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The B2B Marketer's Guide to AI: Strategies, Tactics & Tools for Success Paperback – August 20, 2023

by Becky Livingston (Author)
3.5 3.5 out of 5 stars 3 ratings
See all formats and editions
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This book gives readers a comprehensive understanding of how Artificial Intelligence (AI) is transforming the world of B2B / accounting marketing. With this information, readers are able to take control of their marketing strategies, understand client needs, anticipate demands, and stay ahead of the competition.

Reading this book gives you access to:

  • Developments in AI and its role in B2B marketing;
  • An overview of the benefits of using AI, such as increased efficiency and decreased costs;
  • Practical guidance on creating an AI strategy and measuring its success;
  • Creating an AI use policy for your firm;
  • Case studies and pitfalls, and;
  • An exploration of the ethical considerations associated with AI.

This book is an essential resource for accounting professionals, B2B marketers, business leaders, policymakers, and those interested in understanding the impact of AI on B2B marketing. You'll learn how to use AI to increase efficiency, reduce costs, and improve decision-making, while gaining insights and skills to make AI work for you and your firm.

Buy now before the price changes.

Take advantage of the comprehensive knowledge and practical strategies for using AI in B2B marketing.

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Previous page
  1. Print length
    62 pages
  2. Language
    English
  3. Publication date
    August 20, 2023
  4. Dimensions
    6 x 0.14 x 9 inches
  5. ISBN-13
    979-8857486528
  6. See all details
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Product details

  • ASIN ‏ : ‎ B0CG8KSHJZ
  • Publisher ‏ : ‎ Independently published (August 20, 2023)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 62 pages
  • ISBN-13 ‏ : ‎ 979-8857486528
  • Item Weight ‏ : ‎ 5.1 ounces
  • Dimensions ‏ : ‎ 6 x 0.14 x 9 inches
  • Customer Reviews:
    3.5 3.5 out of 5 stars 3 ratings

About the author

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Becky Livingston

Becky Livingston

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Becky Livingston is a marketing professional with an eye for design. She's focused her skills on the engineering and accounting industries for more than three decades. Becky has been published in dozens of magazines and industry guides. She also often ghost writes for her clients. Additionally, she teaches social media and digital marketing course at the college level. An avid dog lover, Becky occasionally sprinkles anecdotes into her writings and teachings.

Customer reviews

3.5 out of 5 stars
3.5 out of 5
3 global ratings

Top reviews from the United States

Karen Accavallo
5.0 out of 5 stars Take the plunge into AI
Reviewed in the United States on October 17, 2023
I have been resistant to embrace AI for quite a while, but I learned some great tips from this book that have made me realize that I can save valuable time by using AI for certain tasks. The book is easy to read and has clear exercises so you can practice before taking the plunge. While it's aimed at B2B marketers, B2C marketers can also get some useful tips! Recommend.
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Jill R. Lock
5.0 out of 5 stars A Valuable Resource for Today's Marketing Professional
Reviewed in the United States on September 11, 2023
AI is transforming B2B marketing and this is the book every marketer needs to understanding the role of AI. I learned so many things! I didn't know about the Canva Magic Design - did a sample presentation and it was cool. There are SO many applications of how to use AI in this book and this information will help you improve your marketing program.
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Top reviews from other countries

Quentin
1.0 out of 5 stars Reads like it's written with AI, but with typos.
Reviewed in the United Kingdom on September 13, 2023
Verified Purchase
Quality is poor and the content is repetitive, littered with typos and mistakes.
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