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Product Operations: How successful companies build better products at scale

by Melissa Perri (Author), Denise Tilles (Author)
4.4 4.4 out of 5 stars 138 ratings
See all formats and editions
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Product Operations is the discipline of helping your Product Management function scale well. Surrounding the team with all of the essential inputs to set strategy, prioritize, and streamline ways of working.

Many companies want to reap the benefits of economies of scale that comes with being a product-led company. As our businesses change shape to focus more on software, so do our ways of working. We need to make sure we’re breaking down these silos of information and capabilities that arise at scale. To react quickly and set great Product Strategies, leaders and team members alike need access to high quality data and a process to implement their decisions.

In this book, Melissa Perri and Denise Tilles explain how Product Operations helps solve many of scaling issues companies face today, like:

  • Connecting financial metrics back to the delivery of software features
  • Better working relationships between go-to-market teams and software teams
  • Getting the right information to set and monitor company and product strategies
  • Streamlining the flow of user insights into the right teams
  • How to set up a Product Management Operating Model

Executives and leaders of SAAS scale up and enterprise companies will discover the benefits of the Three Pillars of Product Operations as they read through the stories of real companies who have implemented the function, like Stripe, Uber, athenahealth, Oscar Health, and Fidelity. This book covers the following topics:

  • What is Product Operations and why is it an essential function in scaling software companies
  • The Three Pillars of Product Operations: Data and Insights; Customer and Market Insights; and Process and Governance
  • How to Introduce and Build a Team for Product Operations
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Previous page
  1. ISBN-13
    979-8988338017
  2. Publication date
    October 1, 2023
  3. Language
    English
  4. Dimensions
    6 x 0.59 x 9 inches
  5. Print length
    260 pages
  6. See all details
Next page
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Previous page
  1. Product operations is the discipline of helping your product management function scale well—surrounding the team with all of the essential inputs to set strategy, prioritize, and streamline ways of working.
    Highlighted by 364 Kindle readers
  2. Product operations arose from the need to bring modern software teams and cross-functional stakeholders together to deliver valuable products, from the need to surface the right information in order to make strategic decisions, to helping all departments understand where they can have an impact on the product life cycle.
    Highlighted by 301 Kindle readers
  3. Product operations enables pulling all the information from across the organization together into a cross-functional view to help leaders and product managers make strategic decisions.
    Highlighted by 280 Kindle readers
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Editorial Reviews

About the Author

Melissa Perri is a strategic advisor, author, and board member that works with leaders at Fortune 500 companies and SAAS scale ups to enable growth through building impactful product strategies and organizations. In 2018 she wrote the industry-acclaimed book "Escaping the Build Trap". Currently, Melissa is the CEO and founder of Produx Labs, which offers e-learning for product people through Product Institute and CPO Accelerator. She is as a board member of Meister, a board advisor for Labster and Dragonboat, and a former board member of Forsta (acquired by Press Ganey in 2022). In 2019, Melissa was appointed to the faculty of Harvard Business School to teach Product Management in the MBA program. She has consulted with dozens of companies to transform their product organizations, including Insight Partners, Capital One, Vanguard, Walmart/Sam's Club. In her free time, you can find her trying to finish her house renovations before something else breaks.

With over a decade of product leadership experience, product consultant Denise Tilles supports companies like Bloomberg, Sam's Club, ATB Financial, and DaVita to enable meaningful outcomes for customers and the business through targeted support in product operations, product strategy, org design, and coaching. With Melissa Perri's product consultancy Produx Labs, Denise worked with Fortune 50 software-enabled enterprises to high-growth SaaS scaleups to implement and scale their Product Operations functions. On the operating side, she's built and led product and UX teams at Cision, Conde Nast, and Understood. Denise lives in Brooklyn with her husband and loud Dachsund, Georgie.

