The Absorption Company - Shop now
To share your reaction on this item, open the Amazon app from the App Store or Google Play on your phone.
Kindle Unlimited
Unlimited reading. Over 4 million titles. Learn more
OR

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

You've subscribed to ! We will preorder your items within 24 hours of when they become available. When new books are released, we'll charge your default payment method for the lowest price available during the pre-order period.
Update your device or payment method, cancel individual pre-orders or your subscription at
Your Memberships & Subscriptions
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the authors

Something went wrong. Please try your request again later.

SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs Kindle Edition

4.5 4.5 out of 5 stars 152 ratings

Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet.

(NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com)

SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years.

To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly?

Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your website needs to be at the top of Internet search results.

Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings.

No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.

John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they’ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease.

SEO for Growth is Your One-Stop Digital Marketing Guide

The first part of the book provides an overview of search engines, ranking algorithms, and website design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion).

From this book, you’ll learn how to:

• create and re-purpose content and plan an editorial calendar
• use different social media channels to generate engagement with your content
• build and manage your online reputation, plus handle negative reviews
• do quality link building without resorting to the shady practices Google now penalizes
• conduct keyword research to optimize your website and all of your content
• use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck
• build a revenue generating website that will help power your company’s growth for years to come

Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.

After you buy this book, be sure to visit the SEO for Growth website (SEOforGrowth.com) to claim and download the 3-eBook bonus pack on the topics of Local SEO, Traffic Generation Tactics, and WordPress Website Optimization, as well as special offers and discounts on various SEO tools, webinars and services.
.

Editorial Reviews

Review

"Business owners really need to read SEO For Growth. This book will take the mystery out of SEO and Google rankings in one weekend."
- Michael Port, New York Times Bestselling Author of Book Yourself Solid

"Networking and referral marketing will always be critical small business marketing tactics, but today's buyer often follows a word-of-mouth recommendation with a Google search.
SEO for Growth will show you how to create a web presence that will help you convert more of your referral leads."
- Dr. Ivan Misner, founder of BNI and New York Times Bestselling Co-author of Masters of Networking

"There are many pieces to solving the SEO puzzle. From search engine friendly web design and content marketing, to social media and reputation management,
SEO for Growth will help you put it all together."
- Joost de Valk, Founder and CEO, Yoast

"John and Phil hit the nail on the head. The way people shop and buy has fundamentally changed, an inbound strategy is now a necessity for getting found online and growing your business."
- Brian Halligan, Co-founder and CEO, HubSpot

"Too many web designers and business owners treat SEO as an afterthought.
SEO For Growth will show you how to build a lead generating website from the ground up."
- Larry Kim, Founder and CTO, WordStream, Inc.

About the Author

Coming soon...

Product details

  • ASIN ‏ : ‎ B01LX6QOXY
  • Publisher ‏ : ‎ (September 13, 2016)
  • Publication date ‏ : ‎ September 13, 2016
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2723 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 239 pages
  • Customer Reviews:
    4.5 4.5 out of 5 stars 152 ratings

About the authors

Follow authors to get new release updates, plus improved recommendations.

Customer reviews

4.5 out of 5 stars
152 global ratings

Review this product

Share your thoughts with other customers

Customers say

Customers find the book provides practical advice on SEO best practices and content creation. They appreciate the clear explanations and straightforward language. Readers describe it as an engaging read with actionable tips at the end of each chapter. Many consider it a solid resource for small business owners. However, some feel the content is too elementary and not worth the money.

AI-generated from the text of customer reviews

44 customers mention "Seo tips"44 positive0 negative

Customers find the book's SEO tips helpful. They say it provides a good overview of best practices and practical steps for anyone to do SEO. The book guides them through every detail pertaining to quality SEO, providing a perfect resource and guide for those who want fine-tune their strategies. Customers mention it gives great advice on content creation, one of the bigger challenges in SEO.

"I bought this book when I started my travel blog and it was so helpful...." Read more

"...I would strongly recommend this book to anyone looking for a general overview of SEO and how to fully integrate it into a website or business...." Read more

"...did a great job of tackling difficult topics and narrowing them down to the essentials, all while presenting the information in a conversational and..." Read more

"...In this book you will uncover SEO strategies to connect people to your website, and see how that drives real results in converting them to customers...." Read more

29 customers mention "Ease of understanding"29 positive0 negative

Customers find the book easy to understand and a comprehensive guide for approaching SEO as a strategy. They appreciate the straightforward language and examples that help cut through the complexity. The authors use common language and concepts and walk you through best practices one step at a time. The simplicity, brevity, and clarity of the book make it manageable and enjoyable to read.

