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Crucial Influence, Third Edition: Leadership Skills to Create Lasting Behavior Change Paperback – May 25, 2023

by Joseph Grenny (Author), Kerry Patterson (Author), David Maxfield (Author),
4.7 out of 5 stars 170 ratings
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The New York Times bestselling guide to leading positive change in any organization―updated with critical new insights, research, and case studies

The world-renowned leadership experts that brought us the leadership classic Crucial Conversations have fully updated their bestselling Crucial Influence (originally published as Influencer). In these pages, they reveal that fewer than one in eight behavior change efforts is successful―and most produce nothing more than wasted resources and organization-wide cynicism.

The solution to this challenge isn’t easy, but it is simple. It’s all about the strategic application of influence―systematic and intentional actions aimed at helping people improve results by changing their behavior―a practice most leaders have yet to fully understand and embrace.

Crucial Influence walks you through the process of identifying the personal, social, and structural levers that influence both motivation and ability, then engaging these levers for directed behavior change.

“At the end of the day, leadership is intentional influence,” the authors write. “If behavior isn’t changing, you aren’t leading.” Whatever you’re seeking to change through effective leadership―from making virtual workforces work to tackling a social issue―influence, not authority, is what will get you there. You’ll learn to view leadership through the new lens of influence as you apply the lessons from this book to everyday challenges.

New to this edition:

  • Updated stories and examples using the Crucial Influence model
  • The authors’ latest research on behavior change
  • Practical applications for everyday leadership challenges
  • New case studies and business examples

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  1. Print length
    240 pages
  2. Language
    English
  3. Publisher
    McGraw Hill
  4. Publication date
    May 25, 2023
  5. Dimensions
    6 x 0.9 x 9 inches
  6. ISBN-10
    1265049653
  7. ISBN-13
    978-1265049652
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Editorial Reviews

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan, and Al Switzler are international corporate consultants and cofounders of Crucial Learning, a learning company that offers courses in communication, performance, and leadership. Nearly half of the Forbes Global 2000 have used their courses to improve organizational health and performance.


Product details

  • Publisher ‏ : ‎ McGraw Hill; 3rd edition (May 25, 2023)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 1265049653
  • ISBN-13 ‏ : ‎ 978-1265049652
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6 x 0.9 x 9 inches
  • Customer Reviews:
    4.7 out of 5 stars 170 ratings

About the authors

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  1. Kerry Patterson

    Kerry Patterson

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  2. Joseph Grenny

    Joseph Grenny

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    Joseph Grenny: The Social Scientist for Business Performance

    Joseph Grenny is a New York Times bestselling author, acclaimed keynote speaker, and leading social scientist for business performance. For thirty years, Joseph has delivered engaging keynotes at major conferences including the HSM World Business Forum at Radio City Music Hall. Joseph’s work has been translated into 28 languages, is available in 36 countries, and has generated results for 300 of the Fortune 500 and nearly half of the Forbes 1000.

    Dynamic Keynote Speaker

    Joseph has shared the stage with Jack Welch, Colin Powell, Jim Collins, Daniel Pink, Patrick Lencioni, and Brene Brown at some of the world’s premier leadership conferences and organizations including:

    • HSM World Business Forum

    • Willow Creek Global Leadership Summit

    • American Society of Training and Development

    • NASA

    • American Bankers Association

    Bestselling Author

    Joseph is the coauthor of four immediate New York Times bestsellers with more than six million copies in print: Crucial Conversations, Crucial Influence (formerly published as Influencer), Crucial Accountability, and Change Anything.

    He has contributed regularly to BusinessWeek and Forbes; appeared on The Today Show, CNN, Bloomberg, and Fox Business News; and been cited in the Wall Street Journal, New York Times, USA Today, Los Angeles Times, and Washington Post.

    Business Social Scientist

    For the past thirty years, Joseph has conducted social science research to help leaders and organizations achieve new levels of performance. Specifically, he has focused on human behavior—the underlying written and unwritten rules that shape what employees do every day.

    A protégé of Albert Bandura, Joseph’s internationally published research led to the development of his four books and four award-winning courses of the same titles. These tools have helped more than one million people and 300 of the Fortune 500 companies change human behavior.

