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My thoughts on the 12 and a half business book by Gary VeeWill Beesley

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Gary Vaynerchuk

Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success Hardcover – November 30, 2021

by Gary Vaynerchuk (Author)

1,196 ratings

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USA Today Bestseller

In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.

For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try.

In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them.

Gary’s secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.

This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.

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Print length

224 pages
Language

English
Publisher

Harper Business
Publication date

November 30, 2021
Dimensions

6 x 0.81 x 9 inches
ISBN-10

0062674684
ISBN-13

978-0062674685

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	Crush It!	The Thank You Economy	Jab, Jab, Jab, Right Hook	#AskGaryVee	Crushing It!	Day Trading Attention

Customer Reviews	3,683	915	3,417	1,292	5,467	545
Price	$12.99	$14.35	$12.76	$6.03	$20.26	$22.60

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Editorial Reviews

Review

"Vaynerchuk draws on his experiences, successes, and mistakes to offer uplifting advice about leadership and happiness. . . . A genial business guru redefines success." — Kirkus Reviews

"A dishy memoir and a kind of 'best of Gary' anecdotes and reflections." — Forbes

“A forward-thinking revelation and an enjoyable read. This is not your typical nuts-and-bolts guide to being a better businessperson, but it is instead a personal journey through Vaynerchuk’s psyche that shows that there’s a lot more to being successful than KPIs, numbers, and drive. Twelve and a Half isn’t just about making you a better businessperson—it’s about making you a better human being, which is exactly what we need right now.” — Shondaland

About the Author

Gary Vaynerchuk is a serial entrepreneur and serves as the chairman of VaynerX, the CEO of VaynerMedia, and the creator and CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business. He is a New York Times bestselling author, a sought-after public speaker, and a prolific investor in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary serves on the board of Bojangles Restaurants, Global Citizen Forum, MikMak, and Pencils of Promise. He is also a longtime Well member of charity: water.

Product details

Publisher ‏ : ‎ Harper Business; Standard Edition (November 30, 2021)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 224 pages
ISBN-10 ‏ : ‎ 0062674684
ISBN-13 ‏ : ‎ 978-0062674685
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 6 x 0.81 x 9 inches

Best Sellers Rank: #50,221 in Books (See Top 100 in Books)
- #49 in Web Marketing (Books)
- #68 in E-Commerce (Books)
- #358 in Entrepreneurship (Books)

Customer Reviews:
1,196 ratings

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1,196 global ratings

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Customers say

Customers find the book motivating and inspirational, with one noting it deals more with emotions than business practices. Moreover, the book is easy to read and customers consider it a must-read, with one highlighting its 13 essential ingredients. Additionally, they appreciate the author's personality, with one describing him as an exceptional thinker, and they like the book's style. However, customers disagree on the value for money, with one finding it overpriced.

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Inspirational content Readability Knowledge Personality Style Value for money

19 customers mention "Inspirational content"19 positive0 negative

Customers find the book inspirational and motivational, with one customer noting it deals more with emotions than business practices.

"...I truly wish these “human ingredients for business success” were being taught in all business, human resources, and communications courses: “..." Read more

"Enjoyed reading and learning about self and how I can be more kind and loving to everyone...." Read more

"...times, it's a great read, it's an easy read, and I motivated you to lean into the exercises...." Read more

"...Great read, insights" Read more

15 customers mention "Readability"15 positive0 negative

Customers find the book easy to read and consider it a must-read, with one customer noting it's suitable for both teenagers and adults.

"Amazing read. Really!!" Read more

"Enjoyed reading and learning about self and how I can be more kind and loving to everyone...." Read more

"...the times he has Missed, This book ain't one of those times, it's a great read, it's an easy read, and I motivated you to lean into the exercises...." Read more

"It was always interesting to read/listen to Gary and when he released that book i just had to buy it! Great read, insights" Read more

5 customers mention "Knowledge"5 positive0 negative

Customers find the book informative, with one mentioning it provides 13 essential ingredients for business success.

