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From Business Cards to Business Relationships: Personal Branding and Profitable Networking Made Easy 2nd Edition
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Professionals of all stripes and ages are told to 'get out there' and network so they can build their careers, grow their businesses and elevate their influence in the community, but they are rarely taught the skills to do that. Most people are lost, intimidated by the idea of presenting their own personal brand, and frustrated when it comes to networking. Despite long hours at events and attempts to make the right connections, they aren’t seeing their desired results.
From Business Cards to Business Relationships is a start-to-finish guide that demystifies the networking process and teaches readers how to truly benefit from getting connected. Allison Graham provides an easy to follow road map that is adaptable to your personality, circumstances and growth goals. You will learn how to strategically decide where to go, what to do when you get there and what to do afterwards to turn those casual business card contacts into meaningful relationships. Allison's approach is based on the Four Pillars of Profitable Networking: Perspective, Personal Brand, Procedures, and a Strategic Plan.
This is a prescriptive, practical system based on the author's real-life experience of going from unconnected to connected in a short period of time. No cheesy gimmicks or high-pressure nonsense, just the skills and knowledge that will create success for anyone willing to do the work and follow this advice. Regardless of your past experience or current level of connectivity, your industry or profession, whether you're an entrepreneur or climbing the corporate ladder: you can accomplish whatever you want by meeting and connecting with the right people. From Business Cards to Business Relationships gives you the tools you need to cement a positive personal brand and build your own profitable network.
Praise for From Business Cards to Business Relationships
"Allison Graham can help you turn an introduction into a business, a dinner into a relationship, and an average practice into world class. I've long preached that we're in a relationship business, and this book provides the handshakes, codes, actions, and routes to master those relationships."
―Alan Weiss, PhD, Author of Million Dollar Consulting and The Consulting Bible
"At last―a networking book that actually makes sense! Allison Graham's four pillars of networking are as simple as they are powerful. If you are willing to follow her lead with consistent and persistent effort, you will make your mark and expand your horizons both personally and professionally."
―Lou Heckler, Humorous Business Keynote Speaker and Speech Coach
"This book is an excellent and much-needed resource to share with the business community."
―PJ Hartson, Business Editor, Sun Media
- ISBN-109781118364185
- ISBN-13978-1118364185
- Edition2nd
- PublisherWiley
- Publication dateMay 8, 2012
- LanguageEnglish
- Dimensions5.4 x 0.7 x 8.4 inches
- Print length272 pages
Editorial Reviews
From the Inside Flap
Professionals of all stripes and ages are told to 'get out there' and network so they can build their careers, grow their businesses and elevate their influence in the community, but they are rarely taught the skills to do that. Most people are lost, intimidated by the idea of presenting their own personal brand, and frustrated when it comes to networking. Despite long hours at events and attempts to make the right connections, they aren’t seeing their desired results.
From Business Cards to Business Relationships is a start-to-finish guide that demystifies the networking process and teaches readers how to truly benefit from getting connected. Allison Graham provides an easy to follow road map that is adaptable to your personality, circumstances and growth goals. You will learn how to strategically decide where to go, what to do when you get there and what to do afterwards to turn those casual business card contacts into meaningful relationships. Allison's approach is based on the Four Pillars of Profitable Networking: Perspective, Personal Brand, Procedures, and a Strategic Plan.
This is a prescriptive, practical system based on the author's real-life experience of going from unconnected to connected in a short period of time. No cheesy gimmicks or high-pressure nonsense, just the skills and knowledge that will create success for anyone willing to do the work and follow this advice. Regardless of your past experience or current level of connectivity, your industry or profession, whether you're an entrepreneur or climbing the corporate ladder: you can accomplish whatever you want by meeting and connecting with the right people. From Business Cards to Business Relationships gives you the tools you need to cement a positive personal brand and build your own profitable network.
Praise for From Business Cards to Business Relationships
"Allison Graham can help you turn an introduction into a business, a dinner into a relationship, and an average practice into world class. I've long preached that we're in a relationship business, and this book provides the handshakes, codes, actions, and routes to master those relationships."
—Alan Weiss, PhD, Author of Million Dollar Consulting and The Consulting Bible
"At last—a networking book that actually makes sense! Allison Graham's four pillars of networking are as simple as they are powerful. If you are willing to follow her lead with consistent and persistent effort, you will make your mark and expand your horizons both personally and professionally."
