$21.58 with 23 percent savings
List Price: $27.99

The List Price is the suggested retail price of a new product as provided by a manufacturer, supplier, or seller. Except for books, Amazon will display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in at least the past 90 days. List prices may not necessarily reflect the product's prevailing market price.
Learn more
Get Fast, Free Shipping with Amazon Prime FREE Returns
FREE delivery Saturday, May 18 on orders shipped by Amazon over $35
Or fastest delivery Thursday, May 16. Order within 23 hrs 50 mins
In Stock
$$21.58 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$21.58
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Amazon.com
Ships from
Amazon.com
Sold by
Amazon.com
Sold by
Amazon.com
Returns
30-day easy returns
30-day easy returns
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Returns
30-day easy returns
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Kavita Ganesan
+ Follow
More books from this author
Something went wrong. Please try your request again later.

The Business Case for AI: A Leader's Guide to AI Strategies, Best Practices & Real-World Applications

by Kavita Ganesan (Author)
4.5 4.5 out of 5 stars 208 ratings
See all formats and editions
{"desktop_buybox_group_1":[{"displayPrice":"$21.58","priceAmount":21.58,"currencySymbol":"$","integerValue":"21","decimalSeparator":".","fractionalValue":"58","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"cPbcCGSe6xv9nf8MauJY3jnRiZAhOJLT%2BHKE4FQCrbhU5Mseb%2FLXdDdUdSJRfekHJj7S5vQSDW8dGI3LgkTHysTfZHRblWBwygE7BBaNl6XZe560%2FA4knGDOaEov%2BVxVtUWAQfKUQ2NbzoYnEEOODw%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}]}

Purchase options and add-ons

AI is much more than a sexy marketing gimmick. At its core, it’s a powerful business tool that can make operations and decision-making more efficient, employees more productive, and customers delighted.

Unfortunately, leaders who want to take advantage of artificial intelligence often don’t know where to start. The process can feel overwhelming—from analyzing existing processes and software systems and choosing where to apply AI automation, to preparing every tier of the organization for the transition.

In this practical guide for business leaders, Kavita Ganesan takes the mystery out of implementing AI, showing you how to launch AI initiatives that get results. With real-world AI examples to spark your own ideas, you’ll learn how to identify high-impact AI opportunities, prepare for AI transitions, and measure your AI performance.

Get ready to discover:

  • What’s true, what’s hype, and what’s realistic to expect from AI and machine learning systems.
  • Ideas for applying AI in your business to increase revenues, optimize decision-making, and eliminate business process inefficiencies.
  • How to spot lucrative AI opportunities in your organization and capitalize on them in creative ways.
  • Three Pillars of AI success, a systematic framework for testing and evaluating the value of AI initiatives.

Simple and compelling, The Business Case for AI gives leaders the information and resources they need without statistics, data science, or technical jargon. Whether you want to jumpstart your AI strategy, manage your AI initiatives for better outcomes, or simply find inspiration for your own AI and machine learning applications, The Business Case for AI is your blueprint for AI success.

Read more Read less
Previous page
  1. ISBN-10
    1544528728
  2. ISBN-13
    978-1544528724
  3. Publication date
    March 31, 2022
  4. Language
    English
  5. Dimensions
    6 x 0.79 x 9 inches
  6. Print length
    316 pages
  7. See all details
Next page
Books with Buzz
Books with Buzz
Discover the latest buzz-worthy books, from mysteries and romance to humor and nonfiction. Explore more

Frequently bought together

The Business Case for AI: A Leader's Guide to AI Strategies, Best Practices & Real-World Applications
$21.58
Get it as soon as Saturday, May 18
In Stock
Ships from and sold by Amazon.com.
+
AI Made Simple: A Beginner’s Guide to Generative Intelligence
$16.56
Usually ships within 2 to 3 days
Ships from and sold by Amazon.com.
+
The ChatGPT Millionaire: Making Money Online has never been this EASY (Chat GPT and Generative AI Mastery Series)
$12.99
Get it as soon as Saturday, May 18
In Stock
Ships from and sold by Amazon.com.
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
Some of these items ship sooner than the others.
Show details Hide details
Choose items to buy together.