"...-Awareness, Accountability, Optimism, Empathy, Kindness, Tenacity, Curiosity, Patience, Conviction, Humility, Ambition, and Candor”..." Read more

"This is an awesome book with 13 essential ingredients that you should deploy appropriately for each situation to have great business and career..." Read more

"Take the right step and read this book! It will give you insight and knowledge that is far valuable then the cost of this book!" Read more

"...for more on Gary's take on NFTs, this is 99% about business and has some great info if that's what you're looking for...." Read more

3 customers mention "Personality"3 positive0 negative

Customers appreciate the author's personality, with one describing him as an interesting and exceptional thinker.

"What can anyone say about this book but - “Gary V”Amazing individual that despite any speculation other than he worked his butt off to get where he..." Read more

"...Exceptional thinker! I don’t know any other entrepreneur who has such a humble thinking. The best is in it it is working." Read more

"Gary is interesting person..." Read more

3 customers mention "Style"3 positive0 negative

Customers appreciate the style of the book, with one mentioning how beautiful it is to work from the heart.

"...Look at him now! 👏🏽 His ability to spread light & work from the Heart is so Beautiful to me. I’ve observed even who he hires on his team...." Read more

"...Love him always and the style." Read more

"Love Gary’s work!..." Read more

3 customers mention "Value for money"0 positive3 negative

Customers find the book overpriced.

"...Not worth the money I paid for it, but at least it is good to see the message I consistently get in audio format from GV is the same this time..." Read more

"...how much a book costs as I love reading, but I feel this book is very overpriced for what it is. It is very short and simple...." Read more

"...So now we have a poorly-written book worth $1. What the heck happened here?" Read more

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jason
It's part Motivational part inspirational, all good
Reviewed in the United States on November 18, 2024
Verified Purchase

Amazing read. Really!!

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One person found this helpful

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Joshua J Tuinder
Incredible Insights from a True Master
Reviewed in the United States on January 10, 2024
Verified Purchase
Gary Vee has changed my life completely. 4 months ago I made a massive change in my life and became a real estate agent, but I did it out of a sense of urgency and necessity. The. I started reading about business and being curious tried to learn everything I could. Gary’s insights into the emotional needs to be successful in business have been groundbreaking for me. I knew all 12 ingredients but had never considered myself when understanding them. And that pesky half…kind candor…just thanks for talking me through that. I appreciate this book and the author and am grateful for how the information has been presented.

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5 people found this helpful

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Evelyn A. Catt
Transformational Insights for Business & Life Success
Reviewed in the United States on February 14, 2025
Verified Purchase
I’m extremely grateful for the positive impact Gary’s wisdom has had on my life. The book “Twelve And A Half” is making me a better business leader, consultant, entrepreneur, and a better person.

I truly wish these “human ingredients for business success” were being taught in all business, human resources, and communications courses:
“Gratitude, Self-Awareness, Accountability, Optimism, Empathy, Kindness, Tenacity, Curiosity, Patience, Conviction, Humility, Ambition, and Candor”

I will certainly recommend this book to my students, colleagues, consulting clients, and entrepreneurs in the digital marketplace. I hope you will gift a copy to yourself to benefit from Gary’s vast experience and wisdom, whether you are a business leader or simply looking to become a better person.

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Amazon Customer
humbling insightful
Reviewed in the United States on February 24, 2024
Verified Purchase
Enjoyed reading and learning about self and how I can be more kind and loving to everyone. I would recommend any one thinking about reading this book to give it a chance. God Bless to all!!

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4 people found this helpful

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Amazon Customer
Gary V. Just being Gary V.
Reviewed in the United States on April 18, 2022
Verified Purchase
If your a follower of Gary, it seems he don't miss! Now as a follower you will know that Gary will tell you all the times he has Missed, This book ain't one of those times, it's a great read, it's an easy read, and I motivated you to lean into the exercises. I sometimes struggle with exercises in these books, but if your going to get the most out of the messages and the lesson, lean and try, you can't lose here.

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4 people found this helpful

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ErnJ
Gary is interesting person
Reviewed in the United States on August 9, 2023
Verified Purchase
It was always interesting to read/listen to Gary and when he released that book i just had to buy it!
Great read, insights

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4 people found this helpful

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Raven Adams
This Book is GOLD 💫
Reviewed in the United States on December 2, 2021
Verified Purchase
This book is GOLD & I’m not even finished yet. I’ve been watching Gary for years now & I always used to say he’s a Natural Intuitive/Psychic channel & my friends would always laugh at me. Look at him now! 👏🏽 His ability to spread light & work from the Heart is so Beautiful to me. I’ve observed even who he hires on his team. He knows what he’s doing. I’m an Intuitive channel & Photographer & I’m extremely happy he wrote this book. People need this information, regardless if you are a parent, entrepreneur, photographer, teacher, coach etc... Read the book & explore his content & take what resonates with you. You will find something within this book that resonates with your soul ;) I look forward to see more of the ways he inspires the World.

