I'll tell you why. It's a game-changer in the college admissions journey, providing invaluable insights for both students and parents. What sets this book apart is its innovative take on leveraging social media strategically. In these times where online presence matters, the author guides readers on showcasing achievements and personal growth effectively on platforms like LinkedIn, Twitter, and IG. This unique addition makes this book stand out in the crowded field of college prep books. It covers traditional aspects of college prep, from standardized tests to personal narratives, but its added focus on social media strategies makes it a comprehensive guide for the modern applicant. Among the many reasons listed already, I truly love it because it offers actionable steps and real-world examples. I highly recommend this book as an investment that will undoubtedly enhance confidence and success in the competitive world of college admissions.
One person found this helpful
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Shari
5.0 out of 5 stars Brand Up - A Big Thumbs Up!
Reviewed in the United States on April 9, 2023
Verified Purchase
I teach communication classes at both the undergraduate and graduate levels. We teach students how to communicate and develop campaigns for big national brands but rarely convey to students how to develop their own personal brands. Brand Up fills this void in a big way - and gives students the strategies and tools they need to succeed in both academics and careers. It's jam-packed with engaging and fun exercises and practical tips. It provides an excellent road map for students to be successful and feel empowered in this complicated digital age. This excellent how-to book also boosts students' self-awareness and encourages them to tell their story in a very compelling way. After reading this, I am now convinced that every high school and college should be teaching personal branding classes. I would highly recommend using Brand Up in their curriculum!
One person found this helpful
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Sean Gaillard
5.0 out of 5 stars Add This Book To Your Shelf Immediately!
Reviewed in the United States on October 15, 2023
Verified Purchase
Stacey Ross Cohen has written a game changer of a book for students, families, and schools. Taking her expertise in brand marketing, Stacey has carved out an entry point for students to build their "Brand Up" as a foundation for the pursuit of their dreams. As a school principal, I found this to be a very helpful resources for students to understand the essential nature of digital citizenship. Stacey's approach is warm, practical, and insightful.
One person found this helpful
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Amazon Customer
5.0 out of 5 stars Loaded with awesome advice my teenager could easily consume!
Reviewed in the United States on June 18, 2023
Verified Purchase
I had heard about Brand Up through friends with teens and decided to purchase it for my teen daugher. She found it to be an engaging combination of personal, academic, career, and professional advice. It's a book, but also a workbook, and a think-piece all in one. Reading it myself I found it informative and fun, and I think I'll be a better parent to my daughter having read Brand Up. I highly recommend this book to anyone with a teenager who wants to set goals, understand the unique value they can bring to the table, and leverage that value to their own and society's benefit!
2 people found this helpful
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Stacey
5.0 out of 5 stars Brand Up will be with you forever!
Reviewed in the United States on October 23, 2023
Verified Purchase
Brand Up's self audit allows teens to discover themselves, their interests, and most importantly, their competitive advantage. Not only will students make themselves employable, but they will utilize their entrepreneurial mindset to lead themselves or any team to success. This workbook book is easily digestible, BUT gives you advanced, foolproof ways to succeed, including the SMART Method, which many don’t learn until it is too late.
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Stacey
5.0 out of 5 stars Brand Up will be with you forever!
Reviewed in the United States on October 23, 2023
Brand Up's self audit allows teens to discover themselves, their interests, and most importantly, their competitive advantage. Not only will students make themselves employable, but they will utilize their entrepreneurial mindset to lead themselves or any team to success. This workbook book is easily digestible, BUT gives you advanced, foolproof ways to succeed, including the SMART Method, which many don’t learn until it is too late.
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nj
5.0 out of 5 stars This book is the one!
Reviewed in the United States on May 8, 2023
Verified Purchase
If your teen thinks out of the box, they may not have considered how their interpersonal and online actions can impact their chances for college admissions and job opportunities. That's where Brand Up comes in. This fantastic book has opened my teen's eyes to the importance of personal branding, and they've already applied some of the strategies to land a career-focused volunteer opportunity.

Brand Up provides invaluable insights into showcasing unique abilities and strengths, making students stand out when it's time for job interviews and college admissions. It's a comprehensive resource that helps students discover their talents and goals, and make informed decisions about their future. Your teen will thank you for investing in their future with this engaging and practical book.
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Amanda Cohen
5.0 out of 5 stars Amazing book for teens - nothing like it!
Reviewed in the United States on June 26, 2023
Verified Purchase
This is a truly spectacular workbook for teens and there is nothing else like this on the market. It's engaging and fun while being extremely informative. There are multitudes of tangible tips that really can help your teen stand out in the increasingly difficult and competitive college admission process. The advice from branding and education experts is really cutting edge, and the input from college admissions counselors is really helpful as well. I highly recommend this workbook for your teen!
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Gabrielle
5.0 out of 5 stars Must read!
Reviewed in the United States on April 22, 2023
Verified Purchase
I learned so many cool tips from Brand Up - I never paid much attention to my own personal brand before; it honestly wasn't even on my radar. After reading this, I learned why it's so important for young people to nurture their own personal brand - it's akin to watering a plant and watching it bloom and for me, being my best possible self. Stacey Ross Cohen gives you a step-by-step of how to build your own personal brand and stand out in whatever you do with easy-to-follow advice and clear, written language. The exercises and activities made me feel that I am in the driver's seat when it comes to my career and digital footprint. I adored this book, and can't wait to read more from this brilliant author.
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