Product details

  • ASIN ‏ : ‎ B0CK3HL4WF
  • Publisher ‏ : ‎ Product Institute Inc. (October 1, 2023)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 260 pages
  • ISBN-13 ‏ : ‎ 979-8988338017
  • Item Weight ‏ : ‎ 12.5 ounces
  • Dimensions ‏ : ‎ 6 x 0.59 x 9 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 138 ratings

About the authors

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Previous page
  1. Melissa Perri

    Melissa Perri

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Melissa Perri is a strategic advisor, author, and board member that works with leaders at Fortune 500 companies and SAAS scale ups to enable growth through building impactful product strategies and organizations. In 2018 she wrote the industry-acclaimed book "Escaping the Build Trap".

    Currently, Melissa is the CEO and founder of Produx Labs, which offers e-learning for product people through Product Institute and CPO Accelerator. She is as a board member of Meister, a board advisor for Labster and Dragonboat, and a former board member of Forsta (acquired by Press Ganey in 2022).

    In 2019, Melissa was appointed to the faculty of Harvard Business School to teach Product Management in the MBA program. She has consulted with dozens of companies to transform their product organizations, including Insight Partners, Capital One, Vanguard, Walmart/Sam's Club.

    In her free time, you can find her trying to finish her house renovations before something else breaks.

    See more on the author's page
  2. Denise Tilles

    Denise Tilles

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    With over a decade of product leadership experience, product consultant Denise Tilles supports companies like Bloomberg, Sam's Club, ATB Financial, and DaVita to enable meaningful outcomes for customers and the business through targeted support in product operations, product strategy, org design, and coaching.

    With Melissa Perri’s product consultancy Produx Labs, Denise worked with Fortune 50 software-enabled enterprises to high-growth SaaS scaleups to implement and scale their Product Operations functions.

    On the operating side, she’s built and led product and UX teams at Cision, Conde Nast, and Understood. Denise lives in Brooklyn with her husband and loud Dachsund, Georgie.

    See more on the author's page
Next page

Customer reviews

4.4 out of 5 stars
4.4 out of 5
138 global ratings
Essential Reading for Product Leaders
5 Stars
Essential Reading for Product Leaders
After 20+ years working in product there are still opportunities to learn and grow. This book came out at the right time as so many of us Product Leaders are trying to take our teams to the next level. You’re doing discovery. You’ve escaped the build trap. But have you put Product Operations into place? Melissa and Denise give you a practical playbook to understand, implement, and level up using Product Operations. I found the mix of explanations and stories helpful to really understand the finer details. My copy is already heavily notated and dog-eared. The format and content is really well done and I know that I’ll be going back to it a lot. If you’re a Product Leader, then Product Operations is essential reading.
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Top reviews from the United States

Moms and Tots Magazine
5.0 out of 5 stars A game-changer for product leaders
Reviewed in the United States on May 1, 2024
Verified Purchase
This book is such a gem!!! It’s a great resource that not only provides insightful analysis but also practical guidance that can be immediately applied to improve product operations.

It’s the 2024 blueprint to setting up a top notch product operations team! This book has rapidly become my go-to recommendation for my peers in the industry.
Helpful
 Report
J. Camargo
5.0 out of 5 stars Solid Guide for Supporting Successful Product Management
Reviewed in the United States on December 31, 2023
Verified Purchase
I got this as a holiday gift to myself to follow up me finishing Escaping the Build Trap, Melissa Perri's other 5 star book on Product Management, over a previous vacation. This book is an easy to digest guide to help organizations augment the power of Product Management vs expecting them to handle all duties not squarely within the realm of other teams at a company - Marketing, Sales, Engineering, etc. Furthermore, the book collects pragmatic advice from individuals who have built and operated Product Ops at various companies vs utopic comments that have minimal chance of seeing daylight - let alone success. As an experienced PM, I've lived through some of the issues the book highlights and I can definitely see how Melissa's and Denisse's advice could've worked for me and can work in my current and future endeavors. I recommend this book to any product manager or leader seeking to augment the impact their teams can have on a company.

