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Joel Primus
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Getting Naked: The Bare Necessities of Entrepreneurship and Start-ups Kindle Edition

by Joel Primus (Author), Bennett R Coles (Author) Format: Kindle Edition
4.7 4.7 out of 5 stars 113 ratings
See all formats and editions
Do you want to be an entrepreneur? Are you serious about starting a business? Joel Primus will show you how.
From the small country town of Abbotsford to the skyscrapers of New York, this book shares the hard-learned lessons and captivating story of the start-up of Naked Boxer Briefs, a Nasdaq publicly-traded company that had A-list celebrity endorsements, raised over 17 million dollars, and sold its product in department stores around the world, including Nordstrom and Bloomingdale’s.

Part memoir and part entrepreneurial start-up manual, Getting Naked reveals when to start your business, how to raise money, what is needed to build teams and hire employees, and why you need to develop a solid brand with objective-based operations and marketing. Just as important, it also delves into the personal sacrifices required of an entrepreneur, exploring the vital links between mental health, family, finding balance, and being true to you who are through it all.

The life of an entrepreneur is an uphill road with sharp turns and hazardous road conditions. It’s all too easy to lose both yourself and your business along the way. Getting Naked is your personal road map to business and personal success.

Joel Primus’ Getting Naked is an insightful journey into the heart and mind (& soul) of a young entrepreneur covering a decade of his experiences, with all the twists, turns, ups and downs of being a founder. Told with honesty and passion I recommend reading and learning from Joel’s first hand experience if you are about to start your own journey or have already started it.
– Grant Lawrence, President Valhalla Angels

As highly entertaining as it is educational and honest, Getting Naked is an entrepreneur’s story, the good and the bad, delivered at high speed but couched in thoughtful lessons and advice. I rarely read “business books” but I thoroughly enjoyed and highly recommend Getting Naked. Especially for young and aspiring entrepreneurs, this book will help you on your way.
– Edwin Blewett, Economist and Angel Investor

Getting Naked is an incredible how-to guide for start-ups. It’s also an honest and wonderfully entertaining reveal of the deep importance of cultivating consciousness as an entrepreneur. Joel shares his journey through his first start up, Naked, and how as an entrepreneur you can discover your purpose and what’s truly important in life.
– JV Crum III, Host ConsciousMillionaireShow.com

Insightful, entertaining, and relatable. Joel takes you on the rollercoaster ride of building a business from nothing to going live on the Nasdaq, with lots of helpful lessons along the way. This book is a must-read for all budding entrepreneurs!
– Alyssa Wiens, CFP, Sun Life Financial

I highly recommend entrepreneurs read Getting Naked! In fact, I think my first startup would have gone much differently if I had this book prior to starting. It’s a ton of fun, informative, honest and touching.
– John Finley, New York Based Entrepreneur and Finance Executive

Getting Naked is many books in one and a delight to read. I consider myself a seasoned entrepreneur, yet, I learned important lessons from reading this book. It will teach you and force you to face yourself, adjust your philosophy about life, and look at your inner mirror for a better understanding of where and who you were, and where and who you have become upon the entrepreneurial journey. Read it. Positive change will follow.
– Anwar Sukkarie, Engineer and founder Loopshare, Saturn Green System and Webtech Wireless

By demonstrating that the inevitable entrepreneurial tests and challenges are actually our path, rather than something in the way of our path, Joel Primus empowers us with a mindset that embraces the full spectrum of the human experience.
– Dr. Jason Gordon, Author of Like a Finger Pointing to the Moon
Previous page
  1. Print length
    206 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    February 1, 2021
  5. File size
    466 KB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
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  9. See all details
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Editorial Reviews

Review

Joel Primus' Getting Naked is an insightful journey into the heart and mind (& soul) of a young entrepreneur covering a decade of his experiences, with all the twists, turns, ups and downs of being a founder. Told with honesty and passion I recommend reading and learning from Joel's first hand experience if you are about to start your own journey or have already started it.

- Grant Lawrence, President Valhalla Angels


As highly entertaining as it is educational and honest, Getting Naked is an entrepreneur's story, the good and the bad, delivered at high speed but couched in thoughtful lessons and advice. I rarely read "business books" but I thoroughly enjoyed and highly recommend Getting Naked. Especially for young and aspiring entrepreneurs, this book will help you on your way.