From the Publisher

Artificial intelligence AI outcomes and initiatives best practices codified strategies
what ai can do introduction to it and integrate for maximum success
author has been featureed in forbes venture beat techopedia SD times ted magazine

Editorial Reviews

Review

"The Business Case for AI" is a good introduction for IT and line managers to think about how to integrate artificial intelligence into their organizations.
— FORBES MAGAZINE


The Business Case for AI is perfect for AI fanatics and AI skeptics alike. From defining AI and its various forms to explaining exactly how companies should approach AI to see the results they want, Kavita Ganesan's no-fluff book helps make the AI conversation a whole lot easier.
—CUSTOMER CONTACT WEEK CONFERENCE & MAGAZINE


Kavita Ganesan has written a must-read for leaders looking to succeed with AI in the enterprise. Kavita's writing style makes a deeply technical topic accessible to every leader, from the C-suite to product managers. If you're interested in learning what AI can do, how to prepare for it and correctly leverage it in your organization, start with this book.
— MARK VARGHESE, TECHNOLOGY DIRECTOR AT EXPEDIA


A practical guide for any leader looking to dip their foot into AI—full of important information for those of us who want to learn the myths, realities, and possibilities of AI so we can apply them to our own domain.
—BRIAN WANG, DIRECTOR OF RADIATION ONCOLOGY PHYSICS AT YALE


The Business Case for AI provides answers to some of the most important questions in the adoption of AI.
—HARSHAL DEO, FORMER VP OF PAYPAL


A comprehensive guide to how organizations can start integrating AI. In this book, Kavita helps readers establish an AI mindset and provides strategies for preparing for AI and navigating AI opportunities for success. Whether your organization is new to AI or you've tried AI without much success, this book will equip leaders in making critical decisions in their AI journey.
—GRANT INGERSOLL, FORMER CTO OF WIKIMEDIA FOUNDATION (WIKIPEDIA)

About the Author

Kavita Ganesan is an AI strategist, educator, and consultant. With a Ph.D. from the University of Illinois at Urbana Champaign and over fifteen years of experience in the field, Kavita has managed and overseen the success of over two dozen AI initiatives for a wide range of organizations, from midsize operations to Fortune 500s.

An educator and collaborator at heart, she helps thousands of leaders and AI practitioners get meaningful outcomes from AI through her blog articles, coaching and training sessions, and open-source tools. Learn more at kavita-ganesan.com.

Product details

  • Publisher ‏ : ‎ Opinosis Analytics Publishing (March 31, 2022)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 316 pages
  • ISBN-10 ‏ : ‎ 1544528728
  • ISBN-13 ‏ : ‎ 978-1544528724
  • Item Weight ‏ : ‎ 1.03 pounds
  • Dimensions ‏ : ‎ 6 x 0.79 x 9 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 208 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Kavita Ganesan

Kavita Ganesan

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Kavita Ganesan is the CEO of Opinosis Analytics, an AI/GenAI consulting company for midsized to large businesses and federal government agencies. She's also an AI advisor, strategist, and speaker working with clients globally. With a Ph.D. from the University of Illinois at Urbana Champaign and over eighteen years of experience in the field, Kavita has delivered more than two dozen successful AI initiatives for a wide range of organizations, from midsize operations to Fortune 500s. An educator and collaborator at heart, she helps thousands of leaders and AI practitioners around the world through her blog articles, training sessions, and open-source tools. Kavita's expertise has been featured on Forbes, VentureBeat, CEOWorld, CMSWire, Verizon, SDTimes, and Techopedia.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
208 global ratings
Truly real AI business cases. A must grab.
5 Stars
Truly real AI business cases. A must grab.
Truly, real AI business cases. A must grab.Congrats Kavita, can't wait for the second edition.Best,José
Hide
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

