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Social Media Marketing Workbook: How to Use Social Media for Business Paperback – December 13, 2022

by Jason McDonald Ph.D. (Author)
4.4 4.4 out of 5 stars 94 ratings
See all formats and editions
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Purchase options and add-ons

NEW 2024 Edition ** NOW AVAILABLE **
Search for 'Social Media Marketing Workbook 2024'

This is an OLD edition - purchase ONLY if required for a University Course.

Search for 'Social Media Marketing Workbook 2024' to find NEW edition in either Kindle or Paperback formats.

UPDATED: Fall, 2023 - FALL UPDATED EDITION
2023 UPDATED EDITION - Social Media Marketing 2023

Learn SOCIAL MEDIA MARKETING in Plain English - Step by Step!
Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing.
  • Updated - Fully updated for 2023, including the concepts of "Recommendation Engines" vs. "Traditional" social media.
  • Social Media Marketing explained. It's a PARTY and you are the PARTY THROWER.
  • Platform-by-Platform - Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest.
  • Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
  • Learn to Advertise on Social Media Platforms without losing money
  • Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use social media for your business.
  • Use the Worksheets - download WORKSHEETS that guide you step-by-step for EACH platform - Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
  • Access Free Tools - access the companion Marketing Almanac with free tools for social media marketing!
The #1 Bestselling Book on Social Media Marketing for Your Business
  • Jason McDonald - written by a successful practitioner of Social Media Marketing
  • Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops
  • Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
Table of Contents
  1. Introduction - how this book works. How to access the companion worksheets and resources.
  2. Social Media Marketing - what it means to use social media for 'marketing.' It's a Party and you are the Party Thrower.
  3. Content Marketing - Content is the 'food and entertainment' of your social media party. How to create a content marketing machine.
  4. Facebook - understanding how to market, "organically," on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising.
  5. Facebook Ads - master the in's and out's of advertising on Facebook and Instagram.
  6. LinkedIn - optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies.
  7. Twitter - Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter.
  8. Instagram - the #1 platform for visual shopping and consumer outreach. Both organic and advertising.
  9. YouTube - the three uses of video - supportive, SEO, and sharing / viral plus native video on other platforms.
  10. TikTok - the new kid on the block and how to use TikTok for B2C marketing.
  11. Pinterest - Pin it to win it on Pinterest
  12. Email Marketing - the Rodney Dangerfield of social media marketing

Social Media Marketing in PLAIN ENGLISH - step-by-step with a leading instructor from Stanford Continuing Studies
Read more Read less
Previous page
  1. Print length
    467 pages
  2. Language
    English
  3. Publication date
    December 13, 2022
  4. Dimensions
    8.5 x 1.06 x 11 inches
  5. ISBN-13
    979-8368326504
  6. See all details
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Product details

  • ASIN ‏ : ‎ B0BPVYN2ZN
  • Publisher ‏ : ‎ Independently published (December 13, 2022)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 467 pages
  • ISBN-13 ‏ : ‎ 979-8368326504
  • Item Weight ‏ : ‎ 2.54 pounds
  • Dimensions ‏ : ‎ 8.5 x 1.06 x 11 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 94 ratings

About the author

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Jason McDonald

Jason McDonald

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Explore and master today's digital marketing. I write books on SEO (Search Engine Optimization), SMM (Social Media Marketing), and Google Ads (formerly called AdWords). Each book is updated twice a year - so you get the most up-to-date information on these three pillars of digital marketing.

These books come from my classes for Stanford Continuing Studies, where I help small business owners, marketers, and entrepreneurs get to the top of Google, master the art and science of both organic and ads on social platforms like Facebook, Instagram, TikTok, LinkedIn, etc., and even optimize their online advertising on Google and YouTube.

MY PASSION -

My passion is to take complex marketing topics and make them easy-to-understand for business owners and marketers. The style is practical, hands-on, and fun.

QUESTIONS / FEEDBACK -

Reach out to me by simply Googling 'Jason McDonald' or call me at 415-655-1071. I'm always eager for questions!