- Edwin Blewett, Economist and Angel Investor


Getting Naked is an incredible how-to guide for start-ups. It's also an honest and wonderfully entertaining reveal of the deep importance of cultivating consciousness as an entrepreneur. Joel shares his journey through his first start up, Naked, and how as an entrepreneur you can discover your purpose and what's truly important in life.

- JV Crum III, Host ConsciousMillionaireShow.com


Insightful, entertaining, and relatable. Joel takes you on the rollercoaster ride of building a business from nothing to going live on the Nasdaq, with lots of helpful lessons along the way. This book is a must-read for all budding entrepreneurs!

- Alyssa Wiens, CFP, Sun Life Financial


I highly recommend entrepreneurs read Getting Naked! In fact, I think my first startup would have gone much differently if I had this book prior to starting. It's a ton of fun, informative, honest and touching.

- John Finley, New York Based Entrepreneur and Finance Executive


Getting Naked is many books in one and a delight to read. I consider myself a seasoned entrepreneur, yet, I learned important lessons from reading this book. It will teach you and force you to face yourself, adjust your philosophy about life, and look at your inner mirror for a better understanding of where and who you were, and where and who you have become upon the entrepreneurial journey. Read it. Positive change will follow.

- Anwar Sukkarie, Engineer and founder Loopshare, Saturn Green System and Webtech Wireless


Joel Primus systematically takes us on a guided tour of the ins and outs of entrepreneurship. But Getting Naked is so much more than a cheat sheet for navigating the foreseeable and unforeseeable twists and turns of business ownership. It's also invaluable preparation for elegantly embracing and contemplating the difficult positions within which we find ourselves in business. And, as if that's not enough, it's also a guide for how to thrive as a human being.

- Dr. Jason Gordon, Author of Like a Finger Pointing to the Moon, herbalist, educator and yogi

About the Author

An entrepreneur among other things, Joel Primus is the founder and creative visionary behind Naked Underwear. He helped raise over $17 million, establishing retail distribution at Holt Renfrew, Nordstrom, Hudson's Bay, and Bloomingdales. Naked completed a merger with Australian-based industry powerhouse, Bendon Lingerie, exiting in 2018. Recently, Joel co-founded Kosan, a travel clothing company which launched one of the most successful Kickstarter apparel products of all time-reaching nearly $1 million in sales in 30 days. He was one of the inaugural BC Business top 30 under 30 Entrepreneurs and is also an author and award winning documentary filmmaker. Once an elite long distance runner, he now enjoys daily training, meditation, and time with his family on their farm outside Vancouver.

Bennett is an award-winning author of six books published through Harper Collins (New York) and Titan Publishing Group (London). He is also the publisher at Promontory Press, editor for multiple bestselling authors (including a NY Times bestseller), ghostwriter for CEOs and politicians and the founder of Cascadia Author Services. With years of experience in both the traditional and self-publishing worlds, he works tirelessly to guide and support fellow authors toward the path to success.

Product details

  • ASIN ‏ : ‎ B08SW77H2W
  • Publisher ‏ : ‎ DEKAN Publishing (February 1, 2021)
  • Publication date ‏ : ‎ February 1, 2021
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 466 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 206 pages
  • Customer Reviews:
    4.7 4.7 out of 5 stars 113 ratings

About the author

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Joel Primus

Joel Primus

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Full content visible, double tap to read brief content.

An entrepreneur among other things, Joel Primus is the founder and creative visionary behind Naked Underwear. He helped raise over $17 million, establishing retail distribution at Holt Renfrew, Nordstrom, Hudson’s Bay, and Bloomingdales. Naked completed a merger with Australian-based industry powerhouse, Bendon Lingerie, exiting in 2018. Recently, Joel co-founded Kosan, a travel clothing company which launched one of the most successful Kickstarter apparel products of all time—reaching nearly $1 million in sales in 30 days. He was one of the inaugural BC Business top 30 under 30 Entrepreneurs and is also an author and award winning documentary filmmaker.

