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UX Research: Practical Techniques for Designing Better Products 1st Edition, Kindle Edition

by Brad Nunnally (Author), David Farkas (Author) Format: Kindle Edition
4.6 4.6 out of 5 stars 156 ratings
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One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned.

  • Learn what it takes to ask good research questions
  • Know when to use quantitative and qualitative research methods
  • Explore the logistics and details of coordinating a research session
  • Use softer skills to make research seem natural to participants
  • Learn tools and approaches to uncover meaning in your raw data
  • Communicate your findings with a framework and structure
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Previous page
  1. ISBN-13
    978-1491951293
  2. Edition
    1st
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    O'Reilly Media
  5. Publication date
    November 15, 2016
  6. Language
    English
  7. File size
    10740 KB
  8. See all details
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From the Publisher

UX for Beginners: A Crash Course in 100 Short Lessons UX Strategy: How to Devise Innovative Digital Products that People Want UX Research: Practical Techniques for Designing Better Products Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
UX for Beginners UX Strategy UX Research Mapping Experiences
Customer Reviews
4.4 out of 5 stars
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4.5 out of 5 stars
169
4.6 out of 5 stars
156
4.5 out of 5 stars
261
Price $22.99 $31.19 $27.99 $30.99
Further reading from O'Reilly Media Inc. A Crash Course in 100 Short Lessons Product Strategy Techniques for Devising Innovative Digital Solutions Practical Techniques for Designing Better Products A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams

Editorial Reviews

About the Author

David is a User Experience Designer in Philadelphia, PA. David started his career in-house, has worked in consultancies of all sizes, has had opportunities to craft the design process within an organization, and has also adopted and evolved existing paradigms. His experience includes a range of financial services systems, business systems, and e-commerce and cross-channel platforms.

Brad Nunnally is a User Experience Designer out of St. Louis, MO. He regularly speaks on research methods, design techniques, and strategy. For the last decade, his work has included research, modeling, design, and testing. Over the course of his career, he has helped clients in the financial, healthcare management, public utilities, and pharmaceutical management industries identify user needs and develop engaging experiences based on those needs.

Product details

  • ASIN ‏ : ‎ B01N9BZ060
  • Publisher ‏ : ‎ O'Reilly Media; 1st edition (November 15, 2016)
  • Publication date ‏ : ‎ November 15, 2016
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 10740 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 355 pages
  • Customer Reviews:
    4.6 4.6 out of 5 stars 156 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
David Farkas

David Farkas

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Full content visible, double tap to read brief content.

David is a UX consultant with a passion for uncovering process and story through iterative client engagement. His experience includes work across a number of financial organizations, e-commerce platforms and a variety of business systems.

David embraces process and research as a tool to engage clients across all levels of a project. David’s community engagement spans the local tech scene as well as speaking on topics such as improv in the workplace and team support structures.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
156 global ratings
It came with gunk on the back cover.
1 Star
It came with gunk on the back cover.
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Top reviews from the United States

Zac
5.0 out of 5 stars It's not too dry as to read like a textbook but it does have detailed implementation ideas
Reviewed in the United States on April 5, 2018
Verified Purchase
This book is split into qualitative and quantitative research with a substantial focus on qualitative. If you're looking for ways to build and analyze metrics, look elsewhere. If you're looking to generate and digest user feedback in actionable ways, this is your book. It's not too dry as to read like a textbook but it does have detailed implementation ideas.

I would recommend this to anyone looking for a handbook on qualitative research.
7 people found this helpful
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Leo Kay
5.0 out of 5 stars Super Helpful
Reviewed in the United States on February 11, 2022
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This was a great book. I learned a lot from it.
One person found this helpful
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R.H.
5.0 out of 5 stars Very helpful
Reviewed in the United States on March 6, 2018
Verified Purchase
Very helpful as a way to consolidate the how-tos and such for someone starting out. I found myself bookmarking a lot of the exercises to apply to my work projects, as well as resources to look at later.
One person found this helpful
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Martha Valenta
4.0 out of 5 stars Great For UX Research Newbies
Reviewed in the United States on December 4, 2017
This book offers a nice collection of techniques that would be helpful for someone early in their career.
2 people found this helpful
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Kaitlyn Brown
5.0 out of 5 stars Fantastic book!
Reviewed in the United States on February 20, 2019
Verified Purchase
Really valuable book. I regularly reference it for my UX work, especially the helpful practical exercises that can be applied to any project.
One person found this helpful
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Natalia Golunga
5.0 out of 5 stars Great book and fast delivery!
Reviewed in the United States on October 23, 2019
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Great book! I learned a lot! Book came was delivered to me in a great condition.
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Anne Marie
5.0 out of 5 stars Great read!
Reviewed in the United States on August 26, 2018
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Worth your time
2 people found this helpful
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Amazon Customer
2.0 out of 5 stars Level 1
Reviewed in the United States on February 19, 2023
Verified Purchase
If you took an intro to qualitative research class in college, a marketing class, or got a “CITI certification” don’t bother with this book. I’m not even a UX designer and I could’ve written this book myself, when i was an undergraduate. I was expecting much more…
One person found this helpful
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Top reviews from other countries

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Karina
5.0 out of 5 stars Boas referências
Reviewed in Brazil on January 23, 2021
Verified Purchase
Bom para quem quer começar na área ou consolidar alguns conhecimentos. Recomendo o capítulo sobre improvisação e como usá-la em pesquisas.
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Joan Lemmon
5.0 out of 5 stars Just the book about UX Design I was looking for
Reviewed in the United Kingdom on January 20, 2023
Verified Purchase
This book will help me with my design development in UX, which I wanted
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Cliente de Amazon
5.0 out of 5 stars Research del bueno
Reviewed in Mexico on November 1, 2019
Verified Purchase
Si quieres reforzar tus conocimientos o adentrarte en el mundo de la investigación de experiencia de usuarios, este es el libro perfecto, abarca todos los temas básicos y te da una gran variedad de temas para mejorar tus metodologías
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Alfredo Jordan
4.0 out of 5 stars Theory and some practical advice
Reviewed in Spain on February 21, 2020
Verified Purchase
Must read for all who are starting in UX research and for those who need to clarify/refresh some of the theory. You'll probably carry this book around with you, it is a really helpful guide.
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Space Kid
3.0 out of 5 stars pretty much throwing terms and briefly explain it without real ...
Reviewed in Canada on July 16, 2018
Verified Purchase
Personally found this book doesn't provide an adequate depth of UX research knowledge, it explains it without real context and practical examples thoroughly.

Overall kinda informative but not impressive and useful.

Returned :P
One person found this helpful
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