—Lou Heckler, Humorous Business Keynote Speaker and Speech Coach
"This book is an excellent and much-needed resource to share with the business community."
—PJ Hartson, Business Editor, Sun Media
From the Back Cover
Professionals of all stripes and ages are told to 'get out there' and network so they can build their careers, grow their businesses and elevate their influence in the community, but they are rarely taught the skills to do that. Most people are lost, intimidated by the idea of presenting their own personal brand, and frustrated when it comes to networking. Despite long hours at events and attempts to make the right connections, they aren’t seeing their desired results.
From Business Cards to Business Relationships is a start-to-finish guide that demystifies the networking process and teaches readers how to truly benefit from getting connected. Allison Graham provides an easy to follow road map that is adaptable to your personality, circumstances and growth goals. You will learn how to strategically decide where to go, what to do when you get there and what to do afterwards to turn those casual business card contacts into meaningful relationships. Allison's approach is based on the Four Pillars of Profitable Networking: Perspective, Personal Brand, Procedures, and a Strategic Plan.
This is a prescriptive, practical system based on the author's real-life experience of going from unconnected to connected in a short period of time. No cheesy gimmicks or high-pressure nonsense, just the skills and knowledge that will create success for anyone willing to do the work and follow this advice. Regardless of your past experience or current level of connectivity, your industry or profession, whether you're an entrepreneur or climbing the corporate ladder: you can accomplish whatever you want by meeting and connecting with the right people. From Business Cards to Business Relationships gives you the tools you need to cement a positive personal brand and build your own profitable network.
Praise for From Business Cards to Business Relationships
"Allison Graham can help you turn an introduction into a business, a dinner into a relationship, and an average practice into world class. I've long preached that we're in a relationship business, and this book provides the handshakes, codes, actions, and routes to master those relationships."
―Alan Weiss, PhD, Author of Million Dollar Consulting and The Consulting Bible
"At last―a networking book that actually makes sense! Allison Graham's four pillars of networking are as simple as they are powerful. If you are willing to follow her lead with consistent and persistent effort, you will make your mark and expand your horizons both personally and professionally."
―Lou Heckler, Humorous Business Keynote Speaker and Speech Coach
"This book is an excellent and much-needed resource to share with the business community."
―PJ Hartson, Business Editor, Sun Media
About the Author
Allison Graham is a corporate consultant and keynote speaker specializing in successful business development strategies for professional service providers and small business entrepreneurs. Her company, Elevate Seminars + Strategic Development Inc. (www.ElevateBiz.com) is based in London, Ontario. Allison writes a column and blog on networking and professional growth for the Sun Media chain, and blogs for the Huffington Post. She has contributed to and been quoted in several media outlets including the Financial Post and the Globe and Mail.
Product details
- ASIN : 111836418X
- Publisher : Wiley; 2nd edition (May 8, 2012)
- Language : English
- Paperback : 272 pages
- ISBN-10 : 9781118364185
- ISBN-13 : 978-1118364185
- Item Weight : 9.6 ounces
- Dimensions : 5.4 x 0.7 x 8.4 inches
- Best Sellers Rank: #5,828,519 in Books (See Top 100 in Books)
- #16,950 in Motivational Management & Leadership
- #17,251 in Business Motivation & Self-Improvement (Books)
- #20,515 in Small Business (Books)
- Customer Reviews:
About the author
Resiliency expert, author and media commentator Allison Graham, shares a fresh perspective on daily resilience and problem-solving, to help you navigate times of uncertainty and feel empowered during times of stress, challenge and change. Through books, videos, online programs and speeches, she shows professionals how to find a sense of control when so many factors in life are out of your control, so that you can optimize your performance and protect your mental health.
Connect with her for speaking engagements, coaching opportunities and online programs at allisongraham.co
Sociatap.com/AllisonGraham
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I've read other books in this genre before, but this one is far more useful than most of the other books I've read. Graham actually gives original advice developed through her experience, not just stuff that we've heard a million times before. Graham also peppers it with personal stories and anecdotes that help illustrate her points.
Recommended for anyone who wants a more "useful" networking book.
(P.S. This is a real review, I'm not being paid to write this, although it'd be nice if I was! Just kidding.)
Do you want to grow your network? Do you want to enjoy networking? Do you want to be successful? If you answered yes to any one of these questions it is time to read this book.
Allison is an amazing business women, she walks her talk and is always there with a smile and and handshake.
Enjoy the read!