Stan Robinson, Jr.
5.0 out of 5 stars Excellent overview of what is required to make an AI project successful
Reviewed in the United States on May 2, 2024
Verified Purchase
This book did an outstanding job of explaining the important considerations involved in evaluating when AI makes sense. Then it provided a logical progression of the steps needed to make an AI project work. It was written in terms that a non-technical person can understand.
Helpful
 Report
R B
5.0 out of 5 stars I great start for those wanting to grasp AI for business
Reviewed in the United States on January 7, 2024
Verified Purchase
This is a well written book and covers the 30,000 foot view of AI for business applications. This is not overly technical, but it does articulate some of the terminology from a holistic view. She also discusses points when AI may not be viable for business applications. This is definitely an eye-opener for those wanting to keep up with AI. This is only the beginning of a new realm of technologies and the author gives the ready a good start from a business perspective. Recommended.
2 people found this helpful
Helpful
 Report
Andre B.Barcaui
4.0 out of 5 stars Straight to the point
Reviewed in the United States on April 23, 2024
Verified Purchase
The book, in addition to being very direct and objective, helps with everyday issues for executives from the most diverse segments. A pleasant, fluid read with additional tools at the reader's disposal.
Helpful
 Report
Mark
5.0 out of 5 stars Beautifully practical and topical
Reviewed in the United States on March 25, 2023
Verified Purchase
I sailed through this book, which for me alternated between two related but distinct guides; on the one hand being a beautifully prescriptive book that I can use to guide Exec level teams through the years of AI disruption that we’re entering, and on the other simply as a fascinating insight into the mindsets we’re all going to have to develop as we approach this defining tech revolution of our generation.

Highly recommend. Very easy to read writing style, humble points of view, non preachy but very insightful and genuinely, practically useful.
6 people found this helpful
Helpful
 Report
Kelly Peterson
5.0 out of 5 stars Thoughtful, experienced guidelines for defining AI in modern business with framework for approach
Reviewed in the United States on April 5, 2022
Verified Purchase
This book does what I wish more did: It immediately begins in a conversational tone to encourage a moment to pause and think about the current hype that we may ingest on topics around AI. Far too many writings explain AI and machine learning as a "magic bullet" which can solve any problem -- all with a small or nonexistent budget. Dr. Ganeson dispels these myths with a balance of experience from industry to academia. For example, Chapter 2 concretely defines the difference between general and narrow intelligence in a way that is useful for anyone considering developing advanced capability in their enterprise. If I could wave a magic wand, immediately all executives in the world would see that a pamphlet based on Chapter 4 (Myths) would appear in their pocket so that more time could be spent on problem definition and what is truly possible rather than chasing miracles which are destined to fail.

Throughout this book are excellent figures which illustrate the concepts being covered. Written in direct and concise language, most arguments are direct and applicable such as the warnings about the pitfaill of "AI for AI's sake". Finally, besides proper definitions and realistic expectations, the latter portions of this book provide an actionable framework for discovering and then implementing AI solutions. After all, if I could paraphrase Dr. Ganeson, too many organizations dive head first into developing solutions without forethought and planning about the goals, metrics and promise. Such efforts are likely destined to fail without adequate planning while the latter portions of this book provide a framework to prevent such failures.
4 people found this helpful
Helpful
 Report
Eric jacobs
4.0 out of 5 stars Quite comprehensive and thoughtful from a practical standpoint
Reviewed in the United States on July 16, 2023
Verified Purchase
Honestly, I did not not have high expectations but the book pleasantly over delivered. Quite often books like this have a great deal of fluff but I did not feel that way in this case. I would not hesitate to recommend the book or to get it for some of my staff which I will in the near future.
2 people found this helpful
Helpful
 Report
Hank Cecil
5.0 out of 5 stars Excellent read
Reviewed in the United States on November 6, 2023
Verified Purchase
This book brought together many topics necessary for a business owner or manager regarding AI. There will be those businesses that develop and implement AI and those that don't. Those who do have a clear competitive advantage and those who don't will gradually merge, be purchased, or go out of business.
2 people found this helpful
Helpful
 Report
Kim Holloway
5.0 out of 5 stars Real advice on when and how to start an AI project or strategy, start with this book!
Reviewed in the United States on December 24, 2023
Verified Purchase
I'm and IT Project Manager and Sr. Analyst and I'm just getting started on my journey learning about AI. I purchased four different books and this is by far the best of them as far as providing very practical advice for people who need to build a business case for a project, initiative or strategy. Well written!
4 people found this helpful
Helpful
 Report