"...The book itself was well-written. It certainly was not poetry, but the writing was clear, concise, and simple...." Read more

"This book provides an excellent and easy to understand guidance to business owners who want to get started the right way on SEO...." Read more

"...narrowing them down to the essentials, all while presenting the information in a conversational and casual style so it is easy to understand...." Read more

"...chapter to chapter in this book, you will not only be able to easily understand and apply the concepts presented, but you will be given tips,..." Read more

23 customers mention "Readability"23 positive0 negative

Customers find the book easy to read and useful for small business owners. They say it provides clear explanations and is a solid resource on using SEO to grow their businesses. The content is fantastic and accessible, making it a must-read.

"...The content was also fantastic...." Read more

"This book provides an excellent and easy to understand guidance to business owners who want to get started the right way on SEO...." Read more

"This is a solid resource on how to use SEO to grow your business...." Read more

"...Definitely worth the read for anyone wanting to be found in the search engines." Read more

5 customers mention "Actionable"5 positive0 negative

Customers appreciate the book's practical approach to effective SEO development. They value the tips at the end of each chapter and the recommended tools. The last chapter with all the resources is praised as fantastic and helpful, providing useful tools that customers were unaware of.

"SEO for Growth is a practical and actionable guide to effective SEO development and management...and more...." Read more

"...Actionable and timely advice. It's time to start re-thinking SEO and how it is applied in your business." Read more

"...The last chapter with all the resources is fantastic and had several tools I was unaware of. Highly recommended." Read more

"...book accomplishes both a comprehensive view as well as one that is actionable and easy to digest...." Read more

5 customers mention "Value for money"5 positive0 negative

Customers find the book provides good value for money. It covers topics like social media, hiring, budgeting, and more.

"...content-creation, sales, web design, social media, hiring, budgeting, plus much more...." Read more

"...Easily the best investment I have made for my business in the last year. Get it" Read more

"...That said, there are still nuggets of value that even insiders can glean. For $10, probably a very worthwhile read for 95% of the public." Read more

"I absolutely devoured this book. It's worth every penny and then some...." Read more

7 customers mention "Content"0 positive7 negative

Customers find the book's content lacking in practicality and elementary. They feel it wastes their time with overly theoretical advice and lacks actionable tips.

"...into the category of getting a website that looked pretty, but totally tanked in SEO...." Read more

"...Too many books are long on theory and short on actionable advice. That is never the case with John Jantsch...." Read more

"Simplicity, brevity, and clarify this book is not! Truly pragmatic this book is not! Helpful, perhaps to some it is . . ...." Read more

"...For web designers and those in agencies, I think the book is far too elementary...." Read more

Top reviews from the United States

  • Reviewed in the United States on June 7, 2024
    I bought this book when I started my travel blog and it was so helpful. It really broke down SEO and the factors that play into ranking on search engines.

