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1001 trucs publicitaires Paperback – Jan. 1 2023


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Dans la quatrième édition de ce best-seller disponible en neuf langues, Luc Dupont vous révèle les meilleures recettes pour réaliser des publicités qui vendent, quel que soit votre budget ou votre média. À partir d'exemples concrets, l’auteur explique comment augmenter l'efficacité de votre publicité: - Quels sont les mots les plus vendeurs ? - Quelles images attirent le plus l’attention ? - Comment écrire des textes qui font sonner la caisse ? - Quelles couleurs employer pour maximiser la portée de votre message ? - Quels genres de titres donnent les meilleurs résultats ? - Comment augmenter la crédibilité de votre message ? - Combien de fois faut-il répéter votre publicité pour qu’elle ait un maximum d’impact ? - Pourquoi devez-vous positionner votre produit ou votre service ? - Comment planifier votre campagne publicitaire ? - Comment lancer des promotions qui marchent ? - Est-ce que les témoignages de vedettes fonctionnent ? - Quelles sont les mises en pages les plus efficaces pour capter le regard ? - Quels caractères typographiques faut-il utiliser ? - Quand pouvez-vous utiliser la publicité comparative, l’humour et la sexualité dans vos pubs ? - Que penser de la commandite et du placement de produit? Que vous utilisiez internet, la télévision, la radio, le magazine ou le quotidien, 1001 TRUCS PUBLICITAIRES vous offre des stratégies éprouvées. Selon Claude Cossette, président-fondateur de Cossette Communication-Marketing et professeur: «1001 trucs publicitaires est un outil rare et précieux, car nous trouvons là, à portée de la main, les meilleurs conseils - ceux des vrais experts - pour réaliser des messages publicitaires efficaces. À ma connaissance, il n'existe aucun autre ouvrage comparable ni en français ni en anglais. C’est un livre que j’aurais aimé écrire.»

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Product details

  • Publisher ‏ : ‎ Éditions White Rock (Jan. 1 2023)
  • Language ‏ : ‎ French
  • Paperback ‏ : ‎ 357 pages
  • ISBN-10 ‏ : ‎ 1778227724
  • ISBN-13 ‏ : ‎ 978-1778227721
  • Item weight ‏ : ‎ 510 g
  • Dimensions ‏ : ‎ 23 x 15 x 2 cm

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Luc Dupont
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Luc Dupont has written seven books on advertising and media, including 1001 Advertising Tips and Images that Sell. Having worked in advertising at Cossette Communication-Marketing, he became a professor at the University of Ottawa’s Department of Communication in 2002.

Luc Dupont regularly collaborates with media on issues pertaining to marketing, communications, new media and images.

Each year he gives many conferences and training sessions at firms like RE/MAX, Farm Credit Canada, the Canadian Council of Grocery Distributors (CCDA), Sobeys, the International Council of Shopping Centers (ICSC), the Bicycle Trade Association (BTA) and the Government of Canada.

In 2004, he won the University of Ottawa Rector’s Award for his involvement in media and the community. In 2014, he won the University of Ottawa’s Faculty of Arts Excellence in Teaching Award.

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