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Be Your Own Cheerleader: An Asian and South Asian Woman's Cultural, Psychological, and Spiritual Guide to Self-Promote at Work Paperback – January 24, 2023

5.0 5.0 out of 5 stars 34 ratings

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Be Your Own Cheerleader is the first book to help Asian and South Asian women self-advocate and self-promote in Corporate America.

The intention for
Be Your Own Cheerleader is to help professional Asian and South Asian women—who have toggled between the two very different cultures of East and West—thrive in the workplace. When you are raised in the collective we, it is very difficult to make a name and place for yourself in the individual I. Not only are you unskilled in advocating for yourself, but you are also unsure of how to be proud of your work or accomplishments. Neelu Kaur’s analysis of various research is at the intersection of leadership and wellness, offering a cultural, psychological, and spiritual approach to rising as a leader while simultaneously addressing mental wellbeing.

This is the first book to help Asian and South Asian women succeed in the North American workplace.
Be Your Own Cheerleader is divided into three sections: Cultural, Psychological, and Spiritual. Each section is designed to give Asian and South Asian women different tools in their toolkit to be their own cheerleader at work.
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Editorial Reviews

About the Author

Neelu Kaur is a facilitator, Neuro-Linguistic Programming (NLP) Executive Coach, and Burnout Management Specialist. She holds a bachelor’s degree from New York University Stern School of Business and a master’s degree in social and organizational psychology from Columbia University and is a certified NLP Master Practitioner from the NLP Center of New York. Neelu has fifteen years of experience specializing in adult learning and leadership development in large organizations ranging from financial services and consulting to the tech industry. She is a certified yoga instructor, Ayurveda specialist, and an Ericksonian-trained hypnotherapist focused on bringing mindfulness and stress management practices to individuals, teams, and organizations. Neelu and her extensive book collection reside in Forest Hills, Queens, New York.

Product details

  • Publisher ‏ : ‎ Post Hill Press (January 24, 2023)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 192 pages
  • ISBN-10 ‏ : ‎ 1637586345
  • ISBN-13 ‏ : ‎ 978-1637586341
  • Item Weight ‏ : ‎ 9.8 ounces
  • Dimensions ‏ : ‎ 6 x 0.8 x 9 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 34 ratings

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Customer reviews

5 out of 5 stars
5 out of 5
34 global ratings
Such an inspirational read!
5 Stars
Such an inspirational read!
This is that kind of book that you will read it more than once!!!What I was amazed about it the most is how I could relate with the author’s story about Asian and South Asian women being raised in a “we mentality”. I’m an East- European women living in NYC. I was also raised in a “we mentality”. It was very interesting to read about the similarities on challenges about separating the personal life from the family, and also being able to speak up as a woman in the American society.I think, women and men from around the world can benefit from this book. Very enjoyable read, and what I liked the most is the examples of practices about how to be your own cheerleader on different topics.Personally, I’m focusing on practicing “How to accept a compliment” that the author has a very good practical example of how to work with that specific topic.Looking forward to study this book even more,Thank you for sharing your life experiences Neelu.Sabrina.
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Top reviews from the United States

Reviewed in the United States on March 1, 2024
This book made me a better person.

As a US-born, cisgender, straight, Caucasian male, “Be Your Own Cheerleader” further opened my eyes to the struggles that Asian and South Asian people, particularly women, face - not only in the workplace - but in their day-to-day lives (especially as new or aspiring citizens in North America). As a people manager (as well as a husband, father, colleague and friend) it provided invaluable insights for me to apply in my interactions with those around me. It also inspired me to explore topics where my knowledge is limited. Finally, I found it to be practical source of guidance and support for my own concerns and dilemmas.

The author, Neelu Kaur, interweaves her journey as an “Indian-born, American-raised” woman & her experiences working as a coach, facilitator and mentor with detailed research to illustrate key points throughout. Kaur closes each chapter with “Deliberate Practice” – practical exercises that the reader can implement to develop their own path for the goals they wish to achieve. (As a personal bonus, each chapter starts with a thoughtful or inspiring quote from an icon in the field – I happen to love this technique, as it allows for some reflection and sets the tone for the chapter. But that’s just me. 😊)

While the book covers A LOT of ground in its three sections (Culture | Psychological | Spiritual), Kaur has done an excellent job making the concepts accessible to the reader. And the broad spectrum of content is intentional: Kaur encourages the reader to take a deeper dive on topics, and provides references and additional sources throughout. Absolutely worth your time!
Reviewed in the United States on May 8, 2024
Read this book! Written in a warm, conversational tone, "Be Your Own Cheerleader" reads like an empowering pep talk from a good friend. Kaur comes across as an authentic voice who has walked her own talk to manifest extraordinary confidence and achievement.

