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The New Rules of Influence: How to Authentically Build Trust, Drive Change, and Make an Impact Paperback – August 27, 2024

by Lida Citroën (Author)
4.9 4.9 out of 5 stars 34 ratings
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Leave the power tie at home. The old rules of influence don’t work anymore.

It’s time to throw out the old rules of influence and become the leader you’ve always wanted to be.

A new type of leader is emerging—one with a bold mission who empowers others through transparency and unwavering passion. Modern-day executive presence mandates levels of authenticity and honesty never before seen in the C-suite.

Personal branding and reputation management expert, Lida Citroën guides leaders through this new paradigm of executive presence and influence. Through inspiring examples, compelling stories, and practical exercises, Citroën helps leaders tap into their passion, connect authentically with others, and create space for inclusivity and community.

Greta Thunberg is a powerful example of a new paradigm leader. The Swedish teenager ‘s influence arguably exceeds that of most CEOs or political leaders. The youngest person to be named Time’s Person of the Year, she radically upended Swedish politics and world climate policy. Nothing about her conforms to the typical expectations of a leader’s executive presence—her power comes from her absolute honesty and genuine passion to make the world a better place.
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  1. Print length
    240 pages
  2. Language
    English
  3. Publisher
    Berrett-Koehler Publishers
  4. Publication date
    August 27, 2024
  5. Dimensions
    5.5 x 0.63 x 8.5 inches
  6. ISBN-10
    1523006668
  7. ISBN-13
    978-1523006663
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Editorial Reviews

Review

“Citroën doesn’t simply reject the old rules of influence; she thoughtfully evolves them to align with today’s rapidly changing world and emerging values. This is a must-read for anyone who is ready to bravely lean into their truth and make the impact on the world only they were born to make.”
—Melody Godfred, entrepreneur, speaker, and bestselling author of The Shift

“Hands down, this is a great book filled with astonishing, thought-provoking revelations of self-discovery unlocking ‘what can be.’ I highly recommend this book to anyone seeking the keys to opening their door to inner strengths they never knew they had.”
—James R. Tongate, Vice President, Government and Military Relations, BeneLynk, and State Command Senior Enlisted Leader, Kentucky National Guard
 
“I found Citroën’s take in The New Rules of Influence to be a culmination of relatable, actionable, and relevant lived experiences that guides readers through the world we live in today, equipping them to increase their own influence within any ecosystem and empowering them to masterfully influence all environments. A must-read for all levels.”
—Bobby Thompson, Director of Operations, national home builder
 
“Citroën brings home a profound and new way to navigate the world and business. Influencing is no longer a thing you do but something that must come from the heart and depths of your insides.”
—Roland Vandermeer, Executive Chairman, UpTerra
 
“Citroën presents a refreshing perspective on building trust, driving change, and making a meaningful impact in both personal and professional realms. The book is not just a guide; it’s a conversation with a wise friend, offering valuable insights that resonate at any stage of life or career.”
—Heather Ehle Ray, founder and CEO, Project Sanctuary

About the Author

Lida Citroën is a personal branding and reputation management expert. She is a keynote speaker, trainer, LinkedIn learning instructor, TEDx speaker and executive coach. She helps global influencers, CEOs, executives, entrepreneurs and military veterans amplify their presence, manage the impression they make with target audiences and increase their authentic and unique voice and value. She is a contributor to military.com and she is the author of four previous books.

Product details

  • Publisher ‏ : ‎ Berrett-Koehler Publishers (August 27, 2024)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 1523006668
  • ISBN-13 ‏ : ‎ 978-1523006663
  • Item Weight ‏ : ‎ 11.2 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.63 x 8.5 inches
  • Customer Reviews:
    4.9 4.9 out of 5 stars 34 ratings

About the author

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Lida Citroën

Lida Citroën

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Lida Citroën is an executive coach, personal branding consultant and reputation management expert helping global executives, entrepreneurs, and thought leaders manage how they’re perceived and drive them towards ideal opportunities. She has helped thousands of individuals around the world gain a fresh perspective on how to craft a personal brand that tells the right story to the right people about who they are.

A writer for Entrepreneur, Military, and SWAAY magazine Lida has authored countless articles and is featured in the media for her work, including Time Magazine, MSNBC, Fortune Magazine, Forbes, Inc., Entrepreneur, Harvard Business Review, Bloomberg, Kiplinger’s Personal Finance, US News & World Report, HR News, US Weekly, Investment News, Money Watch, HuffPost, Monster, and more.