    Joseph was named an Ernst & Young Entrepreneur of the Year for his work in founding corporate training and leadership development company VitalSmarts, which has been ranked nine times by Inc. as one of the fastest-growing companies in America.

    www.josephgrenny.com

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  3. Al Switzler

    Al Switzler

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  4. Ron McMillan

    Ron McMillan

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  5. David Maxfield

    David Maxfield

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    David Maxfield

    David Maxfield is coauthor of three New York Times bestsellers: Crucial Accountability, Influencer, and Change Anything. David completed doctoral work in psychology at Stanford University and has since taught at Stanford University and the Marriott School of Management at Brigham Young University where he received the Motorola University's Distinguished Teaching Award and Stanford University's Dean's Award for Innovative Industrial Education. As vice president of research at VitalSmarts, David leads an ongoing series of research projects uncovering the negative impact of cultures of silence in organizations around the world. His research has been published widely including in the MIT Sloan Management Review, where his article "How to Have Influence" was awarded The 2009 Richard Beckhard Memorial Prize for the most outstanding article on planned change and organizational development.

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4.7 out of 5 stars
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Life changing!
5 out of 5 stars
Life changing!
I first read this book back in 2008 when it first came out. It completely changed the way I look at the humans, organizations, and the world. I love the science backed approach, but the real stories are sooo powerful. If you’re a leader or have any responsibility to get other humans to act/change, then this is the ultimate guide for you. I feel like so many approaches to changing or influencing people are based on some person's best ideas. The model the book teaches is supported by so many real examples and supported by great social science.
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Top reviews from the United States

  • Nichole Dufort
    5.0 out of 5 stars Exactly what I was looking for
    Reviewed in the United States on February 27, 2025
    Verified Purchase
    This was purchased through another vendor but was exactly what I was looking for. It was delivered in great condition.
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  • Mike & Nancy Davidson
    5.0 out of 5 stars Get all three books if you are a leader.
    Reviewed in the United States on February 1, 2025
    Verified Purchase
    Get all three books if you are a leader.
    One person found this helpful
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  • Daniel O. Jensen
    5.0 out of 5 stars Life changing principles
    Reviewed in the United States on January 3, 2025
    Verified Purchase
    I have read the previous 2 versions (Influencer) and even took the certification course at VitalSmarts some years ago. This third edition is marvelous as it teaches with greater clarity the "how" to apply the principles taught. I have recommended this book to other senior executives many times and each has thanked me.
    2 people found this helpful
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  • Michael Doel
    4.0 out of 5 stars Good ideas, compactly presented
    Reviewed in the United States on March 29, 2025
    Verified Purchase
    I found this book effective in helping me to understand the model the authors have for understanding how different facets of exerting influence can lead to change. Some of the examples are perhaps overly simplistic, but this will be a benefit when it is time to use the ideas in the real world.
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  • France B Barral
    5.0 out of 5 stars One of the most essential book one can ever read
    Reviewed in the United States on November 28, 2024
    Verified Purchase
    This book dissects in an easy way conversations and how they can be derailed or handled masterfully with results to match. A must read.
    2 people found this helpful
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  • Charlie Q
    5.0 out of 5 stars Birthday present
    Reviewed in the United States on November 17, 2024
    Verified Purchase
    My parent loves the book glad I got it when it had a discount.
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  • Mel S
    5.0 out of 5 stars Game changer!
    Reviewed in the United States on January 10, 2024
    Verified Purchase
    This book WILL change the way you approach challenges and change in your life and your work. We often fail to leverage the most powerful of change levers: social motivation and ability. This book shows you how to crack the code of accountability and engagement and resolve problems once and for all.

    (+) well-written and easy to read in a weekend: I couldn’t put it down

    (+) a practical guide that provides real substance and specifics not just glittering generalities

    (+) each chapter concludes with a nice summary of key takeaways

    (+) the stories illustrate the concepts well and will inspire you to apply them immediately

    This book is as impactful as The 7 Habits of Highly Effective People. Use your social influence to share the book with others and compound the benefits.
    2 people found this helpful
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  • Jimmy Lipunga
    5.0 out of 5 stars The influencer
    Reviewed in the United States on August 18, 2024
    Verified Purchase
    Leadership is about influence and this is accordingly a pillar on leadership.
    2 people found this helpful
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Top reviews from other countries

  • Jessica Kmicik
    5.0 out of 5 stars Super helpful
    Reviewed in Canada on April 2, 2024
    Verified Purchase
    This book has great content on how to create change in the workplace
    Report