My only suggestion for a future version or perhaps as a blog post/podcast follow up would be a deeper dive into backgrounds and schools of experience for individuals seeking to shift into this vertical. Since Product Ops is fairly new, a solid addition to the ground-level advice on the book would have been a lengthier discussion on who to seek to fill Product Ops leadership roles.
One person found this helpful
Helpful
 Report
Steve MacLaughlin
5.0 out of 5 stars Essential Reading for Product Leaders
Reviewed in the United States on October 12, 2023
Verified Purchase
After 20+ years working in product there are still opportunities to learn and grow. This book came out at the right time as so many of us Product Leaders are trying to take our teams to the next level. You’re doing discovery. You’ve escaped the build trap. But have you put Product Operations into place? Melissa and Denise give you a practical playbook to understand, implement, and level up using Product Operations. I found the mix of explanations and stories helpful to really understand the finer details. My copy is already heavily notated and dog-eared. The format and content is really well done and I know that I’ll be going back to it a lot. If you’re a Product Leader, then Product Operations is essential reading.
Customer image
Steve MacLaughlin
5.0 out of 5 stars Essential Reading for Product Leaders
Reviewed in the United States on October 12, 2023
After 20+ years working in product there are still opportunities to learn and grow. This book came out at the right time as so many of us Product Leaders are trying to take our teams to the next level. You’re doing discovery. You’ve escaped the build trap. But have you put Product Operations into place? Melissa and Denise give you a practical playbook to understand, implement, and level up using Product Operations. I found the mix of explanations and stories helpful to really understand the finer details. My copy is already heavily notated and dog-eared. The format and content is really well done and I know that I’ll be going back to it a lot. If you’re a Product Leader, then Product Operations is essential reading.
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2 people found this helpful
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Michele
5.0 out of 5 stars My Highlighter Ran Dry!
Reviewed in the United States on October 18, 2023
Verified Purchase
Engrossed in Melissa Perri and Denise Tilles' work; finally a comprehensive guide to Product Operations. Their synthesis of scattered ProdOps wisdom into Pillar 3: Creating a Product Operating Model is brilliant. Treating processes like method thinking and running ops like an API, it's the playbook of playbooks for anyone navigating the intricate realm of internal digital products. A must-read for those aiming to rigorously version and gracefully deprecate processes and practices in the ever-evolving product landscape.
Customer image
Michele
5.0 out of 5 stars My Highlighter Ran Dry!
Reviewed in the United States on October 18, 2023
Engrossed in Melissa Perri and Denise Tilles' work; finally a comprehensive guide to Product Operations. Their synthesis of scattered ProdOps wisdom into Pillar 3: Creating a Product Operating Model is brilliant. Treating processes like method thinking and running ops like an API, it's the playbook of playbooks for anyone navigating the intricate realm of internal digital products. A must-read for those aiming to rigorously version and gracefully deprecate processes and practices in the ever-evolving product landscape.
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One person found this helpful
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Bill Cushard
5.0 out of 5 stars 5 stars for the implementation content
Reviewed in the United States on October 16, 2023
Verified Purchase
Two thirds of the book cover the 3 pillars of product operations, which is great. But what makes the book for me is the remaining third of the book because it covers making the business case for product operations and how to implement it in the short and long term.

Most books like this don’t spend time on “how.” This book does. Thank you, Melissa and Denise. I bet many other reads will appreciate the “how.”
Customer image
Bill Cushard
5.0 out of 5 stars 5 stars for the implementation content
Reviewed in the United States on October 16, 2023
Two thirds of the book cover the 3 pillars of product operations, which is great. But what makes the book for me is the remaining third of the book because it covers making the business case for product operations and how to implement it in the short and long term.

Most books like this don’t spend time on “how.” This book does. Thank you, Melissa and Denise. I bet many other reads will appreciate the “how.”
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One person found this helpful
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Gavin Snyder
5.0 out of 5 stars Insightful and tactical description of a trend in product management
Reviewed in the United States on January 2, 2024
Verified Purchase
Loved how tactical this book was. Broke down the pillars of product ops really well. Case studies were inspiring and insightful.
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Charles D Jessup V
5.0 out of 5 stars Great advice on using Product Operations to leverage your product teams
Reviewed in the United States on October 14, 2023
Verified Purchase
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 If you want to leverage your product teams by building out product operations to support them, this is the best book in the world for you. It teaches you how to do exactly that.
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Amazon Customer
5.0 out of 5 stars Great, practical insights in scope and work of Product ops
Reviewed in the United States on October 14, 2023
Verified Purchase
Much needed book on product operations, clarifying what it is, and what is its value. Must read for product leaders, especially in SaaS.
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Top reviews from other countries