Lida has authored seven award-winning books:

- The New Rules of Influence: How To Authentically Build Trust, Drive Change, And Make An Impact 

- Reputation 360: Jumpstart Your Career By Building a Positive Personal Brand (New Edition)

- Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation

- Success After Service: How To Take Control Of Your Job Search And Career After Military Duty

- Your Next Mission: A Personal Branding Guide For The Military-To-Civilian Transition

- Engaging with Veteran Talent: A Quick And Practical Guide To Sourcing, Hiring, Onboarding And Developing Veteran Employees

- Reputation 360: Creating Power Through Personal Branding (Out Of Print)

As a professional keynote speaker and presenter, Lida's popular TEDx Talk, Talks at Google presentation, and numerous courses on LinkedIn Learning showcase her empowering coaching style and message. She teaches professionals to take control of their narrative and build a personal brand that supports their business.

Customer reviews

4.9 out of 5 stars
34 global ratings

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Customers say

Customers find the book provides tools and mindsets to build authentic influence. They describe it as inspiring, motivating, and transformative. Readers also mention the author's writing style is different, fresh, and engaging. Overall, they find the book easy to read and with a clear flow of thought.

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InfluencePersonal brandWriting style
7 customers mention "Influence"7 positive0 negative

Customers find the book empowering and inspiring. It offers tools and mindsets to build authentic influence. Readers describe the teaching as exciting and transformative. The book provides actionable strategies and a modern perspective on influence.

"Lida Citroen’s The New Rules of Influence is a game-changing guide for navigating today’s world of reputation management and personal branding...." Read more

"...Her writing style is different, fresh and makes her teaching more exciting! Her energy- enthusiasm is contagious...." Read more

"...Her insights are not only practical but also transformative, offering a roadmap for executives who want to lead with purpose, build trust, and drive..." Read more

"...Lida offers a refreshingly modern perspective on influence, one that speaks directly to the challenges and opportunities faced by marginalized..." Read more

3 customers mention "Personal brand"3 positive0 negative

Customers find the book helpful for personal branding and influence. They say it helps build an authentic and impactful brand.

"...guide for navigating today’s world of reputation management and personal branding...." Read more

"...The book blends personal branding, reputation management, and actionable strategies in a way that feels both genuine and empowering...." Read more

"...must-read for anyone looking to build an authentic and impactful personal brand and influence. It’s a fantastic read!..." Read more

3 customers mention "Writing style"3 positive0 negative

Customers find the writing style engaging and easy to read. They appreciate the clear explanations and teaching style.

"...She is like a breath of fresh air. Her writing style is different, fresh and makes her teaching more exciting!..." Read more

"...The authors writing is so engaging too!" Read more

"Citroen is very easy to read, and has a clear train of thought. Very accessible!..." Read more

A must read guide for crafting your public self!
5 out of 5 stars
A must read guide for crafting your public self!
Lida Citroen’s The New Rules of Influence is a game-changing guide for navigating today’s world of reputation management and personal branding. One of the most impactful takeaways is the distinction between being “real” and being truly authentic—aligning your values and actions with intentionality rather than oversharing.This book offers practical, actionable advice for building a reputation that aligns with your goals, making it a true “survival book” for crafting the public version of yourself. Lida’s genuine passion shines through as she shares her wisdom and experiences with vulnerability and care, inspiring readers to take ownership of how they present themselves. The New Rules of Influence is a must-read for mastering the art of influence without losing your true self.
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Top reviews from the United States

  • R. A.
    5.0 out of 5 stars A must read guide for crafting your public self!
    Reviewed in the United States on December 22, 2024
    Verified Purchase
    Lida Citroen’s The New Rules of Influence is a game-changing guide for navigating today’s world of reputation management and personal branding. One of the most impactful takeaways is the distinction between being “real” and being truly authentic—aligning your values and actions with intentionality rather than oversharing.

    This book offers practical, actionable advice for building a reputation that aligns with your goals, making it a true “survival book” for crafting the public version of yourself. Lida’s genuine passion shines through as she shares her wisdom and experiences with vulnerability and care, inspiring readers to take ownership of how they present themselves. The New Rules of Influence is a must-read for mastering the art of influence without losing your true self.
    Customer image
    R. A.
    5.0 out of 5 stars
    A must read guide for crafting your public self!

    Reviewed in the United States on December 22, 2024
    Lida Citroen’s The New Rules of Influence is a game-changing guide for navigating today’s world of reputation management and personal branding. One of the most impactful takeaways is the distinction between being “real” and being truly authentic—aligning your values and actions with intentionality rather than oversharing.

