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Boosting Tourism Development through Intellectual Property Paperback – May 6, 2021

by Wipo (Author), World Tourism Organization (Author)
See all formats and editions
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This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. For more information: https: //www.youtube.com/watch?v=qzjUKF4Cy1I.

Previous page
  1. Print length
    112 pages
  2. Language
    English
  3. Publisher
    World Intellectual Property Organization
  4. Publication date
    May 6, 2021
  5. Dimensions
    8.27 x 0.23 x 11.69 inches
  6. ISBN-10
    9280530348
  7. ISBN-13
    978-9280530346
  8. See all details
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Product details

  • Publisher ‏ : ‎ World Intellectual Property Organization (May 6, 2021)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 112 pages
  • ISBN-10 ‏ : ‎ 9280530348
  • ISBN-13 ‏ : ‎ 978-9280530346
  • Item Weight ‏ : ‎ 10.2 ounces
  • Dimensions ‏ : ‎ 8.27 x 0.23 x 11.69 inches

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