    However, the nature of this topic changes so often that if you’re reading this now, you may want to use it as a way to understand the concept and then do independent research to learn the most up to date recommendations on SEO.
  • Reviewed in the United States on April 3, 2018
    A great book over-viewing SEO and how to integrate it into a business, website, and brand.
    The book itself was well-written. It certainly was not poetry, but the writing was clear, concise, and simple. Although I have little background in business, I didn’t find myself running for a dictionary or an online search to understand what he was saying in almost every case. The authors link to a glossary on their website, but I never had to look at it once – everything was pretty clear by context and reading on a little more. It’s not, however, an in-depth, scholarly article. The authors sometimes make big statements which they often provide little evidence for, which is fine. They sell themselves on their authority, rather than on giving detailed evidence and studies for every statement they make. They do provide some studies and real-life examples to illustrate or support a particular point, but most of the time they just run through the information and don’t look back. I didn’t, however, find it overwhelming or too technical. The pace of the book felt right, and there was enough concrete stuff to make all the technical, theoretical stuff to feel light.
    The content was also fantastic. The authors run through nearly all of the different facets of a business and how to integrate that with SEO in mind: management, content-creation, sales, web design, social media, hiring, budgeting, plus much more. They do an excellent job of touching on these things without being too bogged down by them or going too in-depth. The nice part about each section, also, is that they provide a lot of resources for people to go to and learn more, if they choose to.
    As a relatively new entrepreneur with little background in business and no knowledge of SEO, the book delivered exactly what I was looking for. It’s equipped me with the basic knowledge to move forward with my business plan and website and also more resources to learn more about SEO or particular aspects, should I need it. It’s also filled with a lot of great, practical tips for content creation which will literally save me hundreds of hours over the next few years.
    I would strongly recommend this book to anyone looking for a general overview of SEO and how to fully integrate it into a website or business. Experts, however, looking for more detailed explanations in a particular field, like, say, a web-designer who wants to know how to build SEO friendly websites, should look elsewhere, although this book might provide a good overview before looking at it from a more narrow perspective.
    One person found this helpful
    Report
  • Reviewed in the United States on April 2, 2017
    This book provides an excellent and easy to understand guidance to business owners who want to get started the right way on SEO. I would advise people to read it first to think strategically about their SEO plans then to get back to specific chapters to apply the tips and exercises provided. I'm glad to have now a book to refer people to when they want to learn about SEO without spending hours or days searching for articles on the internet.
    One person found this helpful
    Report
  • Reviewed in the United States on September 21, 2016
    This is a solid resource on how to use SEO to grow your business. While I have a basic understanding of SEO, this book was a great supplement to the knowledge I already had. I think it is the ideal resource and reference guide for any and everyone – from those just starting out in SEO and marketing, to seasoned experts who want to fine-tune their knowledge.
    In the past, I have found it more than difficult to find a resource that puts everything together in a simple, easy-to-read format. I truly feel like this book covers the “inner workings” of SEO, Google and overall business growth.
    Prior to purchasing this book, I did quite a bit of research. After all, there are more than a few options out there to choose from, and I wanted to make sure I got the best. This extensive amount of research definitely paid off!
    The authors make even the most difficult concepts easy to understand. They touch on basic and advanced tactics so that readers of every level will walk away with new ideas, methods and tactics for growing their business with SEO.
    One of the main features I noticed right away that set this book apart from all the others out there was the level of detail present. It is extremely detailed and offers usable tips for SEO, rather than just being filled with big-words and industry jargon. The authors did a great job of tackling difficult topics and narrowing them down to the essentials, all while presenting the information in a conversational and casual style so it is easy to understand.
    Another interesting feature that I loved was the many industry experts that were not only highlighted in the book, but that also gave advice and information about the various topics being discussed.
    I would highly recommend this book to anyone – business owners, blog owners or anyone else who wants to utilize SEO to grow their business.
    10 people found this helpful
    Report

Top reviews from other countries

Translate all reviews to English
  • Kevin Söll
    4.0 out of 5 stars Okay, aber hat mich nicht vom Hocker gehauen.
    Reviewed in Germany on September 4, 2022
    Eventuell hatte ich auch einfach zu große Erwartungen 😉
  • Jean-Christophe
    5.0 out of 5 stars À lire absolument
    Reviewed in France on December 9, 2017
    SEO for Growth est un livre expliquant en quoi le SEO fait partie intégrante d'une stratégie de marketing digital.
    Un grand nombre d'outils et de ressources sont conseillés ce qui est plus qu'utile.
    Ce livre ne rentre pas du tout dans les détails techniques, ce qui le rend accessible à tous.
    Grâce à ce dernier, j'ai pu en apprendre plus que la plupart des personnes se déclarant experts en SEO mais n'utilisant en réalité que des techniques inefficaces et provoquant des pénalités de la part de Google.
    À lire absolument.
  • Jose Antonio Omedes Capdevila
    5.0 out of 5 stars Imprescindible para todos los que trabajan en el ámbito del SEO
    Reviewed in Spain on May 11, 2017
    Da una muy buena introducción a todos los aspectos relacionados con el SEO desde el punto de vista no sólo técnico sino también de marketing. Sin duda, un libro de referencia para todos los que deseen trabajar con SEO.
  • Kaydee Web
    5.0 out of 5 stars A must have for business owners and online marketers
    Reviewed in the United Kingdom on October 20, 2016
    This is a really good book for both online marketers and small business owners. Really very useful, with great tips, ideas and other sources.
  • Ian Cantle
    5.0 out of 5 stars A must read for winning at local SEO
    Reviewed in Canada on September 17, 2016
    SEO for Growth is a must read. John Jantsch and Phil Singleton have put together a consice guide to winning at the local Seo game. This easy read is not only leading edge it is thorough and provides strategic tangible actions that any local business can employ to rank higher on search engines. Enjoy.

Report an issue


Does this item contain inappropriate content?
Do you believe that this item violates a copyright?
Does this item contain quality or formatting issues?