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Raven Adams

This Book is GOLD 💫

Reviewed in the United States on December 2, 2021
This book is GOLD & I’m not even finished yet. I’ve been watching Gary for years now & I always used to say he’s a Natural Intuitive/Psychic channel & my friends would always laugh at me. Look at him now! 👏🏽 His ability to spread light & work from the Heart is so Beautiful to me. I’ve observed even who he hires on his team. He knows what he’s doing. I’m an Intuitive channel & Photographer & I’m extremely happy he wrote this book. People need this information, regardless if you are a parent, entrepreneur, photographer, teacher, coach etc... Read the book & explore his content & take what resonates with you. You will find something within this book that resonates with your soul ;) I look forward to see more of the ways he inspires the World.

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22 people found this helpful

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Sarah Wood-Carreras
Inspirational and a legend- A book by a mentor for anyone who appreciates authenticity
Reviewed in the United States on December 16, 2021
Verified Purchase
What can anyone say about this book but - “Gary V”Amazing individual that despite any speculation other than he worked his butt off to get where he is today. Very inspirational for anyone who has a career or owns a business and want to continue to learn ways to be a well rounded and successful person.
Whatever “successful” means to you, this is priceless from someone who started at 0 to today including the what, when, where, and the aspect others writing leave out, the why. The emotions and authenticity behind why.
One day, if not already, he will be a legend for entrepreneurs in the digital age and always a few steps ahead.
This helps us learn from his path on every level.
Thanks Gary V.

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5 people found this helpful

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Top reviews from other countries

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SuperDuper
Molto bello!
Reviewed in Italy on May 8, 2022
Verified Purchase

Consiglio per chi non trova equilibrio al lavoro. Per me è stato veramente utile!

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Muito bom livro! Recomendo a todos, vai ajudar bastante!!!
Livro excepcional para lidar com as situações do dia a dia
Reviewed in Brazil on February 20, 2025
Verified Purchase
No trabalho, em casa ou em qualquer lugar. Olhar as coisas com mais empatia e de uma forma lógica e racional

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A1
Great read
Reviewed in Australia on August 4, 2023
Verified Purchase
Highlight recommend this book - Gary's principles are easy to understand and keep you grounded

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Melanie Seal-Jones
I love the way he thinks
Reviewed in Canada on January 1, 2022
Verified Purchase
I love the book, I have over it a couple times and I make notes all I've the book I shared a couple of my notes.

I would Recommend to buy the book and the audio GARY adds a extra comments in the audio. so I recommend both.

Yes I have brain damage (aphasia) so for me to read it I use a combination of reading and using to the audio.
😉 Use what you have and make it work but I think a normal person would love both.
I love the extra comments From Gary.

I shared some of drawing makes my notes. if you share them thank-you for taking me #mightymel
Goodness I'm reading this book one over so many good notes both business and just good human stuff.
Brillant
Thank-you Gray and I look forward to the NFT
Cheers

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Melanie Seal-Jones

I love the way he thinks

Reviewed in Canada on January 1, 2022
I love the book, I have over it a couple times and I make notes all I've the book I shared a couple of my notes.

I would Recommend to buy the book and the audio GARY adds a extra comments in the audio. so I recommend both.

Yes I have brain damage (aphasia) so for me to read it I use a combination of reading and using to the audio.
😉 Use what you have and make it work but I think a normal person would love both.
I love the extra comments From Gary.

I shared some of drawing makes my notes. if you share them thank-you for taking me #mightymel
Goodness I'm reading this book one over so many good notes both business and just good human stuff.
Brillant
Thank-you Gray and I look forward to the NFT
Cheers

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Javier P.
Libro interesante.
Reviewed in Mexico on November 27, 2024
Verified Purchase
Libro interesante.

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