    This book offers practical, actionable advice for building a reputation that aligns with your goals, making it a true “survival book” for crafting the public version of yourself. Lida’s genuine passion shines through as she shares her wisdom and experiences with vulnerability and care, inspiring readers to take ownership of how they present themselves. The New Rules of Influence is a must-read for mastering the art of influence without losing your true self.
    Images in this review
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    One person found this helpful
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  • Mara Williams
    5.0 out of 5 stars The New Rules of Influence.
    Reviewed in the United States on October 19, 2024
    Verified Purchase
    I immensely enjoy Lida Citroen’s book.
    She is like a breath of fresh air.
    Her writing style is different, fresh and makes
    her teaching more exciting! Her energy- enthusiasm is contagious.
    I highly recommend this book.
    One person found this helpful
    Helpful
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  • Megan Bozzuto
    5.0 out of 5 stars A Must-Read for Women Leaders
    Reviewed in the United States on October 7, 2024
    Verified Purchase
    As the President of the International Association of Women, I have had the privilege of working with some of the most remarkable female leaders across various industries. Lida Citroën’s The New Rules of Influence is a game-changer for anyone looking to build an authentic leadership voice and create meaningful impact. Lida’s approach to personal branding and influence resonates deeply with our mission at IAW—to empower women to rise as confident, influential leaders. Her insights are not only practical but also transformative, offering a roadmap for executives who want to lead with purpose, build trust, and drive change. I highly recommend this book to any woman seeking to elevate her influence, both in her career and in life.
    One person found this helpful
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  • Mateo Rogers
    5.0 out of 5 stars Empowering, Actionable, and Timely Insights
    Reviewed in the United States on February 21, 2025
    Verified Purchase
    I recently finished reading The New Rules of Influence by Lida Citroen, and it has been a true game-changer for me. Lida offers a refreshingly modern perspective on influence, one that speaks directly to the challenges and opportunities faced by marginalized communities in our post-COVID era. The book blends personal branding, reputation management, and actionable strategies in a way that feels both genuine and empowering.
    One passage that particularly resonated with me is: "Courage means when you believe in a cause, solution, or effort, you go forward with gusto and conviction." This insight not only captured the heart of the book but also inspired me to push past my own hesitations and actively pursue my goals.
    Whether you’re an executive, entrepreneur, or someone looking to make a meaningful impact in your community, this book offers the tools and mindset necessary to build authentic influence. I highly recommend The New Rules of Influence to anyone eager to redefine leadership and make a positive change in today’s complex world.
    One person found this helpful
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  • Ashley Pincomb
    5.0 out of 5 stars My favorite read this year!
    Reviewed in the United States on August 28, 2024
    Verified Purchase
    I loved this book! This book is a must-read for anyone looking to build an authentic and impactful personal brand and influence. It’s a fantastic read! It breaks down how to build your personal brand in today's digital world real-life examples. The authors writing is so engaging too!
    Customer image
    Ashley Pincomb
    5.0 out of 5 stars
    My favorite read this year!

    Reviewed in the United States on August 28, 2024
    I loved this book! This book is a must-read for anyone looking to build an authentic and impactful personal brand and influence. It’s a fantastic read! It breaks down how to build your personal brand in today's digital world real-life examples. The authors writing is so engaging too!
    Images in this review
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    2 people found this helpful
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  • Sabrina Betancourt
    5.0 out of 5 stars This book is a roadmap to tap into your voice and share your message with confidence and passion.
    Reviewed in the United States on August 28, 2024
    Verified Purchase
    I HIGHLY recommend this book! Many of us get comfortable being “behind the camera”, not raising our hands to share our ideas, and even not sharing that message that is so significant. Lida’s new book is the invitation we have been waiting for so long to finally authentically build our influence without waiting to have a job title, a followership on social media, or for someone to give us permission.

    In The New Rules of Influence, Lida shares her stories and experiences that are relatable, but beyond that she shares her knowledge in an inspiring and motivating way, with actionable steps.
    Customer image
    Sabrina Betancourt
    5.0 out of 5 stars
    This book is a roadmap to tap into your voice and share your message with confidence and passion.

    Reviewed in the United States on August 28, 2024
    I HIGHLY recommend this book! Many of us get comfortable being “behind the camera”, not raising our hands to share our ideas, and even not sharing that message that is so significant. Lida’s new book is the invitation we have been waiting for so long to finally authentically build our influence without waiting to have a job title, a followership on social media, or for someone to give us permission.

    In The New Rules of Influence, Lida shares her stories and experiences that are relatable, but beyond that she shares her knowledge in an inspiring and motivating way, with actionable steps.
    Images in this review
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    3 people found this helpful
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  • MG
    5.0 out of 5 stars Loved this book!
    Reviewed in the United States on November 30, 2024
    Verified Purchase
    Lida always manages to take concepts that feel inaccessible and out of reach and transform them with her expert knowledge and engaging storytelling into a roadmap that anyone can execute. I loved how this how to book is layered with her own stories. Figuring out how to show up authentically while making a big impact on social media felt overwhelming until i read this book. I give this book a 10/10.
    One person found this helpful
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  • Lilly C360
    5.0 out of 5 stars Stretch Your Way of Thinking
    Reviewed in the United States on August 27, 2024
    Verified Purchase
    Lida wrote a keeper. "The New Rules of Influence" is a open faced alternative to yesterdays "old school" business rules. She challenges the blue suit and red tie, and replaces them with rules that work for "YOU", your story, your authenticity, and your truth. it's a cookbook that shows you how to take your place at the table. Loved every page!
    One person found this helpful
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