Top reviews from other countries

Gabriel Salvatti
5.0 out of 5 stars An excellent path for the leader who wants to get updated on the subject.
Reviewed in Brazil on March 25, 2024
Verified Purchase
The book offers a comprehensive view of AI for Business without delving too deeply into the more technical part of the subject. It provides leaders with the necessary knowledge to take their first steps in the field of AI, clarifying when its adoption should or should not be considered and how to best utilize it. For those who can't understand how recent advancements in AI solutions can impact their businesses and where the opportunities are, this material is an excellent starting point.
Report
Shanoj
5.0 out of 5 stars My best read of 2023
Reviewed in Canada on January 6, 2024
Verified Purchase
The Business Case for AI: A Leader's Guide to AI Strategies, Best Practices & Real-World Applications is undoubtedly my best read of 2023, and remarkably, it's a book that can be digested in just a few days. This is largely due to the author, Kavita Ganesan, PhD, who knows precisely what she aims to deliver and does so in a refreshingly straightforward manner. The book is thoughtfully segmented into five parts: Frame Your AI Thinking, Get AI Ideas Flowing, Prepare for AI, Find AI Opportunities, and Bring Your AI Vision to Life.

The book kicks off with a bold and provocative statement: "Stop using AI. That's right - I have told several teams to stop and rethink." This isn't just a book that mindlessly champions the use of AI; it's a critical and thoughtful guide to understanding when, how, and why AI should be incorporated into business strategies.

It's an invaluable resource for Technology leaders like myself who need to understand AI trends and assess their applicability and potential impact on our operations. The book doesn't just dive into technical jargon from the get-go; instead, it starts with the basics and gradually builds up to more complex concepts, making it accessible and informative.

The comprehensive cost-benefit analysis provided is particularly useful, offering readers a clear framework for deciding when it's appropriate to integrate AI into their business strategies.

However, it's important to note that the fast-paced nature of AI development means some examples might feel slightly outdated, a testament to the field's rapid evolution. Despite this, the book's strengths far outweigh its limitations.

This book is an essential read for anyone looking to genuinely understand the strategic implications and applications of AI in business. It's not just another book on the shelf; it's a guide, an eye-opener, and a source of valuable insights all rolled into one. If you're considering AI solutions for your work or wish to learn about the potential of this transformative technology,

Get ready to discover:

What’s true, what’s hype, and what’s realistic to expect from AI and machine learning systems.

Ideas for applying AI in your business to increase revenues, optimize decision-making, and eliminate business process inefficiencies.

How to spot lucrative AI opportunities in your organization and capitalize on them in creative ways.

Three Pillars of AI success, a systematic framework for testing and evaluating the value of AI initiatives.

A blueprint for AI success without statistics, data science, or technical jargon.

I would say this book is essential for anyone looking to understand not just the hype around AI but the real strategic implications and applications for businesses. It's an eye-opener, a guide, and a thought-provoker all in one, making it a valuable addition to any leader's bookshelf.
Customer image
Shanoj
5.0 out of 5 stars My best read of 2023
Reviewed in Canada on January 6, 2024
The Business Case for AI: A Leader's Guide to AI Strategies, Best Practices & Real-World Applications is undoubtedly my best read of 2023, and remarkably, it's a book that can be digested in just a few days. This is largely due to the author, Kavita Ganesan, PhD, who knows precisely what she aims to deliver and does so in a refreshingly straightforward manner. The book is thoughtfully segmented into five parts: Frame Your AI Thinking, Get AI Ideas Flowing, Prepare for AI, Find AI Opportunities, and Bring Your AI Vision to Life.

The book kicks off with a bold and provocative statement: "Stop using AI. That's right - I have told several teams to stop and rethink." This isn't just a book that mindlessly champions the use of AI; it's a critical and thoughtful guide to understanding when, how, and why AI should be incorporated into business strategies.

It's an invaluable resource for Technology leaders like myself who need to understand AI trends and assess their applicability and potential impact on our operations. The book doesn't just dive into technical jargon from the get-go; instead, it starts with the basics and gradually builds up to more complex concepts, making it accessible and informative.