Once an elite long distance runner, he now enjoys daily training, meditation, and time with his family on their farm outside Vancouver

Customer reviews

4.7 out of 5 stars
4.7 out of 5
113 global ratings
Capitvating cover, but even better book!
5 Stars
Capitvating cover, but even better book!
Let’s start off by saying how captivating this book cover is!Joel comes from a small country town in Canada and pushed his way to building a huge business with Naked Boxer Briefs and successfully took the startup public on the NYSE!Part memoir and part entrepreneurial start-up manual, this book reveals when to start a business, how to raise money, what is needed to build teams and hire employees, and so much more!I am excited to share that Joel will be on the Every Day Extraordinary podcast this month!If you have the entrepreneurial itch in you, this book is perfect for you!
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Top reviews from the United States

SunnyJSmith
5.0 out of 5 stars Hat’s off to this author..
Reviewed in the United States on February 12, 2022
Verified Purchase
I loved that this book starts out by talking about failure. Failing is something most people consider a negative outcome. However, in order to succeed one has to become comfortable with failure while simultaneously being commited to success. It requires emotional maturity. Which this book does a phenomenal job explaining and leaving you inspired. I read one of the two star reviews on not having financial resources in the book and truly laughed. Money is the easiest part of being an entrepreneur. And money will be thrown at you when you can master the failure and emotions that threaten to stop you. This book nails the real nebulous issues. If there was a formula for wealth we’d all be rich because anyone can plug in a formula and get the same result. But 9 out of 10 people cannot figure out how to overcome failure. And everyone’s emotional responses to failure are different, hence its nebulous. And that’s where story telling and inspiration are the best advise any successful entrepreneur could give you. Hats off to this author!
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5.0 out of 5 stars A roadmap of personal and professional ventures.
Reviewed in the United States on December 27, 2021
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Getting Naked: The Bare Necessities of Entrepreneurship and Start-ups by authors and entrepreneurs Joel Primus and Bennett R Coles is a roadmap of personal and professional ventures. The book is a detailed description of all essential practices to absorb while working to establish a business. It is a stepwise guide, ushering a structured working framework before basking into something new. It is an account of authors’ experiences and cherished ups and downs throughout their journeys. This book is an explicit visionary approach for advancing your career, it is a guaranteed lead treasuring all your business choices. A must-read for marshaling and defining a staunch career path. Thereby, constructing a balanced equation between personal, professional and social conduct. Signifying the importance of getting naked and going all-in with the right enterprising prospects, this read steers to success.
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ag
4.0 out of 5 stars Solid insights on entrepreneurship, but nothing mindblowing
Reviewed in the United States on January 19, 2022
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Getting Naked is a valuable book on the journey of entrepreneurship, building a business, and running a startup, however for me personally did not live up to the hype and did not bring a lot of fresh insights to the table. There are many things that I agree with the author, such as the importance of product-market fit, raising capital, and building a great team; nevertheless, most businesses and startups nowadays stay very small and have to tackle different challenges, than the ones you have when you raise millions of dollars and eventually exit/merge the company. What I liked about the book was that is full of the personal founder story and concrete real-world examples to back up thoughts and theories.
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Andrea Ramirez B.
5.0 out of 5 stars An enjoyable business book - is that possible?
Reviewed in the United States on September 15, 2021
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I have to say, this is the first business-related book that I've ever enjoyed reading as a book, not merely for the information it contains. It's sprinkled with the author's personal anecdotes, and delivered in a chatty style that feels like a conversation with a person. Joel's tale about being on the Canadian version of Shark Tank was like a suspense story all by itself.

Of course, the business advice is excellent as well. Entrepreneurship can be frightening, but if you're considering it, you'll end this book feeling like you can do it - and also knowing a lot more about the payoffs and the challenges. This is an absolute must-read for anyone who's thinking about starting their own business, or who's trying to take a business to the next level.
One person found this helpful
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Kristi Dement, Master of Library Science
5.0 out of 5 stars "Entrepreneurship Is An Approach To Life" and This Book Shares One Leader's Journey
Reviewed in the United States on September 2, 2021
Verified Purchase
Author and entrepreneur Joel Primus shares his journey to grow his company, which included 2 television appearances on Canada's version of Shark Tank and his meeting NBA basketball legend Dwayne Wade. He discusses the ups and downs and lessons he learned along the way.