For anyone who has struggled with self-doubt holding them back, this book provides an accessible game plan for becoming your biggest believer and loudest cheerleader. An energizing read that will inspire you to fearlessly chase your dreams.
Reviewed in the United States on April 15, 2024
Neelu has written a heartfelt guide to help readers incorporate deliberate practices to use self awareness and self monitoring, in personal life and at the office. An enjoyable and important read for anyone who wants to live in the present!
Reviewed in the United States on March 9, 2023
This is that kind of book that you will read it more than once!!!
What I was amazed about it the most is how I could relate with the author’s story about Asian and South Asian women being raised in a “we mentality”. I’m an East- European women living in NYC. I was also raised in a “we mentality”. It was very interesting to read about the similarities on challenges about separating the personal life from the family, and also being able to speak up as a woman in the American society.

I think, women and men from around the world can benefit from this book. Very enjoyable read, and what I liked the most is the examples of practices about how to be your own cheerleader on different topics.

Personally, I’m focusing on practicing “How to accept a compliment” that the author has a very good practical example of how to work with that specific topic.

Looking forward to study this book even more,

Thank you for sharing your life experiences Neelu.

Sabrina.
Customer image
5.0 out of 5 stars Such an inspirational read!
Reviewed in the United States on March 9, 2023
This is that kind of book that you will read it more than once!!!
What I was amazed about it the most is how I could relate with the author’s story about Asian and South Asian women being raised in a “we mentality”. I’m an East- European women living in NYC. I was also raised in a “we mentality”. It was very interesting to read about the similarities on challenges about separating the personal life from the family, and also being able to speak up as a woman in the American society.

I think, women and men from around the world can benefit from this book. Very enjoyable read, and what I liked the most is the examples of practices about how to be your own cheerleader on different topics.

Personally, I’m focusing on practicing “How to accept a compliment” that the author has a very good practical example of how to work with that specific topic.

Looking forward to study this book even more,

Thank you for sharing your life experiences Neelu.

Sabrina.
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Reviewed in the United States on March 10, 2023
Be Your Own Cheerleader is not just for Asian and South Asian women but for all marginalized women! This book speaks truth to power by first recognizing the problem and calling a thing a thing TO delivering practical practices and strategies for self advocacy and self promotion not just at work but in life. Ultimately, and most importantly, to achieve dharma! This book is a study guide and roadmap that I wish I would’ve had before I began my career 20 years ago but I’m thankful that I discovered it now because my silence will not protect me! Keep it on your nightstand to refer back to those deliberate practices each day. What an empowering way to celebrate Women’s History month. Excellent
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5.0 out of 5 stars Deliberate practices for holistic success
Reviewed in the United States on March 10, 2023
Be Your Own Cheerleader is not just for Asian and South Asian women but for all marginalized women! This book speaks truth to power by first recognizing the problem and calling a thing a thing TO delivering practical practices and strategies for self advocacy and self promotion not just at work but in life. Ultimately, and most importantly, to achieve dharma! This book is a study guide and roadmap that I wish I would’ve had before I began my career 20 years ago but I’m thankful that I discovered it now because my silence will not protect me! Keep it on your nightstand to refer back to those deliberate practices each day. What an empowering way to celebrate Women’s History month. Excellent
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Reviewed in the United States on March 20, 2023
Whether you're early career, mid-career or a seasoned pro, Neelu Kaur's book is an important message for all women. Take control and be your own advocate! Through her rich storytelling about her own upbringing and the conflict between Eastern and Western cultures, Neelu delivers empowering practical guidance in an engaging, quick read. And BTW, you don't have to be an Asian woman to benefit from her wisdom (though WOC are even more disadvantaged in the business world than white women.) This is the perfect book if you're just starting your career, in transition or feeling stuck and need a pep talk. You can do it...just like Neelu has done.
Reviewed in the United States on March 16, 2023
Such an empowering and useful read. I'm not South-Asian, but the book very much still resonated with me -- as a woman and as someone looking for simple, tactical ways to advocate for myself at work. I've read a lot about self-advocacy, and this is the first book I've encountered that includes everything: thoughtful self-reflection exercises, personal storytelling (I admire Neelu Kaur's vulnerability!), practical tips, and research.

I got this book about a month ago and have already noticed changes in how I show up as a manager at work. Highly recommend!
One person found this helpful
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Reviewed in the United States on February 10, 2023
This is such an insightful read, important for individuals and/or organizations who are trying to become their best selves, either personally or as a best place to work. Understanding how to present yourself in the world as your best self and also manage your internal happiness based upon your origins is critical in today's global society. Neelu's book is an invaluable contribution to reconciling your background to your place in the world. Neelu is an insightful writer, a natural storyteller and provides a witty narrative. I prefer her Audible narration even more. Highly recommended.
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