The comprehensive cost-benefit analysis provided is particularly useful, offering readers a clear framework for deciding when it's appropriate to integrate AI into their business strategies.

However, it's important to note that the fast-paced nature of AI development means some examples might feel slightly outdated, a testament to the field's rapid evolution. Despite this, the book's strengths far outweigh its limitations.

This book is an essential read for anyone looking to genuinely understand the strategic implications and applications of AI in business. It's not just another book on the shelf; it's a guide, an eye-opener, and a source of valuable insights all rolled into one. If you're considering AI solutions for your work or wish to learn about the potential of this transformative technology,

Get ready to discover:

What’s true, what’s hype, and what’s realistic to expect from AI and machine learning systems.

Ideas for applying AI in your business to increase revenues, optimize decision-making, and eliminate business process inefficiencies.

How to spot lucrative AI opportunities in your organization and capitalize on them in creative ways.

Three Pillars of AI success, a systematic framework for testing and evaluating the value of AI initiatives.

A blueprint for AI success without statistics, data science, or technical jargon.

I would say this book is essential for anyone looking to understand not just the hype around AI but the real strategic implications and applications for businesses. It's an eye-opener, a guide, and a thought-provoker all in one, making it a valuable addition to any leader's bookshelf.
Images in this review
Customer image
Customer image
Report
Fernando
5.0 out of 5 stars Great!
Reviewed in Spain on April 28, 2024
Verified Purchase
Great book with both strategic and practical approaches for AI implementation in your organization. Pendingnto review additional resources in her website
Report
Bertrand Jouvenot
5.0 out of 5 stars A masterclass in transformation
Reviewed in France on April 10, 2024
Verified Purchase
In the burgeoning landscape of business and technology, Kavita Ganesan's The Business Case for AI emerges not just as a beacon of knowledge but as a pragmatic guide that demystifies the often-overwhelming realm of artificial intelligence for business leaders. Ganesan accomplishes something remarkable here: she transforms the complex, intricate world of AI into an accessible, actionable toolkit for enhancing operational efficiency, employee productivity, and customer satisfaction.

What sets this book apart is its unwavering focus on practicality over hype. In an era where AI is often lauded more for its futuristic allure than its current capabilities, Ganesan offers a refreshingly grounded perspective. She delineates what AI and machine learning can realistically achieve for businesses today, cutting through the noise to spotlight genuine opportunities for innovation and growth.

The Business Case for AI is meticulously structured, guiding readers through the initial stages of recognizing AI's potential within their specific business context to the execution of high-impact AI strategies. Ganesan's approach is both enlightening and empowering, providing readers with a clear roadmap for identifying, launching, and managing AI initiatives that deliver tangible results.

One of the book's most invaluable contributions is its 'Three Pillars of AI Success.' This systematic framework serves as a cornerstone for leaders to test, evaluate, and ultimately thrive through AI implementations. Through a series of real-world examples, Ganesan not only sparks inspiration but also instills a sense of confidence in readers to explore AI applications within their own domains creatively and effectively.

Perhaps the most compelling aspect of The Business Case for AI is its ability to speak directly to leaders at all levels of AI familiarity without resorting to statistics, data science, or technical jargon. This approach ensures the book's accessibility, making it an indispensable resource for anyone looking to commence or enhance their AI journey.

As a fellow author and advocate for leveraging technology to drive business excellence, I cannot recommend The Business Case for AI highly enough. Whether you're aiming to kickstart your AI strategy, optimize ongoing initiatives, or simply seek inspiration for leveraging AI in novel ways, Kavita Ganesan's guide is the blueprint you need for success in the AI-enabled future.

In closing, The Business Case for AI is not just a book but a transformative experience that equips leaders to harness the power of AI, navigating the path from potential to performance with clarity and confidence.
One person found this helpful
 Report
Harry Hughes
5.0 out of 5 stars Really good book
Reviewed in the United Kingdom on February 12, 2024
Verified Purchase
I was struggling to find good AI use cases for research I'm involved in. I also found that there's a dearth of good books on how to actually implement AI tool, and the frameworks needed to understand what is a good investment. This book helped clarify these things and was very easy to read. Highly recommend!
One person found this helpful
 Report