Guillaume Iacino
5.0 out of 5 stars This book is a must!
Reviewed in Canada on October 28, 2023
Verified Purchase
This book serves as an essential roadmap for any organization aiming to achieve operational excellence. It brilliantly encapsulates the significance of data-driven decisions, process governance, and the often overlooked yet crucial element of cross-business unit communications. If you're keen on scaling efficiently while maintaining a tight operational fabric, this read is a must. Highly recommend!
Report
Thaís Rigolon
5.0 out of 5 stars Book Review: Product Operations by Melissa Perri and Denise Tilles
Reviewed in Brazil on November 5, 2023
Verified Purchase
This was already a long-awaited book by the Product Operations community since Melissa Perri wrote a chapter on the topic in the “Outcome-Focused Communication” part of her iconic book Escaping the Build Trap.

What I liked most about the book is the guiding thread of a hypothetical company (Pipeline 3k) that guides us through the problems and challenges faced by a Product Operations team. In addition to having cases from companies such as Amplitude, athenahealth, Fidelity, Oscar Health and Blake Samic, relying on his experience as current Head of Product Operations at OpenAI and former Global Head of Product Operations at Uber and Stripe.

I think this is a must-read for anyone who wants to get closer to or already works in the Product Operations area. The book is a great guide to help you with product structuring challenges! In addition to bringing real cases and lessons learned from people in the area to connect around the world!
One person found this helpful
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Y. Jeff Gothelf
5.0 out of 5 stars The definitive guide to the why, what and how of product operations
Reviewed in Spain on January 11, 2024
Verified Purchase
This is, as expected, a detailed and practical handbook for defining the purpose of your product operations practice and how to put it into effective practice. Denise and Melissa walk you through the problems Product Ops solves and how to structure your ProdOps team in a way that sets you up to succeed. I can't recommend this book highly enough. If you implement just one thing from here you'll 100x your investment in the book. It's a no brainer.
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Alvin Johns
5.0 out of 5 stars Must read for all Product Leaders serious about improving Product Delivery
Reviewed in the United Kingdom on December 27, 2023
Verified Purchase
This book is fantastic. As well as very easy to read, it gives the perfect amount of examples and case studies alongside informative instruction and guidance.

Product Operations is “common sense” brought to life and written in large so that product professionals can easily understand how they can improve product delivery in their business.

In the two years of being a Product Manager and having read a lot of books, I’d rank this up there as a “must read” alongside the Marty Cagan books.
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Manuel
5.0 out of 5 stars How to set up product operations? - Great hands-on book with a lot of examples
Reviewed in Germany on October 16, 2023
Verified Purchase
Melissa and Denise illustrate product operations through a hands-on framework of three key pillars:

1️⃣ Data and Insight - Master the art of deriving quantitative insights and effectively linking them to business outcomes.

2️⃣ Customer and Market Insights - Learn how to aggregate insights about users and the market from various departments across your organization, including sales and customer success, as well as generating new insights.

3️⃣ Process and Governance - Discover the path to striking a balance between process orientation and result orientation.

In addition to these pillars, Melissa and Denise offer practical examples and a detailed guide on how to implement these systems.

I can highly recommend this book to all product leaders and managers aiming to build a more mature product organization.
Customer image
Manuel
5.0 out of 5 stars How to set up product operations? - Great hands-on book with a lot of examples
Reviewed in Germany on October 16, 2023
Melissa and Denise illustrate product operations through a hands-on framework of three key pillars:

1️⃣ Data and Insight - Master the art of deriving quantitative insights and effectively linking them to business outcomes.

2️⃣ Customer and Market Insights - Learn how to aggregate insights about users and the market from various departments across your organization, including sales and customer success, as well as generating new insights.

3️⃣ Process and Governance - Discover the path to striking a balance between process orientation and result orientation.

In addition to these pillars, Melissa and Denise offer practical examples and a detailed guide on how to implement these systems.

I can highly recommend this book to all product leaders and managers aiming to build a more mature product organization.
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