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The Great Seller's Playbook Kindle Edition

4.5 4.5 out of 5 stars 12 ratings

Learn the discipline of sales and use it as a tool for understanding what builds trust in a business setting. In the long run, the honest seller always wins, even if they lose some business in the short term. This book is not a silver bullet. It is, however, a straightforward explanation of what to expect in sales, with strategies you can use to build trust with buyers.

These principals are based on lessons from my career which have been with me for 15 years. They center around four basic questions:
 What is a seller?
 What should a seller be?
 What should a seller do?
 What should a seller not do?
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Product details

  • ASIN ‏ : ‎ B089BXXJZT
  • Publication date ‏ : ‎ May 27, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 28450 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 85 pages
  • Customer Reviews:
    4.5 4.5 out of 5 stars 12 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
12 global ratings

Top reviews from the United States

Reviewed in the United States on May 3, 2023
Very useful outline of the basics of selling, from both a career expectations standpoint as well as helpful guides on the many pitfalls of a sales cycle, and how to identify/address them. I'm a salesperson and I found the Value Wedge and Decision Matrix exercises very applicable. I also enjoyed the author's story about how he arrived at a sales career despite a different initial career path, I think many salespeople will relate as well.
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Reviewed in the United States on December 14, 2022
This book gave me great insight into the inner workings of a successful sales cycle. Broken down into meaningful segments of complex topics, Joe Barhoum does an exceedingly excellent job of providing value without extraneous details or fluff. Whether or not you're in sales, this book will guide you through a more wholistic understanding of how sales should be done and increase overall business acumen. I keep it in my desk drawer and refer back to it often! Lessons learned will serve me throughout my future and this book is a keeper. As a marketer, my ability to strategize messaging through the lens of pain points and what a buyer is looking for will continue to be valuable - would recommend this book to anyone!
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Reviewed in the United States on December 6, 2022
This book has been very insightful in the world of sales. It has all the details needed to make an impact in this line of work. Professor Barhoum has been able to translate his journey into a blueprint for young sale driven adults to become successful just like he was. I would compare it to the impact the book "The Goal" by Goldartt had for the OTM world. Both are very well structured and in a sense made easy for non business people to understand. A great book indeed!!
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Reviewed in the United States on November 11, 2022
After reading this book I feel like I am way of head of my peers when it comes to sales. It provides a great blueprint designed by professionals on how to start and build a career in sales. There is zero nonsense in here and no advanced technical jargon that will have the reader lost and confused. This type of book can help anyone at any point in their career. I really enjoyed reading this book, thanks Joe!
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Reviewed in the United States on July 14, 2020
As a recent college graduate in her first full-time career gig, The Great Sellers Playbook has been a really helpful guide for me to not only learn basic concepts but also to learn some lesser-known dos-and-don'ts of selling products and services. As a marketing major, I never thought I'd be doing a lot of selling, but I've found myself on more sales calls recently than I could have imagined, and I'm really thankful to have the skills and knowledge from this book.

Many of the textbooks and learning guides I read during my college career had a lot of fluff without any real substance, but Barhoum's book finds a perfect balance between quick, useful facts that you can adopt immediately and a thorough explanation of complex topics without the fluff. From "The Four Rules of Great Sellers" to useful acronyms that are easy to remember and implement, I think anyone could find something new to learn in this book. I'd especially recommend it to anyone in marketing, sales, or branding. I've greatly improved my sales strategy and abilities using many of the concepts I learned from Barhoum!
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Reviewed in the United States on July 31, 2020
Joe clearly outlines what it takes to be a great seller and adds on to the previous advice that he provides for sellers in past books. For someone like myself who is looking to make my mark in sales, this is the perfect place to refer back to in order to be reminded of what it truly takes to be a great seller. Joe provides practical life advice that is applicable not just to sales but to relationships, networking, and dealing with adversity. Would highly recommend giving this book a read at least once but honestly to internalize the material I would recommend reading it 5-6 times to truly nail it down.
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Reviewed in the United States on May 14, 2020
I like how this takes you through the selling process in an easy and understandable way. Great timing to read it as we have lots of time to read now in quarantine lol. Love the tools it provides as well, very actionable.
2 people found this helpful
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Reviewed in the United States on October 16, 2020
If you are new to Sales, this is the book for you. If you are a seasoned veteran, this is the book for you. The Great Seller's Playbook provides straightforward, practical Sales insight that we can utilize right away. I have read dozens of sales book and then put them back on the shelf. This book stays on my desk and is a constant reference. Pick up a copy and start implementing the The Four Rules of Great Seller's immediately and wait for the great results!!
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5.0 out of 5 stars A Sales Book that you can start using TODAY!!
Reviewed in the United States on October 16, 2020
If you are new to Sales, this is the book for you. If you are a seasoned veteran, this is the book for you. The Great Seller's Playbook provides straightforward, practical Sales insight that we can utilize right away. I have read dozens of sales book and then put them back on the shelf. This book stays on my desk and is a constant reference. Pick up a copy and start implementing the The Four Rules of Great Seller's immediately and wait for the great results!!
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Top reviews from other countries

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The Whippet
2.0 out of 5 stars Skinny on content, bad Kindle formatting
Reviewed in Canada on May 8, 2024
I bought this after reading about the author on a blog. The book is a disappointment. The content is very (very) thin for the price. When you see content this flimsy, it's usually in a Kindle costing <$2 not $11. And the formatting is awful, looks very cheap. In some panels words are clipped off. Images are poorly set. I'm seeking a refund.
Amazon Kunde
5.0 out of 5 stars Zielgenau, werthaltig und kurzweilig
Reviewed in Germany on October 25, 2023
Das Buch beschäftigt sich mit dem Seller als Individuum und hilft dabei den Fokus zu setzen: die Basics müssen stimmen. Mir hat es geholfen und mich motiviert, da mich Joes Ansichten und Ratschläge in der Art und Weise wie ich Vertrieb mache bekräftigt hat. Vieles von dem, was Joe vermittelt, wird in den USA vertrieblich und kulturell gelebt. Ich nehme den Vertrieb in Deutschland oft etwas altmodischer wahr - wer Joes lehren in DE umsetzt, ist der Konkurrenz oftmals ein bis zwei Schritte voraus.

Klare Kaufempfehlung.
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