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Survival First: The Rebel Entrepreneur’s Guide to Risk, Riches and Immortality Kindle Edition

5.0 5.0 out of 5 stars 30 ratings

Entrepreneurship can be hell.

Most quit, scarred by financial ruin, emotional trauma and broken dreams. So how do we defy the odds and win this great bet on ourselves?

In Dante’s Renaissance-sparking Divine Comedy, Virgil guides the hero Dante through the many layers of Hell to reach paradise. Entrepreneurs, too, walk through a hellscape of risk so they may create wealth, freedom and meaning. Survival First ushers in a new Renaissance by guiding modern Dantes through this hellscape.

Survival First humanizes risk by discarding academic jargon and complex formulas for simple logic, emotional realism and the stories of ordinary entrepreneurs. Readers learn how to not merely confront risk but dance with it. Inside is the radical-yet-practical RDEE RISK formula—an eternally applicable framework for avoiding ruin and unlocking riches.

Risk. Uncertainty. Riches. These are the elements of survival. Of creation. Of immortality.

Dare to seek paradise? Come walk with me.

Editorial Reviews

About the Author

Alexander first learned to love books from his Cuban-American parents in Miami, Florida. After burning his college diplomas, he moved to Texas, stumbled into real estate, and became one of Texas's top producing (and only taco-themed) independent brokers despite working part-time hours. The rest of his time is spent studying history, playing disc golf, hosting extravagant dinner parties, and romping around the world. He lives and eats tacos in East Austin, Texas.

Product details

  • ASIN ‏ : ‎ B0CXJMWW1L
  • Publisher ‏ : ‎ East Austin Publishing Company (April 8, 2024)
  • Publication date ‏ : ‎ April 8, 2024
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 4551 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 277 pages
  • Customer Reviews:
    5.0 5.0 out of 5 stars 30 ratings

About the author

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Alexander Carlos Concepcion
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Alexander first learned to love books from his Cuban-American parents in Miami, Florida. After burning his college diplomas, he moved to Texas, stumbled into real estate, and became one of Texas's top producing (and only taco-themed) independent brokers despite working part-time hours. The rest of his time is spent studying history, playing disc golf, hosting extravagant dinner parties, and romping around the world. He lives and eats tacos in East Austin, Texas.

Customer reviews

5 out of 5 stars
30 global ratings

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Customers say

Customers find the book provides insightful and thoughtful perspectives on entrepreneurship. They describe it as an enjoyable guide for entrepreneurs, honest about the journey.

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10 customers mention "Insight"10 positive0 negative

Customers appreciate the book's insights. They find it insightful, thoughtful, and empowering for risk-taking entrepreneurs. The no-nonsense formula makes approaching risks easier, and the shared stories of businesses that failed are refreshing. Overall, readers describe it as an in-depth guide about risks.

"...The author's blend of wisdom and wit makes this book not only informative but also an enjoyable read...." Read more

"Alexander gives great homage to the everyday heroes of small businesses in his extensive study of the coin that has risk on one side and opportunity..." Read more

"...Entrepreneurs Guide to Risk, Riches, and Immortality is an in-depth guide about risks which I could not have imagine without reading his book...." Read more

"...Loved the book, great insights. Must read for sure!..." Read more

6 customers mention "Readability"6 positive0 negative

Customers find the book readable and engaging. They say it's an honest guide for entrepreneurs to turn entrepreneurial nightmares into wins.

"...of wisdom and wit makes this book not only informative but also an enjoyable read...." Read more

"...But honestly this is such a great and honest book about the entrepreneur journey. Written as if we were friends and hanging out...." Read more

"...Immortality by Alexander Carlos Concepcion is an incredible read for entrepreneurs of all kinds, especially those that are still in the early years..." Read more

"...Well worth the read and quite enlightening . The time to hesitate is through!..." Read more

Wonderful deep dive for aspiring & established entrepreneurs
5 out of 5 stars
Wonderful deep dive for aspiring & established entrepreneurs
I love Alexander's engaging deep dive into the different forms of risk. Most business books center around identifying and seizing opportunity, but taking a proactive approach to risk is equally important.Highly recommend to both aspiring and established entrepreneurs. I'll be watching out for more of Alexanders' books in the future!
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Top reviews from the United States

  • Reviewed in the United States on April 11, 2024
    Concepcion's insights into risk-taking, wealth-building, and long-term success are both enlightening and actionable.

