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Innovation Management and New Product Development 7th Edition

by Paul Trott (Author)
4.7 out of 5 stars 13 ratings
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Explore key concepts of managing innovation and engage with latest developments in the field

Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.

Pearson, the world's learning company.
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  1. ISBN-10
    1292251522
  2. ISBN-13
    978-1292251523
  3. Edition
    7th
  4. Publisher
    Pearson
  5. Publication date
    November 12, 2021
  6. Language
    English
  7. Dimensions
    7.5 x 0.85 x 9.7 inches
  8. Print length
    568 pages
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Explore key concepts ofmanaging innovation and engage with latest developments in the field

InnovationManagement and New Product Development, 7th Edition, by Trottis an established textbook on innovation management, management of technology,new product development and entrepreneurship. It provides an evidence-basedapproach to managing innovation in a wide range of contexts, includingmanufacturing, services, small to large organisations and the private andpublic sectors. The book keeps you abreast of the recent developments in thefield of innovation and how the subject is being discussed in the widerbusiness world through up-to-date examples, case studies, illustrations andimages in every chapter. Clear and informed coverage of the managementprocesses of new product development, coupled with a practical orientation oftaking you through real-life challenges and dilemmas, makes it an essentialtextbook for MBA, MSc and advanced undergraduate courses.


About the author:

PaulTrott is Professor of Innovation Management at the Business School,University of Portsmouth, and Professor of Innovation Management &Entrepreneurship at Delft University of Technology, Netherlands. His researchis widely cited and is published in many journals including Research Policy,R&D Management, Technovation, International Journal of InnovationManagement and Marketing Management.

Pearson, the world's learning company.

Product details

  • Publisher ‏ : ‎ Pearson; 7th edition (November 12, 2021)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 568 pages
  • ISBN-10 ‏ : ‎ 1292251522
  • ISBN-13 ‏ : ‎ 978-1292251523
  • Item Weight ‏ : ‎ 2.08 pounds
  • Dimensions ‏ : ‎ 7.5 x 0.85 x 9.7 inches
  • Customer Reviews:
    4.7 out of 5 stars 13 ratings

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Paul Trott

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4.7 out of 5 stars
13 global ratings

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Top reviews from the United States

  • rokpyle
    5.0 out of 5 stars Good intro to research and development management. The Book Depository fixed a big problem.
    Reviewed in the United States on April 23, 2022
    Verified Purchase
    The book was missing pages 427 to 466, and repeated pages 467 to 506. The book was interesting until I got to page 426. After I notified The Book Depository, and sent pictures, they sent me a replacement copy. Karthick, Hari, and Poppy did a great job of taking care of the problem. They were helpful and responded quickly.

    The author is British, so some of the examples are British, but it's good to see something outside of America. Plus he includes enough American examples. And some of his advice is not what I expected. A favorite of mine was a list of reasons to NOT get a patent.
    One person found this helpful
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Top reviews from other countries

  • Nilesh Pune
    5.0 out of 5 stars Must book for innovation professionals managing product development
    Reviewed in India on March 19, 2023
    Verified Purchase
    This is a very thoroughly thought & written book on innovation management in new product development.
    It is a must read for corporate experts working in engineering product development with innovation management.
    It has extensive examples from various industries and covers all types of product development & life cycles.
    Report