Customer reviews

4.4 out of 5 stars
4.4 out of 5
94 global ratings
Good book, Not happy!
1 Star
Good book, Not happy!
Not happy that I purchased anew book and my book arrived like used. Book had creases and had take along the front crease. Will be returning it for a replacement. If I wanted a used book would’ve have payed for one.
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Top reviews from the United States

Jane
5.0 out of 5 stars Extremely thorough
Reviewed in the United States on December 29, 2023
Verified Purchase
Good information. Down to earth writing
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Forest Balderson
5.0 out of 5 stars Readable
Reviewed in the United States on November 23, 2023
Verified Purchase
It is very easy to read and straightforward. An honest narrator if you will.
One person found this helpful
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Shannon Nemes
5.0 out of 5 stars Great for beginners and advanced marketers!
Reviewed in the United States on August 8, 2023
Verified Purchase
I was looking for a book to brush up on my social media marketing with, and I am glad I chose this one! It has given me great tips and ideas to try since I struggle with engagement. I also like that there's a section at the end of the books to write notes on. I would recommend this to anyone who may need help navigating the complex world of social media!
10 people found this helpful
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Tobin
5.0 out of 5 stars Really helpful to a small business owner new to social media marketing
Reviewed in the United States on March 31, 2023
Verified Purchase
This book was really helpful to me. I am a small business owner and new to social media marketing. I'm on social media from a personal use but didn't know much about it from a business point of view looking to drive sales. Having finished reading, I can say I have a plan on how to use social media for my company. Thank you Jason McDonald for writing it. I've already recommended this book to my friend.
20 people found this helpful
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Anna
5.0 out of 5 stars Must-have social media marketing book of the year!
Reviewed in the United States on February 10, 2023
Verified Purchase
Very helpful and must-have book for a social media marketer like me. Whether you are an amateur or an experienced one, you gotta have this one!
5 people found this helpful
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Monique Holmes
5.0 out of 5 stars Best Book for Social Media Marketing
Reviewed in the United States on February 9, 2023
Jason McDonald is an excellent source for a thorough and practical approach to Social Media Marketing. His Social Media Marketing Workbook is not only written in a manner that can be understood by all ages, but it also comprehensively walks the reader step by step to achieving their own social media marketing plan. Accompanied with links to worksheets, instructional videos, corresponding websites and multiple visual examples, one cannot go wrong with the purchase of this book. After reading the first few chapters, you will no longer look at Jason McDonald as a mere author, but also as a master professor of his field… For anyone seeking to boost their social media presence and online engagements, I highly recommend this book.
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wilmsoft
2.0 out of 5 stars Really Just Marketing for Jason McDonald
Reviewed in the United States on June 25, 2023
Verified Purchase
Nothing about how to tie it back to Google Etc.

LARGE font, BIG photos, seemingly to boost page count.

Say's it's a workbook but, little on an overall workbook to solve your social media projects.

Got nothing out of the book.
2 people found this helpful
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Wanda R.
1.0 out of 5 stars Good book, Not happy!
Reviewed in the United States on June 25, 2023
Verified Purchase
Not happy that I purchased anew book and my book arrived like used. Book had creases and had take along the front crease. Will be returning it for a replacement. If I wanted a used book would’ve have payed for one.
Customer image
Wanda R.
1.0 out of 5 stars Good book, Not happy!
Reviewed in the United States on June 25, 2023
Not happy that I purchased anew book and my book arrived like used. Book had creases and had take along the front crease. Will be returning it for a replacement. If I wanted a used book would’ve have payed for one.
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2 people found this helpful
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Top reviews from other countries

Kindle Customer
5.0 out of 5 stars Another great book by Jason
Reviewed in Canada on March 2, 2023
Verified Purchase
I'm pretty google when it comes to social media..... well so I thought! After reading this book I learned so much and to look at social media marketing a different way!! With his teaching I grew quite
a bit organically and have 50 to 75 extra followers just from one suggestion he had in the book (not giving it to you lol you have to read the book) his books has helped my business grow substantially so I would highly recommend you read everything that Jason has out!!
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