    What sets this book apart is its focus on practical strategies and real-life examples. Instead of generic advice, Concepcion dives deep into the mindset and tactics necessary for entrepreneurial survival and prosperity.

    I found the sections on risk management and wealth creation particularly valuable. The author's blend of wisdom and wit makes this book not only informative but also an enjoyable read.

    Whether you're just starting your entrepreneurial journey or seeking to level up your game, "Survival First" provides a roadmap for success in the ever-changing business landscape. Highly recommended for rebels with a cause and a drive for immortality in the business world!
    One person found this helpful
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  • Reviewed in the United States on May 2, 2024
    Alexander gives great homage to the everyday heroes of small businesses in his extensive study of the coin that has risk on one side and opportunity on the other. Through both personal memoirs and the stories of friends and family, he cuts through the fog of war that envelopes entrepreneurial endeavors in a way that anyone can benefit from reading about. His book is clearly the product of both extensive study and deep personal reflection, and I thoroughly enjoyed reading it.
  • Reviewed in the United States on April 10, 2024
    Wow! Alexander Concepcion's Survival First: The Rebel Entrepreneurs Guide to Risk, Riches, and Immortality is an in-depth guide about risks which I could not have imagine without reading his book.

    He was able to relate risks with other concepts by giving real life business examples and how they were able to identify opportunities that goes along with risk.

    It's about you - the entrepreneur - and one's risk appetite in order to be successful in your business as it involves a lot of time, money, and emotions that must be considered to overcome the challenges that goes along with it.
  • Reviewed in the United States on May 4, 2024
    What can I Say I didn't really read it 😂
    But honestly this is such a great and honest book about the entrepreneur journey. Written as if we were friends and hanging out.

    Loved the book, great insights. Must read for sure!
  • Reviewed in the United States on April 10, 2024
    Survival First: The Rebel Entrepreneur’s Guide to Risk, Riches and Immortality by Alexander Carlos Concepcion is an incredible read for entrepreneurs of all kinds, especially those that are still in the early years and/or stages of their business. The upfront writing style acknowledging levels of risk and the shared stories of businesses that failed is refreshing. The RDEE Risk Formula is a great tool provided that can be implemented to your own business. Solid 5 stars and worth the read.
  • Reviewed in the United States on April 15, 2024
    I love the perspective this author gives with Survival First! He compares starting and running your business like going through and surviving the many levels of Dante's vision of Hell. It's great because anyone who has gone through this process can totally sympathize with anyone who's building their business. Especially if its for the first time! Get your copy you won't regret having read it. I loved it!
  • Reviewed in the United States on April 18, 2024
    Being an entrepreneur and a major rebel myself drew me to this book. Well worth the read and quite enlightening . The time to hesitate is through! Jump head first into this book if you are looking for a new approach on how to not only sustain your business during “tough times” but also grow and flourish .
  • Reviewed in the United States on April 17, 2024
    I love Alexander's engaging deep dive into the different forms of risk. Most business books center around identifying and seizing opportunity, but taking a proactive approach to risk is equally important.

    Highly recommend to both aspiring and established entrepreneurs. I'll be watching out for more of Alexanders' books in the future!
    Customer image
    NMH
    5.0 out of 5 stars Wonderful deep dive for aspiring & established entrepreneurs
    Reviewed in the United States on April 17, 2024
    I love Alexander's engaging deep dive into the different forms of risk. Most business books center around identifying and seizing opportunity, but taking a proactive approach to risk is equally important.

    Highly recommend to both aspiring and established entrepreneurs. I'll be watching out for more of Alexanders' books in the future!
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Top reviews from other countries

  • Alex
    5.0 out of 5 stars Terrific!
    Reviewed in Canada on April 9, 2024
    Loved it. Great stories and practical advice!

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