The first part of the book focuses on the mental aspect of being an entrepreneur. Your thoughts become your reality. There is always a path forward (even if one path is ending). Opportunity cost means that you can't do everything. Whatever you choose to focus on means that you cannot focus on something else.

The 4 Pillars:
1) Establish your why & remains loyal to it: know the reason your company exists, its purpose, & its brand message

2) Establish your guiding principles & core values: know your standards which will be the foundation for how you make decisions for your company

3) Establish your objectives: know what you want to accomplish, measure your results, and pivot when necessary

4) Establish what is essential: choose what to focus on and learn to say no to other opportunities

Other chapters in this book focus on: raising money from investors (strategies & warnings), understanding that people (not products) are your most valuable asset, why you should only aim to please your own target market (you cannot please everyone), finding balance (working hard is not the same as working smart), dealing with radical change (and maintaining perspective), and letting go (seeking mentorship is important throughout every stage of your business).

The author said that this book took 8 years to write this book with his co-author. During that time many changes happened to his business. Entrepreneurs (at any stage in the process) will appreciate reading this story.
One person found this helpful
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JmzL
5.0 out of 5 stars Very relatable and easy to read
Reviewed in the United States on September 22, 2021
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This is was a pleasure to read and very easy to relate to.
I found the content a mix of personal experiences and advice based on these experiences. It has what seems to be all you need to get started and correct your mindset before you do.
The book is well written and formatted. Grammatically it's also very good and I was not distracted by this. The flow and, dare I say it, story, is well presented and as I say, very easy to read.
The advice and content are above all the other books on the subject that I have read so far.
Highly recommend the book to anyone who is new to, or has experience in. You never stop learning and this is a very easy resource to use.
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Top reviews from other countries

Karyna McLaren
5.0 out of 5 stars The book every entrepreneur needs in their toolkit!
Reviewed in Canada on February 25, 2021
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Not only a great read, I'd go so far as to say a must-read for any budding entrepreneur. Packed with relatable stories fo the highs and lows of starting and running a business, 'Getting Naked' really gets down the business. It offers entertaining, honest and relatable insight into what it takes to be an entrepreneur in today's world. Will definitely be reading this one again!
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Moksh Chopra
5.0 out of 5 stars Wonderful book
Reviewed in India on May 4, 2021
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The title of this book is very very unique . The content of the story revolves all about business and entrepreneurship.
It gives a proper guidance to people who are both experienced and inexperienced in this field and also it makes you question alot of things in which you are involved.
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Niraj Naik
5.0 out of 5 stars Brilliant and brutally honest story
Reviewed in the United Kingdom on March 9, 2021
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What makes Getting Naked different from any other start-up book is the vulnerability with which was written. It’s very personal and naked. Primus bares it all but in a manner that makes it a compelling read with personal stories and an occasional joke. He talks about personal sacrifices he had to make to get his brand off the ground, how it affected his health, and his relationships with those around him.
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rick
5.0 out of 5 stars How to.
Reviewed in Canada on February 20, 2021
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Interesting to read. Not just information but a story. Helps to know how to deal with the downside and the upside.
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Booksonthegram
4.0 out of 5 stars Highly Recommended
Reviewed in India on July 14, 2021
Verified Purchase
‘Getting Naked’ is a pragmatic book by Joel Primus which does the perfect job in explaining the joys and challenges of the entrepreneurial world through his story.

Joel shares his story of how he started his own company called, ‘Naked’ when very few people believed in him. Against all odds, he managed to overcome all the the obstacles life threw at him and he shows how you can too!

The process of finding the right name of the company to learning and perfecting the art of pitching to investors. This book covers all aspects of the entrepreneurial world.

This Book also emphasises on the importance of taking risks, finding the right balance in life and having a deeper why for the things you do in your life. Don’t let work consume you entirely that you forget to take care of your personal life. Joel does a great job in showing his vulnerable side which makes the readers respect him and his story more.

A book which helps you demystify failure, derive inspiration and seek the right answers.
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